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Digital Marketing Courses courses

Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Digital Marketing Masterclass Outline

This Digital Marketing Masterclass will cover the following modules:

Module 1: Digital Marketing

  • What is Digital Marketing?
  • How did it revolve?
  • Understanding the impact of Digital Marketing on business
  • Permission Marketing

Module 2: Planning, Strategy, and Testing

  • Online campaign planning within best practise guidelines
  • Identifying the optimum mix of Digital Marketing techniques
  • Campaign strategy
  • Integration and Multi-channel Marketing
  • What to test and when to do so

Module 3: Customer Experience and Usability

  • Principles of the Customer Experience (CX)
  • Creating a successful User Experience (UX)
  • Industry methodologies
  • Sitemaps and wireframes
  • User testing

Module 4: Mobile Marketing

  • Key challenges and success factors in Mobile Marketing
  • Developing a customer-led mobile strategy
  • Assessing the role of mobile sites v apps
  • Using mobile to drive customer acquisition
  • Building loyalty and customer retention through mobile channels
  • Tracking, analytics, and Conversion Rate Optimisation

Module 5: Content Strategy

  • Why content is (still) pivotal
  • Developing content for different customer segments
  • Content and SEO: the power of ‘in-bound marketing’
  • Developing a content plan
  • Examples of successful content strategies

Module 6: Social Media

  • The rise of social
  • Key players: Facebook, LinkedIn, YouTube, Twitter
  • Impact of Google+
  • Successes and pitfalls of social media

Module 7: Email Marketing

  • Why permission is everything
  • How to acquire names and email addresses
  • Testing email for continuous improvement
  • E-newsletters and other email formats
  • Broadcast and delivery considerations
  • Successful email marketing: case studies

Module 8: Search Engine Marketing: SEO and PPC Defined

  • Why is search engine marketing so crucial to online success?
  • Key strategies and tactics to maximise search engine effectiveness: integrating SEO and PPC for optimum results

Module 9: Integrating Your Marketing Communications for Maximum ROI

  • Why integration is essential and how best to achieve it
  • Integrating online and offline activity
  • 'Real-world' integrated campaigns
  • Looking ahead: multi-channel for media owners, marketers, and their agencies

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Who should attend this Digital Marketing Training Course?

This Digital Marketing Masterclass is aimed at any individual who is responsible for online marketing campaigns. This Masterclass would be especially useful for managers who need to refresh their knowledge and come up to date with new techniques, and also entry level marketing professionals who would like to obtain an introduction to Digital Marketing.

Prerequisites

There are no prerequisites for undertaking this Digital Marketing Masterclass.

Digital Marketing Masterclass Overview

This Digital Marketing Masterclass consists of a 1 day, instructor-led course that provides delegates with tips and tricks that will enable the optimisation of their use of Digital Marketing. The course will focus on the different platforms, devices, and content that must be considered for improving customer usability. The course will also look into SEO (Search Engine Optimisation) and the importance of quality content for keeping clients business.

This course comes under the topic of Digital Marketing Courses, which provides delegates with a number of Masterclasses, including Social Media Masterclass, SEO Masterclass, and Google Analytics Masterclass. This topic then encompasses a variety of courses that focus on one specific aspect of Digital Marketing, enabling delegates to obtain further, more in-depth training within the topic.

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What's included in this Digital Marketing Training Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Social Media Masterclass Outline

The course covers the following topics:

Introduction

  • What is social media?
  • The power of social proof
  • How can social media help my business?
  • Risks and drawbacks

Planning

  • How social media aligns with your business plan 
  • Establishing your identity and your message
  • Social media and SEO

Blogging

  • Why blogging is so important
  • What to blog about
  • Guest blogging and commenting
  • Using graphics and images

Twitter

  • How to get the best out of Twitter
  • Understanding Twitter jargon
  • Using retweets, hashtags and lists
  • Tools to make Twitter easier
  • Finding people with influence
  • Adding a Twitter widget on your site/blog
  • Customising your Twitter background  

LinkedIn

  • Enhancing your profile
  • Building connections and recommendations
  • Using groups and answers to drive traffic

Facebook

  • Comparing profiles, groups and pages
  • Developing a page
  • Making the most of timeline
  • Promoted Posts & Ads on Facebook​

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Who should attend this Social Media Training Course?

The course is aimed primarily at marketing professionals and small business owners, but it also recommended for anybody who is willing to enhance their website traffic and conversion rate.

Prerequisites

You should have set up or have access to Twitter, LinkedIn, Facebook and Pinterest account before attending.

Social Media Masterclass Overview

Social media is helping you to improve brand awareness, lead generation, branding, and increasing the recognition of your brand. Through social media profiles, you can get new opportunities such as share content and present your brand's personality in front of the right audience.

Our 1-day social media course provides a thorough introduction to the essentials of social media and how to use it in the right way to support your objectives and grow your business. Delivered with a practical and strategic focus, the training answers fundamental questions many business owners may have, such as:

  • How to engage more audience?
  • How to Increase Brand Awareness?
  • How often should I post?

And many more. We won’t just cover the principles, we’ll help you to formulate a strategy for optimising your social media activities and to truly deliver meaningful business impact.

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What's included in this Social Media Training Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Introduction to SEO Course Outline

One of our top-selling SEO courses, Introduction to SEO focuses on the fundamentals of SEO, including its definition, its principles and more. Suitable for anybody in a role requiring a basic understanding of SEO without going into too much depth, the course approaches SEO from a beginner’s perspective, explaining why it is so important and what factors affect it.

This Introduction to SEO course covers the following topics:

Introduction to SEO

  • What is SEO?

 The Importance of SEO

  • SEO Rankings
  • Customising an SEO Plan
  • Business Factors
  • Mapping Products and Services
  • Content
  • SEO for Raw Traffic

Search Engines

  • History and Evolution of Search Engines
  • Web Crawler and Indexing
  • Adaptive Search
  • Google Algorithms: Panda, Penguin, and Hummingbird
  • Navigational, Informational, and Transactional Queries
  • Achieving Organic SEO

Finding the Correct Keywords

  • SEO Copywriting Basics
  • Selecting Keywords
  • Finding the Best Keywords
  • Tools for Choosing Keywords
  • Benefits of Using Tools
  • Google AdWords Keyword Tool
  • Types of Keywords
  • Understanding Long Tail Keyword Demand
  • Collecting Keywords
  • Using your Keywords
  • Avoiding Keyword Cramming
  • Avoiding Contrivance

Onsite Optimisation

  • Anatomy of Optimised Copy
  • META and Title Tags
  • URL Structures
  • Introduction and Advantages of Headers
  • SEO Copywriting Mistakes
  • Avoiding Irrelevance
  • Landing Pages
  • Social Media, Email, and Blogs
  • Using Blog and Social Media Platforms
  • Writing to Length
  • Negative Rankings Factors
  • Site Changes that Affect SEO

Building Links

  • Links
  • Links Building Goals
  • Defining KPIs for Link Building
  • Managing Link Building
  • Link Analysis
  • Linking
  • Tools for Backlink Analysis
  • Introduction and Techniques of Link Bait

Social Media

  • Social Media
  • Integrating your Social Media Strategy
  • Network Building
  • LinkedIn, Facebook, Twitter, and SEO

Mobile SEO

  • Mobile SEO on Different Platforms
    • Responsive Web Design
    • Dynamic Serving
    • Parallel Mobile Site
       

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Who should attend this SEO Training Course?

The course is intended for anybody who wishes to gain a basic understanding of SEO. This includes marketing staff, managers, executives and CEOs.

Prerequisites

There are no formal prerequisites needed to enrol on this Introduction to SEO training course. However, having prior knowledge of HTML would be highly advantageous.

Introduction to SEO Course Overview

SEO stands for Search Engine Optimisation which helps to rank our website on Search Engine Result Pages (SERPs). SEO is the most effective marketing technique allowing users to optimise the site and get a higher ranking on the search engines to get more traffic.

SEO is essential in business because:

  • It can help you build your brand
  • Helps to build better user experience
  • It boosts your credibility and authority

Our 1-day SEO Masterclass mainly focuses on the fundamentals of SEO, including its definition, importance, tools for finding the correct keywords, building links for your website, usage of meta title and meta description, and mobile SEO. This course covers the latest trends in SEO. Delegates will understand how to measure, analyse and improve campaigns to get better results. In this training course, delegates will learn how to work on web crawler and indexing, Google algorithms, and different types of queries.

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What's included in this SEO Training Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Google Analytics Masterclass Outline

  • Google Analytics Reports and Tools
  • Data
  • Paid Search, Organic Search, PPC, CPC, and SEO
  • Page Tags
  • Pageviews
  • What can Web Analytics Achieve?
  • Google Analytics Workings
  • Exporting, Emailing, and Scheduling Reports and Dashboards
  • Online and Offline Campaigns
  • Landing Pages
  • Visitors Flow
  • Converting Traffic
  • Content Reports
  • Metrics
  • Traffic Sources
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Custom Reports
  • Implementing and Configuring Google Analytics
  • Defining Goals
  • Sorting Problems with Traffic Sources
  • Using Tools to Export
  • Social Media Traffic
  • Advanced Reporting
  • Internal Site Search
  • Advanced Customisation

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Who should attend this Google Training Course?

This Google Analytics training course is designed for those placed in website marketing roles, such as Web Analysts and Digital Marketers, and anyone wishing to enhance their website’s performance using Google Analytics.

Prerequisites

There are no requirements for this Masterclass, so anyone can attend.

Google Analytics Masterclass Overview

This 1 day Google Analytics Masterclass provides delegates with knowledge of how data is collected, stored, and presented. Delegates will learn to extract valuable information from Google Analytics, such as the number of people visiting their website, how long their visits last, and what they visit whilst on the site. They will then discover what to do with the information they find, to assure that the elements attracting people continue to be prominent, whilst the things people are not clicking on are removed for the purpose of expenditure savings.

By the end of this Masterclass, individuals will possess good knowledge of how to collect credible information relating to the usability of websites. Ultimately, delegates will be able to convert their findings into achieving business goals. 

Google Analytics Advanced adopts a more hands-on approach than the introductory training course, enabling delegates to tailor their knowledge to real scenarios, and providing them with the skills to monitor their own websites efficiently by making the best use of Google Analytics features. Following this training course, delegates will be able to implement what they learn within their own organisation immediately.

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What's included in this Google Training Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Google Adwords Masterclass Outline

  • What is PPC?
  • How does PPC work?
  • PPC Goals
  • Bidding and Quality Score
  • Quality Score Factors
  • Keyword Match Types
  • Competitor research
  • Writing Adverts
  • Google Keyword Planner
  • Initiating an Ad Campaign
  • Google Adwords Account
  • Ad Extensions
  • Tracking Options
  • Assessment of changes
  • Google Ad Preview Tool

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Who should attend this Google Training Course?

  • Digital Marketing Personnel
  • Business Owners
  • Entrepreneurs

Prerequisites

There are no prerequisites for this course.

Google Adwords Masterclass Overview

Google Adwords is a useful tool for establishing and managing paid search campaigns. By attending our one-day Google Adwords Masterclass, you will learn the fundamental features of this tool, and understand how to create strategic and successful paid search campaigns. In addition, you will be taught about PPC (Pay Per Click), targeting, research, writing ads, and campaign optimisation. Armed with this knowledge, you will be capable of launching and managing a successful campaign, resulting in a variety of business benefits.

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What's included in this Google Training Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Search Engine Marketing (SEM) Training​ Course Outline

Introduction to Search Engine Marketing (SEM)

  • What is Search Engine Marketing?
  • SEM Terminology
  • SEO vs PPC

Search Engines and Marketing

  • What are Search Engines?
  • Search Engine Market Share
  • Search Engine Advertising

Introduction to Google AdWords

  • Google Search Advertising
  • Google Partners
  • Google Display Network
  • Campaign Subtypes

Google AdWords Account

  • Account Settings
  • Billing Settings
  • Account Limitations
  • Account Structure

Introduction to Keywords

  • Keywords Working
  • Keyword Matching Types
  • Keyword Research
  • Negative Keywords

Bidding and Budget

  • Define Bidding
  • How Bidding Works?
  • Setting Up a Bidding
  • Define Budget
  • Setting Up a Budget

Introduction to Quality Score

  • What is Quality Score?
  • Factors Influencing Quality Score
  • Improving Quality Score

Creating Campaigns and Ads

  • Creating Campaign
  • Creating an Ad Group
  • Creating an Ad

Campaign Optimisation and Tracking

  • AdWords Tools
  • Campaign Structure
  • Setting Conversion Tracking in AdWords Account
  • Link Google Analytics to AdWords Account

Advertising with Bing/Yahoo! Network

  • Creating an Account
  • How to Create an Ad?
  • Campaign Tracking

Exploring Search Engine Optimisation (SEO)

  • Search Engines
  • Working of SEO
  • On-Page and Off-Page SEO
  • Link Building
  • Improving SEO

SEM and Other Marketing Types

  • SEM and Social Media Marketing
  • SEM and Email Marketing

Setting Search Engine Marketing Strategy

  • Establishing Plan
  • Highlighting Goals
  • Determining Available and Necessary Resources
  • Analysing Market and Competitors
  • Choosing Media and Tools

Analysing SEM Strategy Efficiency

  • Analyse Visits
  • Analyse Click through Rate
  • Analyse Number of Conversions
  • Analyse ROI

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Prerequisites

There are no prerequisites to attend this course.

Audience

Anyone who is interested in learning and is working in the field of online marketing can attend this course.

Search Engine Marketing (SEM) Training​ Course Overview

Search engine marketing (SEM) is a series of actions aiming to increase website visibility in the search engines through both free and paid processes. The goal of SEM is to gain traffic, to increase sales and conversions. SEM demands a comprehensive strategy comprising goals and planned actions conducted to achieving those goals. This Search Engine Marketing (SEM) Training is designed to provide knowledge of how to successfully present your company and reach customers.

In this Search Engine Marketing (SEM) Training, delegates will learn about search engines, search engine market share, and search engine advertising. Delegates will get an understanding of the working of keywords, bidding and budget. In addition, they will gain knowledge of the quality score and various factors influencing the quality score.

During this 2-day training course, delegates will acquire knowledge of how to create campaigns and Ads. They will also learn how to set up conversion tracking in AdWords account. Furthermore, delegates will become familiarised with on-page and off-page SEO. Post completion of this training, delegates will be able to set up the SEM strategy and analyse the efficiency of SEM strategy.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Landing Page Optimisation Training​ Course Outline

Introduction to Landing Page Optimisation (LPO)

  • Define Landing Page Optimisation
  • What is a Landing Page?
  • Elements of a Landing Page
  • Using Landing Pages
  • Benefits of Landing Pages
  • Landing Page Optimisation Tools

Landing Page Best Practices

  • Make Clear Offer
  • Simplify Landing Page
  • Work with Colours
  • Use Scarcity Techniques
  • Work on Call-to-Action Buttons
  • Add Contact Information
  • Add Testimonials
  • Optimise Landing Page for SEO

SEO Optimisation

  • Keyword Research
  • On-Page Optimisation
  • Body Content
  • Call To Action

Overview of A/B Testing

  • What is A/B Testing?
  • Create Variant Page
  • Google Optimise
  • What Can You Test?
  • Performing First A/B Tests

Drive Traffic to Page

  • Driving Traffic to Landing Page
  • Channels to Drive Traffic
  • Strategies
  • Template

Mistakes to Avoid

  • Disconnect Between Ad and Landing Page
  • Lengthy Text
  • Ineffective Call-To-Action
  • Mobile Incompatible Landing Pages
  • Slow Page Load Speed

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Prerequisites

There are no prerequisites for attending this course.

Audience

Anyone interested to know how to do landing page optimisation can attend this course. This course is ideal for:

  • Website Owners
  • Online Marketers
  • Digital Marketing Interns
  • Web Designers and Web Developers
  • Ecommerce and Social Media Managers
  • Pay Per Click / Search Engine Marketing Managers

Landing Page Optimisation Training​ Course Overview

The landing page is a web page that a visitor can arrive at or ‘land’ on. It is designed with a single focussed objective in mind to limit the options available for visitors. In simple words, the landing page is a standalone web page designed to get visitors to take one of the following specific actions:

  • Register
  • Submit data
  • Make a purchase
  • Subscribe to newsletter or blog
  • Click through to another page

The Knowledge Academy’s Landing Page Optimisation Training is designed to equip delegates with the knowledge of how to optimise the landing page. Delegates will learn about elements of landing page and landing page optimisation tools. The course will provide knowledge of the best practices to be considered while creating a landing page as a well designed and optimised landing page can increase rates significantly.

During this 1-day course, delegates will gain a comprehensive knowledge of SEO optimisation and A/B testing. Learning how to drive traffic to the landing page is an essential topic to be covered in this course. Delegates will get an understanding of common mistakes that must be avoided to increase the conversion rates. After attending this course, delegates will be able to design a high converting landing page.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Lead Generation Training Course Outline

Getting Started with Lead Generation

  • Define Lead
  • What is Lead Generation?
  • The Need for Lead Generation
  • Lead Funnel
  • Mapping Lead Generation to Funnel
  • Building a Robust Lead Generation Plan

Mechanics of Lead Generation

  • Landing Pages
  • Lead Capture Forms
  • Offer
  • Call to Action

Lead Generation Methods

  • Outbound Lead Generation
    • Display Ads
    • PPC
    • Content Syndication
    • Direct Mall Advertisements
    • Event Marketing
  • Inbound Lead Generation
    • Content Marketing
    • Search Engine Optimisation (SEO)
    • Website Optimisation
    • Social Media Marketing
    • Email Marketing
  • Statistics on Inbound vs Outbound Marketing

Exploring Lead Generation Trends

  • Lead Generation Trends
  • Inbound Lead Generation Trends
  • Inbound Lead Generation Challenges

Content Marketing

  • Challenges
  • Optimising Content Marketing for Lead Generation

Search Engine and Website Optimisation

  • Challenges
  • Optimising Content Marketing for Lead Generation

Social Media and Email Marketing

  • Challenges
  • Optimising Content Marketing for Lead Generation

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Prerequisites

There are no specific requirements to attend this course.

Audience

Anyone who wants to be more persuasive, convincing, and influential to others can attend this course.

Lead Generation Training Course Overview

Lead generation is the process of triggering interest in the product or service to drive individual leads to purchase. It is the process to capture customer’s interest and the contact information for your business. Lead generation is considered to be the initial step to build a relationship with a potential customer. The main purpose of generating leads is to connect with individuals who could benefit from the business so that business can show what they have to offer, build trust, and provide the information required to make the purchase.

This Lead Generation Training course is designed to equip delegates with the knowledge of various tips and tricks to generate leads. Delegates will get an understanding of lead funnel and will learn how to map lead generation to funnel. Along with this, they will also learn how to build a robust lead generation plan and how to qualify someone as a lead. Delegates will gain comprehensive knowledge about the mechanics of lead generation comprising:

  • Landing pages
  • Lead capture forms
  • Offer
  • Call to Action

In this 1-day course, delegates will get an understanding of lead generation methods – Outbound and inbound lead generation. Delegates will understand inbound lead generation trends and will learn about the inbound techniques to generate the highest volume of leads. After attending this course, delegates will be able to optimise content marketing for lead generation. In addition, they will get an understanding of lead generation mistakes.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Facebook Ads Masterclass Course Outline

Introduction to Facebook Ads

  • Define Facebook Ads
  • Advertising from Your Page
  • Advertising Features Created from Page
  • Ways to Promote Business
  • Prevent Page Ads from Appearing on Instagram

Overview of Promoting Post

  • Posting Posts
  • Editing Postings
  • Why isn’t My Promotion Available?
  • Why Post Type Not Supported?

Setting a Budget

  • Working of Advertising Billing on Facebook
  • Daily Budgets
  • Campaign Budgets

Pay for Ads

  • Manage Payment Methods
  • View and Download Receipts
  • Transfer Billing Limits
  • Automatic and Manual Payments

Advance Concepts

  • Using Text in Ad Images
  • Ad Review
  • Link Instagram Account to Facebook Page
  • Creating Ads – Clicking on them Open a Conversation in Messenger from the Facebook Page
  • Display System: Placements
  • Pixel Facebooks

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Prerequisites

There are no formal prerequisites to attend this course.

Audience

Anyone who wants to get mastery in Facebook ads can attend this course. This course is ideal for:

  • Bloggers
  • Social Media Managers
  • Facebook Marketers and Consultants

Facebook Ads Masterclass Course Overview

Facebook Ads are one of the most effective tools to grow business, generate leads and sales, as well as create loyal customers. These benefits make Facebook ads a staple part of every social media strategy. Our Facebook Ads Masterclass course is designed to provide a complete knowledge of how to create powerful and compelling ads that reach out to the users.

In this 1-day training, delegates will be equipped with the knowledge about how to advertise from your page. Delegates will learn how to promote their business using the Facebook advertisement. Along with this, delegates will get an understanding of how to prevent page advertisement from appearing on Instagram. The course will also teach how to promote a post, including editing postings.

The Knowledge Academy’s Facebook Ads Masterclass course will provide a thorough understanding of how to set a budget for a facebook advertisement. Delegates will learn how advertising billing work on facebook. In addition, they will learn about budgets as well as campaign budgets. Delegates will also gain a comprehensive knowledge of how to manage payment methods. Automatic and manual payments is another essential topic to be covered in this masterclass course. On course completion, delegates will become familiarised with some other essential concepts and topics that are necessary for facebook ads.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Copywriting Masterclass Course Outline

Introduction to Copywriting

  • What is Copywriting?
  • Importance of Copywriting
  • Define Copywriter
  • How to Become a Copywriter?

Customer-Focused Copy

  • Reddit Threads
  • Amazon Reviews
  • Customer Surveys
  • Customer Interviews
  • Social Media

Pro Copywriting Strategies

  • Slippery Slide
  • AIDA Formula
  • Benefits > Features
  • CTAs
  • Social Proof
  • Solving Social Proof Paradox
  • Unique Selling Proposition (USP)
  • Sense of Urgency

Writing Amazing Headlines

  • Be Specific
  • Using Numbers
  • Strong Emotions
  • Using FOMO
  • Answering WIIFM

Mastering the Lead

  • Starting with a Hook
  • Using Mini-Stories
  • Complimenting the Headline
  • 8 Lines or Less

Writing Compelling Copy

  • Write As you Talk
  • Short Sentences
  • Write to One Person
  • Active Voice
  • No Big Words
  • Writing for Skimmers

Copywriting Tips and Tricks

  • Email Newsletters
  • Landing Pages
  • Blog Posts
  • Sales Letters

Advanced Copywriting Strategies

  • Using Crooked Numbers
  • Sellin’ Ain’t Tellin’
  • Using Clear Button Copy
  • Create Mental Movies
  • Reducing Price Objections
  • Making Effective Testimonials

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Prerequisites

There are no prerequisites to attend this course.

Audience

Anyone who is interested in enhancing their skills of copywriting can attend this course.

Copywriting Masterclass Course Overview

Copywriting is re-arranging words to make things sell better. It is one of the most essential elements of effective online marketing to enhance sales and conversions. In simple words, copywriting refers to the process of writing advertising promotional materials. Copywriters have the responsibility to write text on billboards, emails, advertisements, brochures, catalogs, etc.  

The Knowledge Academy’s Copywriting Masterclass course is designed to provide a comprehensive knowledge of the fundamentals of copywriting. Delegates will learn how to master the art of writing copy that converts. Along with this, delegates will get an understanding of how customer surveys and interviews can help copywriters. The course will also teach about copywriting strategies used to write better copy from scratch.

In this 1-day course, delegates will be equipped with the knowledge of how to write an amazing headline to increase sales. Delegates will get an understanding of strategies that can be used to write compelling leads. In addition, they will also understand how to use mini-stories. Delegates will become familiarised with the concept of email newsletters, landing pages, blog posts, and sales letters. Furthermore, delegates will acquire the skills of how to use crooked numbers and clear button copy. On course completion, delegates will be able to create mental movies and will be able to make effective testimonials.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

LinkedIn Marketing Masterclass​ Course Outline

Getting Started with LinkedIn

  • Optimising Profile and Build Network
  • Raise Profile – Increasing your First-Degree Networks
  • Set Objectives and Optimise Personal and Organisational LinkedIn Presence

LinkedIn Company Strategy

  • Create a Company’s Business Page on LinkedIn
  • Strategies to Optimise the Company Page
  • Content Strategies to Optimise Company Page

LinkedIn Campaign Strategy

  • Key Considerations for an Awareness Campaign
  • Key Considerations for a Consideration Campaign
  • Key Considerations for a Conversion Campaign

Targeting and Audiences

  • Building Audiences Natively in LinkedIn
  • Rules Around Native Audiences
  • Data-Driven Marketing on LinkedIn 

Campaign Execution and Delivery

  • LinkedIn Campaign Objectives and Structure
  • Conversion Tracking
  • Remarketing and Sequenced Messaging
  • Lead Gen Forms
  • Media Budget Planning

Content Strategies 

  • Create Content for LinkedIn Articles
  • Create Engaging Content for Company Pages
  • Creating Actionable Ads

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Prerequisites

There are no formal prerequisites to attend this course.

Audience

Anyone interested to learn how to work with LinkedIn marketing platform can attend this course. This course is well-suited for:

  • Marketers
  • Entrepreneurs
  • Professionals

LinkedIn Marketing Masterclass​ Course Overview

This LinkedIn Marketing Masterclass course is designed to equip delegates with the knowledge of how to work effectively and efficiently within LinkedIn’s marketing platform. This course will teach delegates how to increase brand awareness and generate leads for the business. Delegates will gain an extensive knowledge of how to create a company’s business page on LinkedIn and strategies to optimise the company’s page.

In this 1-day course, delegates will get an understanding of key considerations for an awareness, consideration, and conversion campaign. Delegates will learn to build audience natively in LinkedIn. Along with this, they will learn about LinkedIn campaign structure, conversion tracking, and media budget planning. The course will provide an opportunity to use LinkedIn to facilitate effective marketing brand awareness.

During this course, delegates will acquire knowledge, skills, and techniques to become an advanced user, drive the LinkedIn activity of the organisation, and increase brand engagement. On course completion, delegates will be able to create engaging content for the company’s pages.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Online Reputation Management Training Course Outline

Introduction

  • When Social Media goes Bad
  • The Cost of Bad Reputation

Establish a Foundation

  • Protect your Position > Register Twitter, URLs etc
  • How to Establish a Social Media Company Policy
  • The Socialisation of Business: Public Relations to Human Relations

Listen

  • Free Social Media Monitoring Tools
  • Search
  • Paid for Social Media Solutions
  • What to do with the Data

Respond

  • Dealing with Complaints
  • What to do with Praise > Evangelist
  • Crisis Q&As
  • Complaint Escalation Plan

Engage

  • Enhancing Reputation Online
  • Be Seen to Listen
  • Ask Customers for Feedback
  • Build your Customers into your R&D

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Prerequisites

There are no prerequisites for attending this course.

Audience

This course is intended for anyone who wants to increase their reputation online. The course is suitable for:

  • Digital Marketers
  • Marketing Consultants
  • Business Owners or Entrepreneurs
  • PPC Specialists

Online Reputation Management Training​ Course Overview

Online reputation management is the process of improving or restoring of the name or brand’s good standing. It eliminates the negative material on the internet with positive material to improve customers’ trust.

This 1-day Online Reputation Management course provides a comprehensive knowledge to monitor discussions about the brand and respond correctly to negative comments. Delegates will learn introduction, how to establish a foundation, free social media monitoring tools, deal with complaints, complaint escalation plan and build your customers into your R&D.

Delegates will be able to understand what they can do to improve online reputation management and take proactive measures to protect their reputation now and in the future.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Affiliate Marketing Masterclass ​Course Outline

Module 1: Introduction

  • What is Affiliate Marketing?
  • Why Affiliate Marketing is Better Than Door to Door for Sales?
  • Who’s Involved in Affiliate Marketing?
  • Benefits of Affiliate Marketing

Module 2: Mind-sets to Affiliate Marketing Success

Module 3: Affiliate Networks

  • The Good News and Great News
  • Benefits of Working with an Affiliate Network
  • Who’s an Affiliate Manager?
  • What Sets Affiliate Networks Apart?
  • Questions to Consider Before Applying
  • Applying for a Network and Getting Approved
  • The Follow-Up

Module 4: Free VS. Paid Traffic

  • Free Traffic
  • Paid Traffic
  • Why I Prefer Paid Over Free Traffic?

Module 5: Paid Traffic Sources

  • What Sets the Traffic Sources Apart?
  • Different Types of Paid Traffic Sources
  • Mobile Traffic (Advertising on Cell Phones)

Module 6: Finding the Right Offers for Your Campaigns

  • Biggest Verticals in Affiliate Marketing
  • How Offers Monetise

Module 7: Ads and Copywriting

  • Types of Ads and Examples
  • Ad Metrics and Formulas
  • Copywriting for Affiliate Marketing
  • Copywriting Tips

Module 8: Affiliate Marketing Angles

Module 9: Affiliate Marketing Strategy for Beginners

  • Picking the Right Offer
  • Red Ocean Strategy and Blue Ocean Strategy
  • Find Mentors and Mastermind with Other People

Module 10: Affiliate Marketing Tools and Software

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Prerequisites

In this Affiliate Marketing Masterclass training, there are no formal prerequisites.

Audience

This Affiliate Marketing Masterclass training is designed for those who wish to become a merchant for promoting products, in exchange for giving the commission from the sales.  After completion of this training, delegates can become an affiliate marketer for promoting many products and sell them to consumers for earning money.

Affiliate Marketing Masterclass ​Course Overview

Affiliate Marketing is the process of promoting an online retailer through the digital publisher or website promotions and earns a commission depending on the sales or leads generated by the advertisement for that online retailer. Several years back, some salesmen went “door to door”. Therefore, Affiliate Marketing is an online promotional method which connects merchants with independent marketers who are willing to invest money and time to sell goods of a merchant.

In this 1-day training, delegates will gain knowledge of Affiliate Marketing and its benefits as compared to door-to-door marketing. Delegates will also understand the different job roles and different strategies of Affiliate Marketing.

This training will cover various concepts, such as:

  • Mind-sets to Affiliate Marketing Success
  • Free and Paid Traffic
  • Sources of Paid Traffic
  • Types of Ads and Ad Metrics
  • Tools and software used for Affiliate Marketing

At the end of this training, delegates will also understand how to find the right offers for your campaigns. Delegates will attain knowledge of how to utilise the different affiliate angles in marketing.

The Knowledge Academy’s Affiliate Marketing Masterclass course provides an understanding of techniques of copywriting and finding mentors using various tools and software.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Campaign Planning Masterclass Course Outline

Module 1: Fundamentals

  • Introduction to Campaign
  • Campaign Planning and Its Benefits
  • Understanding What You are Promoting
  • Company and Product’s Position in Market Place
  • Online and Offline Campaigns

Module 2: Objectives and Goals

  • SMART Objectives
  • How to Measure the Targets You Set?
  • Different Stages for Achieving Goals

Module 3: Target Audience

  • Defining Your Audience
  • Profiling and Segmentation Tools
  • Using Relevant Media: Online and Offline
  • Building Campaign Plan

Module 4: How to Attract Interest

  • Fulfil Features and Advantages to Demands and Requirements
  • Writing a Plan That Works
  • How to Work Within a Budget
  • Allocating Costs to Each Resource
  • Expecting Results and Payback

Module 5: Creating and Measuring Project Plan

  • Planning Templates
  • Requirement of Enabling
  • Analysing
  • Setting Appropriate Targets for Each Part of Your Campaign

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Prerequisites

In this Campaign Planning Masterclass training, there are no formal prerequisites.

Audience

This Campaign Planning Masterclass training is designed for those who want to attain the skills and strategies of Campaign Planning.

Campaign Planning Masterclass​ Course Overview

A campaign plan is an integrated and organised communications plan for generating sales. Its goal is to attract the audience, and it usually has a focus on content marketing and an integrated media schedule. The marketing campaign plan is used to maximise the scope of online campaigns and attract new clients. More substantial organisations and businesses use campaigns for promotion. A stable digital marketing campaign plan has:

  • Definite and realistic objectives which you can be confident of achieving
  • The most suitable strategy for achieving these objectives against the competition
  • Details of the tactics and procedures required to turn the plan into action

In this 1-day training, delegates will gain knowledge of the basic concepts of Campaign Planning. Delegates will understand what they are promoting and the position of a product in the market place. Delegates will also attain the experience of how to set targets using SMART strategies.

This training will cover various concepts, such as:

  • Online and offline campaigns
  • SMART objectives
  • Different stages for achieving goals
  • Fulfil features and advantages to demands and requirements
  • Creating and measuring project plan

At the end of this training, delegates will also understand how to work within a budget. Delegates will gain knowledge of allocating costs for each element. They will even understand how to set the appropriate targets for each part of your campaign.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Customer Acquisition Masterclass​ Course Outline

Module 1: Fundamentals

  • Introduction to Customer Acquisition
  • Decision-Making Process
  • How People and Companies Buy
  • Effect of Technology: Buying and Selling a Process

Module 2: Finding and Acquiring Right Customers

  • Techniques of Market Search
  • Marketing: Analysis, Segmentation, Profiling and Personas
  • Difference Between Volume and Value
  • Prospect Pool

Module 3: Setting Objectives

  • SMART Objectives
  • Developing KPIs
  • Conversion of Rates Via Sales Cycle

Module 4: Building an Acquisition Strategy

  • Describing the Target Audience
  • Defining the Value Statements for the Audience
  • Communicating by the Journey from Prospect to Customer
  • Predicting Response and Results

Module 5: Creating an Acquisition Communication Plan

  • Evaluation and Selection of Media
  • Develop an Effective Online and Offline Strategy Using Media
  • Benefits of Multimedia Integration
  • Acquisition Budget and Justifying Your Plans

Module 6: Creative Long-Term Acquisition Marketing Strategies

  • Focus on Customer Requirements
  • Measuring the Efficiency of Campaigns
  • Testing and Evolution’s Role
  • Measure Campaign Effectiveness Using Web Analytics

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Prerequisites

In this Customer Acquisition Masterclass training, there are no formal prerequisites.

Audience

This Customer Acquisition Masterclass training is designed for those who want to attain the specific knowledge of Customer Acquisition.

Customer Acquisition Masterclass​ Course Overview

Customer Acquisition means to attract and obtain new consumers. Acquiring new customers includes influencing customers to buy products and/or services of a company. For determining how much value consumers bring to their business, companies estimate the price of consumer acquisition as an essential measure. Customer Acquisition Management belongs to the strategies and systems generated by a variety of marketing methods for managing customer prospects and inquiries.

In this 1-day training, delegates will gain knowledge of the basic concepts of Customer Acquisition and its benefits. They will understand what is the effect of technology while buying or selling. They will also attain the experience of creating an acquisition strategy.

This training will cover various concepts, such as:

  • Fundamentals of customer acquisition
  • How people and companies buy
  • Techniques of market search
  • Difference between volume and value
  • Building an acquisition strategy
  • Evaluation and selection of media
  • Benefits of multimedia integration
  • Measuring the efficiency of campaigns

At the end of this training, delegates will also understand how to measure the efficiency of the campaign through web analytics. Delegates will also understand the role of testing and evaluation.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Customer Insight Masterclass Course Outline

Insight and Its Relationship with Business Success

  • Insight, and What is its Relationship with Business' Success?
  • Origin of Marketing
  • The Effect of Digital on Data
  • The Effect of Digital on Marketing Decisions
  • Relationship Between Knowledge Management and Insight 

What Customer Insight Includes?

  • Explored Number of Users and Customers and Their Value? 
  • What Product Do They Use?
  • Where Do They Come from? 
  • What are the Factors of Cause?
  • Number of Times They Come into Contact with You? 
  • Number of Interactions with You? 

Developing Customer Insight

  • The Main Sources of Offline Insight - CRM, Brand, Product, Channel Analytics, Research
  • Sources of Online Insight - Web and App Data and Its Analysis; Social Insight
  • Insight from Partnerships - Distributors, Aggregators and Affiliates
  • How Analysis Turns Data into Insight, And How This Varies On and Offline; How to Create Combined Insight
  • Integrating Multichannel Data to Produce a Picture of Multichannel Journeys

Applications of Customer Insight

  • Planning
  • Managing and Optimising the Online/Offline Marketing Mix
  • Using Insight for Testing

Planning and Managing Your Insight Capability and Activity

  • The Stages of Development of Insight - A Maturity Model
  • The Diffusion Cycle for Analytical and Insight Innovations
  • Identifying Where You are and Where You Need to be and Prioritising the Development of Insight
  • Developing A Feasible, Cost-Effective, Innovative, Future-Proof Competitive Plan
  • Processes for Managing Customer Insight - Day to Day and Strategic
  • Governance and Data Quality Management

Technology

  • Main Types of Solution in Data Management and Analytics
  • Integrating Solutions
  • Outsourcing

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Prerequisites 

In this training, there are no formal prerequisites.

Audience

This Masterclass training is designed for managers or marketers who have a competency to create and evaluate a customer insight technique.

Customer Insight Masterclass Course Overview

Customer insight can be described as the understanding of the customer, depending on the behaviour of their experiences with the organisation, and their beliefs or requirements. Customer insight is so much distinct from research or raw data; instead, it is a multiple-view of consumers of the company that are taken from a strategic analysis of qualitative and quantitative data. Insights are the actionable motivations behind the wants and needs of customers which can be utilised to enhance features, generate new products and create consumer benefits.

This Customer Insight Masterclass Course will help delegates to learn the basics of customer insight. During this 1-day course, delegates can boost their value as well as their customers' value with customer insight. They will also get competitive benefits by understanding the behaviour and value of their customers.

This Customer Insight Masterclass course covers the following topics:

  • What is insight, and what is its relationship with business' success?
  • Origin of marketing
  • The effect of digital on data
  • What is the impact of digital on marketing decisions?
  • What does customer insight include?

At the end of this training, delegates will be able to plan the development of customer insight for their business, along with a marketing strategy. They will also gain in-depth knowledge of how to research, design and manage their activity confidently.

The Knowledge Academy's Customer Insight Masterclass training illustrates delegates on how to find out and determine the sources of insight and the way it provides competitive benefits.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Customer Retention Masterclass Course Outline

Module 1: Fundamentals

  • Introduction to Customer
  • Customer Retention and ‘Loyalty’
  • Importance of Customer Retention
  • Why Retention Needs Improvement
  • Finding New Customers Procedure

Module 2: Retention Strategy

Module 3: Optimise User Experience by Removing Friction in the Customer Journey

  • Analytics Review of Digital Channels
  • Customer Journey Mapping
  • Full Site and App Functional Audit
  • Techniques of Measure and Evaluate Customer Retention and Loyalty

Module 4: Data Collection

  • Importance of Data Collection
  • How to Use Data to Customise/Personalise Website, Contact Centre and Retail Interactions?
  • Benefits of Knowing Your Customers

Module 5: Developing Contact Strategy for Customer Retention

  • Building a Successful Contact Strategy
  • Segment Customer Base by Value and Engagement

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Prerequisites

In this Customer Retention Masterclass training, there are no formal prerequisites.

Audience

This Customer Retention Masterclass training is specifically designed for those who are relatively new to customer retention as part of their job or where the company has expanded steadily by attracting customers.

Customer Retention Masterclass Course Overview

Customer Retention applies to the practices and actions that businesses and organisations pursue to overcome the amount of company defections. Consumer Retention plans to help businesses to maintain as many customers as possible, mostly through customer and brand loyalty initiatives and it's essential to remember that customer retention starts with a customer's first contact with a company and continues during the relationship's entire lifetime.

In this 1-day training, delegates will gain knowledge of the basic concepts of Customer Retention and its importance. Delegates will understand the different techniques of measuring and evaluating customer retention. They will also attain the experience of finding new customers procedures.

This training will cover various concepts, such as:

  • Customer retention and ‘loyalty.’
  • Full site and app functional audit
  • Why retention needs improvement?
  • Benefits of knowing your customers
  • Importance of data collection
  • How to develop a contact strategy for customer retention?

At the end of this training, delegates will also understand how to use data to customise/personalise the website, contact centre and retail interactions. Delegates will also understand the analytics review of digital channels.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Data Analytics for Marketing Professional Course Outline

Module 1: Fundamentals

  • Introduction to Data Analysis
  • Who is Customer?
  • What is the Significance of Data and Analytical Teams in an Organisation?

Module 2: Consumer Behaviour and Marketing Strategy

  • Principles of Consumer Behaviour
  • Introduction to Consumer Behaviour on the Basis for Marketing Strategy
  • Overview of Marketing Strategy

Module 3: Get to Know Your Data

  • Data Mining Methods
    • Variable Types
    • Frequencies
    • Descriptive Statistics
  • Evaluating the Impact of Essential Marketing Variables

Module 4: Modelling Techniques

  • What is Predictive Modelling Using Regression
  • How to Create Scorecards
  • Significance of Predictive Modelling in Campaign Performance
  • How to Use Predictive Models?

Module 5: Segmentation Methods and Techniques

  • What are Segments?
  • Importance of Creating Segments
  • Description Between Descriptive and Predictive
  • Introduction to Cluster Analysis to Create Segments

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Prerequisites

In this Data Analytics for Marketing training, there are no formal prerequisites.

Audience

This Data Analytics for Marketing training is designed for marketers who want to attain a better knowledge of analytical techniques and wants to work with systematic or data-related activities as part of their role.

Data Analytics for Marketing Professional Course Overview

Data analysis of marketing is a methodology in which the business can consider all the market knowledge to come up with a marketing strategy. For every business, it is an essential activity. It also explains how effectively one can make use of the latest marketing techniques in the business. It shows previous success and results. One needs to know that when they are an investor or an entrepreneur.

In this 1-day training, delegates will gain knowledge of the basic concepts of data analysis for marketing and its importance. Delegates will understand the principles of consumer behaviour. Delegates will also attain the experience of data mining methods.

This training will cover various concepts, such as:

  • What is the significance of data and analytical teams in an organisation?
  • Consumer behaviour and marketing strategy
  • Methods of data mining
  • Evaluating the impact of essential marketing variables
  • Various modelling and segmentation methods

At the end of this training, delegates will also understand the difference between descriptive and predictive modelling. In addition, they will also understand how to utilise the predictive models and cluster analysis.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Data-Driven Marketing Masterclass​ Course Outline

Module 1: Fundamentals

  • Introduction to Data-Driven for Marketing
  • Defining the Data-Driven Marketing Strategy
  • Essential Marketing Metrics
  • Marketing Budgets: Key Differences between the Leaders and the Laggards

Module 2: Overcoming the Five Obstacles to Data-Driven Marketing

  • Focus on Collecting the Right Data and Create Momentum
  • Causality—Conduct Small Experiments
  • Lack of Data—Strategies for Obtaining Customer Data
  • Resources and Tools—Build the Infrastructure for Data-Driven Marketing
  • People and Change—Create a Data-Driven Marketing Culture

Module 3: Marketing Metrics

  • Linking Marketing Activities to Metrics
  • A Balanced Scorecard for Marketing
  • Facing the B2B Measurement Challenge

Module 4: Essential Nonfinancial Metrics

  • Metric 1—Brand Awareness
  • Metric 2—Test-Drive
  • Metric 3—Churn
  • Metric 4—CSAT
  • Metric 5—Take Rate

Module 5: Essential Financial Metrics

  • Profit
  • NPV
  • IRR
  • Payback Defined
  • Return on Marketing Investment (ROMI) Framework for Management Decisions

Module 6: Customer Lifetime Value

  • Customer Lifetime Value
  • The New Marketing Strategy: Value-Based Marketing
  • Balancing Short- and Long-Term Customer Profitability
  • Customer Life Cycle Management

Module 7: From Clicks to Value with Internet Marketing Metrics

  • CPC versus CPM: Optimising Metric
  • Optimising Sponsored Search
  • Bounce Rate Changing the Internet Search Marketing Game with Attribution Modeling
  • Beyond SEM: Internet Display Advertising Impact
  • Hypertargeting Display Advertising in Social Media
  • Word of Mouth (WOM) Social Media Marketing Engagement

Module 8: Infrastructure for Data-Driven Marketing

  • Which Data Do You Really Need?
  • Do You Need to Build a Ranch House or Empire State Building Infrastructure?
  • Requirement Complexity

Module 9: Marketing Budgets, Technology, and Core Processes

  • Marketing Campaign Management
  • Research: Marketing Processes, Technology, and the Link to Firm Performance
  • B2B versus B2C Investment Portfolio Mixes
  • Overcoming the Four Barriers to Professionalising Marketing Processes
  • Upgrading the Marketing Campaign Management Processes

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Prerequisites

In this Data-Driven for Marketing Masterclass training, there are no formal prerequisites.

Audience

This Data-Driven for Marketing Masterclass training is designed for all marketers who want to attain a better knowledge of customers and their behaviour to enhance their campaign performance and Return on Investment.

Data-Driven Marketing Masterclass​ Course Overview

Data-driven marketing is the technique of using customer data for efficient and targeted media buying and creative messaging. It is one of the most transformational developments that has ever happened in digital advertising. The exponential growth has followed the increasing quality and volume of marketing data in innovative development and automation technology. The data-driven decision-making process gets the answers to questions such as who, where, when, what, and obtaining those answers actionably. Within the programmatic buying field, data-driven marketing is the most advanced. Through machine learning and leveraging algorithms, marketers and advertisers eliminate all of the guesswork from media planning and buying.

In this 1-day training, delegates will gain knowledge of the basic concepts of data-driven for marketing and its importance. Delegates will understand the essential marketing metrics. Delegates will also attain the experience of marketing, non-financial and financial metrics.

This training will cover various concepts, such as:

  • Fundamentals of data-driven for marketing
  • Essential marketing metrics
  • Leaders vs Laggards
  • Obstacles to data-driven marketing
  • Financial, non-financial and marketing metrics
  • Customer life cycle management
  • CPC versus CPM: optimising metric
  • Infrastructure for data-driven marketing
  • Marketing campaign management
  • Marketing budgets, technology, and core processes

At the end of this training, delegates will also understand Return On Marketing Investment (ROMI) framework used for management decisions. Delegates will also understand how to overcome the barriers to professionalising marketing processes.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Digital CRM Masterclass​ Course Outline

Module 1: Fundamentals

  • Introduction to Digital Marketing
  • Definition of Digital CRM
  • Significance of Digital CRM in Business

Module 2: Strategy for E-CRM in E-mail Marketing

  • Benefits of a Successful E-CRM Strategy
  • How to Meet Customer Expectations?
  • Measurement of CRM Activities

Module 3: Appropriate E-CRM Agencies and Suppliers

  • How to Choose the Right Platform?
  • Interaction Consistency
  • Deep Dive- Moments that Matter

Module 4: Customer Identity Management

Module 5: Data Management

  • Data-Driven Decision-Making

Module 6: Customer Value Management

  • Customer Lifetime Value
  • Customer Referral Value
  • Customer Influencer Value
  • Customer Knowledge Value
  • Balancing the Right Amount of Interaction

Module 7: CRM Operating Model

  • Customer-Centric Processes
  • Master Data Management and Governance
  • Technology

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Prerequisites

In this training, there are no formal prerequisites.

Audience

Digital CRM Masterclass course is designed for everyone who wants to attain the knowledge of planning, executing and analysing the strategies of CRM in an organisation. This course is beneficial for:

  • Senior marketing budget holders
  • Digital marketing managers

Digital CRM Masterclass​ Course Overview

Developing a successful marketing campaign requires knowing your consumers and their requirements. Digital customer relationship management involves the use of Internet communication ways and technology to improve consumer relationship management and customer experience management programs. The primary purpose of digital CRM is to provide a company with a good understanding of the behaviours and desires of each consumer as well as to allow personalisation and automatic communications simpler. Digital CRM is related to the IoT, a situation in which computer processors capable of transmitting and receiving data are incorporated in daily objects.

In this 1-day training, delegates will gain knowledge of the basic concepts of Digital CRM and its importance. Delegates will understand the role of digital CRM in online business. Delegates will attain an understanding of how to fulfil the expectations of the customers.

This training will cover various concepts, such as:

  • Fundamentals of digital CRM
  • Significance of digital CRM in business
  • Benefits of a successful E_CRM strategy
  • Measurement of CRM activities
  • Data-driven decision-making
  • How to choose the right platform?
  • Customer identity management
  • CRM operating model

At the end of this training, delegates will also understand the impact of technology in digital CRM. Delegates will even understand how to balance the right amount of interaction.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Digital Email Marketing Masterclass​ Course Outline

Module 1: Fundamentals

  • Introduction to Email Marketing
  • Does Email Marketing Work?
  • Is there a Catch to Email Marketing?
  • The Role of Email within a Digital Marketing Strategy
  • The Five Types of Email
    • Awareness
    • Consideration
    • Conversion
    • Product Usage
    • Loyalty

Module 2: Email Marketing Tools

  • Introduction
  • Choosing an Email Service Provider
  • In-house vs Outsourcing
  • What to Look for in an ESP?
    • CRM Software

Module 3: Five Critical Elements of Every Email You Create

  • Creating Brand Impact
  • Adding Intelligence to Your Design
  • Driving the Purchase
  • Creating Transactional/Service Messages
  • Adding Viral Marketing Elements

Module 4: Getting Ready to Build Your Email Marketing Efforts

  • Aligning Your Strategy with Your Tools
  • Evaluating Vendors

Module 5: What Happens Once You Send Your Email

  • Defining the Analytics Framework
  • What to Do If Something Goes Wrong
  • Revisiting Your Budget
  • The Email Marketing Database and Future Multichannel Efforts

Module 6: Eight Key Drivers of Your Email Campaign

  • Key Driver 1: Email Address Acquisition
  • Key Driver 2: Creative/Copy
  • Key Driver 3: Making the Data Work
  • Key Driver 4: Multichannel Integration
  • Key Driver 5: Technology (Delivery, Deployment, and Design)
  • Key Driver 6: Reporting/Analytics
  • Key Driver 7: Privacy/Governmental Control
  • Key Driver 8: Reactivation

Module 7: Preparing Your Email Marketing Strategy

  • Your Audience
  • Your Goals
  • Your Email Content

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Prerequisites

In this training, there are no formal prerequisites.

Audience

Digital Email Marketing Masterclass course is designed for all marketers and wants to gain knowledge of planning and implementing the email campaigns.

Digital Email Marketing Masterclass​ Course Overview

Email marketing is one section of internet marketing that includes online marketing through social media, websites and blogs. Email Marketing helps you to reach particular categories of clients. The main benefits of email marketing are quality and price. Emailing is a low-priced method to advertise and sell the services or products of the company. It is also simple to set up and monitor an email marketing campaign that allows it easily available to small businesses.

In this 1-day training, delegates will gain knowledge of the basic concepts of digital email marketing and its importance. Delegates will understand the role of email within a digital marketing strategy. Delegates will attain an understanding of different email marketing tools.

This training will cover various concepts, such as:

  • Fundamentals of digital email marketing
  • The role of email within a digital marketing strategy
  • Types of email
  • How to choose an email service provider?
  • In-house vs outsourcing software
  • Tools of CRM
  • Creating transactional/service messages
  • Key drivers of your email campaign
  • How to prepare an email marketing strategy?

At the end of this training, delegates will also understand the email marketing database and future multichannel efforts. Delegates will also understand how to align the strategy with available tools.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Direct Marketing Masterclass Course Outline

Module 1: Fundamentals

  • Introduction to Direct Marketing
  • Direct Marketing Terms
  • The Growth and Origins of Direct Marketing
  • Direct Marketing and Customer Relationship Management (CRM)

Module 2: Direct Marketing Concepts

  • Direct Marketing Process
  • Direct Marketing Applications: Segmentation and Targeting
  • Direct Marketing & Analytical Techniques
    • Direct Marketing & Analytical Techniques
    • Data Mining/Machine Learning

Module 3: Marketing Concepts and Business Analytics

  • Scope of the Study
  • Marketing Database
  • Business Analytics

Module 4: Information Systems and the Direct Marketing Process

  • Business Intelligence Development
  • BI Overview
  • BI Capabilities

Module 5: The Conceptual Framework for the Direct Marketing Process with Business Intelligence (DMP-BI)

  • Process Models Used to Develop the DMP-BI Framework
  • Direct Marketing Objectives
  • Data Preparation
  • Data Modelling
  • Direct Marketing Planning

Module 6: Benchmarking

  • Benchmarking definition
  • Competitors

Module 7: Development Plan

  • SWOT Analysis
  • Direct Marketing Plan
  • Private Households
  • Bigger Buildings

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Prerequisites

In this training, there are no formal prerequisites.

Audience

This course is designed for who want to attain the knowledge of Direct Marketing stuff and its working. This course is beneficial for

  • Marketing Executives
  • Managers

Direct Marketing Masterclass​ Course Overview

Direct marketing is the targeted advertising of an individual or organisation to promote and sell a product, develop new business, or to raise the position of a product or organisation. It is, as the name means 'Direct' because it is a particular 'sniper' focused activity, rather than a 'shotgun' dependent activity, like mailbox drop and magazine inserts. The entire purpose of direct marketing is to get customers to respond directly to you.

In this 1-day training, delegates will gain knowledge of the basic concepts of direct marketing and its importance. Delegates will understand the role of direct marketing in customer relationship management. Delegates will attain an understanding of different direct marketing methods.

This training will cover various concepts, such as:

  • Fundamentals of Direct Marketing
  • Growth and Origins of Direct Marketing
  • Process of direct marketing
  • Direct Marketing Applications
  • Analytical Techniques
  • Concepts of Marketing and Business Analytics
  • Business Intelligence Development
  • Data Collection

At the end of this training, delegates will also understand the benchmarking concepts in direct marketing. Delegates will also understand how to plan direct marketing using SWOT analysis.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Ecommerce Strategy Masterclass​ Course Outline

Module 1: Fundamentals

  • Introduction to E-Commerce
  • E-Business Model
  • Significance of eLegalDoc

Module 2: Strategic Market Analysis

  • Market Segmentation
  • Online Target Marketing
    • Targeting Strategies
    • Niche Market - Small Business
    • Technology Adoption Life Cycle Model
    • eLegalDoc Customers and Services
  • Competitive Analysis
  • Positioning

Module 3: E-Marketing

  • E-Business and E-Marketing Strategies
  • E-Business Marketing
    • Traditional VS Internet Marketing
    • E-Business Marketplaces
  • E-Marketing Tactics
    • Domain Name
    • Permission Marketing
    • Viral Marketing
    • Email Marketing
  • Search Engine Marketing

Module 4: Recommendations

  • Website Strategies
  • Website Design Essentials
  • Online Promotion Campaigns
  • Targeted Marketing Programs
  • Trust Building Strategies

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Prerequisites

In this training, there are no formal prerequisites.

Audience

The Knowledge Academy's E-Commerce Strategy Masterclass is best suited for:

  • E-Commerce Managers
  • Project Managers
  • Website and Marketing Managers

Ecommerce Strategy Masterclass​ Course Overview

E-Commerce marketing is a way of generating sales by building, and growing awareness of the goods and service offers on an online store or business. The E-Commerce strategy determines the purpose and main principles for the accomplishment of a goal. It does not describe in detail what you need to do on a daily or monthly basis. Still, seldom it is an excellent concept to explain some of the milestones an organisation requires to accomplish to attain the level of an objective. For certain companies, an E-Commerce approach is a strategic plan for some organisations; the E-Commerce strategy is part of a broader strategy for these organisations. (e.g. for a traditional retailer to develop an electronic distribution portal or a consumer products company fascinated in developing a new alternative go-to-market channel.

In this 1-day training, delegates will gain knowledge of the basic concepts of E-Commerce marketing and its importance. Delegates will understand the role of E-business model and eLegalDoc in digital marketing. Delegates will attain an understanding of strategic marketing analysis.

This training will cover various concepts, such as:

  • Introduction to e-commerce
  • Significance of elegaldoc
  • Online target marketing
  • How to analysis the competitors?
  • E-business & E-marketing strategies
  • Search engine marketing
  • Tools for website designing 
  • How to promote a product online?

At the end of this training, delegates will also understand how to build trust on customers using the internet. Delegates will attain the knowledge of various tactics of E-Commerce marketing.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Influencer Marketing Masterclass​ Course Outline

Module 1: Fundamentals

  • Introduction to Influencer Marketing
  • What is an Influencer?
  • The 3 Types of Influencers
  • Influencer Aspects
  • Which Type of Influencer is Right for You?
  • Influencer Marketing Examples
  • The Four Ms of Influence Marketing

Module 2: Why use an Influencer Marketing Strategy?

Module 3: Situational Influence: A New Model for a New Era

  • Current Trends
  • Gravity
  • Repositioning the Customer at the Center
  • Situational Influence
    • Communities
    • Economic
    • Social and Cultural Groupthink
    • Personal Ideology
  • Situational Factors
    • Personal Situational Factors
    • Environmental Situational Factors
    • Emotional Situational Factors
    • Life Cycle Situational Factors

Module 4: Identifying the Right Influencer

  • Who is Your Marketing Audience?
  • What Response are you Expecting?
  • What do You need to Know About Your Potential Influencer?

Module 5: How to Find and Use Influencers

  • How to Approach an Influencer?
  • How to Brief an Influencer?
  • How Much Should You Pay Your Influencer?

Module 6: What to Measure in Your Influencer Campaign

  • Analyse Right from the Start
  • Post Campaign Tracking

Module 7: The Risks and Mistakes of Using a Social Media Influencer Marketing Strategy

  • The Risk and How to Avoid Them
  • Common Influencer Marketing Mistakes
  • Influencer Marketing Tools

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Prerequisites

In this Influencer Marketing Masterclass training, there are no formal prerequisites.

Audience

The Knowledge Academy's Influencer Marketing Masterclass is designed for those who want to become an expert of active networks and want to achieve measurable business goals.

Influencer Marketing Masterclass​ Course Overview

Influencer Marketing is a kind of marketing which emphasis on leveraging foremost leaders to encourage the message of the brand to the broader market. Instead of direct marketing to a wide range of consumers, you can motivate, hire/pay influencers to get out the word for you. The influence market has revolutionised the process we buy things—forever.

Approximately 67% of advertisers say that they are engaging in a type of influencer marketing, a figure that is expected to rise as social media influencers achieve more public attention. With the increasing demand, the influencer market is moving to the larger modernised resolutions, including tools like programming and influencer networks to help brands insist influencers more easily.

In this 1-day training, delegates will gain knowledge of the basic concepts of Influencer Marketing and its importance. Delegates will understand the types of different influencer and which type is suitable. Delegates will attain an understanding of the strategy of Influencer Marketing.

This training will cover various concepts, such as:

  • Introduction to influencer marketing
  • The 3 types of influencers
  • Which type of influencer is right for you?
  • Aspects of influencer
  • What is the situational influence?
  • Who is your marketing audience?
  • How to find and use influencers
  • Post campaign tracking
  • Common influencer marketing mistakes
  • Influencer marketing tools

At the end of this training, delegates will attain the knowledge of how to measure in your influencer campaign using post-campaign tracking.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Not sure which course to choose?

Speak to a training expert for advice if you are unsure of what course is right for you. Give us a call on +61 1-800-150644 or Enquire.

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Frequently asked questions

FAQ's

All of the Digital Marketing Courses are 1 day Masterclasses.
The Knowledge Academy offer Digital Marketing training in a range of locations across the UK and around the world. This makes it easy to find a training venue near you.
Please arrive at the venue at 8:45am.
Yes, The Knowledge Academy do offer all of its candidates support throughout the course and after the course is completed. This is to ensure that delegates achieve all they would like to through training. Members of our team can be contacted via both email and phone.
The Knowledge Academy is the Leading global training provider in the world for Digital Marketing Courses.
The price for Digital Marketing Courses certification in Australia starts from AUD795.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."

Diane Gray, Shell

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