Adobe Training | Adobe Customer Journey Analytics Training in Oxford

Adobe Customer Journey Analytics Training Course Outline

Module 1: Introduction

• Customer Journey Analytics Overview
• Quick Start Guide
• Landing Page
• Compare CJA to BI solutions

Module 2: Customer Journey Analytics and Adobe Analytics

• Evolution from Adobe Analytics
• Comparison with Adobe Analytics

Module 3: Data Ingestion

• Data Ingestion Overview
• Adobe Analytics
• Adobe Experience Platform
• Batch Data
• Streaming Data
• Source Connectors

Module 4: Data Views

• Data Views Overview
• Principles of Modifying Data View
• Component Settings
• Guide to Standard Components
• Fundamentals of Labels and Policies

Module 5:  Workspace Projects

• Workspace Overview
• Projects
• Visualisations
• Panels
• Curate, Share and Schedule Projects
• Attribution IQ
• Virtual Analyst

Module 6: Component

• Components Overview
• Annotations
• Audiences
• Dimensions
• Metrics
• Filters
• Calculated Metrics
• Date Ranges
• Data Dictionary

Module 7: Analytics Dashboards

• Analytics Dashboards - Overview
• Curator Tasks
• Set up Executives to Use Dashboards

Module 8: Report Builder

• Report Builder Overview
• Report Builder Hub
• Filter Dimensions
• Manage Data Blocks
• Schedule Workbooks
• Restricted Labels

Module 9: Cross-Channel Analytics

• Cross-Channel Analytics Overview
• How Replays Work

Module 10:  Data Governance

• Data Governance
• Audit Log
• Customer Managed Keys

Module 11: Use Cases

• Customer Journey Analytics Use Cases
• Google Analytics Data
• Data Ingestion
• Data Views
• B2B
• Cross-channel Data
• Adobe Analytics Data
• Complex Data

Who should attend this Adobe Customer Journey Analytics Training?

The Adobe Customer Journey Analytics Training is beneficial for a variety of professionals and individuals who want to gain expertise in using Adobe's Customer Journey Analytics platform to analyse and improve customer experiences. Here are some of the professionals who should consider attending this training:

• Digital Marketers
• Marketing Analysts
• Data Analysts
• Customer Experience Professionals
• E-commerce Managers
• Web Analysts
• Product Managers

Prerequisites of the Adobe Customer Journey Analytics Training

There are no formal prerequisites for attending this Adobe Customer Journey Analytics Training course.

Adobe Customer Journey Analytics Training Course Overview

Adobe Customer Journey Analytics is a powerful tool that enables businesses to harness the full potential of their data by providing a comprehensive view of customer interactions across various channels. This cutting-edge platform allows organisations to analyse and visualise customer journeys, offering valuable insights that drive personalised experiences, enhance customer satisfaction, and optimise marketing strategies.

Proficiency in Adobe Customer Journey Analytics is essential for Data Analysts, Marketing Professionals, Customer Experience Managers, and Business Intelligence Analysts. Mastering this platform empowers professionals to create detailed reports, uncover trends, and make data-driven decisions that improve customer engagement and boost business outcomes. It is crucial for those seeking to excel in the competitive landscape of customer experience management.

The Knowledge Academy's 2-day course equips delegates with essential concepts and practical skills in customer journey analytics. Through hands-on workshops and expert-led sessions, delegates gain a deep understanding of data integration, cross-channel analysis, and the creation of meaningful visualisations. Delegates learn to leverage Adobe Customer Journey Analytics to transform raw data into actionable insights, helping their organisations stay ahead in today’s data-driven world.

Course Objectives

• To understand the core principles of customer journey analytics
• To explore the features and capabilities of Adobe Customer Journey Analytics
• To integrate and analyse data from multiple channels for a holistic view of customer interactions
• To create compelling visualisations and reports that drive strategic decision-making
• To apply best practices for optimising customer journeys and enhancing customer experiences
• To comprehend the ethical implications of using customer data in analytics

Upon completing this course, delegates will have acquired the knowledge and skills necessary to utilise Adobe Customer Journey Analytics effectively, making them invaluable assets in their professional fields.

What's Included in this Adobe Customer Journey Analytics Training?

• World-Class Training Sessions from Experienced Instructors
• Adobe Customer Journey Analytics Certificate
• Digital Delegate Pack