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Who is an Agile coach? A Detailed Guide

In today's highly competitive business landscape driven by technology, organisations are recognising the importance of Agile methodologies in Software Development projects. Agile Coach has become a critical player in ensuring efficient and effective delivery of applications. But Who is an Agile Coach, prospective job seekers often ask this question. An Agile Coach is not only a guide but a mentor, assistant, facilitator, and servant leader who works with Agile Teams, Project Manager, and other teams. 

With their expertise, Agile Coaches help organisations adopt and implement Agile methodologies meticulously, leading to error-free and quicker delivery of software applications. According to Glassdoor, experienced Agile Coaches can earn an average annual salary of £87,984, reflecting the increasing demand and value of their skills in the job market. 

Considering the broad scope of the role of an Agile Coach, one might ask, Who is an Agile Coach? What are their roles and responsibilities? How can one become an Agile Coach? You can find answers to all these questions by reading this blog. 

Table of Contents

1) What is Agile? 

2) Who is an Agile Coach? 

3) What are the roles and responsibilities in Agile coaching? 

4) How to become an Agile Coach in five simple steps?

5) Who can become an Agile Coach?  

6) Benefits of becoming an Agile Coach

7) Is there a demand for Agile Coaches? 

8) Salary of Agile Coaching professionals 

9) What to look for when Hiring an Agile Coach?   

10) Conclusion

Who is Agile Coach?

The Agile methodology assists businesses that want to develop better, faster, cheaper, and readily available software. But it’s not merely the methodology that paves the path for better product development; it’s also the Agile Coach.

An Agile Coach is not only a guide but a mentor, assistant, facilitator, and servant leader who works with Agile Teams, Project Manager, and other teams involved in product development. They are responsible for scaling Agile practices across an organisation by aligning teams with Agile philosophies and concepts.

Since the role of an Agile Coach is diversified, they can be present in an enterprise’s Project Management cycle in various ways, such as the following:

1) Agile Coach: Works with multiple teams and organisational levels. They collaborate with Agile Teams and executives of the organisation. They also encourage inter-departmental communication, and helping in the better adoption of Agile. 

2) Agile Team Facilitator: A Facilitator works individually with one team or many teams. They are responsible for introducing and managing Agile ceremonies. These professionals can also work as Scrum Masters, Iteration Managers, Scrum Coaches, and Kanban Coaches. 

3) Enterprise Agile Coach: They work on an enterprise level, managing cultural and organisational changes by coaching executive leaders.

These professionals can be either employees or external contractors, but they are required to hold a strong command over Agile Project Management frameworks such as Scrum, Kanban, and the Scaled Agile Framework (SAFe). 

Distinguished from conventional Project Management consulting, the Agile Coach deeply embodies Agile values, principles, and practices. Their approach is centred on diminishing client reliance and instead nurturing self-sufficiency. Ultimately, Agile Coaches foster the growth of individuals and teams, valuing their development over immediate, short-term gains.

While there's a wealth of insights about the Agile Coach role, this is an essential foundation. A streamlined introduction to the Agile Coach's function can be found within ACI's Framework model. This model outlines eight core competencies that Agile coaches embody.


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Why Do You Organisation Need an Agile Coach?

While Agile principles may appear simple achieving mastery can be challenging. This can lead numerous leaders to encounter hurdles during the transition. The root of many of these challenges lies in the misconception that implementing Agile is effortless across teams, departments, or entire organisations.

For instance, Scrum's allure stems from its seemingly universal applicability and simplicity. However, the reality varies, and Project Managers often find themselves in scenarios where they've diligently enacted Agile processes, yet a sense of dissatisfaction persists. Likewise, Agile might flourish in one business segment but falter in another.

In these circumstances, the value of an Agile Coach emerges. Their role involves deciphering the reasons behind Agile's unmet expectations and devising corrective strategies to rectify the situation.

What are the roles and responsibilities in Agile coaching?

Agile Coaches often need to adapt to different roles and fulfil multiple responsibilities in order to lead Agile Teams and assist Project Managers. From being a servant leader to an assistant, an Agile Coach must multitask at various organisational levels. Here’s a detailed list of the various roles and responsibilities they fulfil:

What are the roles and responsibilities in Agile coaching

Lean-Agile Practitioner

Being a Lean-Agile Practitioner implies that the Coach uses their Agile knowledge to assist Project Managers, clients, teams, and the organisation. They ensure that teams develop an Agile mindset and follow the principles faithfully while adjusting to clients’ requirements.

Moreover, they can be called servant leaders as they follow the client’s directions while leading the Agile Teams, As a result, they ensure smooth communication at various levels of the project. 

Teacher and a trainer

Agile Coaches are also teachers and trainers. They ensure the efficient implementation of the Agile methodology throughout the project by conducting training sessions for Agile Teams on various frameworks. They also coach Project leaders such as Scrum Masters, executives, and Product Owners on Agile leadership practices. 

Planner and facilitator 

As a planner, they are responsible for structuring Agile adoption across multiple teams. They are required to ideate, innovate, eliminate bottlenecks, and provide solutions at various project stages. They also facilitate the team towards achieving the best results by developing an operating model for future practices.

Communication agent

While facilitating the project at an organisational level, Agile Coaches often need to communicate with various teams, executives, Project Managers, clients, etc. Thus, they play the role of communication agents to remove dependencies and become the point of contact.

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How to become an Agile Coach in five simple steps?

After learning about Who is an Agile Coch, it’s time to understand how to become one. To become an Agile Coach, consider the following steps:

Agile Coach in 5 Simple Steps

Step 1: Master the skills

Becoming a proficient Agile Coach hinges on cultivating a range of soft skills. These essential attributes encompass the following:

a) Clear and impactful communication

b) Fostering trust and relationships

c) Motivating and kindling inspiration

d) Orchestrating learning and transformative processes

In addition, an Agile Coach should exhibit patience, adaptability, and an open-minded outlook while wholeheartedly embracing Agile principles and values. Mastery of these indispensable soft skills is pivotal for adeptly guiding Agile teams.

The journey toward Agile Coaching proficiency also necessitates acquiring several hard skills. These skills include the following:

Grounding in Agile principles and practices

Entailing familiarity with methodologies such as Scrum, Kanban, and others

Effective interaction with technical and non-technical stakeholders

Leading and facilitating essential Agile rituals like sprint planning, retrospectives, and stand-ups

Step 2: Determine your ideal timeline

People's learning preferences vary; some thrive in traditional classrooms, while others excel with online courses or self-guided methods. The ideal timeline for learning is personal and can be discovered through experimentation.

Begin with the approach you believe suits you best, and if it doesn't yield desired results, explore alternatives. Learning is diverse, so try different methods until you find what resonates. The duration required to become an Agile Coach hinges on factors like prior experience, knowledge, learning style, and commitment.

Step 3: Build your portfolio/resume

A well-crafted Agile Coach resume spotlights the candidate's proficiency in guiding organisations through the transition to an Agile methodology. The role entails aiding teams and individuals in comprehending and embracing Agile values, principles, and techniques. The resume emphasises the candidate's adeptness in effective written and communication, and their capability to lead and inspire team members.

Step 4: Where and how to find a job?

Today big MNCs are hiring Agile Coaches with high expertise and knowledge. For example, Google is seeking an Agile Coach to enhance our operational methods. The chosen Agile Coach will facilitate the integration and advancement of Agile practices within our teams.

Amazon's Agile Coach plays a vital role in assisting teams to optimise their utilisation of Agile techniques. They collaborate with teams to foster self-organisation, enhance communication and collaboration dynamics, and expedite value delivery.

Agile coaches at Facebook are instrumental in guiding teams toward optimal adoption of Agile methodology. You will collaborate with teams to enhance their efficiency and effectiveness in delivery, while also collaborating with fellow coaches and stakeholders to propagate Agile best practices across the organisation.

Apple's Agile Coaches spearhead the promotion of an Agile mindset and approach to product development within teams. Their efforts encompass refining Agile practices, addressing obstacles, and facilitating value delivery to customers.

Step 5: Ace the Interview

Securing your desired job hinges on excelling in your interview, underscoring the significance of thorough preparation. It's crucial to invest time beforehand to ensure your readiness. A plethora of resources are available to aid your interview preparation.

Prioritise delving into the company's culture and values to ascertain alignment with your own ethos. Refresh your grasp of Agile methodology and principles, enhancing your knowledge base. Equip yourself to eloquently discuss your Agile coaching experiences and their impact on team achievements.

Who can become an Agile Coach? 

Anyone passionate about helping others learn and adopt the Agile methodology can become an Agile Coach. Candidates do not need to possess any specific degree to practice Agile across organisations.

You only need to complete your graduation degree or diploma to start in the field as a fresher. The opportunity is still open even if you are already practicing as a Project Manager in a prestigious organisation and want to change your career path. However, you will need to gain an Agile certification.

Benefits of becoming an Agile Coach

The demand for Agile coaches is rising due to organisations' expanding adoption of Agile organisations. Coaches play a pivotal role in guiding organisations' transition to Agile methodologies and assisting teams in enhancing their Agile practices. They offer valuable guidance and support to groups and individuals, ensuring the optimal utilisation principles.

The escalating popularity of Agile principles and practices propels the surge in demand for Agile coaches. Agile, a framework with adaptability and customer-centricity, has demonstrated its efficacy in enhancing software quality, expediting delivery, and reducing costs. 

Agile coaches serve as troubleshooters, aiding teams in navigating challenges and op Agile processes. Furthermore, they offer essential guidance to individuals and optimising groups, enabling them to harness the full potential of Agile benefits. The growing complexity of agile projects further contributes to the heightened demand for skilled, Agile Coaches, highlighting their essential role in navigating intricate project landscapes.

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Is there a demand for Agile Coaches? 

Many organisations have adopted Agile to handle their large projects in the past few years, aiming to develop the best products with the available resources. Despite their efforts, they often struggle to effectively implement this methodology.

However, the situation is different in modern industries, where organisations are adopting various means to reduce the workload of Project Managers and increase Agile productivity. As a result, the demand for Agile professionals has significantly increased, with organisations hiring in large numbers and offering competitive pay to Certified Professionals.

Furthermore, with the rise of technological innovations and increased competition in the market, the need for Agile professionals is expected to continue growing. Therefore, individuals seeking a career in Project Management can expect to find secure job roles in the near future.

Salary of Agile Coaching professionals 

Experienced and certified professionals are often compensated at a higher rate compared to beginners, reflecting their skills and knowledge. Here's a breakdown of how salaries for Agile Coaches may vary based on their level of experience: 

Level of experience


Level of experience 

Average salary per year  

Scrum Master 


Senior Scrum Master 



Senior Agile Coach 


Enterprise Agile Coach 


                                                                                                        Source: Glassdoor 

Salaries across countries 

A nation’s economic conditions can profoundly change salaries for the same job. The list below provides a rough estimate of Agile Coach salaries across various countries, based on general market trends and cost of living:


Average salary per year 

United Kingdom 



United States 

















                                                                                                  Source: Glassdoor 

Based on companies 

The salary of an Agile professional can also vary from organisation to organisation due to the highly competitive market. Some of the top-tier industries that offer high salaries to Agile Professionals are:


Average salary per year 

Tata Consultancy Services 



Lloyds Banking Group 









Deutsch Bank 



                                                                                                     Source: Glassdoor 

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What to look for when hiring an Agile Coach?

If you want to hire an Agile Coach, you need to be careful. Not all Agile Coaches are qualified or experienced, and some certifications are easy to get without any training or assessment. So, how can you find a reliable and competent agile coach? One way is to look for an Expert Certification. This is a prestigious and rigorous program that tests and verifies an Agile Coach’s skills and competencies.


We hope that after reading this blog, you have learned Who is an Agile Coach. An Agile Coach is one of the key players in Project Management. They serve as guides, mentors, facilitators, change agents, communicators, and planners. As a result, businesses across industries are extensively hiring Certified Agile professionals. If you aspire to be part of a top MNC, gaining the necessary Agile skills and obtaining certification can pave the way for you to succeed! 

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Frequently Asked Questions

Why do organisations need an Agile Coach? faq-arrow

Organisations need an Agile Coach to help them adopt and improve Agile practices and methods in their work. An Agile Coach can help teams and individuals become more flexible, transparent, and efficient and deliver better outcomes, solutions, and products/services. They can also help foster a culture of openness, collaboration, and customer focus and guide the organisational change necessary for sustained agile success. 


What does an Agile Coach do? faq-arrow

An Agile Coach does many things, such as the following:

a) Plan and design the adoption of Agile across multiple teams or the whole organisation.

b) Provide training sessions on Agile frameworks, such as Scrum, Kanban, and SAFe.

c) Coach leaders, such as Scrum Masters, Product Owners, and executives, on Agile leadership practices.

d) Develop operating models or roadmaps for future Agile practices.

e) Lead by example and promote Agile values.

f) Teach, train, mentor, facilitate, and coach teams and individuals on Agile principles and practices.

g) Support teams and organisations in overcoming challenges and resolving conflicts.

h) Assess and measure the effectiveness and maturity of Agile practices.

i) Continuously learn and improve their own skills and competencies as an Agile Coach.

Is a Scrum Master the same as an Agile Coach? faq-arrow

A Scrum Master is not the same as an Agile Coach, although they have some similarities. A Scrum Master has a specific role within the Scrum framework, which is one of the Agile frameworks. A Scrum Master is responsible for coaching a single team, or sometimes multiple teams, that use Scrum. A Scrum Master helps the team follow the Scrum rules, values, and ceremonies and removes any impediments that might hinder the team’s progress.
An Agile Coach, on the other hand, is a more general and broader role that can work with any Agile framework, not just Scrum. An Agile Coach can coach multiple teams, as well as the entire organisation, on Agile adoption and improvement. An Agile Coach can also coach leaders, such as Scrum Masters, Product Owners, and executives, on Agile leadership practices. The main difference between a Scrum Master and an Agile Coach is the scope and level of their coaching. A Scrum Master coaches a team, while an Agile Coach coaches an organisation.


What are the other resources and offers provided by The Knowledge Academy? faq-arrow

The Knowledge Academy takes global learning to new heights, offering over 30,000 online courses across 490+ locations in 220 countries. This expansive reach ensures accessibility and convenience for learners worldwide.  
Alongside our diverse Online Course Catalogue, encompassing 17 major categories, we go the extra mile by providing a plethora of free educational Online Resources like News updates, blogs, videos, webinars, and interview questions. Tailoring learning experiences further, professionals can maximise value with customisable Course Bundles of TKA.  
The Knowledge Academy’s Knowledge Pass, a prepaid voucher, adds another layer of flexibility, allowing course bookings over a 12-month period. Join us on a journey where education knows no bounds.


What are related Agile courses and blogs provided by The Knowledge Academy? faq-arrow

Discover PRINCE2 courses with The Knowledge Academy, offering PRINCE2 Foundation, Practitioner, and Agile courses. Designed for diverse skill levels, these courses provide a comprehensive understanding of Project Management methodologies

Whether you are starting your journey or aiming to elevate your Project Management expertise, immerse yourself in our Project Management blogs to discover more insights! 

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