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Adobe Target Training Overview
Adobe Target Training Course Outline
Module 1: Administration
- Safety and Thought Leadership
- Set up Account Preferences
- Understand Enterprise User Permissions
- Configure Enterprise User Permissions
- Set up Workspaces
- Introduction to Administration Setup
- Set up Properties
Module 2: Implementation
- Introduction to Target Implementation
- Integrate Target with Launch
- Implement in Websites and Launch
- Benefits of using Locations
- Introduction to Target Requests
Module 3: Introduction to Target Parameters
- Understand How at.js 2.0 Works
- Implement at.js 2.0 in a Single Page Application (SPA)
- Design a Target Implementation
- Steps to Design a Target Implementation
- Use Opt-In to Control Experience Cloud Solutions Based on User Consent
- Understand Adobe Target Hybrid Deployment
- On-Device Decisioning Overview
Module 4: Integrations
- Integrate Target with Analytics
- Integrate Target with Real-Time CDP
Module 5: Understand Activities
- Understand the Types of Activities
- Use the Artificial Intelligence and Automation Capabilities to Meet the Challenges of Personalisation
- Create A/B Tests
- Create Experience Targeting Activities
- Create Multivariate Tests
- Use Activity Targeting
- Use Activity Settings
- Use Metrics in Activities
Module 6: Troubleshooting
- Troubleshoot with the Experience Cloud Debugger
- Target Traces
- Mbox Errors
- Activity Errors
- Troubleshoot A4T Integration Errors
Who Should Attend the Adobe Target Training Course?
The Adobe Target Training Course is a specialised course designed for professionals seeking to enhance their skills in utilising the Adobe Target platform for personalised and data-driven marketing campaigns. This course will benefit the following professionals:
- Digital Marketers
- Marketing Managers
- E-commerce Managers
- Web Analysts
- Data Analysts
- User Experience (UX) Designers
- Conversion Rate Optimisation Specialists
- Online Advertising Professionals
Prerequisites of the Adobe Target Training Course
There are no formal prerequisites to attend the Adobe Target Training Course. However, having basic knowledge of digital marketing, HTML and JavaScript, and Adobe Marketing Cloud would be beneficial.
Adobe Target Training Course Overview
Adobe Target is a personalisation platform and web-based testing tool used by organisations to improve customer relationships and boost conversion rates. This training aims to provide learners with the skills to use Adobe Target to maximise website and app experiences, build up A/B and multivariate testing, and develop customised experiences based on user segments. Additionally, this training will help organisations improve conversion rates, increase customer engagement and loyalty, and improve overall business performance. This training equips individuals with valuable skills and knowledge that can help them advance in their careers and add value to their employers.
In this 1-day Adobe Target training course, delegates will learn how to leverage the power of Adobe Target to optimise website and app experiences, drive customer engagement, and increase conversion rates. They will learn how to set up and run A/B and multivariate tests, create personalised experiences based on user segments, and use analytics and reporting to measure and optimise the success of their campaigns. Our highly skilled and knowledgeable trainer, who has years of experience teaching Adobe training courses, will conduct this training.
Course Objectives
- To understand of Adobe Target and its key features and functionality
- To use Adobe Target to optimise website and app experiences and increase conversion rates
- To set up and run A/B and multivariate tests in Adobe Target
- To create personalised experiences based on user segments
- To implement Adobe Target and troubleshooting common issues
- To drive effective optimisation and personalisation strategies that improve business performance
After attending this training course delegates will be able to set up and run A/B and multivariate tests in Adobe Target, and analyse and report on their results. They will also be able to use analytics and reporting to measure the success of their campaigns and make data-driven decisions.
What’s included in this Adobe Target Training Course?
- World-Class Training Sessions from Experienced Instructors
- Adobe Target Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Target Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Adobe Target Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's Adobe Target Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Adobe Target Training sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Adobe Target Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our Adobe Target Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Adobe Target Training FAQs
Adobe Target is a powerful web-based testing and personalization platform that enables businesses to create personalised digital experiences for their customers.
There are no formal prerequisites for attending this Adobe Target Training course. However, having basic knowledge of digital marketing, HTML and JavaScript, and Adobe Marketing Cloud would be beneficial.
This course is intended for anyone who wants to learn about Adobe Target for improving the effectiveness of their digital marketing campaigns. However, it is more beneficial for:
• Digital Marketers
• App Developers
• Web Analysts
After attending this Adobe Target training course you will gain valuable skills and knowledge that can enhance their career prospects and make them more valuable to their employers. You will become more effective at driving customer engagement and improving conversion rates, which can lead to increased job opportunities and higher salaries.
This course is [ ] day(s)
In this Adobe Target Training course, you will learn to communicate the value and impact of Adobe Target to stakeholders within their organisation. Furthermore, you will understand the key features and functionality of Adobe Target and how they can be used to optimise website and app experiences.
The training fees for Adobe Target Training certification in the United Kingdom starts from £1295
The Knowledge Academy is the Leading global training provider for Adobe Target Training.
Please see our Adobe Courses courses available in the United Kingdom
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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