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Top 20 Best Makeup Brands Across the Globe in 2024

Choosing a Makeup Brand can significantly influence one's style and overall aesthetic in the expansive world of beauty and cosmetics. Whether aiming for a natural, everyday look or making a bold statement, numerous brands are available, each offering a unique range of products that cater to diverse preferences. Here, we've meticulously curated a list of the top 20 Best Makeup Brands, ensuring that there's something for everyone, regardless of their desired style or vibe.

Table of Contents

1) Most Popular Makeup Brands

       a) Maybelline

       b) L'oreal

       c) MAC Cosmetics

       d) Estee Lauder

       e) Fenty Beauty

       f) NARS Cosmetics

       g) Dior

       h) Bare Minerals

       i) NYX Cosmetics

       j) Clinique

2) Conclusion

Most Popular Makeup Brands

Regarding the Best Makeup Brands, popularity often goes hand in hand with quality and reputation. These Brands have earned their status as favourites among Makeup Artists worldwide, consistently delivering innovative products and stunning results.

Eyelashes and Eyebrows

1) Maybelline

Maybelline, a true titan in the cosmetics industry, has earned its spot as a favourite among Makeup lovers. Renowned for its vast array of high-quality yet affordable products, Maybelline offers a comprehensive selection that caters to diverse Makeup styles and preferences. From their iconic mascaras, revered for their ability to add volume and length to lashes, to their versatile foundations and lipsticks, Maybelline sets the standard for accessible yet effective beauty solutions.

Most Popular Makeup Brands

2) L'oreal

L'oreal is a stalwart in the beauty landscape, celebrated for its commitment to delivering innovative and inclusive Makeup offerings. With a focus on enhancing natural beauty, L'oreal's extensive range of products encompasses everything from complexion-perfecting foundations to vibrant eyeshadow palettes and long-wearing lip colours. Their dedication to quality and accessibility has solidified L'oreal's position as a go-to brand for individuals seeking reliable, trend-forward Makeup options.

3) MAC Cosmetics

MAC Cosmetics has carved out a niche as a trailblazer in the beauty industry, renowned for its bold colours, avant-garde collaborations, and professional-grade formulations. From its iconic lipsticks in an extensive spectrum of shades to its highly pigmented eyeshadows and cult-favourite complexion products, MAC continues to captivate audiences with its boundary-pushing approach to beauty.

4) Estee Lauder

Estee Lauder epitomises luxury and sophistication, offering a curated selection of Makeup products that exude timeless elegance and refinement. From their iconic Double Wear foundation, beloved for its long-lasting coverage and flawless finish, to their indulgent skincare-infused Makeup formulations, Estee Lauder's offerings cater to discerning individuals who prioritise style and substance. With a legacy of excellence spanning decades, Estee Lauder remains a beacon of prestige and quality in beauty.

5) Fenty Beauty

Fenty Beauty, spearheaded by the visionary artist Rihanna, has disrupted the beauty industry with its groundbreaking approach to inclusivity and diversity. With its expansive range of foundation shades that cater to a broad spectrum of skin tones, Fenty Beauty has redefined the standards of representation in Makeup. Beyond its revolutionary foundation offerings, Fenty Beauty continues to innovate with trend-setting products like its highlighters, lipsticks, and eyeshadow palettes, all designed to empower individuals to celebrate their unique beauty in every shade and style.

6) NARS Cosmetics

NARS Cosmetics is synonymous with modern sophistication and unabashed glamour, offering products designed to make a statement. From their iconic blushes in universally flattering hues to their bold eyeshadow palettes and long-wearing lip colours, NARS inspires individuals to embrace their individuality and express themselves boldly through Makeup. With a focus on high-performance formulations and trend-setting colours, NARS pushes the boundaries of beauty and empowers individuals to unleash their inner creativity.

7) Dior

Dior exudes luxury and refinement, offering a range of Makeup products that marry timeless elegance with innovative technology. From their sumptuous lipsticks encased in sleek, couture-inspired packaging to their velvety foundations and radiant blushes, Dior elevates the beauty experience to new heights. Dior's products are developed to enhance natural beauty and inspire confidence in individuals who seek a touch of glamour in their everyday lives.

8) Bare Minerals

Bare Minerals revolutionised the beauty industry with its commitment to clean, mineral-based formulations prioritising skin health and natural ingredients. From its lightweight foundations that provide buildable coverage to its breathable mineral powders and nourishing lip products, Bare Minerals empowers individuals to embrace their unique features and a natural, radiant glow.

9) NYX Cosmetics

NYX Cosmetics has earned a reputation for delivering professional-quality Makeup products at an accessible price point, making it a favourite among Makeup enthusiasts seeking affordability without compromising quality. With its extensive range of vibrant colours, innovative formulas, and trend-forward products, NYX encourages individuals to experiment, express themselves, and unleash their creativity through Makeup. 

10) Clinique

Clinique is synonymous with dermatologist-developed skincare and Makeup products prioritising skin health and individual needs. With a focus on gentle yet effective formulations, Clinique offers a personalised approach to beauty that caters to diverse skin types and concerns. From its iconic skincare products to its fragrance-free Makeup options, Clinique empowers individuals to achieve their best skin and Makeup looks confidently and easily.

Most Popular Makeup Brands

11) Jaquline USA

Jaquline USA is making waves in the beauty industry with innovative and affordable Makeup products that deliver impressive results. From its trend-setting colours and high-quality formulas to its commitment to inclusivity and diversity, Jaquline USA is quickly gaining a loyal following among Makeup enthusiasts worldwide. Whether you are seeking vibrant eyeshadows, lipsticks, or perfect foundations, Jaquline USA helps you flaunt your unique style and personality.

12) Lakme

Lakme has established itself as a dynamic force in the beauty industry, known for its vibrant colours, innovative formulas, and accessible price points. With a focus on inclusivity and versatility, Lakme's extensive range of Makeup products is designed to suit every skin tone and style. Lakme empowers individuals to experiment, express themselves, and flaunt their unique beauty with confidence and flair.


RENEE is a boutique Makeup Brand renowned for its luxury formulas and artistic approach to beauty. With a meticulously curated product range and emphasis on quality over quantity, RENEE offers a sophisticated yet accessible beauty experience that resonates with discerning Makeup lovers. RENEE invites individuals to indulge in the transformative power of Makeup and elevate their everyday beauty routine to an art form.

14) Revlon

Revlon, a timeless beauty brand, continues to captivate audiences with its iconic products that cater to every style and preference. From their classic lipsticks in an array of flattering shades to their vibrant nail polishes and versatile foundations, Revlon empowers individuals to express their individuality and confidently embrace their unique beauty. Revlon remains a trusted favourite among Makeup enthusiasts worldwide thanks to its commitment to quality, innovation, and accessibility.

15) Colorbar

Colorbar has emerged as a dynamic force in the beauty industry, known for its vibrant colours, innovative formulas, and accessible price points. With an extensive range of Makeup products designed to suit every skin tone and style, Colorbar encourages individuals to experiment, express themselves, and embrace their unique beauty. Whether you're seeking bold lipsticks, luminous highlighters, or versatile eyeshadow palettes, Colorbar helps you create your signature Makeup look.

16) MyGlamm

MyGlamm is at the forefront of beauty innovation, blending technology with luxury to deliver cutting-edge Makeup products that enhance natural beauty. With high-performance formulas and trend-setting colours, MyGlamm empowers individuals to confidently flaunt their natural style and personality. MyGlamm offers a range of products to help you create flawless Makeup looks that reflect your individuality and creativity.

17) Armani Beauty

Armani Beauty epitomises sophistication and luxury, offering exquisite Makeup products that create timeless looks. From their luxurious lipsticks in sumptuous shades to their velvety eyeshadows and radiant blushes, Armani Beauty exudes elegance and glamour. Armani Beauty invites individuals to indulge in the transformative power of Makeup and elevate their beauty routine to a luxurious experience that celebrates individuality and style.

18) Bobbi Brown

Bobbi Brown is a pioneer in the beauty industry, known for its philosophy of enhancing natural beauty with simple and effective Makeup products. From its signature nude and neutral shades to its skin-loving Makeup formulations, Bobbi Brown’s range of products caters to individuals who seek a natural and effortless look. With a focus on education and empowerment, Bobbi Brown also offers expert advice and tips on how to apply Makeup and achieve a flawless finish.

19) Kosas

Kosas is a trailblazer in the clean beauty movement, offering minimalist Makeup and skincare products that prioritise natural ingredients and skin health. With a curated product range and emphasis on quality, Kosas offers a fresh and modern approach to beauty that resonates with health-conscious consumers. Kosas invites individuals to embrace natural beauty and enhance their complexion with clean and effortless formulas.

20) Laura Mercier

Laura Mercier is synonymous with timeless elegance and sophistication, offering iconic Makeup products to enhance natural beauty. From their cult-favourite translucent setting powder to their luxurious lipsticks and radiant foundations, Laura Mercier exudes effortless glamour and refinement. Laura Mercier invites individuals to indulge in the power of Makeup and embrace their natural beauty with confidence and grace.

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The world of Makeup is brimming with possibilities, with many Brands offering an extensive array of products to suit every style, preference, and personality. Whether you gravitate towards timeless elegance, bold experimentation, or minimalist simplicity, the top 20 Best Makeup Brands here cater to diverse tastes and empower individuals to be confident in their unique beauty with confidence and flair.

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Frequently Asked Questions

What is high-end Makeup? faq-arrow

High-end Makeup refers to cosmetic products typically priced at a premium and associated with luxury, sophistication, and quality. These products often feature high-performance formulas and exquisite packaging and are marketed towards discerning consumers who prioritise luxury and prestige in their beauty routines.

What is the number 1 Makeup Brand in the world? faq-arrow

The number 1 Makeup Brand in the world is difficult to determine definitively due to varying metrics and criteria. Still, some widely recognised contenders for this title include MAC Cosmetics, L'oreal, and Maybelline, which enjoy global recognition and widespread popularity among consumers and professionals alike.

What are the other resources and offers provided by The Knowledge Academy? faq-arrow

The Knowledge Academy takes global learning to new heights, offering over 30,000 online courses across 490+ locations in 220 countries. This expansive reach ensures accessibility and convenience for learners worldwide. 

Alongside our diverse Online Course Catalogue, encompassing 17 major categories, we go the extra mile by providing a plethora of free educational Online Resources like News updates, Blogs, videos, webinars, and interview questions. Tailoring learning experiences further, professionals can maximise value with customisable Course Bundles of TKA.

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The Knowledge Academy’s Knowledge Pass, a prepaid voucher, adds another layer of flexibility, allowing course bookings over a 12-month period. Join us on a journey where education knows no bounds.

What are related courses and blogs provided by The Knowledge Academy? faq-arrow

The Knowledge Academy offers various Hobbies and Interests courses, including a Makeup Course, Cake Decorating Course, and Photography Course. These courses cater to different skill levels, providing comprehensive insights into Photography methodologies.    

Our Business Skills blogs cover a range of topics related to Makeup, offering valuable resources, best practices, and industry insights. Whether you are a beginner or looking to advance your skills as a Makeup Artist, The Knowledge Academy's diverse courses and informative blogs have you covered.

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