30+ Campaign Management Tools for Top Marketers

It's impossible to imagine a Marketing Campaign without the late nights, endless spreadsheets, creative back-and-forth and tight deadlines. But all this pressure can be alleviated with the right Campaign Management Tools. Whether you are handling email, Social Media, or multi-channel campaigns, the right platform can make a world of difference.

This is why Today’s top Marketers rely on smart software to plan, launch, and measure campaigns that actually convert. This blog spotlights more than 30 of the top Campaign Management Tools, from your best automation allies to analytics powerhouses. So, read on and level up your campaigns for unrivalled long-term success!

Table of Contents

1) What is Campaign Management?

2) Best Campaign Management Tools

3) Email Tools

4) Project Management Tools

5) CRM Tools

6) Analytics Tools

7) Social Media Tools

8) What is Campaign Management Software?

9) How to do Campaign Management?

10) Conclusion

What is Campaign Management?

Campaign Management is the strategic process of guiding each phase of a campaign, from its inception to its culmination. It’s essential for teams to adopt effective Campaign Management techniques to efficiently handle the extensive workload involved in every campaign. Typically, campaigns involve a series of steps, which may include:

1) Setting Objectives: Identifying the campaign’s aims and metrics for success

2) Campaign Design: Charting the campaign’s trajectory from concept to execution

3) Content Calendar Planning: Scheduling the timing and format of messages

4) Content Creation or Procurement: Generating necessary campaign content

5) Asset Development: Crafting additional visual or supportive resources

6) Channel Setup: Ensuring the campaign reaches the intended audience

7) Monitoring and Analysis: Evaluating performance data and making necessary adjustments.

8) Reporting and Refining: Summarising campaign outcomes and optimising future efforts.

Best Campaign Management Tools

Be it running a small business or working at a Multinational Corporation (MNC), having the appropriate tools at your disposal can make all the difference in achieving your marketing goals. Let’s explore the top-notch Campaign Management Tools below:

Email Tools

These tools help you manage your email communications more efficiently. They often include features like email scheduling, templates, automation, and analytics. Popular email tools include the following:

1) HubSpot

Hubspot stands out as an Advertising Campaign Management Tool due to its widespread adoption. Its email feature allows for custom email creation with an intuitive drag-and-drop interface, and it includes capabilities for A/B testing, personalisation, revenue tracking, and comprehensive analytics.

HubSpot offers a range of free marketing tools ideal for small teams, including basic CRM, email, forms, and live chat features. For larger teams requiring advanced capabilities such as SEO optimisation and blog creation, the Marketing Hub Professional plan starts at £655 per month, along with a one-time onboarding fee of £2,208.

2) Snov.io

Snov.io offers a complete cold outreach automation platform, granting full control over lead generation and sales processes. It enables personalised contact with prospects at optimal times, supported by a suite of tools for email discovery, verification, and complex email sequence construction.

Snov.io offers a forever free plan that includes 50 credits each month for email searches and verifications, 100 unique recipients for campaigns, and one mailbox warm-up slot. For users requiring additional features, paid plans begin at £28 per month with the Starter Plan, which offers 1,000 credits, access to drip campaigns, and email verification tools.

3) SendPulse

SendPulse is a multifaceted messaging platform with a strong focus on email marketing automation. SendPulse’s user-friendly editor and pre-designed templates help you craft unique emails, while its Automation 360 feature enables the creation of trigger-based flows. Additional features, such as A/B testing, advanced reporting, and optimal timing algorithms, bolster its effectiveness for Marketers.

SendPulse offers a free plan that allows users to send up to 15,000 emails per month to 500 subscribers, including basic features like automation flows, email verification, and limited image storage. The paid plans start at £5.8 per month for 500 subscribers with unlimited emails, and the price increases based on subscriber count and added features.

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4) Constant Contact

Constant Contact is a great campaign tool, especially for beginners. Its drag-and-drop design makes creating emails super simple. You can use it to group your email list, build and manage large email campaigns, send welcome emails, and set up automated email series. It also lets you schedule posts for your Social Media accounts.

Constant Contact’s email marketing plans start at £ 14.70 per month for the basic Email plan, which supports up to 500 contacts and includes features like unlimited emails, customisable templates, list segmentation, and basic automation tools. The more advanced Email Plus plan begins at £33 per month for the same contact limit and adds better automation, surveys, and additional integrations.

5) Drip

Drip stands out among Campaign Marketing tools for its ability to track customer interactions with a brand through direct integrations with platforms like Shopify. This data informs targeted email campaigns, enhanced by sophisticated marketing automation and workflow split testing, making it valuable for businesses of all sizes. For Shopify users, having a Shopify Cheat Sheet on hand can help integrate Drip’s capabilities more efficiently with their Shopify store.

Drip offers a 14-day free trial with no credit card required and access to all features. After the trial, the Basic plan starts at £28.70 per month (for up to 2,500 contacts), with pricing scaling in tiers based on list size. The tiers are approximately £73/month for 5,000 contacts and custom pricing for larger lists.

6) MailChimp

Like HubSpot, Mailchimp has an easy drag-and-drop editor for creating emails. It offers features like personalising emails, A/B testing, and making sure emails look good on any device. Mailchimp also has a large collection of templates to help you design great-looking email campaigns.

Mailchimp offers a free plan which supports up to 500 contacts and 1,000 emails sent per month. As for paid options, pricing is not based on a per-user model. Instead, plans are tiered based on contact count. The Essentials plan starts at £9.5 per month, the Standard plan at £14.7, and the Premium plan begins at £257 per month. There are no setup fees.

Project Management Tools

Digital Project Management Tools assist in planning, organising, and managing resources to achieve project goals. They offer functionalities like task assignments, timelines, collaboration, and reporting. Examples include the following:

1) Todoist

Todoist is an easy-to-use productivity app that lets you organise tasks into different projects. You can also add tags to your tasks and even colour-code them to stay better organised. One of its fun features is called “Karma,” which turns your task progress into a game. You earn points for completing tasks and staying active in the app.

Todoist offers a free plan with basic features, allowing up to 5 active projects and five collaborators per project. The Pro plan costs £3 per month when billed annually. For teams, the Business plan provides shared workspaces, 500 projects, and admin controls, starting at £4.40 per user per month with annual billing.

2) Casual

Casual is a distinctive project and Campaign Management Tool that visualises tasks and ideas into clear workflows. It’s particularly suited for newcomers seeking a straightforward, visual tool for Project Management. Casual also features sub-processes, templates, milestone tracking, and deliverable monitoring.

The starting cost is £ 7.30 per month (billed annually) or £ 8.80 per month (billed monthly) for the Personal plan, which supports up to two users and includes unlimited projects. The next tier, the Starter plan, costs £18.40 per month for up to five users.

3) Quorum

Quorum is a campaign tool designed to help political groups, NGOs, unions, and companies organise their teams and activities in the field. It helps these groups connect with and manage their supporters more easily. Its web platform and mobile app enable teams to collect field data in one place and target key areas with a geo-profiling feature.

Quorum does not have a fixed starting price. Instead, its pricing is customised based on your organisation’s needs, including team size, features required and data usage. Even though Quorum offers a free demo upon request, the actual cost of the platform is provided only through direct consultation.

4) Trello

Trello is an efficient Project Management tool for small teams or individuals, utilising a Kanban board approach for task organisation. It allows for the customisation of cards, which can be organised into different project phases, and supports collaborative features.

Trello offers a Free plan with basic features like unlimited cards and up to 10 boards per workspace. The Standard plan costs £3.7 per user per month (billed annually). The Premium plan is priced at £7.3 per user per month (annually) or £9.2 per month if billed monthly. Trello also offers an Enterprise plan starting at £12.8 per user per month.

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5) Asana

Asana is a popular Project Management tool created by one of Facebook’s founders. It’s known for its clean, easy-to-use design that makes managing tasks simple and enjoyable. Teams around the world use Asana to stay organised, improve teamwork, and keep everyone accountable.

Asana offers a free Personal plan for up to 10 users with basic Task Management features. The Starter plan begins at £8 per user per month when billed annually or £9.93 if billed monthly. The Advanced plan costs £18.4 per user per month (billed annually). Enterprise and Enterprise+ plans are also available with custom pricing.

6) Hive

Hive is an all-encompassing project and Campaign Management platform, equipped with communication tools, extensive integrations, and versatile project views like Gantt and Kanban. Its action cards serve as the foundation for project collaboration, used by renowned companies for file sharing, feedback, and team interaction.

Hive offers a 14-day free trial for new users to explore its features. The platform's pricing starts at £3.6 per user per month for the Starter plan. The Hive Teams plan, which offers more advanced features such as custom workflows, time tracking, and unlimited workspace members, starts at £8.8 per user per month when billed annually.

CRM Tools

Customer Relationship Management (CRM) tools help businesses manage interactions with current and potential customers. They provide features for Contact Management, sales tracking, and Customer Support. Some notable CRM tools are as follows:

1) Salesforce

Salesforce revolutionised CRM by offering a Cloud-based solution that eliminated the need for in-house development. Highly customisable, it supports various functions, including tracking lead lifecycles and customer journeys, and facilitates campaign adjustments based on performance insights.

Salesforce pricing starts at £18.40 per user per month for the Starter or Essentials edition, which typically requires a minimum of five users. The Professional plan is £73.60, the Enterprise plan is £121.47, and the Unlimited plan is £242.95 per user per month. For advanced AI-powered tools, the Einstein 1 Sales plan begins at £368 per user per month.

2) BIGContacts

BIGContacts Customer Relationship Management (CRM) is an all-encompassing suite of business tools that streamlines Contact Management, pipeline monitoring, and marketing automation. It centralises the tracking of tasks, contacts, and emails, enhancing productivity and enabling smooth Campaign Management.

BIGContacts offers a free plan for up to 100 contacts, ideal for individuals or very small teams. Its paid plans begin at £7.35 per user per month, which includes access to full CRM features, email marketing tools, unlimited projects, and storage. The platform also provides a custom-priced Enterprise plan for larger teams or advanced needs.

3) EngageBay

EngageBay CRM is tailored for small businesses and startups, offering an accessible and cost-effective solution. It integrates with tools like G Suite, Zapier, and Social Media, providing features for Lead Management, Email Marketing, Event Management, SMS Marketing, and more.

EngageBay offers a free-forever plan that includes features like email marketing, CRM and basic automation. Paid plans start at £9.56 per user per month, with lower rates available on annual billing. Pricing varies by the suite, such as Marketing, CRM & Sales, and All-in-One. The higher-tier plans start from £25.76 to £88.34 per user per month, offering larger contact limits.

4) ZOHO

Zoho is a versatile web-based CRM solution ideal for lead tracking, Purchase Management, and pipeline oversight. It automates various sales-related tasks, from managing leads and prospects to accounts, and integrates seamlessly with Google Apps, MailChimp, Microsoft Outlook, and QuickBooks. Additionally, you can Create Your Google People Card to enhance your professional visibility.

Zoho CRM's free plan is avaibale for up to three users. The paid plans start at £10.31 per user per month for the Standard plan, while the Professional plan costs £16.90 per user per month annually or £25.77 if billed monthly. Higher-tier plans include the Enterprise plan at £29.45 per user per month and the Ultimate plan at £38.28 (billed annually).

5) Agile CRM

Agile CRM is a simple, all-in-one tool made for small and mid-sized businesses. It helps you manage customer relationships by combining sales, marketing, and support features in one place. With Agile CRM, you can track contacts, schedule appointments, send emails, make calls, and see reports, all from one platform.

Agile CRM's free plan for up to 10 users includes basic features and supports up to 1,000 contacts. Paid plans start at £6.62 per user per month (billed yearly). The next level costs £29.44 per user per month, and the top plan is £47.85 per user per month, which includes unlimited contacts, call recordings, and a personal Support Manager.

Analytics Tools

Analytics tools are essential for collecting, processing, and analysing data to inform business decisions. They provide insights through Data Visualisation, reporting, and Predictive Analytics. Well-known analytics tools include the following:

1) Google Analytics

Google Analytics is indispensable for any business with a website. Once your site is connected, it helps you track who visits, where they come from, whether they’re new or returning, and if they’ve made a purchase. It gives you a clear view of how people use your site. You can also create custom dashboards to monitor specific campaigns easily.

You can find Google Analytics in two versions: Free version (GA4) suitable for small to medium-sized businesses and a premium enterprise version known as Google Analytics 360. The enterprise version starts at approximately £36,810 per year and can go up to £110,430 or more annually, depending on data volume, usage, and additional services.

2) SE Ranking

SE Ranking is a user-friendly SEO platform that consolidates all necessary tools for digital Marketers to conduct strategic SEO campaigns and enhance online visibility. It monitors website rankings, identifies target keywords, assesses competition, and evaluates technical optimisation. SE Ranking also integrates with Google Search Console and Google Analytics.

SE Ranking provides a free trial and three main paid plans with features tailored for SEO professionals. The Essential Plan starts at £47.85 per month and includes one user seat, five projects, and tracking for 500 keywords. The Pro Plan is priced at £87.61 per month, offering three user seats, 30 projects, and 2,000 keyword tracking slots. The top-tier Business Plan starts at £190.68 per month, providing up to five user seats, unlimited projects, and 5,000 keyword tracking.

3) Semrush

Semrush is a popular marketing tool that helps businesses grow their online presence. It features over 55 tools to assist with content creation, SEO, paid advertising, Social Media and monitoring competitor activity. You can track keywords, check backlinks, audit websites, and plan your content using real data. It’s used by Marketers, small business owners, and big companies.

Semrush has three main pricing plans. The Pro plan costs £103 per month (or £86.38/month if paid yearly). The Guru plan is £184 per month (or £153.37/month yearly). The Business plan costs £368.06 per month. A free version with limited features and a short trial is also available.

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4) KissMetrics

Kissmetrics helps businesses understand how people use their websites or apps. It tracks what individual users do like where they click, how often they visit, and when they make a purchase. With features like funnel tracking, revenue reports, and A/B testing, it gives you a clear picture of what’s working and what’s not.

The cost depends on the amount of data you track and the number of team members who need access. The Silver plan starts at £220.12 per month and includes 2 million events and two user seats. The Gold plan costs £367.36 per month with up to 5 million events and five seats.

5) DataFeedWatch

DataFeedWatch enables the creation of optimised product feeds from existing data for distribution across channels like Google, Facebook, and Instagram. It serves as an effective tool for e-commerce Performance Management.

DataFeedWatch offers a flexible pricing model that starts with a 15-day free trial. The basic plan begins at $59 per month, providing essential Feed Management tools for up to 1,000 products. Higher-tier plans include the Shop plan at approximately £47 per month, the Merchant plan at around £61.84 per month, and the Agency plan at about £175.95 per month.

6) Databox

Databox is a business analytics tool that provides real-time performance data access to teams and stakeholders. It features numerous integrations, prebuilt report templates, and a range of functionalities for efficient analysis and reporting.

Databox offers a free plan, which includes up to three data sources, three dashboards, and three users with daily data refreshes. Paid plans start at £34.5/month, followed by Professional at £116.85/month, Growth at £234.43/month, and Premium at £587.19/month.

7) DashThis

DashThis simplifies Key Performance Indicator (KPI) tracking with its marketing analytics dashboard. It allows teams to create dashboards with shareable links, providing a centralised view of Marketing Campaigns and KPIs, and integrates with major marketing tools for ease of use.

The entry-level Individual plan includes costs £24.25 per month when billed annually or £28.66 per month with monthly billing. The Professional plan includes 10 dashboards at £80/month annually or £94.8/month monthly. The Business plan provides 25 dashboards for £153.59 per month, annually, or £182.99 per month. Larger plans like Standard and Enterprise are priced at £249 and £366.72 per month.

8) Whatagraph

Whatagraph is a visually appealing marketing reporting tool that supports data integration from numerous platforms, enabling quick report generation and a feature to bulk transfer data to Google BigQuery for in-depth analysis.

Whatagraph’s paid plans begin at £146.58 per month for the Professional tier, which includes up to 25 data sources, five users and over 40 integrations. It also includes pre-made templates, unlimited historical data, and a 30‑minute kick‑off session. They also offer a free seven-day trial with no credit card required, live chat support, and the flexibility to cancel at any time.

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9) Sitechecker

Sitechecker provides a suite of SEO tools and analytics to enhance website performance, including an SEO Checker that evaluates technical SEO aspects, offers actionable insights, and helps improve search engine rankings.

Sitechecker offers a 7-day free trial with access to the main SEO tools. Its paid subscription plans start at £28.73 per month for the Basic plan and go up to £183.41 per month for the Premium plan. An Enterprise option with custom pricing is also available for larger teams or advanced needs.

10) Acoustic

Acoustic is a helpful tool for managing campaigns, making it easy to understand audience and program insights. With Acoustic Campaign, you can create campaigns right in the platform for seasonal or quarterly launches. Its built-in analytics also help you track performance and make changes if needed.

Acoustic does not publicly list pricing information on its website for Acoustic Campaign or related products. Instead, they require interested customers to contact their sales team directly to obtain a personalised quote tailored to their specific needs.

11) Domo

Domo is a powerful tool that helps you understand your business data through easy-to-read visuals. You can connect data from across 1,000 sources and even create custom apps. It’s like an advanced version of Google Analytics, providing a comprehensive view of your business in one place. Plus, it also works on mobile, so you can access insights anytime, anywhere.

Domo does not publicly list pricing. Instead, it uses a credit-based pricing model, and official rates are not disclosed on its website. To obtain accurate pricing, businesses should contact Domo’s sales team for a customised quote.

Social Media Tools

Social Media tools are designed to help manage and optimise Social Media accounts. They offer features like content scheduling, analytics, and engagement tracking. Popular tools in this category are discussed below:

1) SproutSocial

SproutSocial is a Social Media tool for content creation, distribution, and performance analysis. It enables post-drafting, scheduling, team activity coordination, and performance comparison with competitors. Sprout Social also analyses both paid and organic traffic results, aiding in ROI determination and investment decisions.

Their Standard plan starts at £146.58 per user per month (if billed annually) or £183.4 per month if billed monthly. Higher tiers, such as Professional (£220/£293.9 per user per month) and Advanced ($293.9/£367.56 per user per month), offer unlimited social profiles and additional features, while Enterprise requires a custom quote.

2) Hootsuite

Hootsuite is a pioneering Social Media Marketing and management platform that facilitates the planning and scheduling of posts across multiple networks. It was among the first to offer straightforward scheduling for LinkedIn, Facebook, Instagram, and other social networks, significantly saving time for Social Media Managers.

Hootsuite's current Professional plan starts at £72.92/month for one user and up to 10 social profiles, with a 30-day free trial. The Team plan costs £183.41/month for three users and 20 profiles, while larger plans require custom Enterprise pricing.

The platform also delivers transparent analytics on post-performance, aiding teams in analysing successes and areas for improvement and strategising for better future engagement.

3) Buffer

Buffer is an intuitive Social Media application that allows for the scheduling and analysis of posts across various channels. Its tools enable the planning, collaboration, and publishing of content on Instagram, Facebook, X (Twitter), LinkedIn, and Pinterest from a unified dashboard.

Buffer's current pricing structure (since 2021) is now per channel rather than a single Pro plan: the Essentials tier starts at £4.4 per channel per month, with the Team tier at £8.8 per channel per month and an Agency option at £88.39/month for 10 channels.

4) trendHERO

trendHERO is a tool that helps with influencer marketing on Instagram. You can use it to run campaigns or track analytics. Agencies use it to monitor competitors and export reports to PDF or Excel. Influencers like it because they can track follower growth, mentions, and the best times to post.

trendHERO offers a free plan that includes basic influencer search and analysis features like engagement rate and follower growth. Paid plans start at £11.78 per month under the Lite or Blogger tier, adding extra tools such as limited reports and tracking options for deeper campaign insights.

5) Social Status

Social Status is a comprehensive analytics and reporting platform for major social networks like Facebook, Instagram, X (Twitter), LinkedIn, and YouTube. It offers real-time dashboards for tracking essential metrics, customisable report exports in various formats, and white-labelling options for agency client reports.

Social Status offers a free plan with limited features, including basic analytics and a few connected social profiles. Its paid plans start at £21.36 per month, providing access to more advanced tools and reporting options for Social Media performance tracking.

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6) Later

Later is a scheduling tool tailored for visually-driven brands and storytellers, enabling the planning of Social Media content on a visual interface. It facilitates content discovery and sharing through hashtags and mentions, with a user-friendly experience for Instagram and compatibility with other platforms.

According to Later’s official pricing page, the Starter plan begins at £18.41 per month (when billed annually) and includes one user, one social set (one profile per platform), and 30 posts per profile.

7) Statusbrew

Statusbrew offers a powerful Social Media Campaign Management interface, rivalling Hootsuite with its ability to streamline content planning and publishing across diverse platforms. It features approval workflows to prevent oversights and a suite of analytics tools for campaign optimisation and ROI enhancement.

Statusbrew offers a 14-day free trial with no credit card required, allowing users to explore its features before committing to a paid plan. Paid plans start at £50.83 per month for the Lite tier, which includes access for two users and up to five social profiles.

What is Campaign Management Software?

Campaign Management Software (CMS) refers to tools that help you plan, execute, and track Marketing Campaigns across various platforms. It makes your work easier by handling customer data, automating tasks, and providing insights into the performance of your campaigns.

How to do Campaign Management?

Campaign Management involves planning, executing, and evaluating marketing efforts to achieve business objectives, such as increasing sales or improving brand awareness. It begins with setting clear goals and choosing your audience, then picking the right channels, creating messages, and setting a budget and timeline.

Conclusion

In conclusion, leveraging the right Campaign Management Tools can transform your marketing efforts to drive efficiency and results like never before. With over 30 top-notch options at your fingertips, you’re equipped to elevate your campaigns and achieve unparalleled success. Explore these tools to maximise your marketing impact.

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