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Course Information

AI Tools in Performance Marketing Training Course Outline

Module 1: Introduction to AI in Performance Marketing

  • Overview of AI Technologies and Their Impact on Performance Marketing
  • Benefits and Limitations of AI in Performance Marketing
  • Key AI Tools for Performance Marketing

Module 2: AI-powered Targeting

  • Audience Segmentation and Targeting
  • Machine Learning and Predictive Analytics
  • Creating Targeted Campaigns Using AI-Powered Tools

Module 3: AI-powered Optimisation

  • Role of AI in Campaign Optimisation
  • Automated Bidding and Budget Allocation
  • Implementing AI-Powered Optimisation Strategies

Module 4: AI-powered Measurement and Attribution

  • Importance of Accurate Measurement and Attribution
  • Multi-Touch Attribution and AI-Powered Measurement
  • Implementing AI-Powered Measurement and Attribution Strategies

Module 5: Ethical Considerations in AI-Powered Performance Marketing

  • Ethical Implications of Using AI in Performance Marketing
  • Potential Biases in AI Algorithms and Their Impact on Targeting and Optimisation
  • Ethical Guidelines for Using AI in Performance Marketing

Module 6: Advanced AI-Powered Performance Marketing Techniques

  • Advanced AI-Powered Techniques for Performance Marketing
    • Natural Language Processing
    • Image Recognition

Module 7: Implementing AI-Powered Performance Marketing in an Organisation

  • Key Considerations for Implementing AI-Powered Performance Marketing in an Organisation
    • Cost
    • Infrastructure
    • Talent
  • Developing a Roadmap for Implementing AI-Powered Performance Marketing

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Prerequisites

There are no formal prerequisites for attending this AI Tools in Performance Marketing Training course.

Audience

This training is designed for anyone who wants to learn how to use AI tools to enhance the performance of marketing campaigns and achieve a better return on investment.

AI Tools in Performance Marketing Training Course Overview

Performance marketing is crucial for organisations to stay ahead of the competition. By using AI tools, organisations can target the right audiences, optimise campaigns for better ROI, and accurately measure campaign performance. This training will allow individuals to stay ahead of the curve in performance marketing and take advantage of the latest AI technologies. This training provides significant benefits to organisations, such as improved campaign performance, better ROI, and a competitive advantage. By pursuing this training, individuals will learn how to use AI tools for performance marketing, which will enhance their career prospects and help them stand out in a highly competitive industry.

In this 1-day AI Tools in Performance Marketing Training course, delegates will learn how to leverage AI tools to enhance their performance marketing efforts. They will also learn about the latest AI technologies and how they can help improve their targeting, optimisation, and measurement strategies. Additionally, delegates will gain the knowledge and skills to implement AI tools in their organisations’ performance marketing campaigns. This training will be delivered by our highly experienced and professional trainer, who has years of experience teaching Artificial Intelligence (AI) Tools Training courses. 

Course Objectives:

  • To the latest AI technologies and their impact on performance marketing
  • To enhance performance marketing campaigns
  • To use AI tools for targeting, optimisation, and measurement in performance marketing
  • To develop practical skills in implementing AI-powered performance marketing strategies
  • To identify potential ethical considerations and biases in AI-powered performance marketing
  • To develop a roadmap for implementing AI-powered performance marketing in their organisations

After attending this training course, delegates will be able to use AI tools to enhance performance marketing campaigns and achieve better ROI. They will also be able to implement targeted campaigns using AI-powered tools, such as machine learning and predictive analytics.

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  • Delegate pack consisting of course notes and exercises
  • Experienced Instructor

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.

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Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience

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Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.

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Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.

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Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

AI Tools in Performance Marketing Training FAQs

FAQ's

Please arrive at the venue at 8:45am.
There are no formal prerequisites for attending this AI Tools in Performance Marketing Training course.
This training is designed for anyone who wants to learn how to use AI tools to enhance the performance of marketing campaigns and achieve a better return on investment.
We are able to provide support via phone & email prior to attending, during and after the course.
This course is [ ] day(s)
The price for AI Tools in Performance Marketing Training certification in the United Kingdom starts from £895
The Knowledge Academy is the Leading global training provider for AI Tools in Performance Marketing Training.

Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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