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CRM Training | CRM Training Courses

  • Learn how to manage interactions with customers in business to business sales
  • Develop the ability to handle a variety of situations
  • Improve business performance
  • Learn how to deal with difficult customer relationships
  • Course delivered by world class training instructors
  • Training in luxury nationwide venues
  • The training course includes materials
  • Book Online or Call 01344 203999 to speak to a training advisor today

Course Dates, Locations & Prices (Top) | View Course Info

Course Name Date Location Duration Price Book Online
Customer Relationship Management 02/06/17 Kuala Lumpur
1 day $1625 Book now Enquire
Customer Relationship Management 04/08/17 Limited Seats Kuala Lumpur
1 day $1245 Book now Enquire
Customer Relationship Management 06/10/17 Kuala Lumpur
1 day $1625 Book now Enquire
Customer Relationship Management 01/12/17 Kuala Lumpur
1 day $1625 Book now Enquire
Customer Relationship Management 02/02/18 Limited Seats Kuala Lumpur
1 day $1245 Book now Enquire
Customer Relationship Management 06/04/18 Kuala Lumpur
1 day $1625 Book now Enquire

Course Information (Top) | View Dates & Pricing



Customer Relationship Management (CRMis a strategy for managing interactions with customers in business to business sales and services. The course takes this strategy to strengthen your existing customer engagement skills. The course will also enable the development of new techniques and approaches that you can apply to enhance your customers’ experience.


There is no pre-requisite for this course.

Who should attend?

Anyone in a sales or business development role responsible for relationships with customers, clients or sales prospects. This will develop the ability to handle a variety of situations and issues fundamental to providing effective customer service.

What will you learn?

  • Use your action plan based on the principles of Customer Relationship Management to provide exceptional customer service
  • Apply ‘The Likeable Organisation’ to achieve success with challenging relationships
  • Balance your need to increase income from customers with improving customer relationships

Course Outline

  • Relationships with existing customers – how healthy are they; how do we identify how they feel about us?
  • Principles of ‘The Likeable Organisation’. What it is and how to enhance your personal attributes to achieve it
  • The language and communication skills for successful interactions
  • Development of a toolkit to build stronger and long lasting customer relationships
  • How measuring customer relationships can enable greater business success
  • The role of transactional analysis in customer relationship management
  • Management strategy that will improve your business performance
  • Contrast successful and difficult customer relationships – what can we learn from successful relationships to improve the difficult ones?
  • Understand your personal impact on customers and identify ways to strengthen relationships
  • Identify an effective Customer Relationship
  • Handle difficult, demanding and complaining customers – understand techniques to help in difficult situations
  • Course Availability

    The spaces remaining on all courses across the website reflect the availability of the maximum printed course materials and equipment available in stock for any given event. If the spaces remaining do not appear, then there is comfortably enough lead time to provision course materials and equipment upon booking.

  • What time shall I arrive at the venue?

    Please arrive at the venue for 08:45am

  • What are the pre-requisites?

    There is no pre-requisite for this course.

  • What exam do I need to take?

    There is no exam.

  • What does The Knowledge Academy provide me on the course?

    The Knowledge Academy provides you with materials, an experienced instructor and refreshments.

  • Do you have a dress code?

    We recommend smart/casual attire.

  • What are the timings of the course?

    The course starts at 9am and will finish around 5pm.

  • What is the experience of the instructor delivering my course?

    All of our instructors are fully accredited and have over ten years of experience.

What's Included?
  • Materials
  • Experienced Instructor
  • Refreshments

best-price      customer-charter

Why Choose us?
  • Certified and Approved

    We're accredited by leading training organisations including AXELOS, BCS, The Chartered Institute of IT, APMG, PMI, The Open Group and many more.

  • Best Price Guarantee

    As well as providing the best training in the industry, we'll also provide it at the best price. We'll beat any like for like quote from our competitors.

  • World's Largest Global Training Provider

    We offer training in the more locations than any other provider with over 1200 training locations globally.

  • Trusted by Industry Leading Brands

    We're proud of our range of high-profile clients including brands such as JP Morgan, HSBC, British Airways, BskyB, Sony, AT&T to name only a few

  • Hands-on, Expert Instructor-led Classroom Training

    All our trainers are hand-picked, highly experienced, subject matter experts, who can not only train you but also use real world and practical examples.

  • Dedicated 24/7 Support

    We are here to provide help and guidance before, during and after your training course to make sure you get the most from your training

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