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Course Information

Event Management Masterclass Course Outline

Introduction to Events Management

  • Define Event
  • Why Organise Events?
  • Types of Events
  • Event Theme
  • Creating an Event

Event Planning Process

  • Vision and Theme of an Event
  • Conducting SWOT Analysis
  • Set Goals and Objectives
  • Determine Event Feasibility
  • Select Organisational Structure
  • Create a Plan
  • Evaluate Event
  • 5 W’s of Event Creation

Human Resources and Logistic in Event Management

  • Human Resource Management for Events
  • Selecting an Ideal Venue
  • Marketing and Promoting Event
  • Elements of Event Promotion and Marketing
  • Event Budgeting
  • Safety Components
  • Risk Mitigation and Contingency Plans
  • Potential Problems

Event Assessment and Evaluation

  • Assessment vs Evaluation
  • Key Stages in Event Evaluation
  • Event Evaluation Methods
  • Gantt Charta to Manage Task Schedules
  • ROI Evaluation
  • Social Media Engagement

Organising Events

  • Plan and Execute Effective Campaign
  • Use Efficient Communication System
  • Use Event Web Site
  • Use Technology
  • Execute Sound Logistics System

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There are no prerequisites to attend this course.


Anyone who is involved in event management, public relations, and business etiquette can attend this course.

Event Management Masterclass Course Overview

The event industry is growing significantly and has become a robust economic force. Events also play an essential role in the economic development and social well-being that helps to accomplish business goals. This Event Management Masterclass course is designed to provide the knowledge and skills required to be a professional event organiser.

In this 1-day course, delegates will be provided with the knowledge of the detailed background of event management. Delegates will get an understanding of the complexities of the event management industry. The course will teach and equip delegates with the skills to succeed in several aspects of event management. Along with this, delegates will learn how to choose an appropriate organisational structure.

During this course, delegates will master the skills of marketing and promoting the event. In addition, they will learn about the elements of event promotion and marketing. Gantt charts, ROI evaluation, and social media engagement are some other essential topics to be covered in this course. At the end of this training, delegates will get an understanding of all the required steps to be taken for organising an effective event.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.


Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience


Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.


Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.


Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Frequently asked questions


Please arrive at the venue at 8:45am.
There are no prerequisites to attend this course.
Anyone who is involved in event management, public relations, and business etiquette can attend this course.
We can provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The price for Event Management Masterclass certification in the United Kingdom starts from £495
The Knowledge Academy is the Leading global training provider in the world for Event Management Masterclass.
Please see our Management Training courses available in the United Kingdom

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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