Adobe Audience Manager Training Overview

Adobe Audience Manager Training Course Outline

Module 1: Audience Manager

  • Introduction
  • Types of Data Collected
  • Data Security
  • Data Privacy
  • Data Governance
  • Accessibility in Audience Manager

Module 2: Features

  • Addressable Audiences
  • Administration
  • Algorithmic Models
  • Audience Lab
  • Audience Marketplace
  • Customer Data Feeds
  • Data Explorer
  • Data Export Controls
  • Data Sources
  • Declared IDs
  • Derived Signals
  • Destinations
  • Profile Merge Rules
  • Segments
  • Traits
  • Visitor Profile Viewer

Module 3: Reporting

  • Introduction
  • Reports Dashboard
  • General Reports
  • Trend Reports
  • Audience Optimization Reports
  • Interactive and Overlap Reports
  • Onboarding Status Report
  • Outbound File History
  • Counting Unique Users
  • Data Sampling and Error Rates

Module 4: API and SDK Code

  • Introduction
  • Audience API Code Migration
  • Data Collection Server
  • REST APIs
  • SDK Code

Module 5: Data Integration Library (DIL) API

  • Introduction
  • Class-level DIL Methods
  • Instance-level DIL Methods
  • DIL Modules
  • DIL Tools
  • DIL Use Cases and Code Samples
  • Flash DIL
  • DIL Release Notes

Module 6: Implementation and Integration Guides

  • Introduction
  • Data Integration Methods
  • Integrate with Google Ad Manager
  • Integration with Third-Party Destinations
  • Implementing Audience Manager
  • Media Data Integration
  • Receiving Audience Data
  • Sending Audience Data
  • Integrate with Adobe Experience Platform
  • Integrate with Other Cloud Applications

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Who should attend this Adobe Audience Manager Training?

Adobe Audience Manager Training is designed for professionals and individuals who want to gain expertise in using Adobe's Audience Manager platform for data management and audience segmentation. Here is a list of professionals who could greatly benefit from this course:

  • Digital Marketers
  • Marketing Analysts
  • Data Analysts
  • Advertising Professionals
  • Media Planners
  • Marketing Technologists
  • Customer Experience Professionals

Prerequisites of the Adobe Audience Manager Training

While there are no formal prerequisites, it's highly recommended that you possess fundamental knowledge of web fundamentals, website structure, HTML-based webpages, web analysis, and basic IT concepts before delving into Adobe Experience Manager.

Adobe Audience Manager Training Course Overview

Adobe Audience Manager is a data management platform that integrates online and offline data from every available source and builds unique profiles. It helps to identify your most valuable sections and use them with greater targeted advertisements across any digital channel. It helps organisations to understand audiences after getting a complete and combined view of data from all sources in one place and keeps track of client actions in real time. Adobe Audience Manager as a skill will surely help you to begin a wonderful career opportunity.

In this 1-day Adobe Audience Manager Training Course, delegates will gain a comprehensive knowledge of making ad campaigns more productive by targeting specific segments on any platform and also get accessibility in audience manager. They will also learn about data export controls and profile merge rules. Our highly skilled and professional trainer with years of experience in teaching Adobe Audience Manager Training Courses will conduct this training.

Course Objectives

  • To make your marketing even more powerful
  • To collect and maintain data with privacy and security
  • To enable companies to buy and sell data assets in a trusted and transparent environment
  •  To collect any form of Mobile and Authenticated ID to create more accurate and comprehensive customer profiles
  •  To manage data sampling and error rates in audience manager reports

After attending this training, delegates will be able to integrate online and offline data from every available source and make unique profiles. They will also learn about marketing and make powerful advertisements across any digital channel.

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What's Included in this Adobe Audience Manager Training?

  • World-Class Training Sessions from Experienced Instructors
  • Adobe Audience Manager Certificate
  • Digital Delegate Pack

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Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Audience Manager Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Adobe Audience Manager Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Adobe Audience Manager Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Adobe Audience Manager Training sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Adobe Audience Manager Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our Adobe Audience Manager Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Adobe Audience Manager Training FAQs

Adobe Audience Manager is a data management platform that helps to build audience data assets together, making it easy to collect commercially relevant information about site visitors, etc.
Before using Adobe Experience Manager, you should have a basic knowledge of the web and how websites are constructed and basic knowledge of HTML-based webpages, web analysis, and basic IT concepts.
This training is intended for everyone who wants to gain knowledge of data management platforms.
: Audience Manager can combine information from online and offline sources to create complete audience profile sources in one place. They will also measure and target people as they move across screens and devices.
Audience Manager helps you bring audience data together, making it easy to collect relevant information about visitors, create marketable segments, and show similar content and advertising to the audience.
This course is [ ] day(s)
Adobe Audience Manager helps you easily collect and merge data from anywhere, build more informed audience segments, identify new opportunities, and act in real time. All of which opens the door to connected experiences that bring your customer front and centre.
In this Adobe Audience Manager Training course, you will learn about different methods of creating and using data sources, destinations, segments and map segments needed for effective data delivery. You will also learn about various profile merge rules.
The training fees for Adobe Audience Manager Training certification in the United Kingdom starts from £1295
The Knowledge Academy is the Leading global training provider for Adobe Audience Manager Training.
Please see our Adobe Courses courses available in the United Kingdom
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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