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One of our training experts will be in touch shortly to go overy your training requirements.

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One of our training experts will be in touch shortly to go over your training requirements.

Course Information

How to Develop Your Key Accounts Course Outline

This course will cover the following modules:

  • Module 1: The Critical Decision, What Level of Relationship Do We Want?
  • Module 2: A Model that Objectively Identifies the Key Account and the Most Effective Strategy
  • Module 3: How to Develop Lock-in Strategies
  • Module 4: Issues to Manage within your Organisation
  • Module 5: Developing the Plan to Influence Others Both Inside and Outside the Key Account
  • Module 6: Measuring the Tangible Perceptions of Key Players
  • Module 7: Prioritising Key Accounts
  • Module 8: The Key Account Methodology
  • Module 9: Customer Value and Differentiation
  • Module 10: Traditional Selling vs KAM Development

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Who should attend this Sales Training Course?

This How to Develop Your Key Accounts training course is designed for any individual who is responsible for maximising the business their organisation obtains from major clients. This training would be especially useful for:

  • Account Managers
  • Sales Managers
  • Directors


There are no prerequisites for enrolling on this training course, therefore anybody can attend.

How to Develop Your Key Accounts Course Overview

This How to Develop Your Key Accounts training consists of a 1 day, a trainer-led course that aims to educate delegates on how to select the correct accounts to invest their resources in, in order to turn around the largest profit for their organisation. This course will focus on developing optimal strategies for obtaining more business from existing clients and developing customer value and differentiation.

This course comes under the topic of Sales Training, which encompasses a number of courses that enables delegates to obtain additional training surrounding the Sales topic. Some other courses the Knowledge Academy offer under Sales Training include: Bid and Tender Management Skills, Meeting Skills, and BCS Specialist Certificate in Business Relationship Management

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What's included in this Sales Training Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.


Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience


Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.


Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.


Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

How to Develop Your Key Accounts FAQs


The Knowledge Academy offer training in a variety of locations across the UK and around the world, making it easy to find a training venue near you.
There are no prerequisites for enrolling on this How to Develop Your Key Accounts course.
No, delegates do not need to take an examination to pass this How to Develop Your Key Accounts course.
Please arrive at the venue at 8:45am.
The price for How to Develop Your Key Accounts certification in the United Kingdom starts from £895
The Knowledge Academy is the Leading global training provider for How to Develop Your Key Accounts.
Please see our Sales Training courses available in the United Kingdom

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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We may not have any package deals available including this course. If you enquire or give us a call on 01344203999 and speak to our training experts, we should be able to help you with your requirements.