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Course Information

Introduction to Public Relations Course Outline

This course will cover the following content:

Module 1: Introduction to Public Relations

  • How to define Public Relations
  • Why are Public Relations important for an organisation?

Module 2: Researching

  • How to research 
  • Making effective use of your findings

Module 3: Public Relations and the Media

  • Complex relationships between PR and the media
  • Staying on top of news surrounding your organisation
  • Keeping good relations with the media

Module 4: Preparation of PR Campaigns

  • Organisation is key
  • Keeping the campaign under wraps
  • Attracting the right type of media

Module 5: Persuasive Writing

  • Types of writing
  • Writing with a purpose

Module 6: Understanding Newsletters, Brochures, and Annual Reports

  • The purpose of them
  • Importance of writing for a PR position
  • Using these features to release new products

Module 7: Crisis Communications

  • Importance of effective communication skills
  • Dealing with demanding situations

Module 8: Non-profit Public Relations

  • How it works
  • Getting the balance right

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Who should attend this Marketing Training Course?

This Introduction to Public Relations training course is designed for any individual who would like to learn how to maintain or create a positive public image for their organisation. This course would be particularly advantageous for individuals who would like to enter a career in the Public Relations sector.


There are no prerequisites for enrolling on this course, therefore anybody can attend.

Introduction to Public Relations Course Overview

This 1-day Introduction to Public Relations training course aims to provide delegates with an overview of the most significant aspects of Public Relations (PR) and why they are important for maintaining an organisations or individual’s public image. This course will focus on effective methods of researching, the importance of the media, campaigns, and crisis communications.

This Introduction to Public Relations training course comes under the topic of Marketing Training, which is composed of several courses that aims to develop skills and understanding of the specific topic. Some of the other courses within this topic include Introduction to Marketing Training and Email Marketing.

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What's included in this Marketing Training Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.


Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience


Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.


Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.


Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Frequently asked questions


The Knowledge Academy offer training in a variety of locations across the UK and around the world, making it easy to find a training venue near you.
There are no prerequisites for enrolling on this Introduction to Public Relations course.
No, delegates do not need to take an examination to pass this Introduction to Public Relations course.
Please arrive at the venue at 8:45 am.
The price for Introduction to Public Relations certification in Australia starts from AUD1295
The Knowledge Academy is the Leading global training provider in the world for Introduction to Public Relations.

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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Thames Water Logo

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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Shell Logo

"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."

Diane Gray, Shell

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Customer Service Package

Save upto 40%
5 courses
Included courses:

Introduction to Public RelationsAUD2995

Emotional IntelligenceAUD2995

Dealing with Difficult PeopleAUD2995

Exceptional Customer Service TrainingAUD2995

Strategic Planning and ThinkingAUD2995

Total without package:  AUD14975

Package price:  AUD8995 (Save AUD5980)

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