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Module 1: Fundamentals
Module 2: Marketing Budgeting for Direct and Digital Marketing
Module 3: Budgeting of Digital Marketing
Module 4: Performance Measurement System for Direct and Digital Marketing
In this Marketing Budget Masterclass training, there are no formal prerequisites.
The Knowledge Academy's Marketing Budget Masterclass is designed for anyone who wants to gain knowledge of critical financial principles which is utilised in direct and digital marketing.
Establishing simple, specific goals in Digital Marketing Budget is one of the most critical initial steps. You are required to ensure that every dollar goes as far as you can, while you are deciding to invest the money for marketing. Digital marketing is growing more every year, and every individual plan and list the budget of digital marketing for the upcoming year and make it count.
In this 1-day training, delegates will gain knowledge of the basic concepts of Marketing Budget and its importance. Delegates will understand how to identify and evaluate the performance of online and offline marketing channels. Delegates will attain an understanding of how to control and manage a budget using different strategies.
This training will cover various concepts, such as:
At the end of this training, delegates will also understand the modelling of Customer Lifetime Value by source and customer type. Delegates will attain the knowledge of how to do identify KPIs and how to build financial and non-financial metrics balanced scorecard.
Why choose us
Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.
Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.
This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.
All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience
Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!
This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.
Our courses can be adapted to meet your individual project or business requirements regardless of scope.
Cut unnecessary costs and focus your entire budget on what really matters, the training.
This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.
Keep track of your employees’ progression and performance in your own workspace.
Course was run very smoothly, Richard our trainer was extremely knowledgeable and delivered the course in a succinct fashion with a twist of humour thrown in.
The course was great and the so was the trainer - brilliantly delivered and I would certainly recommend this course to my colleagues. Thanks to Richard for a great course and delivering it a tough environment virtually.
Richard was very knowledgeable and explained well
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Flexible delivery methods are available depending on your learning style.
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."
Diane Gray, Shell