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Course Information

Relationship Sales Masterclass Course Outline

Module 1: Introduction to Relationship Sales

  • What is Relationship Selling?
  • Understanding Buyer Behaviour
  • How to Recognise Them
  • How to Deal with Behaviour Styles
  • Relationship Selling Process
  • Partnership: An Evolved Form of Relationship Selling
  • Research Methodology
  • Research Findings

Module 2: Relationship Selling: Techniques and Examples

  • Understand Relationship Selling Techniques
  • Find Common Ground
  • Get Better at Listening
  • Add Value
  • Be Honest with Prospects
  • Be Reliable and Real
  • Be Patient
  • Examples

Module 3: Relationship Selling and Customer Loyalty

  • Conceptual Framework
  • Associations Between Salesperson-Specific Relationship Variables
  • Trust in the Firm
  • Firm Service Quality
  • Attitudinal Loyalty
  • Loyalty Behaviours
  • Research Design and Methodology
  • Associations Between Relationship Variables
  • Loyalty
  • Limitations and Future Research

Module 4: Become Better Salesperson through Relationship Selling

  • What is Relationship Selling?
  • How do you Build Relationships with Prospects?
  • How to Find Information to Help Build Meaningful Relationships?
  • What does it take to Build a Meaningful Connection?
  • Types of Sales Relationships
  • How to Improve Your Sales Relationships?

Module 5: Sales Relationship Ladder

  • Spectator
  • Vendor
  • Preferred Provider
  • Business Consultant
  • Partner

Module 6: Relationship Sales Vs Traditional Selling

  • Consulting
  • Consumer Interest
  • Planning

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Prerequisites

In this Relationship Sales Masterclass training course, there are no formal prerequisites.

Audience

This Relationship Sales Masterclass training provided by The Knowledge Academy is suitable for anyone who wants to learn and get in-depth knowledge about sales. However, it is more beneficial for:

  • Sales Managers
  • Channel Sales Professionals
  • Product Sales Professionals

Relationship Sales Masterclass Course Overview

Relationship Sales technique focused on communication among buyers and the salesperson rather than the price or detail of the product. It helps to connect with customers and enhances sales interactions more efficiently. By implementing a Relationship Sales approach within an organisation, individuals can build their relationship with new customers and increase the retention rate of existing customers within their organisation. Today’s increased competition and complexity of the market for delivering more products and services require a need to adopt a relationship strategy that emphasises lifetime customers. Holding this practical knowledge and skills of relationship selling, individuals specialise in applying relationship sales techniques in an organisation and enhance their career advancement.

In this 1-day Relationship Sales Masterclass training course, delegates will learn how to build effective sales relationship with customers. They will learn various concepts about relationship selling such as buyer behaviour, techniques, add value, loyalty behaviours, relationship vs traditional selling, how to improve sales relationship, and many more. This course will be taught by our expert trainers who have years of experience in teaching Sales courses. 

This course will also cover following essential topics:

  • What is Relationship Sales?
  • Relationship selling techniques and examples
  • Relationship vs traditional selling
  • Relationship selling process
  • How to deal with behaviour styles
  • Types of Relationship Sales

At the end of this training, delegates will be able to implement sales techniques in an organisation. They will also be able to build an effective relationship with customers more effectively. By attending this training, delegates will also be able to identify the steps in the relationship-selling process and improve their sales relationship with prospects.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.

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Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience

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Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.

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Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.

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Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Frequently asked questions

FAQ's

Relationship Selling is a sales technique aimed at communication among buyers and the salesperson rather than the price or detail of the product.
In this Relationship Sales Masterclass training course, there are no formal prerequisites.
This Relationship Sales Masterclass training provided by The Knowledge Academy is suitable for anyone who wants to learn and get in-depth knowledge about sales.
This training will help individuals to build trust, create a positive brand image, increase sales, turn customers into promoters, are the main benefits of Relationship Selling.
The importance of building relationships in sales is to show the customer that you are interested in them in addition to your check book.
In this training, you will learn various concepts of relationship selling including buyer behaviour, techniques, add value, loyalty behaviours, relationship sales vs traditional selling, how to improve sales relationships, and many more.
The price for Relationship Sales Masterclass certification in Australia starts from AUD1595
The Knowledge Academy is the Leading global training provider in the world for Relationship Sales Masterclass.
Please see our Sales Training courses available in Australia

Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."

Diane Gray, Shell

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