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Module 1: PPC
Module 2: Google AdWords
Module 3: Bidding and Quality Score
Module 4: Quality Score Factors
Module 5: Keyword Match Types
Module 6: Competitor Research
Module 7: Writing Adverts
Module 8: Google Keyword Planner
Module 9: Initiating an Ad Campaign
Module 10: Google AdWords Account
Module 11: Ad Extensions
Module 12: Tracking Options
Module 13: Assessment of Changes
Module 14: Google Ad Preview Tool
There are no prerequisites for this course.
Google Adwords is a useful tool for establishing and managing paid search campaigns. By attending our one-day Google Adwords Masterclass, you will learn the fundamental features of this tool, and understand how to create strategic and successful paid search campaigns. In addition, you will be taught about PPC (Pay Per Click), targeting, research, writing ads, and campaign optimisation. Armed with this knowledge, you will be capable of launching and managing a successful campaign, resulting in a variety of business benefits.
Why choose us
Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.
Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.
This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.
All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience
Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!
This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.
Our courses can be adapted to meet your individual project or business requirements regardless of scope.
Cut unnecessary costs and focus your entire budget on what really matters, the training.
This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.
Keep track of your employees’ progression and performance in your own workspace.
Course was run very smoothly, Richard our trainer was extremely knowledgeable and delivered the course in a succinct fashion with a twist of humour thrown in.
The course was great and the so was the trainer - brilliantly delivered and I would certainly recommend this course to my colleagues. Thanks to Richard for a great course and delivering it a tough environment virtually.
Richard was very knowledgeable and explained well
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Flexible delivery methods are available depending on your learning style.
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."
Diane Gray, Shell
Digital Marketing MasterclassAUD1495
Social Media MasterclassAUD1495
Google Analytics MasterclassAUD1495
Google Adwords MasterclassAUD1495
Total without package: AUD7475
Package price: AUD4995 (Save AUD2480)