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Marketing Training courses

Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Introduction to Marketing Training outline

  • Marketing Orientation
  • Elements of the Marketing Mix
  • Adapting a Plan to Brand/Market Needs
  • Marketing Audit
  • The Tools of Strategic Marketing Planning
  • Segmentation, Targeting, and Positioning
  • Competitive Advantage Analysis
  • Marketing Research
  • Setting Goals and Objectives
  • Marketing and Communication Strategy
  • Measurement and Evaluation

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Who should attend this Marketing Training Course?

This course is designed for any individual who would like to learn the fundamentals of Marketing. This course would be especially useful for individuals who would like to enter into a career in Marketing or those who would like to refresh their skills for their current role.

Prerequisites

There are no prerequisites for enrolling on this Introduction to Marketing Training course, therefore anybody can attend.

Introduction to Marketing Training Overview

This 1 day Introduction to Marketing Training course aims to provide delegates with an overview of the fundamentals behind marketing and help candidates in understanding the benefits of marketing. This course will focus on marketing strategies, understanding the customer and the market, the development of new products, and recognising the organisation’s place in the market.

This Introduction to Marketing Training comes under the topic of Marketing Training, which contains a number of courses that provide delegates with the opportunity to learn new skills and build on existing ones. These include: Email Marketing and Introduction to Public Relations. Therefore, this topic can provide delegates with additional training options, if further training is desired. 

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What's included in this Marketing Training Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Email Marketing Course Outline

This Email Marketing training course covers the following:

Module 1: Introduction Email Marketing

  • What is Email Marketing?
  • When is it appropriate?
  • What are the success factors of Email Marketing?

Module 2: Legal briefing

  • Data Protection Act
  • Ensuring you have the permission

Module 3: Goal Setting for Email Campaigns

  • Planning
  • Applying a timescale
  • Setting realistic goals

Module 4: Designing Email Templates

  • Does the template make it easy for the customer to access the website?
  • Does it prompt engagement?

Module 5: Segmentation and Targeting

  • Knowing the audience
  • Attempting to attract new customers
  • Different emails for different types of customers

Module 6: Email Design and Layout for Specific Campaigns

  • Having a strategy
  • Reducing the ‘spam factor’
  • Adding images and videos

Module 7: Structuring an Email to Maximise Response

  • Knowing what the audience wants
  • Making it easy for customers to respond or access the website
  • The importance of a subject

Module 8: Email Analytics

  • Benefits of using Email Analytics
  • Learn more about customers
  • Learn how to improve marketing campaigns 

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Who should attend this Email Marketing Course?

This course is designed for any individual who is responsible for producing email marketing campaigns within their organisations.

Prerequisites

There are no prerequisites for undertaking this Email Marketing training course.

Email Marketing Course Overview

This Email Marketing training consists of 1 day, trainer-led course that aims to teach delegates vital techniques and strategies for optimising their use of email as a marketing tool. This course will focus on providing candidates with effective methods of targeting, designing, and structuring emails for specific audiences in order to maximise the response they obtain from their customers.

Email Marketing is an indispensable tool that provides organisations with a marketing method that is environmentally friendly and cheap. This allows the company to reach existing customers, as well as new customers, providing their permission has been granted.

This Email Marketing training is part of a series of courses that come under the topic of Marketing Training. This topic, therefore, provides delegates with the opportunity to complete additional training to improve their skill set further. These courses include: Introduction to Marketing Training and Introduction to Public Relations

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What's included in this Email Marketing Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Introduction to Public Relations Course Outline

This course will cover the following content:

Module 1: Introduction to Public Relations

  • How to define Public Relations
  • Why are Public Relations important for an organisation?

Module 2: Researching

  • How to research 
  • Making good use of your findings

Module 3: Public Relations and the Media

  • Complex relationships between PR and the media
  • Staying on top of news surrounding your organisation
  • Keeping good relations with the media

Module 4: Preparation of PR Campaigns

  • Organisation is key
  • Keeping the campaign under wraps
  • Attracting the right type of media

Module 5: Persuasive Writing

  • Types of writing
  • Writing with a purpose

Module 6: Understanding Newsletters, Brochures, and Annual Reports

  • The purpose of them
  • Importance of writing for a PR position
  • Using these feature to release new products

Module 7: Crisis Communications

  • Importance of strong communication skills
  • Dealing with difficult situations

Module 8: Non-profit Public Relations

  • How it works
  • Getting the balance right

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Who should attend this Marketing Training Course?

This Introduction to Public Relations training course is designed for any individual who would like to learn how to maintain or create a positive public image for their organisation. This course would be particularly advantageous for individuals who would like to enter into a career in the Public Relations sector.

Prerequisites

There are no prerequisites for enrolling on this course, therefore anybody can attend.
 

Introduction to Public Relations Course Overview

This 1-day Introduction to Public Relations training course aims to provide delegates with an overview of the most significant aspects of Public Relations (PR) and why they are important for maintaining an organisation’s or individual’s public image. This course will focus on effective methods of researching, the importance of the media, campaigns and crisis communications.

This Introduction to Public Relations training course comes under the topic of Marketing Training, which is composed of a number of courses that aims to develop skills and understanding of the specific topic. Some of the other courses within this topic include Introduction to Marketing Training and Email Marketing.
 

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What's included in this Marketing Training Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Content Marketing Masterclass Course Outline

  • Content Marketing - Overview
  • Developing a powerful content marketing strategy
  • How to generate ideas for content
  • Create a plan and track the content for higher productivity
  • Create content like a professional
  • Tips and tricks to produce impressive content
  • Different templates to organise and present the content
  • Strategies to overcome marketing obstacles
  • Optimise the content for search engines
  • Secrets to increase engagement, traffic and sales
  • How to monetise the content

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Who should attend this Marketing Training Course?

Anyone who wishes to develop and distribute the high-value content over the web to drive profitable customer action can attend this course. This training course is suitable for the following professionals:

  • Business Development
  • Digital Marketing
  • Social Media and Search Marketing
  • Online Content Writing
  • Branding
  • Web Content Editors
  • Communication Specialists

Prerequisites

No particular prerequisites are required for this course.

 

 

Content Marketing Masterclass Course Overview

This Content Marketing Masterclass training course is designed for individuals who wish to take their success on the web to the higher level. This training course will enhance the delegate’s potential to create high-value content with a greater impact and efficiency.

By the end of this course, the delegate will learn plenty of actionable approaches to engage their ideal customers with valuable content. 

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What's Included in this Marketing Training Course?

  • The Knowledge Academy’s Content Marketing Masterclass Manual
  • Experienced Instructor
  • Completion Certificate
  • Refreshments

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Mobile Marketing Masterclass Course Outline

  • Overview of Mobile Marketing
  • Understanding Mobile Devices
  • Developing a Mobile Marketing Strategy and Policy
  • Mobile Messaging – SMS Campaign
  • Mobile E-mail Marketing
  • Social Media and Mobile Marketing
  • Mobile Marketing with QR Code
  • Mobile Commerce (M-commerce)
  • Mobile Advertisement Ecosystem
  • Evaluate the role of Mobile Sites Vs. Mobile Apps

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Who should attend this Marketing Training Course?

Anyone who wants to specialise in the field of Mobile Marketing can attend this course. This training course is suitable for:

  • Marketing Professionals
  • Digital Marketing Agencies
  • Business Executives and Managers
  • Entrepreneurs
  • E-com Retailers
  • Mobile Marketers

Prerequisites

There are no prerequisites for this course.

Mobile Marketing Masterclass Course Overview

This Mobile Marketing Masterclass training course will keep you ahead of the curve with the next generation of digital marketing. This type of training course empowers you to become a mobile marketing wizard. It aims to equip you with an in-depth understanding of the two-way marketing communication between the company and consumers taking place through mobile devices.

The delegates will gain knowledge about promoting the business by using numerous mobile marketing techniques.

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What's included in this Marketing Training Course?

  • The Knowledge Academy's Mobile Marketing Masterclass Manual
  • Experienced Instructor
  • Certificate
  • Refreshments

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Web Analytics Masterclass Course Outline

  • Digital Analytics Fundamentals
  • Building Blocks
  • Methodology – Lean Six Sigma
  • Fundamentals of Data Analysis
  • Managing Data Analytics
  • Conversion and Onboarding
  • Audience and Acquisition
  • Advocacy
  • Retention and Expansion
  • Enabling Capabilities
  • Understand Privacy and Ethics

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Who should attend this Marketing Training Course?

This training course is suitable for individuals who are interested in mastering digital and web analytics, and for people who want to elevate their skill sets in the digital marketing world. It is best suited for:

  • Digital Analysts
  • Digital Marketers
  • Online Web Analytics Data Reporters
  • Online Web Analytics Implementers 

Prerequisites

No particular prerequisites are required for this course.

Web Analytics Masterclass Course Overview

The Web Analytics Masterclass training course provides delegates with well-rounded knowledge about the critical elements of web analytics. Delegates will learn about the vital tools and techniques used in web analytics. This training course will ensure that participants are experts at leveraging data from different sources, as well as conducting quantitative and qualitative research.

It provides in-depth knowledge about the social, web, content and mobile analytics. 

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What's included in this Marketing Training Course?

  • The Knowledge Academy’s Web Analytics Masterclass Manual
  • Experienced Instructor
  • Completion Certificate
  • Refreshments

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Pay Per Click (PPC) Masterclass Course Outline

  • Introduction to Pay Per Click
  • PPC Terminology
  • PPC Campaigns Types
  • Understanding Google AdWords
  • AdWords Campaigns Creation
  • Calculating Campaign ROI Metrics
  • Google AdWords Dashboard
  • Bid Strategy
  • Selecting Keywords
  • Social Media Platform Ads

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Who should attend this Marketing Training Course?

Anyone who is interested in enhancing their digital marketing skills and wants to specialise in paid campaigns can attend this course. This training course is best suited for:

  • Digital Marketing Executives
  • SEO Analyst
  • Web Masters
  • Sales Professionals
  • Entrepreneurs
  • Management and Business Graduates

Prerequisites

No prerequisites are required for this course.

Pay Per Click (PPC) Masterclass Course Overview

This Pay Per Click (PPC) Masterclass training course is designed to transform an individual into an industry-ready paid marketing professional. The delegates will learn how to direct the online traffic to a website.

Anyone who is looking to dive into the Digital Marketing world can enhance their skill-sets by taking this course. With this training course, you can master the art of paid marketing campaigns and will gain an in-depth understanding of Google AdWords strategies.

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What's included in this Marketing Training Course?

  • The Knowledge Academy's Pay Per Click (PPC) Masterclass Manual
  • Experienced Instructor
  • Certificate
  • Refreshments

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Website Conversion Rate Optimisation Masterclass Course Outline

  • Introduction to Website Conversion Rate Optimisation
    • Conversion Rate Optimisation (CRO) Components
    • Importance of CRO
    • Best practices to CRO
  • Building an Optimisation Plan
  • User Experience (UX) and Funnel Optimisation
  • Landing Page Optimisation
  • Bounce Rate and Exit Rate
  • Testing and Optimisation
    • Funnel Stages
    • Overview of Potential Pages, Importance Pages and Ease Pages
    • Creating Tables and Testing Hypothesis
    • Types of Testing
    • Tools of Testing
  • Measuring Conversion Rate Optimisation Results
  • Conversion Rate Optimisation with Pay Per Click (PPC)

 

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Who should attend this Marketing Training Course?

Anyone looking to learn more about the website conversion rate optimisation can attend this course. The course is well-suited for:

  • Digital Marketers
  • Graduates
  • User Experience Professionals
  • Web Analysts and CRO Professionals
  • Entrepreneurs and Business Owners

Prerequisites

No prerequisites are required for this course.

Website Conversion Rate Optimisation Masterclass Course Overview

The Website Conversion Rate Optimisation is a methodology to convert the traffic into revenue. The course will guide you on the basics of Conversion Rate Optimisation (CRO) that will help in improving the website performance. During this course, the delegates will be able to explore various methods of reducing bounce rate and exit rate.

This course will assist delegates in converting the passive website's visitors into active users. Delegates will gain knowledge about the various testing tools and will be able to measure the conversion rate optimisation results.

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What's included in this Marketing Training Course?

  • The Knowledge Academy's Website Conversion Rate Optimisation Masterclass Manual
  • Experienced Instructor
  • Certificate
  • Refreshments

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Explainer Videos Training​ Course Outline

Getting Started with Explainer Videos

  • What are the Explainer Videos?
  • Benefits of Explainer Videos
  • Explainer Videos and Conversion
  • Explainer Video and SEO

Why Explainer Videos?

  • State of Video Marketing
  • How Explainer Video Help Company?
  • Explainer Videos and Online Advertising

Ways to Use Explainer Videos

  • Sales Teams
  • Training and Internal Communications
  • Trade Shows
  • Raising Money
  • Launching Products
  • Digital Marketing
  • Getting Video onto Your Site

Explainer Video Types

  • Animation
  • Live-Action
  • Screencast Video
  • Whiteboard Drawing

Building Explainer Videos: Deciding the Right People

  • Hiring an Outside Company
  • Making it Yourself
  • Using Online Platform or Templates

Steps to Make an Animated Explainer Video

  • Selecting a Video Style
  • Writing a Script
  • Recording and Editing Audio Narration
  • Collecting Graphics, Video, and Assets
  • Editing and Arranging Media
  • Adding Music
  • Publishing, Sharing, and Tracking Performance

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Prerequisites:

There are no formal prerequisites for attending this course.

Audience:

This course is designed for individuals who are interested in learning how to create engaging explainer videos.

Explainer Videos Training​ Course Overview

An explainer video is a short-animated video used by businesses to tell their brands’ stories expressively and memorably. In simple words, it is a short video introducing a new company or product to potential customers. Explainer videos are shorter than most video content, and they are organised in a way that ensures viewers understand the value of a product clearly. The Knowledge Academy’s Explainer Videos Training course will equip delegates with the complete knowledge of explainer videos from scratch.

In this 1-day course, delegates will learn about explainer videos basics and its working. Delegates will gain a comprehensive knowledge of how explainer videos help companies in their success. In addition, they will learn about the different ways to use explainer videos comprising sales team, trade shows, digital marketing, training and internal communications.

During this course, delegates will get an understanding of various types of explainer videos – animation, live-action, screencast video, and whiteboard drawing.  This course will teach delegates how to build explainer videos out of different options available in the market. Post completion of this training, delegates will be able to make an animated explainer video.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Integrated Marketing Masterclass Course Outline

Module 1: Fundamentals

  • Introduction to Integrated Marketing
  • Definition of IMC
  • Do Thorough Research
  • Develop A Customer’s Touch-Point Map
  • Have A Solid Strategy in Place
  • Consistent Messaging
  • Identify (Relevant) Marketing Channels
  • Internal Marketing and Branding
  • Measure What Matters

Module 2: Implementing Your Overall Integrated Marketing Strategy

  • What is the Winning Formula?
  • Do Thorough Market Research
  • Determine Your Marketing Mix
  • Developing A Communication Strategy and Tactics

Module 3: The Role of Creativity in Integrated Marketing

  • A Five-Step Model
  • Immersion
  • Digestion
  • Incubation
  • Illumination
  • Reality or Verification

Module 4: Integrated Marketing in Different Areas of the Business

  • Traditional and Digital Media
  • Case Study
  • Platforms Used
  • Campaign Reach and Outcomes

Module 5: Social Media as Part of Your Content Distribution Strategy

Module 6: IMC Process

  • Internal Analysis
  • Determining Target Audience
  • Message Development
  • Matching Communication Instruments and Media Options

Module 7: Media Types

  • Television
  • Magazines
  • Newspapers
  • Radio
  • Outdoor Media
  • Internet

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Prerequisites

In this Integrated Marketing Masterclass training, there are no formal prerequisites.

Audience

The Knowledge Academy's Integrated Marketing Masterclass is designed for those who want to become a responsible manager of the marketing planning process.

Integrated Marketing Masterclass​ Course Overview

Integrated Marketing is a method of developing a centralised and streamlined interface for customers to connect with products and companies. This aims to unite together all features of marketing communication, like an advertisement, product promotion, public relations, digital messaging and social networking, by their particular combination of strategies, techniques, platforms, networking and events, so that they operate together as a unified power

In this 1-day training, delegates will gain knowledge of the basic concepts of Integrated Marketing and its importance. Delegates will understand how to identify relevant marketing channels.  Delegates will attain an understanding of how to do market research using different strategies.

This training will cover various concepts, such as:

  • Introduction to Integrated Marketing
  • Significance of IMC (Integrated Marketing Communication)
  • How to implement an Integrated Marketing Strategy?
  • Developing a communication strategy and tactics
  • The role of creativity in Integrated Marketing
  • Integrated Marketing in different areas of the business
  • Process of IMC
  • Media tools

At the end of this training, delegates will also understand which platforms are used for Integrated Marketing. Delegates will attain the knowledge of how to do internal analysis and determine the target audience.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Marketing Budget Masterclass​ Course Outline

Module 1: Fundamentals

  • Introduction to Digital Marketing
  • Digital Marketing-Types
  • Significance of Digital Marketing in Various Businesses

Module 2: Marketing Budgeting for Direct and Digital Marketing

  • What Is Marketing Budget and its Importance?
  • Direct and Digital Marketing- Budgeting Principles
  • Direct and Digital Marketing Activity- Analysing Cost-Effectiveness
  • Offline and Online Marketing Channels- Evaluate The Performance
  • How to Calculate Allowable Marketing Cost (AMC)
  • Modelling LTV (Customer Lifetime Value) by Source and Customer Type

Module 3: Budgeting of Digital Marketing

  • Building Budget and Forecasts
  • Measuring Costs and Response
  • Monitoring and Controlling Budgets
  • How to Evaluate and Managed Costs
  • How to Create a Budget for Various Growing Scenarios?

Module 4: Performance Measurement System for Direct and Digital Marketing

  • How to Access Metrics Frameworks for Efficiency of Budgeting for Digital Marketing
  • Identification of KPIs
  • Building a Financial and Non-Financial Metrics Balanced Scorecard
  • How to Calculate the Cost per Mille (CPM), Cost per Response (CPR), and Cost per Action (CPA)

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Prerequisites

In this Marketing Budget Masterclass training, there are no formal prerequisites.

Audience

The Knowledge Academy's Marketing Budget Masterclass is designed for anyone who wants to gain knowledge of critical financial principles which is utilised in direct and digital marketing.

Marketing Budget Masterclass​ Course Overview

Establishing simple, specific goals in Digital Marketing Budget is one of the most critical initial steps. You are required to ensure that every dollar goes as far as you can, while you are deciding to invest the money for marketing. Digital marketing is growing more every year, and every individual plan and list the budget of digital marketing for the upcoming year and make it count.

In this 1-day training, delegates will gain knowledge of the basic concepts of Marketing Budget and its importance. Delegates will understand how to identify and evaluate the performance of online and offline marketing channels. Delegates will attain an understanding of how to control and manage a budget using different strategies.

This training will cover various concepts, such as:

  • Introduction to marketing budget
  • Significance of digital marketing in various business
  • Budgeting principles of direct and digital marketing
  • Analysing the cost-effectiveness of direct and digital marketing activity
  • How to calculate allowable marketing cost (AMC)?
  • Building & measuring budget and forecasts
  • How to create a budget for various growing scenarios?
  • Performance measurement system for direct and digital marketing

At the end of this training, delegates will also understand the modelling of Customer Lifetime Value by source and customer type. Delegates will attain the knowledge of how to do identify KPIs and how to build financial and non-financial metrics balanced scorecard.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Not sure which course to choose?

Speak to a training expert for advice if you are unsure of what course is right for you. Give us a call on +61 1-800-150644 or Enquire.

Package deals

Our training experts have compiled a range of course packages to compliment a variety of categories in order to help fast track your career. The packages consist of the best possible qualifications in each industry and allows you to purchase multiple courses at a discounted rate.

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Frequently asked questions

FAQ's

Please arrive at the venue for 8.45am
There are no formal prerequisites for attending this course.
This is a 1 day course .
We are able to provide support via phone & email prior to attending, during and after the course
Manual, Certificate, Experienced Instructor, Refreshments.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts.
All of our instructors are fully accredited and have over ten years of experience
The Knowledge Academy is the Leading global training provider in the world for Marketing Training.
The price for Marketing Training certification in Australia starts from AUD795.

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Flexible delivery methods are available depending on your learning style.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

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"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."

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