Adobe Training | Adobe Audience Manager Training in Chester

Adobe Audience Manager Training Course Outline

Module 1: Audience Manager

• Introduction
• Types of Data Collected
• Data Security
• Data Privacy
• Data Governance
• Accessibility in Audience Manager

Module 2: Features

• Addressable Audiences
• Administration
• Algorithmic Models
• Audience Lab
• Audience Marketplace
• Customer Data Feeds
• Data Explorer
• Data Export Controls
• Data Sources
• Declared IDs
• Derived Signals
• Destinations
• Profile Merge Rules
• Segments
• Traits
• Visitor Profile Viewer

Module 3: Reporting

• Introduction
• Reports Dashboard
• General Reports
• Trend Reports
• Audience Optimisation Reports
• Interactive and Overlap Reports
• Onboarding Status Report
• Outbound File History
• Counting Unique Users
• Data Sampling and Error Rates

Module 4: API and SDK Code

• Introduction
• Audience API Code Migration
• Data Collection Server
• REST APIs
• SDK Code

Module 5: Data Integration Library (DIL) API

• Introduction
• Class-level DIL Methods
• Instance-level DIL Methods
• DIL Modules
• DIL Tools
• DIL Use Cases and Code Samples
• Flash DIL
• DIL Release Notes

Module 6: Implementation and Integration Guides

• Introduction
• Data Integration Methods
• Integrate with Google Ad Manager
• Integration with Third-Party Destinations
• Implementing Audience Manager
• Media Data Integration
• Receiving Audience Data
• Sending Audience Data
• Integrate with Adobe Experience Platform
• Integrate with Other Cloud Applications

Who should attend this Adobe Audience Manager Training?

Adobe Audience Manager Training is designed for professionals and individuals who want to gain expertise in using Adobe's Audience Manager platform for data management and audience segmentation. Here is a list of professionals who could greatly benefit from this course:

• Digital Marketers
• Marketing Analysts
• Data Analysts
• Advertising Professionals
• Media Planners
• Marketing Technologists
• Customer Experience Professionals

Prerequisites of the Adobe Audience Manager Training

While there are no formal prerequisites, it's highly recommended that you possess fundamental knowledge of web fundamentals, website structure, HTML-based webpages, web analysis, and basic IT concepts before delving into Adobe Experience Manager.

Adobe Audience Manager Training Course Overview

Adobe Audience Manager is a leading data management platform (DMP) that enables organisations to build unique audience profiles, delivering personalised experiences across channels. It's instrumental in enhancing marketing strategies by collecting, segmenting, and activating data from various sources, thereby allowing businesses to target the right audience with precision.

Proficiency in Adobe Audience Manager is crucial for Digital Marketers, Data Analysts, Campaign Managers, and Customer Experience Strategists. Mastering this platform empowers professionals to unify data, create actionable insights, and optimise audience engagement, making it essential for those striving to excel in data-driven marketing and customer-centric strategies.

The Knowledge Academy's 1-day course equips delegates with fundamental concepts and practical skills in Adobe Audience Manager. Through hands-on workshops and expert-led sessions, delegates gain a comprehensive understanding of data ingestion, audience segmentation, and data activation. Delegates learn to implement audience management strategies, interpret data insights, and optimise marketing efforts for diverse real-world scenarios.

Course Objectives

• To understand the foundational principles of Adobe Audience Manager
• To explore various data management techniques, including segmentation and activation
• To apply Adobe Audience Manager in creating and managing audience profiles
• To analyse and interpret audience data effectively for targeted marketing campaigns
• To optimise audience engagement strategies using data-driven insights
• To comprehend ethical considerations in data management and audience targeting

Upon completing this course, delegates will have acquired the knowledge and skills necessary to implement and optimise audience management strategies using Adobe Audience Manager, making them invaluable assets in their professional fields.

What's Included in this Adobe Audience Manager Training?

• World-Class Training Sessions from Experienced Instructors
• Adobe Audience Manager Certificate
• Digital Delegate Pack