Data Analytics for Marketing Professional Overview

Data Analytics for Marketing Professional Course Outline

Module 1: Fundamentals

  • Introduction to Data Analysis
  • Who is Customer?
  • What is the Significance of Data and Analytical Teams in an Organisation?

Module 2: Consumer Behaviour and Marketing Strategy

  • Principles of Consumer Behaviour
  • Introduction to Consumer Behaviour on the Basis for Marketing Strategy
  • Overview of Marketing Strategy

Module 3: Get to Know Data

  • Data Mining Methods
    • Variable Types
    • Frequency Table
    • Descriptive Statistics
  • Steps to Make a Frequency Table
  • Descriptive Statistics
  • Steps to Descriptive Statistics Analysis

Module 4: Modelling Techniques

  • What is Predictive Modelling Using Regression?
  • How to Create Scorecards?
  • Significance of Predictive Modelling in Campaign Performance
  • How to Use Predictive Models?

Module 5: Segmentation Methods and Techniques

  • What are Segments?
  • Description Between Descriptive and Predictive
  • Introduction to Cluster Analysis to Create Segments

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Who should attend this Data Analytics for Marketing Professional Course?

The Data Analytics for Marketing Professional Course is designed for individuals in the field of marketing who are looking to enhance their analytical skills and leverage data-driven insights to make informed decisions. This course can benefit a wide range of professionals, including: 

  • Marketing Analysts 
  • Digital Marketers 
  • Marketing Managers 
  • Brand Managers 
  • Advertising Professionals 
  • Market Researchers 
  • Sales and Business Development Professionals 

Prerequisites of the Data Analytics for Marketing Professional Course

There are no formal prerequisites for this Data Analytics for Marketing Professional Course.

Data Analytics for Marketing Professional Course Overview

Data analysis of marketing is a methodology in which the business can consider all the market knowledge to come up with a marketing strategy. For every business, it is an essential activity. It also explains how effectively one can make use of the latest marketing techniques in the business. It shows previous success and results. One needs to know that when they are an investor or an entrepreneur.

In this 1-day training, delegates will gain knowledge of the basic concepts of data analysis for marketing and its importance. Delegates will understand the principles of consumer behaviour. Delegates will also attain the experience of data mining methods.

This training will cover various concepts, such as:

  • What is the significance of data and analytical teams in an organisation?
  • Consumer behaviour and marketing strategy
  • Methods of data mining
  • Evaluating the impact of essential marketing variables
  • Various modelling and segmentation methods

At the end of this training, delegates will also understand the difference between descriptive and predictive modelling. In addition, they will also understand how to utilise the predictive models and cluster analysis.

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What’s included in this Data Analytics for Marketing Professional Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Data Analytics for Marketing Professional Certificate 
  • Digital Delegate Pack

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Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Data Analytics for Marketing Professional. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Data Analytics for Marketing Professional, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Data Analytics for Marketing Professional. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Data Analytics for Marketing Professional sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Data Analytics for Marketing Professional at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our Data Analytics for Marketing Professional offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Data Analytics for Marketing Professional FAQs

Data analysis of marketing is a methodology in which the business can consider all the market knowledge to come up with a marketing strategy.
In this Data Analytics for Marketing training, there are no formal prerequisites.
This Data Analytics for Marketing training is designed for marketers who want to attain a better knowledge of analytical techniques and wants to work with systematic or data-related activities as part of their role.
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for Data Analytics for Marketing Professional certification in Australia starts from AUD1895
The Knowledge Academy is the Leading global training provider for Data Analytics for Marketing Professional.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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