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Course Information

Building a Customer-Centric Service Culture Training Course Outline

Module 1: Introduction to Customer-Centric Service Culture

  • What is Customer-Centricity?
  • Importance of a Customer-Centric Approach
  • Impact of Service Culture on Customer Loyalty
  • Common Challenges in Achieving Customer-Centricity
  • Aligning Service Culture with Organisational Goals

Module 2: Defining Your Customer Persona

  • Creating Customer Personas and Profiles
  • Gathering Customer Data and Insights
  • Identifying Customer Pain Points and Needs
  • Segmenting Your Customer Base
  • Mapping the Customer Journey

Module 3: Leadership and Employee Engagement

  • Leadership's Role in Creating a Customer-Centric Culture
  • Employee Buy-In and Engagement
  • Aligning Employee Goals with Customer Success
  • Recognition and Rewards for Customer-Centric Behaviour

Module 4: Empowering Employees to Serve Customers

  • Providing Adequate Training and Development
  • Encouraging Employee Autonomy
  • Empowerment Vs Micromanagement
  • Equipping Employees with the Right Tools and Resources
  • Creating a Safe Environment for Experimentation

Module 5: Communication and Feedback

  • Open and Transparent Communication Channels
  • Gathering and Acting on Customer Feedback
  • Employee Feedback and Suggestions
  • Continuous Improvement Through Feedback Loops
  • Integrating Feedback into Decision-Making

Module 6: Customer-Centric Processes and Systems

  • Aligning Processes with Customer Needs
  • Streamlining Customer Touchpoints
  • Implementing Customer-Centric Technologies
  • Measuring Process Efficiency and Customer Satisfaction
  • Cross-Functional Collaboration for Process Improvement

Module 7: Measuring and Monitoring Customer-Centricity

  • Key Performance Indicators (KPIs) for Customer-Centricity
  • Customer Satisfaction (CSAT) and Net Promoter Score (NPS)
  • Analysing Customer Churn and Retention Rates
  • Real-Time Dashboards and Reporting
  • Benchmarking Against Industry Standards

Module 8: Sustaining a Customer-Centric Culture

  • Embedding Customer-Centric Values in Organisational DNA
  • Encouraging Innovation and Adaptation
  • Celebrating Customer Success Stories
  • Addressing Resistance to Change
  • Staying Ahead of Evolving Customer Expectations

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Who should attend this Building a Customer-Centric Service Culture Training Course? 

Building a Customer-Centric Service Culture Training Course is tailored for professionals across industries who are dedicated to creating exceptional customer experiences and fostering a customer-centric mindset within their organisations. This training is ideal for a diverse range of roles, including:

  • Customer Service Managers
  • Frontline Customer Service Representatives
  • Sales and Marketing Professionals
  • Business Owners and Entrepreneurs
  • Retail Managers
  • Hospitality Managers
  • Call Center Managers
  • Client Relationship Manager

Prerequisites of the Building a Customer-Centric Service Culture Training Course

There are no formal prerequisites required for the Building a Customer-Centric Service Culture Training Course. Participants from various backgrounds and experience levels can benefit from the training content.

Building a Customer-Centric Service Culture Training Course Overview

Customer-centric (also known as client-centric) is a business strategy and practice that focuses on building a positive customer experience that helps create brand loyalty. It helps businesses in enhancing customer loyalty, getting repeat business, and enhance business growth. Building a customer-centric culture enables businesses to anticipate customers' needs, delight them with products and services, and deliver a positive and personalised experience to customers. Understanding the importance of being a customer-centric business and gaining the skills to implement a customer-centric approach in a business will surely help learners climb the ladder of success, add value to their profile, and get more career opportunities.

This 1-day Building a Customer-Centric Service Culture Training course aims to provide delegates with in-depth knowledge to develop a customer-centric service culture within their organisation. Delegates will learn various concepts like building customer-centric service culture, challenges, methods, examples to build a customer-centric culture, building blocks of customer-centric culture, steps for creating and sustaining a customer-centric culture, etc. Our experienced instructor with years of experience in providing interactive training courses will teach this course and help the delegates to gain the required skills to implement a customer-centric approach in their organisation for better results.

This training will cover various concepts, such as:

  • Challenges of becoming customer-centric organisation
  • Benefits of customer-centricity
  • Business case for a customer-centric culture
  • Relational vs transactional service models
  • What does it take to implement a customer-centric approach?

At the end of this training, delegates will be able to develop and implement a customer-centric approach to nurture relationships with potential and existing customers. They will also be able to apply various tools and techniques to build a customer-centric service culture within an organisation effectively.

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What’s Included in this Building a Customer-Centric Service Culture Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Building A Customer-Centric Service Culture Certificate
  • Digital Delegate Pack

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.


Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience


Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.


Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.


Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Building a Customer-Centric Service Culture Training FAQs


Customer-Centric is also known as client-centric. It is a business strategy that focuses on creating a positive customer experience, increasing brand image, and building long-term relationships.
In this Building a Customer-Centric Service Culture training course, there are no formal prerequisites.
This Building a Customer-Centric Service Culture training course provided by The Knowledge Academy is ideal for anyone who wants to implement Customer-Centric Service Culture in their organisation. However, it is more advantageous for: • Supervisors • Marketing Professionals • Customer Service Managers • Sales Professionals • Customer Support/Care Executives
Being customer-centric helps individuals to increases customer satisfaction in the long run, create a unique customer experience and relationship, easily recognise growth opportunities, boost product image in the market.
Invest in customer service, get everyone in the company involved in support, actively solicit customer feedback, Sweat the small stuff, treat your company culture as an asset, structure your business to enable customer centricity are the six proven strategies for building a customer-centric company.
This course is [ ] day(s)
The aim of Building a Customer-Centric Service Culture is to create a positive experience for your customers through the best product and service. It also helps to build business product image, loyalty and improve business growth.
During this training, you will learn various concepts such as introduction to building a customer-centric service culture, the difference between customer service and customer-centricity, customer-centric culture building blocks, the business case for a customer-centric culture, secure executive support, and many other concepts that will help you to build a customer-centric company/organisation.
The price for Building a Customer-Centric Service Culture Training certification in the United Kingdom starts from £895
The Knowledge Academy is the Leading global training provider for Building a Customer-Centric Service Culture Training.
Please see our Leadership Training courses available in the United Kingdom

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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