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Course Information

Adobe Analytics Masterclass​ Course Outline

Introduction to Adobe Analytics

  • What is Adobe Analytics?
  • Basics of Analytics
  • Customising UI

Analysis Workspace

  • Basis of Analysis Workspace
  • Navigate Workspace Projects
  • Working with Panels
  • Building Freeform Tables
  • Applying Segments
  • Metrics
  • Dimensions
  • Calendar and Date Ranges
  • Curation and Sharing in Analysis Workspace
  • Cohort Analysis
  • Voice Analytics
  • Reports and Analytics

Administration

  • Managing Report Suites
  • Data Governance and GDPR
  • Traffic Management
  • Logs

Implementation

  • Basics of Implementation
  • Using JavaScript
  • Validating and Troubleshooting
  • SPA Pages

Components

  • Segmentation
  • Calculated Metrics
  • Classification
  • Virtual Report Suites
  • Activity Map

Exporting

  • From UI
  • Data Warehouse
  • Data Feeds
  • Report Builder

Integrations

  • Audience Manager
  • Ad Cloud
  • Ad Hoc Analysis
  • Power BI
  • Magento

Data Science

  • Using Adobe Analytics ML and AI
  • Anomaly Detection in Analysis Workspace
  • Contribution Analysis in Analysis Workspace

Vertical-Specific

  • Retail Variables and Events
  • Add Basic Retail Variables and Events
  • Add Launch Rule for Purchase Event

Media and Mobile App Analytics

  • Measuring Voice or Audio
  • Mobile App Analytics Implementation
  • Measuring Mobile Analytics

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Prerequisites

There are no specific requirements to attend this course. However, basic programming knowledge would be beneficial.

Audience

Anyone interested in learning about Adobe Analytics can attend this course. This course is ideal for:

  • Marketers
  • Product Managers
  • Software Programmers
  • IT and Communication Professionals

Adobe Analytics Masterclass​ Course Overview

Adobe Analytics is the industry-leading solution to apply real-time analytics and detailed segmentation across all the marketing channels. It is a next-generation interface allowing to create a complete and distinguished view of the business by concentrating on key character components. Adobe Analytics is a major player in the analytics tool space.

The Knowledge Academy’s Adobe Analytics Masterclass will teach delegates about concepts of integrated online marketing analytics by Adobe. Delegates will gain a comprehensive knowledge of analysis workspace, panels, metrics, and dimensions. Delegates will learn about cohort and voice analytics, as well as about traffic management. In addition, delegates will get familiarised with segmentation, calculated metrics, and activity map.

During this 2-day training, delegates will gain a comprehensive knowledge of how to validate and troubleshoot. Furthermore, delegates will learn about data warehouse, data feeds, and report builder. Delegates will get an understanding of how to add basic retail variables and events. Along with this, delegates will also learn to add launch rule for purchase events. After attending this course, delegates will be able to use Adobe Analytics and be able to gain customer insights faster than ever.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.

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Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience

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Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.

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Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.

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Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Frequently asked questions

FAQ's

Please arrive at the venue at 8:45am.
There are no specific requirements to attend this course. However, basic programming knowledge would be beneficial.
Anyone interested in learning about Adobe Analytics can attend this course. This course is ideal for: Marketers, Product Managers, Software Programmers, IT and Communication Professionals.
We can provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The price for Adobe Analytics Masterclass certification in the United Kingdom starts from £495
The Knowledge Academy is the Leading global training provider in the world for Adobe Analytics Masterclass.
Please see our Adobe Training courses available in the United Kingdom

Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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