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Search Engine Marketing (SEM) Training is part of our Black Friday sale. Lock in 60% off now, choose online, classroom or onsite training, and schedule your course any time through 2027. Group bookings save up to 60%.

FROM AUD1,195 AUD2,995 SAVE AUD1,800

Offer ends 27 November 2026

Search Engine Marketing (SEM) Training Overview

Course syllabus

Who it’s for

What’s included

FAQs

Search Engine Marketing (SEM) Training​ Course Outline

Module 1: Introduction to Search Engine Marketing (SEM)

  • What is Search Engine Marketing?
  • SEM Terminology
  • SEO Vs PPC

Module 2: Search Engines and Marketing

  • What are Search Engines?
  • Search Engine Advertising

Module 3: Introduction to Keywords

  • Keywords Working
  • Keyword Matching Types
  • Keyword Research
  • Negative Keywords

Module 4: Introduction to Quality Score

  • What is Quality Score?
  • Factors Influencing Quality Score
  • Improving Quality Score

Module 5: Exploring Search Engine Optimisation

  • Search Engines
  • Working of SEO
  • On-Page and Off-Page SEO
  • Link Building
  • Improving SEO

Module 6: SEM and Other Marketing Types

  • SEM and Social Media Marketing
  • SEM and Email Marketing

Module 7: Setting Search Engine Marketing Strategy

  • Steps to Set Up Search Engine Marketing Strategy
    • Establish a Plan
    • Highlighting Goals
    • Determining Available and Necessary Resources
    • Analysing Market and Competitors
    • Choosing Media and Tools

Module 8: Analysing SEM Strategy Efficiency

  • Analyse Visits
  • Analyse Click-through Rate
  • Analyse Number of Conversions
  • Analyse ROI
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Who should attend this Search Engine Marketing (SEM) Training Course?

The Search Engine Marketing (SEM) Training Course is designed for professionals who want to learn how to effectively use search engine marketing techniques, including paid advertising (PPC), to promote products, services, and brands through search engines like Google. A variety of professionals can benefit from this course, such as:

  • Advertising Professionals
  • E-commerce Professionals
  • Digital Marketers
  • Marketing Consultants
  • Public Relations Specialists
  • Social Media Managers
  • Marketing Managers

Prerequisites of the Search Engine Marketing (SEM) Training Course

There are no formal prerequisites for this Search Engine Marketing (SEM) Training Course.

Search Engine Marketing (SEM) Training Course Overview

Search Engine Marketing (SEM) is a Digital Marketing strategy used to increase a website's visibility in Search Engine results pages. It encompasses both organic search techniques and paid advertising campaigns, helping businesses achieve prominence in online searches

In this Search Engine Marketing (SEM) Training, delegates will learn about search engines, search engine market share, and search engine advertising. Delegates will get an understanding of how keywords work, and also about bidding. In addition, they will gain knowledge of the quality score and various factors influencing the quality score.

This 1-day training by The knowledge Academy is suitable for anyone wanting to enhance their online presence. Whether you are a Digital Marketing Manager, SEO Specialist, PPC Executive, Content Strategist, E-commerce Manager, or Marketing Consultant, our Digital Marketing Courses have got you covered. Delegates will learn to create campaigns, ads, and set up conversion tracking in AdWords accounts.

Course Objectives

  • To introduce the foundational principles of effective SEM strategies
  • To cultivate expertise in creating and optimising PPC campaigns
  • To understand keyword research, selection, and bidding processes
  • To analyse campaign metrics for ongoing refinement and ROI maximisation
  • To explore advanced techniques for ad targeting and audience segmentation

By the end of this training, delegates will be familiar with on-page and off-page SEO and will be able to set up effective SEM strategies and analyse its efficiency with ease.

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What’s included in this Search Engine Marketing (SEM) Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Search Engine Marketing (SEM) Certificate
  • Digital Delegate Pack
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Train Your Workforce

Looking for Search Engine Marketing (SEM) Training in-house or onsite training Perth. We specialise in corporate group training and bulk bookings for organisations of all sizes. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling.

Approved supplier to 53,536 organisations

The Knowledge Academy is an approved training supplier to 53,536 organisations across the UK, Europe, North America and Australia, so most buyers can book through their existing purchasing process with no new supplier setup.

Our Perth venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Perth is the capital city of the Australian state – Western Australia. The population of Perth is approximately 2 million residents living in Greater Perth. The majority of Perth’s metropolitan area is located on the Swan Coastal Plain. Perth’s population increased vastly as a result of the Western Australian gold rushes in the late 19th century as well as Australia's involvement in World War II with a large number of British, Greek, Italian, and Yugoslavian immigrants moving to Australia after the war finished. Tourism has a huge impact on Perth’s economy with an estimated 2.8 million domestic visitors and 1 million internal visitors staying each year. There are many tourist attractions around Perth such as the Perth Cultural Centre and a number of museums such as The Scitech Discovery Centre in West Perth which is an interactive science museum and The Western Australian Maritime Museum which is home to many maritime objects from different eras. There are a number of primary schools in Perth with each one consisting of seven grades and high schools consisting of years 7-12. Education is compulsory between the ages of six and seventeen in Western Australia. Education is a three-tiered system consisting of primary education, secondary education, and tertiary education. Perth is home to four public universities with the main one being The University of Western Australia which has around 20,000 undergraduate students and 6,000 postgraduate students as well as 1,500 academic staff and 2,200 administrative staff. The University of Western Australia has produced 100 Rhodes Scholars, one Nobel Prize laureate, and one Australian Prime Minister. Curtin University is another public university in Perth and has around 48,000 undergraduate and postgraduate students and 3,700 administrative staff. Curtin has a range of academic and practical fields such as Resources and Energy, Information and Communication, Health, Ageing and Well-being, Communities and Changing Environments, and Growth and Prosperity, and Creative Writing.

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Ways to take Search Engine Marketing (SEM) Training in Perth

Live Online

The same live course from home, with a live instructor and other delegates. Mirrors the classroom schedule.

Best for: starting soon, without travel.

1 day · next Fri 5 Feb 2027

See live online dates

Online Self-Paced

Study 24/7 on your own schedule through our learning platform, with progress tracking.

Best for: fitting study around work.

90 days of access

See self-paced options

Onsite

We bring the course to your team, at your premises, online or hybrid, on dates that suit you.

Best for: groups and bulk bookings.

Tailored to your team

Get a team quote

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Package deals for Search Engine Marketing (SEM) Training in Perth

Our training experts have compiled a range of course packages on a variety of categories in Search Engine Marketing (SEM) Training, to boost your career. The packages consist of the best possible qualifications with Search Engine Marketing (SEM) Training, and allows you to purchase multiple courses at a discounted rate.

Search Engine Marketing (SEM) Training | Digital Marketing Course in Perth FAQs

What is Search Engine Marketing?

Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. It helps businesses attract targeted traffic and potential customers, ensuring better online presence and growth.

What are the pre-requisites for Search Engine Marketing Course?

There are no formal prerequisites for attending the Search Engine Marketing Course. However, a basic understanding of online marketing concepts and familiarity with digital platforms will be beneficial for delegates to fully grasp the advanced techniques taught in the course.

Who should attend this Search Engine Marketing Training?

This Search Engine Marketing Course is ideal for Marketing Professionals, Business Owners, Content Creators, and anyone interested in learning how to enhance their online presence through paid search advertising. Whether you're new to digital marketing or looking to refine your SEM skills, this training will be highly beneficial.

Do you offer support for the course?

Yes, we provide extensive support throughout the Search Engine Marketing Course. Our team of experts is available to answer any questions and offer guidance, ensuring that learners have a smooth and enriching experience. Additionally, you will have access to resources and materials even after course completion.

What is included in the course?

Our Search Engine Marketing Course covers all essential topics, including keyword research, ad creation, bid management, campaign optimisation, and performance analysis. You will also receive practical exercises, real-world case studies, and valuable tools to enhance your learning experience.

What is the duration of this Search Engine Marketing Certification?

The duration of the Search Engine Marketing Certification is 1 day.

What will I learn during this Search Engine Marketing Training?

During the training, you will learn how to effectively create and manage SEM campaigns, conduct keyword research, optimise ad spend, track performance, and improve conversion rates. You will also gain insights into industry best practices to maximise the return on investment (ROI) from your campaigns.

Are there any Search Engine Marketing Training Courses offered by The Knowledge Academy in Perth?

Yes, The Knowledge Academy offers Search Engine Marketing Training in multiple locations globally. Please check our website or contact our support team to find the course offerings in your specific location.

What career opportunities are available after the completion of my Search Engine Marketing Course?

After completing the Search Engine Marketing Course, you can explore a wide range of career opportunities in digital marketing, including roles such as SEM Specialist, Digital Marketing Manager, Paid Search Analyst, and more. The certification enhances your employability in this rapidly growing field.

What job roles can benefit from completing this Search Engine Marketing Certification?

Job roles that can benefit from this certification include Digital Marketing Professionals, Content Managers, Business Owners, Marketing Consultants, and Advertising Specialists. It equips them with the skills to drive better online visibility and campaign success through SEM techniques.

How can this course help in growing my business?

This Search Engine Marketing Training empowers you with the knowledge and tools to effectively promote your business online, attract targeted traffic, and increase conversions. By optimising your SEM strategies, you can improve your brand's visibility, enhance customer engagement, and achieve a higher return on your marketing investments.

Why choose The Knowledge Academy in Perth over others?

The Knowledge Academy stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking Search Engine Marketing Training.

What is the cost/training fees for Search Engine Marketing (SEM) Training in Perth?

The training fees for Search Engine Marketing (SEM) Training in Perth starts from AUD2995

Which is the best training institute/provider of Search Engine Marketing (SEM) Training in Perth?

The Knowledge Academy is one of the Leading global training provider for Search Engine Marketing (SEM) Training.

What are the best Digital Marketing Courses courses in Perth?

Please see our Digital Marketing Courses courses available in Perth

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