Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.



Press esc to close

close close

Back to course information

Thank you for your enquiry!

One of our training experts will be in touch shortly to go overy your training requirements.

close close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.

Course Information

Sales Negotiation Training​ Course Outline

Module 1: Introduction to the Sales Negotiation and Sales Process

  • What is Sales Negotiation?
  • Key Sales Negotiation Skills
  • Skills Negotiating with Customers Requires
  • Listening and Communication Skills
  • Problem Solving Skills
  • Interpersonal Skills
  • Persuasion Skills
  • Customer Service Skills
  • Integrity

Module 2: Before Negotiation Begins

  • Introduction
  • Understand the Objectives Raised
  • Identify the Root of the Objection
    • Failure to Create Desire
    • Failure to Be Perceived as an Expert
  • Quantify Value
  • Adopt the Correct Attitude
  • Know Your Ultimate Conditions

Module 3: Guidelines for Successful Negotiation

  • Demonstrate Respect
  • Reaffirm the Value Statement
  • Define the Problem
  • Collaborate

Module 4: Strategies for Overcoming Objections

  • Overcoming Common Objections
  • Price
  • Selection of the Company over the Competition
  • Fear of Change
  • Timing
  • Need for Other Input
  • Personal Politics

Module 5: Sales Negotiation Training and Tips

  • Sales Negotiation Training Techniques for Teams
  • Common Sales Negotiation Strategies
  • Tools to be a Great Sales Negotiator
  • Sales Negotiation Tips

Module 6: Strategies for Getting to Agreement

  • Introduction
  • Positional Negotiators
  • Asserting Positions
  • Attacking the Ideas
  • Using Third Party
  • Changing the Paradigm

Module 7: After the Negotiation

  • When Agreement is Reached
  • When No Agreement is Reached
  • Making the Agreement Last

Show moredowndown

Who should attend this Sales Negotiation Skills Training Course?

Our Sales Negotiation Skills Course is designed to equip participants with the essential skills and strategies necessary to excel in negotiating effectively during the sales process. This Sales Training Course is especially beneficial for these professionals:

  • Contract Managers
  • Sales Representatives
  • Business Development Executives
  • Entrepreneurs and Business Owners
  • Procurement Professionals
  • Account Executives
  • Sales Managers

Prerequisites of the Sales Negotiation Skills Training Course

There are no formal prerequisites for the Sales Negotiation Course. However, a basic understanding of sales principles, negotiation skills, problem-solving and communication skills would be beneficial for the delegates.   

Sales Negotiation Training Course Overview

Sales Negotiation is a formal discussion or series of discussions between buyers and sellers to make a sales deal. Possessing Sales Negotiation Training enables individuals to know customer needs, resolve clients' doubts, make more sales deals, and enhance profitability.

The Knowledge Academy’s 1-day Sales Negotiation Training Course is designed by industry experts to provide  delegates with thorough knowledge about Sales Negotiation, Sales Negotiation techniques, and implementing them to close more sales deals. This training course will enhance the delegates’ ability to develop good negotiation skills contributing to their business success and building a better relationship with their clients.

Delegates will also learn about the tips and tricks  to be a great Sales Negotiator and  making agreements last. Our highly experienced trainers  will help delegates to gain the required expertise for implementing sales negotiating strategies, closing more sales deals, and enhancing their productivity. Pursuing this training will enhance the career advancement opportunities of delegates and help them land high-paying jobs. The knowledge obtained from this training will lead them to acquire various reputed designations such as Sales Representative, Sale Virtual Webinar, Regional Sales Representative, Account Executive etc.

Course Objectives:

It also accommodates the delegates with knowledge on more interesting topics, such as how:

  • To identify the root of objections in a Sales Negotiation To reaffirm  value statements
  • To learn the guidelines for successful negotiations
  • To develop good communication and persuasion skills
  • To understand the do’s and don’ts of a dignified Sales Negotiation

At the end of this training course, delegates will be able to gain comprehensive information about  Sales Negotiation techniques. They will also upgrade their communication and listening skills, interpersonal skills, persuasion skills, and customer skills that will help them to convince hesitant customers to make a purchase.


Show moredowndown

What’s included in this Sales Negotiation Skills Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Sales Negotiation Training Certificate
  • Digital Delegate Pack

Show moredowndown

Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.


Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience


Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.


Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.


Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Sales Negotiation Training FAQs


Sales Negotiation is the process in which parties work together to get the best possible agreement for buying and selling products and services. It ideally entails some back-and-forth conversations involving buyer concerns, concessions, established value, and compromise.
There are no formal prerequisites to sign up for this course. However, a basic understanding of sales principles, negotiation skills, problem-solving and communication skills would be beneficial for the delegates.
The main objective of this course is to train delegates on the various tools and techniques needed to be a great Sales Negotiator.
Preparation, information exchange, bargaining, conclusion, and execution are the five stages of a negotiation.
Completing a course on Sales Negotiation Course can be important for honing your skills, understanding sales psychology, and learning effective strategies for closing deals. It provides a structured way to learn techniques that you might not pick up on the job or through self-study.
Pursuing this Sales Negotiation certification brings in a ton of benefits like skill enhancement, credibility and a competitive advantage in the job market; confidence boost to handle various types of clients, and knowledge about the multiple complexities of negotiation and ways to make it easier and successful.
Attending this course will help you advance your selling and customer handling skills that will open many more career opportunities for you. The skills attained from the training will help you get many job roles such as Business Development Executive, Sales Executive, and many other reputed designations in your desired organisations.
During this course, you will learn essential topics such as positional negotiators, overcoming common objections, personal politics, etc. You will also learn about problem-solving skills, interpersonal skills, identifying the root of objections, and many other important topics that will help you become a skilled Sales Negotiator.
The price for Sales Negotiation Training certification in Australia starts from AUD1795
The Knowledge Academy is the Leading global training provider for Sales Negotiation Training.
Please see our Sales Training courses available in Australia

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

barclays Logo
deloitte Logo
Thames Water Logo

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

santander logo
bmw Logo
Google Logo

Looking for more information on Sales Training?

backBack to course information

Get a custom course package

We may not have any package deals available including this course. If you enquire or give us a call on +61 272026926 and speak to our training experts, we should be able to help you with your requirements.