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Course Information

Sales Account Management and Development Training Course Outline

Module 1: Introduction to Sales Account 

  • What is Sales Account?
  • Importance of Sales Account
    • Reliability
    • Record Keeping
    • Transparency
    • New Leadership
    • Expansion
  • Advantages of Having a Sales Account 
  • Disadvantages of Sales Account

Module 2: Key Account Management (KAM)

  • What is a Key Account?
  • Benefits of Key Account Management
  • Difference Between Key Account Management and Selling
  • How to Hire Key Account Managers?
  • Key Account Management Plan 

Module 3: Sales Account Management Growth

  • What is the Difference Between Sales and Account Management?
  • Account Management Responsibilities
  • Sales Account Management Approach
  • Audit Sales Account Management Data
  • Steps for Better Sales Account Management

Module 4: Account Manager Skills

  • What are Account Manager Skills?
  • Enhance Your Account Manager Skills
  • Account Manager Skills in the Workplace
  • How to Highlight Your Account Manager Skills?

Module 5: Sales Account Management Best Practices

  • Understand What Qualifies as a Key Account  
  • Choose Your Account Managers Carefully 
  • Facilitate the Handoff from Sales 
  • Build a Detailed Customer Profile 
  • Add Value 
  • Champion Cross-Functional Collaboration 
  • Help Your Customers Succeed

Module 6: Introduction to Strategic Account Management

  • What is Strategic Account Management?
  • Strategic Account Management Process
  • Strategic Account Development Plan
  • Strategic Account Management Planning Tools
  • Strategic Account Management Best Practices

Module 7: Implementing Account Management

  • Essential Elements of a Successful KAM
  • Key Performance Indicators
  • KAM Implementation Milestones
  • KAM Implementation Checklist

Module 8: Account Development Manager

  • What is Account Development?
  • Key Responsibilities of Account Development Manager
  • How to Become an Account Development Manager?

Module 9: Sales and Account Development 

  • Sales and Account Development to Build Profitable Client Relationships
  • Equip Sales Teams for Success
  • Utilise Strategic Sales Actions
  • Deliver on Sales Promises
  • Account Management and Strategy

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Who should attend this Sales Account Management and Development Training Course?

This Sales Account Management and Development Training Course is a crucial component for individuals and teams engaged in sales activities. This Sales Training Course is especially beneficial for the following professionals:

  • Sales Account Managers
  • Sales Development Representatives
  • Business Development Representatives
  • Sales Managers
  • Customer Relationship Managers (CRM)
  • Product Managers
  • Marketing Professionals

Prerequisites of the Sales Account Management and Development Training

There are no formal prerequisites for this Sales Account Management and Development Training Course. However, prior experience in sales is recommended but not mandatory. 

Sales Account Management and Development Training Course Overview

Sales Account Management and Development is a crucial aspect of any successful business strategy. It involves building and nurturing relationships with existing clients to ensure their ongoing satisfaction and loyalty. Additionally, it focuses on identifying opportunities for upselling or cross-selling products and services to maximise revenue from each account while delivering exceptional value.

The Sales Account Management and Development Training Course empowers sales professionals with the skills required to manage and grow client relationships effectively. They learn advanced techniques for building and maintaining strong connections with key accounts, enhancing customer loyalty, and maximising revenue opportunities. This comprehensive course equips sales teams with the knowledge and tools necessary to excel in competitive markets and achieve long-term success in account management. 

In this 1-day Sales Account Management and Development Training Course, delegates gain comprehensive knowledge of handling and developing sales accounts. During this training course, they learn the importance of Sales Accounts and Key Account Management to build relations and gain trustful value towards existing accounts. Delegates also get familiar with the strategic account management planning tools and key responsibilities of an Account Development Manager.

Course Objectives:

  • To learn how to deploy key account strategies through strategic account plans
  • To identify the critical components of an essential account information and planning system
  • To get familiar with the tasks and skills of Key Account Management
  • To recognise how relationships with key accounts can be built
  • To resolve issues that arise between customers and internal teams
  • To learn how to develop the skills needed to be a key account manager

At the end of this Sales Training Course, delegates learn to apply their skill set toward providing excellent service and experience to their clients. They also learn to monitor accounts with less effort and greater accuracy.

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What’s included in this Sales Account Management and Development Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Sales Account Management and Development Certificate
  • Digital Delegate Pack

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.


Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience


Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.


Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.


Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Sales Account Management and Development Training FAQs


Account management is the process of offering customers opportunities for service, support, and improvement in order to increase their use of a good or service and to maximise retention, cross-sell, and upsell opportunities within the customer base.
There are no formal prerequisites to attend this Sales Account Management and Development Training course.
This Sales Account Management and Development Training course is ideal for anyone who wants to learn the concepts of sales and its management. However, this course is more suitable for: • Sales Associates • Department Heads • Sales Account Managers • Hotel Sales Employees • Account Manager
Key Account Management (KAM) oversees a cooperative relationship between a business and its most significant clients.
The responsibilities of a sales account manager include managing accounts, establishing a good rapport with clients, developing new sales opportunities, supervising representatives to ensure increased sales, preparing reports on accounts and transactions, tracking account targets, and monitoring sales.
This course is [ ] day(s)
Fostering customer loyalty, stimulating growth, increasing profitability, and driving innovative and scalable service solutions are some of the benefits of strategic account management.
In this Sales Account Management and Development Training course, you will learn about essential elements of a successful KAM, the responsibilities of an account development manager, building a customer profile, the difference between sales and account management, and many other exciting topics.
The price for Sales Account Management and Development Training certification in the United Kingdom starts from £895
The Knowledge Academy is the Leading global training provider for Sales Account Management and Development Training.
Please see our Sales Training courses available in the United Kingdom

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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