Certified Business Relationship Manager (CBRM®) Training- in Exeter

Certified Business Relationship Manager (CBRM®) Training Course Outline

Module 1: Introduction to CBRM

• BRM is Everywhere
• What it Means to be Relationship-Centered
• Why Become Relationship-Centered

Module 2: BRM Capability Overview

• Organisational Capabilities
• The BRM Capability Framework
• Assessing the BRM Capability of an Organisation

Module 3: Organisational Purpose and Strategy

• Organisational Purpose
• Organisational Strategy and the BRM Capability
• Creating Purpose, Vision, and Mission Statements Technique
• Scenario Planning Technique
• Strategy on a Page Technique
• Capability Assessment Exercise

Module 4: Evolve Culture

• The Now-to-New Enabler
  • The evolution of Now-to-New
  • BRM and Now-to-New
  • The Now-to-New Approach
• Evolve Culture
  • Influential Relationships
  • Desired Behaviors
  • Purposeful Narrative
  • Personal Growth
• Capability Assessment Exercise

Module 5: Build Partnerships

• Relationship Maturity & Quality
  • The Value of a Partnership
  • Diagnosing Relationship Quality
  • The Network of Relationships
• Partnering Mindsets
  • Nurturing a Connector Mindset
• Relationship Discovery
  • Directing Your Attention
  • Be Curious, not Judgmental
  • Building a Partner Value Hierarchy
  • The Art of Listening
  • The Art of Body Language
  • The Art of Emotional Intelligence
  • The Art of Persuasion
  • Building an Organisational Relationship Improvement Plan
• Build Partnerships
  • Relationship Maturity & Quality
  • Partnering Mindsets
  • Relationship Discovery
  • Relationship Nurturing
  • Capability Assessment Exercise

Module 6: Drive Value

• Demand and Supply
  • Demand and Supply Defined
  • The Demand-Supply Maturity Model
  • The Demand-Supply Framework
• Drive Value
  • Value Discovery
  • Value Realisation
  • Value Results
  • Value Optimisation
• Capability Assessment Exercise

Module 7: Satisfy Purpose

• What it Means to Satisfy Purpose
• Satisfy vs Achieve Language Matters
• Cultivating Purpose
• Increase What You Love
  • Ikigai
  • Exercise
  • BRM Mindset
• Increase What You’re Good at
  • Growth Mindset
  • Passion
• Increase What You Can Get Paid For
  • BRM Competency Model
• Satisfying Purpose

Module 8: Limitless Growth and Improvement

• Continuous Improvement
  • BRM and Continuous Improvement
• Measurement
  • BRM and Measurement

Module 9: BRM Role

• Role vs Job
• Deep-Drill BRM Competency Model
• Assessing Your BRM Competency

Module 10: BRM Team

• Managing Formal Communications
  • Guiding Principles
  • Communications Planning
• The Value of Great Relationships Between BRMs
• Common BRM Team Pitfalls and How to Avoid Them
• The Value of an Effective BRM Capability
  • Promoting the Capability
  • Promoting the Team
• Understanding Organisational Conditions as a Team

Module 11: Becoming Relationship Centered

• Case for Relationship-Centered
  • BRM Philosophy
  • More Relationship Capital
• Growth Mindset
  • Significance of Growth Mindsets on Now-to-New
• Neuroscience Advantages
• How to Evolve Culture?
• Relationship-Centered Organisation Blueprint
  • Growth Mindset Principles
  • Relationships-First Principle
  • Dyadic Principle
  • Eye-to-Eye Principle
  • Speak-the-Truth Principle
  • Intellectual Integrity Principle
  • Anti-Gossip Principle
  • Shared Purpose Principle
  • Infinite Principle

Certified Business Relationship Manager (CBRM®) Training Exam Information 

The Certified Business Relationship Manager (CBRM®) exam evaluates delegates’ ability to apply strategic Business Relationship Management principles to real‑world scenarios. It validates knowledge of value optimisation, strategic collaboration, capability management, and stakeholder engagement required to perform the Strategic BRM role. 

The Certified Business Relationship Manager (CBRM®) Exam is in the following format: 

• Question Type: Multiple Choice 
• Total Questions: 80 
• Pass Mark: 50% (40 out of 80) 
• Duration: 2.5 Hours 
• Open Book / Closed Book: Open Book 

Who Should Attend This Certified Business Relationship Manager (CBRM®) Training Course?

The Certified Business Relationship Manager (CBRM®) Training is designed to equip professionals with the advanced skills needed to operate as strategic partners and drive measurable value across their organisations. This course is particularly valuable for the following professionals:

• Business Relationship Managers
• HR Leaders
• BRM Team Leaders
• Project Managers
• Strategic Partnership Managers
• Business Consultants
• Professionals seeking to advance to the Strategic Business Relationship Manager role

Prerequisites of the Certified Business Relationship Manager (CBRM®) Training Course?

To attend the Certified Business Relationship Manager (CBRM®) Training, delegates must hold the BRMP® (Business Relationship Management Professional) Certification.

Certified Business Relationship Manager (CBRM®) Training Overview

Certified Business Relationship Manager (CBRM®) Training develops advanced Business Relationship Management capabilities and enables professionals to operate as strategic partners. It covers strategic collaboration, value optimisation, and aligning organisational capabilities with business goals.

This training helps professionals strengthen their ability to drive innovation, optimise value, and build trusted relationships across business networks. By developing advanced BRM competencies, organisations can improve collaboration, support better decisions, and achieve long-term strategic outcomes.

This 4‑Day course offered by The Knowledge Academy equips delegates with the practical skills and strategic mindset required for the Strategic BRM role. Delegates will learn to shape initiatives, strengthen executive relationships, and apply BRM techniques to deliver sustainable value.

Certified Business Relationship Manager (CBRM®) Training Objectives

• To understand how Business Relationship Management contributes to organisational purpose and strategy
• To identify forms of value leakage within an organisation
• To analyse how demand is expressed and respond considering potential demand barriers
• To apply BRM techniques and metrics to define, realize, and optimise value
• To apply cross-organisational communication techniques to articulate value and build trust
• To shape strategic initiatives for optimal value using scenario planning and capability road mapping

Upon completing this course, delegates will have gained the confidence, strategic perspective, and practical techniques required to operate as strategic partners and drive sustainable value across their organisations.

What’s Included in this Certified Business Relationship Manager (CBRM®) Training?

• World-Class Training Sessions from Experienced Instructors
• Certified Business Relationship Manager (CBRM®) Training Examination
• Digital Delegate Pack
• Interactive Learning with 24*7 Support