APMP® - Bid and Proposal Management Certification

accredited by

Our APMP® Foundation & Practitioner Course course is accredited by APMG

Online Instructor-led (4 days)

Classroom (4 days)

Online Self-paced (32 hours)

APMP® Foundation & Practitioner Course Exam

APMP® Bid and Proposal Management Foundation & Practitioner Course Outline

Module 1 - Business Development Lifecycle and Capture

  • Business Development Lifecycle phases
  • Customer Relationship Management
  • Opportunity/Capture Strategy and Plans

Module 2 - Competitive Price to Win and Competitive Intelligence

  • Competitive Price to Win
  • Competitive Intelligence

Module 3 - Compliance Matrices

  • Compliance Matrices

Module 4 - Value and Proposal Strategy

  • Strategy and Win Themes
  • Features, Benefits, and Discriminators
  • Price, Value and Added Value

Module 5 - Managing the Proposal Process

  • Proposal Management Plans
  • Managing the process
  • Bid Decisions and Gates
  • Kickoff Meeting Management
  • Internal Risk
  • Relevant Past Performance
  • Effective Storytelling
  • Planning Content
  • Working with SME
  • Clarification Questions
  • Planning to Revise
  • Production Management
  • Team Management
  • Review Management

Module 6 - Persuasive Writing

  • Know your Customer
  • Writing Clearly
  • Quantify your Value and ask 'so what'
  • Customer Focus
  • Headings
  • Proof Points
  • CVs and Resumes

Module 7 - Design and Graphics

  • Design in the Proposal Process
  • Effective Presentations

Module 8 - Knowledge Management

  • Knowledge Management

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Who Should Attend this APMP® Bid and Proposal Management Foundation & Practitioner Course?

This course is ideal for professionals involved in bids and proposals at various stages of their careers. Whether you're starting out or preparing for higher-level certification, this course suits:

  • Junior and Experienced Proposal Professionals
  • Bid Managers and Team Leaders
  • Proposal Writers and Coordinators
  • Capture Managers and Business Development Leads
  • Commercial Staff supporting proposal delivery
  • Professionals preparing for both APMP Foundation and Practitioner certifications

Prerequisites of the APMP® Bid and Proposal Management Foundation & Practitioner Course

Delegates should have some exposure to the proposal environment. Completion of the APMP Foundation level is required before attempting the Practitioner assessment. It is recommended that delegates have hands-on experience contributing to or managing bids.

APMP® Bid and Proposal Management Foundation & Practitioner Course Overview

This APMP® Foundation & Practitioner Certification course provides a complete learning path from foundational understanding to practical mastery in bid and proposal management. The Foundation level covers core principles, terminology, and roles, while the Practitioner level focuses on scenario-based application and strategic judgement. Delegates will explore how to plan, manage, and deliver effective proposals using the APMP framework. Practitioner-level modules challenge learners to analyse complex bid situations, improve team performance, and align proposals with business objectives.

Led by accredited instructors, The Knowledge Academy’s course blends classroom teaching, interactive activities, and mock assessments. It equips professionals to add value immediately and prepares them to pass both APMP certification exams with confidence.

Course Objectives

  • To provide a comprehensive understanding of the APMP Body of Knowledge
  • To develop practical proposal skills from basic to advanced levels
  • To prepare delegates for both Foundation and Practitioner-level assessments
  • To foster leadership, communication, and strategic analysis in bid environments
  • To improve organisational bidding outcomes and win rates

By the end of the course, delegates will demonstrate confidence in applying best practices, making strategic decisions, and leading proposal efforts across varied business contexts.

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What’s Included in this APMP® Bid and Proposal Management Foundation & Practitioner Course?

  • APMP® Bid and Proposal Management Foundation Examination
  • APMP® Bid and Proposal Management Foundation Certificate
  • APMP® Bid and Proposal Management Practitioner Examination
  • APMP® Bid and Proposal Management Practitioner Certificate
  • World-Class Training from Experienced Instructors

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APMP® Foundation & Practitioner Course Exam Information 

The APMP® Foundation & Practitioner Course exams assess a candidate’s ability to understand and apply best practices in bid and proposal management. These certifications validate comprehensive knowledge and strategic application of APMP methodologies across the full proposal lifecycle. 

APMP® Foundation Certification Training 

  • Question Type: Multiple choice 
  • Total Questions: 75 
  • Total Marks: 75 Marks 
  • Pass Marks: 56% or 42/75 Marks 
  • Duration: 60 minutes 
  • Open Book/ Closed Book: Open Book 

APMP® Practitioner Certification Training 

  • Question Type: Multiple choice 
  • Total Questions: 6 
  • Total Marks: 80 Marks 
  • Pass Marks: 50% or 40/80 Marks 
  • Duration: 2 hours and 30 minutes 
  • Open Book/ Closed Book: Open Book 

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accredited by

Our APMP® Foundation Certification Training course is accredited by APMG

Online Instructor-led (2 days)

Classroom (2 days)

Online Self-paced (16 hours)

APMP® Foundation Course Exam

APMP® Bid and Proposal Foundation Training Course Outline

Module 1 - Business Development Lifecycle and Capture

  • Business Development Lifecycle phases
  • Customer Relationship Management
  • Opportunity/Capture Strategy and Plans

Module 2 - Competitive Price to Win and Competitive Intelligence

  • Competitive Price to Win
  • Competitive Intelligence

Module 3 - Compliance Matrices

  • Compliance Matrices

Module 4 - Value and Proposal Strategy

  • Strategy and Win Themes
  • Features, Benefits, and Discriminators
  • Price, Value and Added Value

Module 5 - Managing the Proposal Process

  • Proposal Management Plans
  • Managing the process
  • Bid Decisions and Gates
  • Kickoff Meeting Management
  • Internal Risk
  • Relevant Past Performance
  • Effective Storytelling
  • Planning Content
  • Working with SME
  • Clarification Questions
  • Planning to Revise
  • Production Management
  • Team Management
  • Review Management

Module 6 - Persuasive Writing

  • Know your Customer
  • Writing Clearly
  • Quantify your Value and ask 'so what'
  • Customer Focus
  • Headings
  • Proof Points
  • CVs and Resumes

Module 7 - Design and Graphics

  • Design in the Proposal Process
  • Effective Presentations

Module 8 - Knowledge Management

  • Knowledge Management

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Who Should Attend this APMP® Bid and Proposal Management Foundation Certification?

The APMP Bid and Proposal Management Foundation Certification is designed for professionals involved in bid and proposal management, looking to enhance their strategic approach and execution skills. This course is ideal for:

  • Bid Managers
  • Proposal Writers
  • Business Development Professionals
  • Capture Managers
  • Tender Coordinators
  • Sales Executives
  • Project Managers involved in bidding activities

Prerequisites of the APMP® Bid and Proposal Management Foundation Certification

There are no formal prerequisites for attending the APMP Bid and Proposal Management Foundation Certification. However, a basic understanding of bid/proposal processes will be beneficial. To sit the exam, a minimum of one year of experience in a bid/proposal environment is recommended.

APMP® Bid and Proposal Management Foundation Certification Overview

The APMP® Bid and Proposal Management Foundation Certification introduces the core principles and best practices of professional bid and proposal management, as defined by the Association of Proposal Management Professionals (APMP). As organisations compete globally for business opportunities, the ability to craft compelling, client-focused proposals has become critical.

This course equips professionals with essential skills for planning, writing, and managing winning bids. It covers the APMP Body of Knowledge (BoK), offering a structured approach to proposal development, risk evaluation, compliance, and team coordination. Delegates will learn how to apply proven strategies to increase proposal success rates, contribute to business growth, and align proposal efforts with customer needs and organisational goals.

Delivered by accredited instructors, The Knowledge Academy's APMP Bid and Proposal Management Foundation Certification combines expert instruction with practical examples and discussions. It ensures a solid foundation for those preparing for the APMP Foundation Level Certification while improving day-to-day proposal effectiveness.

Course Objectives:

  • To provide a solid understanding of APMP best practices in proposal and bid management
  • To help delegates understand how to plan and manage proposal activities effectively
  • To prepare professionals for the APMP Foundation Certification exam
  • To develop knowledge in client-centric proposal writing and value proposition design
  • To improve collaborative teamwork and communication during the bidding process

Upon completion, delegates will be able to apply APMP methodologies confidently within their organisation, ensuring higher win rates and more efficient bid processes. They will also be fully prepared to sit for the APMP Foundation Certification exam, an internationally recognised credential in the bidding profession.

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What's included in this APMP® Bid and Proposal Management Foundation Certification?

  • APMP® Bid Foundation Examination
  • World-Class Training from Experienced Instructors
  • APMP® Bid Foundation Certificate
  • Digital Delegate Pack

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APMP® Foundation Course Exam Information 

The APMP® Foundation Certification Exam evaluates knowledge of core principles, terminology, and best practices in bid and proposal management, as defined by the APMP Body of Knowledge. It is ideal for those new to the profession or looking to formalise their experience.

APMP® Foundation Certification Training 

  • Question Type: Multiple choice 
  • Total Questions: 75 
  • Total Marks: 75 Marks 
  • Pass Marks: 56% or 42/75 Marks 
  • Duration: 60 minutes 
  • Open Book/ Closed Book: Open Book 

Show moredown

accredited by

Our APMP® Foundation & Practitioner Course course is accredited by APMG

Online Instructor-led (2 days)

Classroom (2 days)

Online Self-paced (16 hours)

APMP® Practitioner Course Exam

APMP® Bid and Proposal Management Practitioner Course Outline

Module 1: Information Research, Management and Sales Orientation (IM) 

  • Apply and Adapt the APMP Information Research, Management and Sales Orientation Competencies to a Proposal/Bid Scenario 
  • Identify, Analyse And Distinguish Between Appropriate and Inappropriate Application of the APMP Information Research, Management and Sales Orientation Competencies  

Module 2: Planning and Management (PM) 

  • Apply and Adapt the APMP Planning and Management Competencies to a Proposal/Bid Scenario 
  • Identify, Analyse And Distinguish Between Appropriate and Inappropriate Application of the APMP Planning and Management Competencies  

Module 3: Development (DV) 

  • Apply and Adapt the APMP Development Competencies to a Proposal/Bid Scenario 
  • Identify, Analyse and Distinguish Between Appropriate and Inappropriate Application of the APMP Development Competencies 

Module 4: Behaviour and Attitude (BA) 

  • Apply and Adapt the APMP Behaviour and Attitude Competencies to a Proposal/Bid Scenario 
  • Identify, Analyse and Distinguish Between Appropriate and Inappropriate Application of the APMP Behaviour and Attitude Competencies

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Who Should Attend this APMP® Bid and Proposal Management Practitioner Certification?

The APMP Bid and Proposal Management Practitioner Certification is tailored for professionals with a foundational knowledge of bidding and proposals, aiming to enhance their capabilities at a more strategic and leadership level. This course is ideal for:

  • Experienced Bid Managers
  • Senior Proposal Writers
  • Capture Managers
  • Proposal Team Leaders
  • Business Development Leads
  • Commercial Managers
  • Professionals preparing for the APMP Practitioner-level Certification

 Prerequisites of the APMP® Bid and Proposal Management Practitioner Certification

To attend this course, delegates must have already achieved the APMP Foundation Certification. Practical experience in managing or contributing to bid or proposal efforts is also recommended.

APMP® Bid and Proposal Management Practitioner Certification Overview

The APMP® Bid and Proposal Management Practitioner Certification is a competency-based qualification designed to deepen the skills and judgement required for managing complex proposal efforts. It goes beyond foundational theory and focuses on applying best practices to real-world scenarios that test both knowledge and leadership.

This course empowers delegates to analyse bid situations, identify improvement opportunities, and implement strategies that maximise proposal effectiveness and win rates. It closely aligns with APMP’s Practitioner-level competencies, which emphasise behavioural traits, professional judgement, and outcome-focused delivery in proposal management.

Led by accredited APMP trainers, The Knowledge Academy’s course blends case-based learning, group discussion, and mock exercises that mirror the APMP Practitioner Assessment process. Delegates leave the training equipped with tools to lead proposal teams, shape compelling bids, and influence senior stakeholders while preparing thoroughly for the Practitioner exam.

Course Objectives:

  • To strengthen strategic decision-making in bid and proposal environments
  • To apply APMP principles to practical, scenario-based situations
  • To prepare delegates for the APMP Practitioner-level Certification assessment
  • To foster leadership, stakeholder communication, and performance improvement in proposal teams
  • To support organisational growth by increasing proposal efficiency and effectiveness

By the end of the course, delegates will be able to demonstrate higher-level competencies in bid management, confidently handle complex bidding scenarios, and support team success through enhanced leadership.

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What's included in this APMP® Bid and Proposal Management Practitioner Certification?

  • APMP® Bid and Proposal Management Practitioner Examination
  • World-Class Training from Experienced Instructors
  • APMP® Bid and Proposal Management Practitioner Certificate
  • Digital Delegate Pack

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APMP® Practitioner Certification Training Exam Information 

The APMP® Practitioner Certification Exam measures the practical application of bid and proposal management skills in real-world scenarios. It is intended for professionals with prior experience who are ready to demonstrate strategic competence in managing proposals. 

  • Question Type: Multiple choice 
  • Total Questions: 6 
  • Total Marks: 80 Marks 
  • Pass Marks: 50% or 40/80 Marks 
  • Duration: 2 hours and 30 minutes 
  • Open Book/ Closed Book: Open Book 

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Speak to a training expert for advice if you are unsure of what course is right for you. Give us a call on 01344203999 or Enquire.

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