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Sales Training

Online Instructor-led (1 days)

Online Self-paced (8 hours)

Bid and Tender Management Skills Outline

Module 1: Introduction to Bids

  • Bid Basics
  • Market Sounding
  • PQQs

Module 2: Tender

  • What is a Tender?
  • Types of Tenders
  • Tendering Process

Module 3: Decisions and Moving Forward

  • Decisions of Bid/No Bid
  • Alliances and Partnership Opportunities
  • Strategic and Tactical Business Excellence Models

Module 4: Request for Information (RFI)

  • What is RFI?
  • Working on the RFI
  • How to Write RFI?
  • Best Practices for RFI Documentation

Module 5: Effective Bid and Response

  • Managing an Effective Bid and Response
  • First Meeting
  • Bid Plan
  • Understanding the Competition
  • Formation of the Bid Team
  • Power Team Workshop
  • Writing the Bid
  • Proposal Structure
  • Controlling and Monitoring the Bid Process
  • Showstoppers
  • Production and Submission

Module 6: Post-Submission

  • Evaluation Process
  • Assessment, Review, and Improvement
  • What is Post-Submission?
  • Presentations, Interviews, and Site Visits

Module 7: Business Excellence

  • What are Business Excellence Models?
  • Baldrige Model
  • Award Programmes
  • How Organisations Use Business Excellence Models?
  • Benefits of Using Business Excellence
  • Choosing a Self-Assessment Method

Module 8: EFQM Excellence Model

  • Introduction to EFQM Excellence Model
  • Importance of EFQM Excellence Model
  • EFQM Excellence Model Criteria
  • Actualising Balanced Results
  • Advantage of EFQM Excellence Model

Module 9: Kurt Lewin's Change Management Model

  • Introduction to Kurt Lewin's Change Model
  • Stages of Model
  • Ways to Implement Lewin’s Change Management Model
  • Lewin’s Force Field Analysis

Module 10: RADAR Scoring Matrix

  • What is the RADAR Scoring Matrix?
  • Components of the Radar Scoring Matrix
  • Use of RADAR Matrix

Module 11: Weisbord’s Six-Box Model

  • Introduction to Weisbord’s Six Box Model
  • Components of Weisbord’s Model
  • Necessity of Organisational Diagnoses

Module 12: McKinsey 7S Model

  • What is the McKinsey 7S Model?
  • 7S’s of Model
  • Using the 7S Tool

Module 13: PDCA Cycle

  • What is the PDCA Cycle?
  • When to Use the PDCA Cycle?
  • Phases of PDCA
  • Benefits of PDCA

Module 14: DMAIC Cycle

  • Introduction to DMAIC Process
  • Phases of DMAIC
  • Differences of DMAIC and DMADV

Module 15: Ministry of Defence (MoD)

  • What are MoD Tenders?
  • How to Win MOD Tenders?

Module 16: Energy Company Tenders

  • Introduction to Renewable Energy Tendering Schemes
  • Tenders for Different Energy Management Services
  • Steps for Energy Management

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Who should attend this Sales Training Course?

Prerequisites

In this Bid and Tender Management Skills training course, there are no formal prerequisites.

Audience

This Bid and Tender Management Skills training course is absolutely perfect for anyone who wants to prosper in their career in producing high-quality products for customers.

Bid and Tender Management Skills Overview

Bid management is the process of developing and inviting a proposal or tender with competitive bidding pricing and the analysis of all the tender document work. Tender management is the method of efficiently selecting, planning, and publishing bids while maintaining a clear audit trail to determine best practices for future contracts. Studying this training helps individuals conduct market research to identify potential clients and projects. This training helps learners learn how to evaluate bids and tenders based on predefined criteria in order to choose the most suitable supplier or contractor. Pursuing this training helps individuals get equipped with the necessary skills and techniques to enhance their career opportunities and ultimately increase their earnings.

The Knowledge Academy’s 1-day Bid and Tender Management Skills training course will enhance the delegate’s ability to control and monitor the bidding process. During this training, they will learn about the basics of the bidding process and the internal processes of bidding. They will also learn about how to resolve conflicts and build long-term relationships with clients. This course will be led by our highly skilled and knowledgeable trainer, who has years of experience in the Bid and Tender Management field.

Course Objectives

  • To develop and implement effective bidding and tendering strategies
  • To build relationships with clients based on trust and mutual benefit
  • To minimise risks and maximise returns in contract negotiation
  • To develop pricing strategies that are competitive and profitable
  • To gain knowledge about tenders for different energy management services
  • To conduct market research to identify potential clients and projects

At the end of this training, delegates will be able to improve their chances of winning new business and maximise returns. They will also be necessary to build relationships with key stakeholders and position the organisation to win bids.

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What’s included in this Sales Training Course?

  • The Knowledge Academy’s Bid and Tender Management Skills Manual
  • Experienced Bid and Tender Management Skills Instructor
  • Certificate
  • Refreshments​

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Meeting Skills Training Outline

This Meeting Skills training course will explore these topics:

  • Reasons for Meetings
  • Chairing Meetings
  • Defining What Constitutes a Meeting
  • Meeting Planning and Preparation
  • Ensuring Participation and Control
  • Understanding Roles
  • Reviewing and Follow-Up Meetings
  • Personal Action Plan for the Development of Skills

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Who should attend this Meeting Skills Course?

This Meeting Skills training course is designed for those wishing to enhance their skills so that the meetings they attend/conduct are more effective.

Prerequisites

There are no prerequisites for Meeting Skills training, so anyone can attend.

Meeting Skills Training Overview

Meetings are of profound significance in the business world. It has been estimated that British workers will attend over 6200 in their lifetime, hence it is important that meetings are worth their time, which is exactly what this training course aims to ensure. The productivity of such meetings is often questioned, and often, much time is spent during a meeting discussing an unrelated topic. Therefore, this training course intends to make meetings more efficient, so that they are not deemed pointless. It will bring to light meeting areas that need improvement, and will encourage delegates to define meeting objectives, achieve such goals, and measure the effectiveness of meetings they conduct or attend. Follow up meetings will also be addressed, to ensure the meeting content is relevant and necessary. 

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What's included in this Meeting Skills Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Value-Based Selling Training​ Course Outline

Module 1: Value-Based Selling

  • What is Value-Based Selling?
  • Principles of Value-Based Selling Methodology
  • Value-Based Selling Process and Techniques
  • Differences and Similarities Between Value-Based Selling and Value-Added Selling

Module 2: Value-Added Selling Philosophy

  • Real Meaning of Value
  • Value ADD-ITUDE
  • Customer-Focused Value
  • Seller-Focused Value
  • Value-Added Selling
  • Characteristics of Value-Added Salespeople
  • Price Facts

Module 3: Critical Buying Path, Value-Added Sales Process, and Customer Messaging

  • Paradigms of Buying
  • Critical Buying Path in Value-Added Selling
  • Value-Added Sales Process and its Strategic Overview
  • Customer Messaging
  • Value Added

Module 4: High-Value Target Account Selection and Target Penetration

  • Power of Discernment
  • Strategic Focus: Developing Market Savviness
  • Tactical Focus: Targeting Specific Accounts
    • Awareness of Your Profit Piranhas
  • Account Penetration Rules
  • Level I, II, and III Decision Makers
  • How to Talk Like a Level I, II, or III Decision Maker?

Module 5: Value-Added Selling Strategies

  • Customer-ising – As a Process
  • Positioning – Seller's Position in Buyers' Mind
  • Differentiating – Your Definable and Defendable Differences as a Seller
  • Presenting – Personalising Your Message and Maximise Perceived Value
  • Supporting – Supporting Strategies with Process and People Support
  • Relationship Building – Cornerstone of Value-Added Selling
    • Principles of Relationship Building
  • Tinkering – Responding to Your Customers in their Doubts
    • How is Tinkering Done?
  • Value Reinforcement – Vital Components of Customer-Messaging Campaign
  • Leveraging – Strategy for Maximising, Optimising, and Multiplying Efforts

Module 6: Value-Added Selling Tactics

  • Canvassing – The Process of Identifying New Sources of Business
  • Getting Appointments – Four-Step Method for Getting Appointments
  • Pre-Call Planning - Planning Your Sales Call
  • The Opening Stage – Impact Opening of Sales Call
  • The Needs-Analysis Stage – Analysing Buyer's Needs to Sell Added Value
  • The Presentation Stage – Selling Three Dimensions of Value
  • The Commitment Stage (Closing) – Closing Sales on Right Time
  • Handling Objections – Elaborated Ways to Respond to Price Objections
  • Post-Call Activities – Conducting Post-Call Review

Module 7: Value-Added Selling – Special Topics for Tangible Value Added to Sales Efforts

  • High-Level Value-Added Selling
    • High-Level Value-Added Selling
    • Calling on High-Level Decision Makers
  • Selling Value in Tough Times and Tough Markets
    • Reality of Tough Times and Tough Markets
    • Impact of Tough Times and Tough Markets
    • Prevailing in Tough Times and Tough Markets

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Prerequisites

There are no formal requirements for attending this Value-Based Selling Training course.

Audience

This Value-Based Selling Training course can be attended by anyone who wants to master the strategies of selling value to prospective clients and customers and achieve a great deal of career advancement.

Value-Based Selling Training​ Course Overview

Value-Based Selling can be described as the method of understanding and strengthening reasons why an offer is valuable to a prospective client or customer. In the Value-Based Selling approach, the clients become the centre of focus. It concentrates on the product or service that will provide value to the customer. Value-Based Selling is used to satisfy clients or customers and presents a buying situation to them where the clients are more focused on realising the benefits than the price. It enables sellers to close transactions frequently with better profit margins successfully and saves time that can then be dedicated to more customers. The required knowledge and skills of Value Selling strategies can help individuals to get plenty of opportunities for their career advancement and become successful in their profession with good pay.

In this 1-day Value-Based Selling Training course, delegates will get a comprehensive understanding of value-based selling, the real meaning of value, the seller focused value, the Value-Added Selling philosophy, and the characteristics of a value salesperson. They will be able to accumulate the knowledge of the value-added sales process in detail, its strategic overview, the value-added, planning right customer messaging, etc., to capture the right clientele. Delegates will also learn to penetrate high-value customers, developing market savvy, account penetration rules, various levels of decision-makers, several value-added selling strategies and tactics to achieve successful value selling. This course will be conducted by our highly skilled and experienced trainers who will help the delegates to master the value selling strategies and processes.

Course Objectives:

  • To accumulate the knowledge of value-added selling philosophy
  • To learn the characteristics of a value-added salesperson
  • To understand the process of developing market savviness
  • To learn to present and personalising messages to maximise the perceived value
  • To get familiar with vital components of the customer-messaging campaign
  • To learn the analysing buyer's needs to sell added value
  • To handle the selling of value in tough times and markets

After attending this Value-Based Selling Training course, delegates will be able to use the unique value selling strategies and use them to sell the value to prospective clientele. They will be able to sell their value and services in challenging markets and times with relative ease. Delegates will also be able to identify new business sources and analyse buyers who need to sell the value.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Telephone Sales Training​ Course Outline

Introduction to Telephone Sales

  • Glossary of Sales Terminology
  • Knowledge and Attitude
  • Converting Enquiries into Sales

Incoming Calls

Finding the MAN

  • Trying to Sell to?

The Sales Cycle

The AIDA (Attention Interest Desire Action) Sales Structure

Features, Advantages, and Benefits (F.A.B.)

  • Introduction to Feature
  • What are the Products Advantage?
  • Express the Feature
  • Advantage and Deliver the Sales Benefit

Questioning Skills - When and how to use:

  • Hypothetical and Leading
  • Reflective
  • Specific or Probing and Closed or Open

Situation Questions

  • Problem Questions
  • Explicit Needs
  • Implied Needs

Listening Skills – Are You a Good Listener?

  • Closing Techniques Andreasons for Low Feedback
  • The Alternative, Assumptive, Andsummary Close

Objection Handling

  • Listen and Specify
  • Question and Answer
  • Confirm and Close

Four More Techniques for Handling Objections

  • Feel, Felt, and Found
  • Agreement
  • Your right

Hidden Objections

  • Confidence
  • Defensiveness

Managing Sales Time

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Prerequisites

There are no prerequisites for this course.

Audience

This course is ideal for those who are new to telesales and wanted to have formal training.

Telephone Sales Training​ Course Overview

Telephone conversations allow us to connect directly with our customers. It is one of the most cost-efficient strategies to employ as part of a marketing strategy which is used for both inbound and outbound calls, such as outgoing calls made by agents and incoming calls taken by agents for customer support or inquiries.

During this 1-day Telephone Sales training delegates will learn tools and techniques used in telesales to make a positive impression on the customers through the telephone. It looks at these concepts:

  • Principles of selling over the telephone
  • Express the feature, explain the advantage and deliver the sales benefit
  • Situation questions
  • AIDA sales structure
  • Listening skills

Throughout this course, delegates will also understand how to manage incoming calls, voice mail messages, dealing with gatekeepers, pre-call planning, and setting a goal of the conversation.

This training will be delivered by our experienced instructors who will provide in-depth knowledge about techniques for handling objections and how to handle the difficult customers and their queries via telephone.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Course Outline

Module 1: Online Sales Definition

  • How to Start Getting Online Sales from an Ecommerce Store
  • Scaling Your Business
  • What is Online Sales and Marketing?

Module 2: Impact of Online Sales on Consumers and Firms

  • Introduction
  • Data
  • Model
    • Demand
    • Supply
  • Empirical Results
    • Demand and Substitution
    • Impact of the Online Channel

Module 3: Smart Selling on the Phone and Online

  • Selling in Sound Bites
    • Introducing Is Moment of Truth
    • Sales 2.0 Opt-Out Crowd: Selling in a Risk-Averse Marketplace
    • Making a Live Phone Call
    • Multiple-Touch Rule
    • Dynamic Duo: Voice Mail and Email
    • Take Email Control
  • Presenting
    • Taking Presentations Seriously
    • It’s Sales 2.0: All I have Got is Four Minutes
    • Understand the Process
    • Choose the Right Presentation Type
    • Know Who’s Driving
    • Be 100 Percent Present when Presenting
    • Think about Content
    • Presenting Strategies
  • Closing: Complex Road to Gaining Commitment
    • Master the Sales Process
    • Sales 2.0: Complex Close
    • Master Sales Skills
    • Build a Healthy Sales Funnel
    • Understand Customer’s Buying Agenda
    • Work Out Self-Confidence Muscles
    • Closing Strategies

Module 4: E-Commerce: Purchasing and Selling Online

  • What is E-Commerce?
  • Planning for E-Commerce
  • Selling Online Using Your Own Website – Setting Up an Online Store
    • Shopping Cart
    • Secure Server
    • Payment Processing
  • Security and Privacy Issues
  • Options for Selling Products on Your Website
  • Resource List of E-Commerce Products

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Prerequisites

In this Online Sales training course, there are no formal prerequisites.

Audience

The Knowledge Academy’s Online Sales Training course is suitable for anyone who wants to gain in-depth knowledge about how to start Online Sales from Ecommerce Store.

Online Sales Training​ Course Overview

Online Sales is an excellent method to earn money, which helps make money from home comfort while drastically lessening costs. There are various things to sell online, like selling a digital product such as an eBook or sell subsidiary products. But, the well-known business model for several people will be initiating an E-commerce store. Marketers utilise various websites, search engines, email, and social media, to present knowledge to likely customers. Online Sales is acknowledged as an economical form to communicate with customers. A large number of organisations are utilising this method to expand the range of conventional selling programmes. Holding the skills and knowledge of selling products online will help individuals work on highly paid wages in various international organisations.

In this 1-day Online Sales training course, delegates will learn various useful methods to switch from traditional sales programmes to modern online sales. They will attain in-depth knowledge to start getting Online Sales from an E-Commerce store. Further, this course is designed by our sales experts to help delegates make better marketing and placement strategies for Online Sales. The Knowledge Academy's knowledgeable and professional trainer will conduct this training who has years of experience in teaching sales and marketing courses.

 

This Online Sales training course consists of various essential topics, such as:

  • Online Sales definition
  • How to start getting Online Sales from an Ecommerce store
  • Impact of Online Sales on consumers and firms
  • Smart selling on the phone and online
  • Selling in sound bites
  • Presenting
  • E-commerce: purchasing and selling online

After attending this course, delegates will be able to get Online Sales from an E-commerce stores and can scale their business efficiently. They will be able to analyse the impact of Online Sales on organisations and customers. They will also be able to implement a smart selling process on the phone and online in their organisation and increase the sale of products. Like this course, The Knowledge Academy also provides many more Sales Training courses that will help anyone develop essential skills to enhance their career opportunities.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Remote Selling Training Course Outline

Module 1: How to Transition from In-Person to Online Selling

  • What is Remote Selling?
  • Remote Selling Techniques
  • Remote Selling During Pandemic
  • How to Build Trust Selling Remotely?
  • Best Remote Selling Tools
  • Content for Remote Selling
  • Running a Remote Sales Meeting
  • Remote Sales Training
  • Turning Pro in Remote Selling

Module 2: Fast Transition from In-Person to Online Selling

  • What is Fast Transition?
  • Selling Online
  • In-Person Selling
  • Selling Online vs In-Person
  • Making the Fast Transition from In-Person to Online Selling

Module 3: Video Selling and Building Trust Online

  • What is Video Selling?
  • How does video Marketing Work?
  • How do you Build Trust with Customers Online?
  • Techniques to Gain Customer Trust Online
  • How to Sell Through Video and Build Trust Online

Module 4: Sales Process

  • What is Sales Process?
  • What are the Various Steps of the Sales Process?
  • Selling Remotely
  • How to Create Your Own

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Prerequisites

In this Remote Selling training course, there are no formal prerequisites.

Audience

The Knowledge Academy's Remote Selling Training course is suitable for anyone who wants to gain in-depth knowledge about how to sell remotely without physically meeting people.

Remote Selling Training​ Course Overview

Remote Selling, also known as virtual selling, is defined as the process of selling simultaneously from a remote place over the phone or in video meetings. Nowadays, many organisations have rapidly transited to virtual selling, and it is a method which is practised for a long time and has enhanced along with the progress on online meeting gears, like the tech tools. Remote Selling has many benefits for organisations like it provides a business continuity plan, provides access to more stakeholders, and encourages decision-making momentum from customers. Holding the knowledge and skills of Remote Selling will provide delegates with opportunities to work as highly paid sales professionals in various world-renowned organisations.

In this 1-day Remote Selling training course, delegates will learn how to transit sales from in-person to online. They will attain in-depth knowledge about crucial techniques to be IT support for themselves and their meeting attendees. They will also gain an understanding to use multi-media functions such as videos, slides, and screen shares to keep their viewers engaged. Further modules of this training are designed to provide delegates with the knowledge to going from in-person to online selling, with guidance about a particular technology, how to develop trust, and how to administer an efficient online meeting. Our highly skilled and professional trainer will conduct this training who have years of experience in teaching sales courses.

This course consists of various essential concepts such as:

  • Remote Selling techniques
  • Remote Selling during a pandemic
  • How to build trust selling remotely?
  • Turning Pro in Remote Selling
  • Making the fast transition from in-person to online selling
  • Video selling and building trust online
  • Sales process – how to create your own

After attending this course, delegates will be able to make their own sales processes and implement them in their organisations. They will also be able to use various multi-media tools in their daily tasks for effective and meaningful communication with customers.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Closing Sales Technique Masterclass Course Outline

Module 1: Introduction to Sales

  • Successful Sales Habits
  • Ways to Improve Sales Success
  • Applying the 7 Habits to Sales Strategy
  • Successful Speaking equals to (=) Successful Selling

Module 2:  Introduction to Closing Sales

  • What Is Closing Anyway?
  • Adopting the Right Mind-set
  • How to Set Call Objectives?
  • Provide Value on Encounter?
  • Creating a Collaborative Meeting Agenda
  • Perfect Close

Module 3: Effective Closing Techniques

  • Closing on Appointments
  • Approach Close
  • Demonstration Close
  • Hot Button Close
  • Trial Close
  • Power of Suggestion Close
  • Invitational Close
  • Just Suppose Close
  • Sharp Angle Close
  • Instant Reverse Close
  • Change Places Close
  • Secondary Close
  • Take Away Close
  • Summary Close
  • Referral Close

Module 4: Position for Success

  • Attitude Determines Individuals Altitude
  • Substance, Sizzle, and Soul: Three Keys to Sales Success
  • Always Sell What Customer Values
  • Develop a Step-by-Step Incremental Sales Strategy
  • What Individuals can do to Close More Sales?

Module 5: Get Prospect Involved Early in Order to Close the Sale Later

  • Use Opening Opportunity Wisely
  • Handle Premature Invitations to Negotiate on the Spot and Save Sale
  • Always Be Alert for Buying Decisions

Module 6: Sales Process is Discovery

  • Control the Sale by Using the Power of Questions
  • Ask Good Questions, then Shut Up and Listen
  • Be a Problem Solver to Close More Sales

Module 7: Handling Objections Properly

  • Why Buyers Object and What to do about it?
  • Countering Techniques to Reposition the Buyer and the Objection
  • How Many Objections do Individuals Really Have to Deal with?

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Prerequisites 

In this Closing Sales Technique Masterclass, there are no formal prerequisites.

Audience

This Closing Sales Technique Masterclass is designed for any individual who is willing to learn how to improve their sales success and for those who face new challenges in their positions, and wants to learn and update their closing sales techniques.

Closing Sales Technique Masterclass Course Overview

Sales Closing is when a prospect or customer finally makes decision to purchase. Closing a sale happens when the buyer and seller agree to the terms and conditions of the sale, and the buyer executes a firm loyalty to the transaction. It effectively commits to the customer signing on the dotted line of the deal-making the sale. Nowadays, companies demand highly skilled salesman with a great understanding of using various techniques of Closing Sales. Therefore, holding Closing Sales skills will help individuals become professional in Sales and allow them to work in multinational companies.

This 1-day Closing Sales Technique Masterclass Training course aims to provide delegates with an in-depth knowledge of using the closing sales techniques effectively and efficiently. This course will focus on many crucial topics such as improving sales success, adopting the right mindset, effective closing techniques, being a problem solver to close more sales, and many more. Our experienced instructor will conduct this course who has years of experience in providing interactive training courses via real-life examples and group discussions.

This training will also cover following concepts:

  • Handling objections properly
  • Sales process discovery
  • Develop a step-by-step incremental sales strategy
  • Effective closing techniques
  • Creating a collaborative meeting agenda
  • Adopting the right mindset
  • Ways to improve sales success

At the end of this training, delegates will learn how to take proper decisions in any closing sales situation. Delegates will be able to create a collaborative meeting agenda and use various effective techniques for proper closing sales. They will also know how to control the sale by using the power of questions. The Knowledge Academy also provides other popular Sales Training courses that will help you develop essential skills to enhance your career opportunities.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Corporate Selling Training​ Course Outline

Module 1: Corporate Selling Overview

  • What is B2B Sale?
    • Supply Sales
    • Wholesale/Distribution Sales
    • Service/Software Sales
  • Essential B2B Sales Techniques

Module 2: Setting Sales Goals and Targets

  • Big Picture Approach
  • Defining Goals, Challenges, and Investments
  • Effective Approaches to Investing in Sales Process
  • Additional Resources for Setting Sales Goals and Targets

Module 3: Build the Revenue Model

  • A Reliable Sales Pipeline – the foundation for Revenue Planning
  • Creating Revenue Plan
  • Find the Gaps in Pipeline
  • Measuring Pipeline Velocity
  • Additional Resources for Building the Revenue Model

Module 4: Fill the Funnel

  • What is a Perfect Prospect?
  • What is Lead Funnel Requirements?
  • Creating Quality Leads
  • Pipeline Checkup Checklist
  • Additional Resources for Filling the Funnel

Module 5: Creating a Selling Structure

  • Is it Time for a Sale Transition?
  • Sales Territory Planning
  • Improving Sales Process
  • Additional Resources for Creating a Sales Culture

Module 6: Execute and Measure

  • Define Sales Leaders Dashboard
  • Basic Set of Sales Key Performance Indicators
  • Additional Resources for Executing and Measuring

Module 7: How to Overcome Modern Sales Challenges

  • Embrace Sales Enablement to Help Prospects Make Better Buying Decisions
  • Make Salespeople the Spokesmen for Your Brand
  • Align Sales and Marketing Teams to Work Towards the Same Goal

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Prerequisites

In this Corporate Selling Training course, there are no formal prerequisites.

Audience

Anyone who wants to build long-term relations with customers, other businesses or companies via the Corporate Selling process can attend This Corporate Selling Training course.

Corporate Selling Training​ Course Overview

Corporate Selling, also called as business-to-business sales (B2B sales), involves salespersons or companies who sell services and products directly to other businesses. Corporate Sales is the company's combined net sales, which imitated in the company's audited financial statements for the significant period. The outcome of the Corporate Selling approach is better fulfilment and a durable connection between the seller and the buyer. The individuals and corporates, who are adopting the practice of Corporate Selling, are experiencing increased revenue and business growth within their organisations. Skills gained from this Corporate Selling training course will help delegates to achieve higher job posts such as Corporate Sales Managers, Direct Sales Managers, Sales Executives, Business Development Managers, Sales Leaders, and many more.

Our 1-day Corporate Selling Training course aims to provide delegates with a comprehensive knowledge of corporate selling. During this course, delegates will learn about reliable sales pipeline – the foundation for revenue planning, creating revenue plans, finding the pipeline gaps, and measuring pipeline velocity. They will also learn about the sales leader’s dashboard, the basic set of sales key performance indicators, additional resources for executing and measuring, and many more. Our highly professional trainer with years of experience in teaching such courses will conduct this training course and will help you get a complete understanding of this course.

This training will also cover the following concepts:

  • Essential B2B sales techniques
  • Creating revenue plan
  • Pipeline checkup checklist
  • Sales territory planning
  • Improving sales process

At the end of this Corporate Selling Training course, delegates will be able to develop and manage the corporate sales team and deal with clients. They can efficiently attend industry conferences and events to retain a robust network.

The Knowledge Academy also provides more such courses, including Essentials of Innovative Thinking, Sales Bootcamp, Meeting Skills under Sales Training that can definitely help you develop essential skills to enhance your career opportunities in this field.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Relationship Sales Masterclass Course Outline

Module 1: Introduction to Relationship Sales

  • What is Relationship Selling?
  • Understanding Buyer Behaviour
  • How to Recognise Them
  • How to Deal with Behaviour Styles
  • Relationship Selling Process
  • Partnership: An Evolved Form of Relationship Selling
  • Research Methodology
  • Research Findings

Module 2: Relationship Selling: Techniques and Examples

  • Understand Relationship Selling Techniques
  • Find Common Ground
  • Get Better at Listening
  • Add Value
  • Be Honest with Prospects
  • Be Reliable and Real
  • Be Patient
  • Examples

Module 3: Relationship Selling and Customer Loyalty

  • Conceptual Framework
  • Associations Between Salesperson-Specific Relationship Variables
  • Trust in the Firm
  • Firm Service Quality
  • Attitudinal Loyalty
  • Loyalty Behaviours
  • Research Design and Methodology
  • Associations Between Relationship Variables
  • Loyalty
  • Limitations and Future Research

Module 4: Become Better Salesperson through Relationship Selling

  • What is Relationship Selling?
  • How do you Build Relationships with Prospects?
  • How to Find Information to Help Build Meaningful Relationships?
  • What does it take to Build a Meaningful Connection?
  • Types of Sales Relationships
  • How to Improve Your Sales Relationships?

Module 5: Sales Relationship Ladder

  • Spectator
  • Vendor
  • Preferred Provider
  • Business Consultant
  • Partner

Module 6: Relationship Sales Vs Traditional Selling

  • Consulting
  • Consumer Interest
  • Planning

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Prerequisites

In this Relationship Sales Masterclass training course, there are no formal prerequisites.

Audience

This Relationship Sales Masterclass training provided by The Knowledge Academy is suitable for anyone who wants to learn and get in-depth knowledge about sales. However, it is more beneficial for:

  • Sales Managers
  • Channel Sales Professionals
  • Product Sales Professionals

Relationship Sales Masterclass Course Overview

Relationship Sales technique focused on communication among buyers and the salesperson rather than the price or detail of the product. It helps to connect with customers and enhances sales interactions more efficiently. By implementing a Relationship Sales approach within an organisation, individuals can build their relationship with new customers and increase the retention rate of existing customers within their organisation. Today’s increased competition and complexity of the market for delivering more products and services require a need to adopt a relationship strategy that emphasises lifetime customers. Holding this practical knowledge and skills of relationship selling, individuals specialise in applying relationship sales techniques in an organisation and enhance their career advancement.

In this 1-day Relationship Sales Masterclass training course, delegates will learn how to build effective sales relationship with customers. They will learn various concepts about relationship selling such as buyer behaviour, techniques, add value, loyalty behaviours, relationship vs traditional selling, how to improve sales relationship, and many more. This course will be taught by our expert trainers who have years of experience in teaching Sales courses. 

This course will also cover following essential topics:

  • What is Relationship Sales?
  • Relationship selling techniques and examples
  • Relationship vs traditional selling
  • Relationship selling process
  • How to deal with behaviour styles
  • Types of Relationship Sales

At the end of this training, delegates will be able to implement sales techniques in an organisation. They will also be able to build an effective relationship with customers more effectively. By attending this training, delegates will also be able to identify the steps in the relationship-selling process and improve their sales relationship with prospects.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Sales Client Meeting Skills Training​ Course Outline

Module 1: Introduction to Sales Client Meeting

  • What Is a Sales Meeting?
  • How Sales Meetings Work
  • Special Considerations

Module 2: Ways to Prepare for Next Sales Meeting

  • Seven ways to prepare for a sales meeting

Module 3: Five Critical Meeting Skills

  • Buyer/Seller Relationship
  • Sales Meeting Planning
  • Questioning and Listening
  • Presentation Skills
  • Gaining Commitment

Module 4: Sales Meeting Ideas: Topics and Agendas to Motivate your Team

  • Planning and Preparing Effective Sales Meeting Agendas
  • How to Motivate and Energise Team?
  • Generating Strategic Value from Sales Representatives
  • Anatomy of Weekly and Bi-Weekly Meetings
  • Three Sales Meeting Ideas

Module 5: Customer Meeting of the Future

  • Customer Meeting – at the Center of Digital Transformation
  • Customer Behaviour and New Technology are Driving Rapid Change
  • Customer Meeting of the Future is Seamless, Personal and at the Right Time
  • Digital Pioneers are Leading the Transition to the Customer Meeting of the Future
  • Customer as a Guiding Star

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Prerequisites

In this Sales Client Meeting Skills training course, there are no formal prerequisites.

Audience

The Knowledge Academy's Sales Client Meeting Skills training course is suitable for anyone who wants to gain in-depth knowledge to arrange successful meetings with their clients.

Sales Client Meeting Skills Training​ Course Overview

A meeting with clients is of great importance in the sales process. From sales to the customer service department, marketing to CEO, each individual who supports the preparation, engages in or operates tasks rising by client meeting can change and influence clients' choices and confidence level. Client Meetings helps organisations comprehend their clients' requirements and how organisations help or support their clients. Possessing Client Meeting Skills will help individuals perform their daily meetings with clients more successfully and work as highly paid professionals in various multinational organisations.

In this 1-day Sales Client Meeting Skills training course, delegates will learn how to conduct successful client meetings and get more results. They will understand customer behaviour and changes derived rapidly due to the innovation of new technologies. They will also learn about different ways to prepare themselves for the next sales meeting with a client. They will gain in-depth knowledge of various concepts such as future customer meetings, the customer as a guiding star, ways to prepare for the next sales meeting, five critical meeting skills, planning and preparing effective sales meeting agendas, and more. Our highly skilled and expert trainer with years of experience in teaching sales courses will conduct this training.

This Sales Client Meeting Skills training course consists of various essential concepts, such as:

  • Customer meeting of the future is seamless, personal and at the right time
  • Digital pioneers are leading the transition to the customer meeting of the future
  • Customer as a guiding star
  • Ways to prepare for the next sales meeting
  • Five critical meeting skills
  • Planning and preparing effective sales meeting agendas
  • How to motivate and energise the team?
  • Sales meeting ideas

After attending this course, delegates will be able to arrange meeting with clients according to their requirements and use new technologies for obtaining fruitful results. They will be able to increase sales of their organisations by using their skills to firm buyer and seller relationships. They will also be able to implement sales meeting agendas for motivating their teams. After attending this course, delegates can choose from our other popular courses under Sales Training, such as Telephone Sales, Sales Bootcamp, Online Sales, Remote Selling, and more to firmly settle themselves in their careers.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Sales Management Masterclass​ Course Outline

Module 1: Introduction

  • What is Sales Management?
  • Sales Management and Control

Module 2:  Benefits of Selling Activities

  • Benefits to the Society
  • Benefits to Consumers
  • Benefits to Business Firms, Sales-Persons, and Customers

Module 3: Elements of Sales Management

  • Planning
  • Coordination
  • Controlling
  • Motivating

Module 4: Objectives of Sales Management

Module 5: Determining Sales-Related Marketing Policies

  • Product Policies
  • Distribution Policies
  • Pricing Policies

Module 6: SMBO Approach

  • Process of SMBO
  • Importance of SMBO

Module 7: Organisation of Selling Unit

  • Need and Importance
  • Functions of Sale Organisation
  • Structure of Sales Organisation
  • Steps to Establish a Sales Structure

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Prerequisites

There are no formal prerequisites for attending this Sales Management Masterclass training. However, having prior knowledge of selling products will be more beneficial for the delegates.

Audience

The Knowledge Academy's Sales Management Masterclass is suitable for anyone who wants to learn about Sales Management. However, it is much more beneficial for:

  • Sales Managers
  • Sales Leaders

Sales Management Masterclass​ Course Overview

Sales Management can be defined as the process of building sales force by coordinating sales operations, implementing sales techniques, and allowing a business to exceed the sales target consistently. Sales Management enables various activities and functions included in the delivery of goods and services of the organisation. In today's digital era, Sales Management covers all the sectors directly related to an organisation's well-being, starting from customer prospecting, developing ideas, and complaint handling. Acquiring the necessary knowledge and skills of effectively working as a senior salesperson, individuals can get highly paid positions in the multinational companies.

The Knowledge Academy's Sales Management Masterclass is specially tailored to provide delegates with all the knowledge of the basic concepts of Sales Management and go all the way to implement the strategies to get the desired results. In this 1-day training course, delegates will understand the objectives of Sales Management, distribution policies, the importance of SMBO etc. Our highly expert, experienced, and professional trainer will conduct this training and provide individuals with the necessary knowledge of Sales Management.

Apart from this, delegates will also learn the following essential concepts, such as:

  • Sales Management and control
  • Pricing and product policies
  • Process of SMBO
  • Functions and structure of sale organisation
  • Steps to establishing a sales structure

After successfully completing this Sales Management Masterclass, delegates will be able to fully understand what exactly sales management is and how it is done. They will also be able to adapt different approaches and policies to attain the desired goals of an organisation.

If you want to pursue your career as a Salesperson, you can also attend our other popular training courses, such as Sales Bootcamp, Telephone Sales Training, and Meeting Skills.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Outbound Sales Training Course Outline

Module 1: Introduction to Outbound Sales

  • What is Outbound Sales?
  • Advantages of Outbound Sales
  • Overview of Outbound Sales Process

Module 2: Build Efficient Outbound Sales System

  • Build Right Sales Team
  • How to Write Outbound Sales Call Scripts
  • Create Ideal Buyer Personas
  • Nail Down Value Proposition
  • Start Generating Leads
  • Plan Outreach and Start Selling

Module 3: Essential Outbound Sales Tools and Software

  • Outbound Sales CRM
  • Sales Intelligence Tool
  • Contact Information Tool
  • Social Tools

Module 4: Common Outbound Sales Techniques

  • Cold Calling
  • Cold Emailing
  • Email Automation
  • Types of Outbound Strategies

Module 5: Advanced Selling Skills

  • Engaging the Gatekeeper
  • Advanced Objection Handling Skills
  • Cross-Sell and Up-Sell
  • Advanced Questioning Techniques
  • Win-Win Negotiating
  • Why People Don't Return Your Phone Calls

Module 6: Ways To Improve Outbound Sales Performance

  • Find Decision Maker
  • Get Ahead of Curve
  • Leverage Your Relationships
  • Establish Credibility
  • Keep Relationship Going

Module 7: Outbound Sales Call Script

  • Cold Call Appointment Script
  • Voicemail Script
  • Follow-Up Script
  • Gatekeeper Script
  • Referral Script
  • Promotional Sales Script
  • Overcoming Objections Script
  • Hail Mary Voicemail Script

Module 8: Outbound Sales Strategies for More Sales

  • Focus on Being Helpful
  • Take Advantage of Referral Sales
  • Use Omni-Channel and Multi-Touch Strategies
  • Take Advantage of Calling Scripts
  • Automate Outbound Sales

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Prerequisites

There are no formal prerequisites to attend our most popular Outbound Sales Training course.

Audience

This Outbound Sales Training course covers all the topics about Outbound Sales from basic, which means anyone who wants to learn outbound selling skills can attend this course. However, Sales Professionals and Outbound Sales Representatives willing to upgrade their selling skills will get more benefit.

Outbound Sales Training Course Overview

Outbound Sales is a method by which customer engagement begins from the seller's end. It is an essential and regular task performed by the sales department of any organisation to sell their products and services to more prospective customers. The Outbound Sales method allows organisations and sales representatives to use all the necessary strategies to get what is needed from marketing efforts (conversions and more leads) and generate more sales. Many essential skills like dealing with customers, answering their questions, providing pertinent information, handling objections, etc., are highly demanded. Having the necessary skills and knowledge for performing the Outbound Sales process can be quite helpful for individuals to build their career in leading organisations as a sales representative and earn a good pay.

During this 1-day Outbound Sales Training course, delegates will be provided with comprehensive knowledge of dealing with customers over the phone. They will acquire skills to make communication more effective for generating more conversions. During this course, delegates will learn about various sales call scripts to help them navigate their conversation to success. The study of this course is quite helpful for building a reputed career. The delegates will also have the golden opportunity to obtain training from our expert trainers who have years of experience in teaching sales training courses.

Course Objectives

  • To learn about the Outbound Sales tools and software
  • To understand common Outbound Sales techniques
  • To build the right sales team
  • To start generating more leads
  • To automate Outbound Sales
  • To learn about contact information tool

After attending this training course, delegates will become thoroughly familiar with the ins and outs of Outbound Sales. They will be able to build their advanced knowledge on Outbound Sales which will help them to convert more sales and generate more revenue. Holding all these skills will help delegates develop their bright future in this competitive era and secure their future.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Sales Negotiation Training​ Course Outline

Module 1: Introduction to the Sales Negotiation and Sales Process

  • What is Sales Negotiation?
  • Key Sales Negotiation Skills
  • Skills Negotiating with Customers Requires
  • Listening and Communication Skills
  • Problem Solving Skills
  • Interpersonal Skills
  • Persuasion Skills
  • Customer Service Skills
  • Integrity

Module 2: Before Negotiation Begins

  • Introduction
  • Understand the Objectives Raised
  • Identify the Root of the Objection
    • Failure to Create Desire
    • Failure to Be Perceived as an Expert
  • Quantify Value
  • Adopt the Correct Attitude
  • Know Your Ultimate Conditions

Module 3: Guidelines for Successful Negotiation

  • Demonstrate Respect
  • Reaffirm the Value Statement
  • Define the Problem
  • Collaborate

Module 4: Strategies for Overcoming Objections

  • Overcoming Common Objections
  • Price
  • Selection of the Company over the Competition
  • Fear of Change
  • Timing
  • Need for Other Input
  • Personal Politics

Module 5: Sales Negotiation Training and Tips

  • Sales Negotiation Training Techniques for Team
  • Common Sales Negotiation Strategies
  • Tools to be a Great Sales Negotiator
  • Sales Negotiation Tips

Module 6: Strategies for Getting to Agreement

  • Introduction
  • Positional Negotiators
  • Asserting Positions
  • Attacking the Ideas
  • Using Third Party
  • Changing the Paradigm

Module 7: After the Negotiation

  • When Agreement is Reached
  • When No Agreement is Reached
  • Making the Agreement Last

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Prerequisites

In this Sales Negotiation Training course, there are no formal prerequisites.

Audience

This Sales Negotiation Training course is ideal for anyone who wants to gain proper knowledge of negotiating successful sales deals.

Sales Negotiation Training​ Course Overview

Sales Negotiation is a formal discussion or series of discussions between buyers and sellers to make a sales deal. Possessing Sales Negotiation skills enable individuals to know customer needs, resolve clients' doubts, make more sales deals, and enhance profitability. Pursuing this Sales Negotiation Training will enhance delegates can get numerous excellent career advancement opportunities. The knowledge obtained from this training will lead them to acquire various reputed designations such as sales representative, sale virtual webinar, regional sales representative, account executive etc.

The Knowledge Academy 1-day Sales Negotiation Training course is designed by industry experts to provide the delegates with thorough knowledge about Sales Negotiation, Sales Negotiation techniques, and implementing them to close more sales deals. This training course will enhance the delegates’ ability to develop good negotiation skills contributing to their business success and building a better relationship with their clients. Delegates will also learn about tools to be a great sales negotiator, sales negotiation tips, making agreements last, etc. Our highly expert trainer with abundant knowledge will help delegates to gain the required expertise required for implementing sales negotiating strategies, closing more sales deals, and enhancing their productivity.

It also accommodates the delegates with more interesting topics, such as:

  • Identify the root of the objection
  • Reaffirm the value statement
  • Define the problem
  • Know ultimate conditions
  • Failure to create desire

At the end of this training course, delegates will be able to gain comprehensive information about the Sales Negotiation techniques. They will also upgrade their communication and listening skills, interpersonal skills, persuasion skills, and customer skills that will help them to convince hesitant customers to make a purchase.

Besides this Sales Negotiation Training course, the delegates can also opt for our other related courses such as Sales Bootcamp, Bid and Tender Management Skills, and many other training courses that can add a valuable skill to your career profile.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Selling with Stories Training​ Course Outline

Module 1: Introduction to Sales Story?

  • What is Sales Story?
  • Why Tell Sales Story?

Module 2: What Sales Stories You Need and When to Tell Them

  • Introducing Yourself
  • Stories You Tell Yourself
  • Getting Buyers to Tell Their Story
  • Building Rapport
  • Main Sales Pitch
  • Handling Objections
  • Closing the Sale
  • Storytelling After the Sale

Module 3: How to Craft Sales Stories?

  • Elements of a Great Story
  • Choosing the Right Story to Tell
  • Story Structure
  • Challenge, Conflict, and Resolution
  • Lesson and Action
  • Emotion
  • Surprise
  • Dialogue, Details, and Length
  • Telling Stories with Data
  • Stretching the Truth
  • Practising and Saving Stories

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Prerequisites

In this Selling with Stories Training course, there are no formal prerequisites.

Audience

This Selling with Stories Training is designed for anyone who wants to gain in-depth knowledge about how to sell with storytelling effectively.

Selling with Stories Training​ Course Overview

Storytelling is the best communication method used in sales, and it can help the salesperson attain the client's attention and build a mutual relationship. Storytelling in sales can enhance the value of a company's product or highlight its primary purpose by moving it to another context. While selling a product or service, storytelling will help salespeople to create a robust marketing strategy, generate profit, and win the loyalty and affection of the audience, which is also known as storyselling. Pursuing this Selling with Stories Training course will help individuals add storytelling skills to their profile, which will surely help them climb up the ladder of success in terms of value and career opportunities.    

Our 1-day Selling with Stories Training course aims to provide delegates with a comprehensive knowledge of storytelling in sales. During this course, delegates will learn about the sales stories that one needs to tell the customers. They will also learn about various essential topics such as building rapport, main sales pitch, handling objections, elements of a great story, story structure, stretching the truth, and many more. Our highly professional trainer with years of experience in teaching such courses will conduct this training and will help you get a complete understanding of this course.

This training will also cover the following concepts:

  • Closing the sale
  • Storytelling after the sale
  • Dialogue, details, and length
  • Telling stories with data
  • Practising and saving stories

At the end of this Selling with Stories Training course, delegates will be able to craft sales stories effectively and efficiently. They will also be able to communicate with clients effectively and create a good bond with clients.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Start Positive Conversations with Challenging Customers Training​ Course Outline

Module 1: Working with Difficult Customers

  • Keep your Communication Professional
  • Remain Calm and Collected
  • Speak Softly
  • Practice Active Listening
  • Give them Time to Talk
  • Understand the Customer Point of View
  • Assess their Needs
  • Seek a Solution
  • Ask for Support
  • Maintain a Positive Relationship

Module 2: How to Use Positive Communication in Customer Service

  • Changing Negative Sentences into Positive Ones
    • Review Online Communication
    • Reread Messages Before Send
    • Keep your Emotions in Check and Look at it from the Customers' Perspective
    • Make Sure you Understand Each Other

Module 3: How to Manage Conversations with Challenging Customer?

  • Make it Personal
  • Keep it Simple
  • Respond Quickly
  • Be Entrepreneurial

Module 4: Ways to Handle Angry Customers

  • Recognising the Value of a Complaint
  • Listen
  • Apologise
  • Show Empathy
  • Maintain a Calm Tone of Voice
  • Build and Maintain Trust
  • Don't take it Personally
  • Avoid Negative Language
  • Resolve the Issue
  • Share the Knowledge

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Prerequisites

There are no formal prerequisites for attending this Start Positive Conversations with Challenging Customers training course. 

Audience

This training is suitable for anyone who wants to enhance their skillset in working with challenging customers and effectively handle them in an organisation. 

Start Positive Conversations with Challenging Customers Training Course Overview

A positive customer conversation is a key to the success of your business because a happy customer has the possibility to become a loyal customer who can help increase your revenue. It helps companies to promote loyalty, retain customers, and encourage brand advocacy. Building positive customer relationships is essential for any organisation because it increases sales, controls customer attrition, delivers invaluable marketing, boosts employee morale and turns customers. Holding the required knowledge and expertise will help individuals to climb up the ladder of success in terms of value and career opportunities.

In this 1-day Start Positive Conversations with Challenging Customers training course, delegates will gain practical knowledge of various ways to handle difficult situations with real-world customer scenarios. During this training, delegates will learn various concepts such as working with difficult customers, speaking softly, maintaining a positive relationship, using positive communication in customer service, building and maintaining trust, managing challenging customer conversations, and many more. Our experienced instructor with years of experience in providing interactive training courses will teach this course.

They will also cover various concepts such as:

  • Use of positive communication in customer service
  • Working with difficult customers
  • Reviewing online communication
  • Practising active listening
  • Maintaining a positive relationship

At the end of this training, delegates will be able to create positive conversations with challenging customers effectively. They will also be able to handle difficult situations with real-world customer scenarios effectively. This training will supercharge their knowledge and expertise in managing challenging customer conversations.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Handling Sales Objection Training Course Outline

Module 1: What Objections Really Are?

  • Eliminating Objections Before They Arise
  • Leading with the ‘Soft’ Sell
  • Follow with the ‘Hard’ Sell

Module 2: Six-Step Method for Handling Objections

  • Tips, Hints, and Techniques to Become Effective Salesperson
  • Six-Step Method

Module 3: Getting in the Door: Appointment Objections

  • Getting Past the Gatekeeper
  • Feel, Felt, Found
  • Speaking with the Decision-Maker

Module 4: What Does It Really Cost: Price Objections

  • Getting Past Price Concerns

Module 5: Time, Experience, Credentials, and Need: Objections Continued

  • Time Objections
  • Experience Objections
  • Using Testimonials: Power of a Second Opinion
  • Credential Objections
  • Need Objections
  • Ways to Differentiate Yourself from the Competition

Module 6: Mistakes That Annoy Customers and Incite Objections

  • Not Being Organised
  • Talking Too Much
  • Interrupting
  • Lacking Sincerity
  • Not Analysing Needs
  • Being Too Pushy
  • Reciting a Script
  • Not Building Rapport
  • Getting Defensive
  • Taking it Personally

Module 7: Confidence: Great Objection Deflector

  • Prepare
  • Immerse
  • Know Where Your Value Lies

Module 8: Knowing When to Walk Away

  • Know When to Walk Away
  • Follow the 80/20 Rule
  • Ask Yourself Some Difficult Questions

Module 9: Essential Elements of the Sales Cycle

  • Prospecting
  • Qualifying
  • Presentation
  • Closing
  • Follow-Through
  • Steps for Overcoming Obstacles

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Prerequisites

There are no prerequisites for this Handling Sales Objections Training course.

Audience

This Handling Sales Objections Training course is suitable for anyone who deals with customers and manages their objections.

Handling Sales Objection Training​ Course Overview

Sales objection is a clear expression by a buyer that a barrier exists between the current situation, which needs to be satisfied before buying any product or service. Sales objections drive many prospects not to buy products or services offered by an organisation or individual. Responding to a buyer's objections in a way that changes their mind or alleviates their concerns is known as sales objection handling. Sales objection handling skills allow salespersons to tailor their pitch and zero in on the factors that can break the deal. This training will provide individuals with the knowledge and skills required to overcome various sales objections and convert prospects into customers.

In this 1-day Handling Sales Objection Training course, delegates will learn about setting the tone, ground rules, and how to gather information about the customer’s needs and concerns. They will also attain in-depth knowledge about showing the customer how the product or service offered is not the problem they see it to be, but can benefit him in various ways, etc. Our expert and highly skilled professional trainer will conduct this training who have years of experience in teaching sales and customer training courses.

This course will cover various essential concepts, such as:

  • What objections really are?
  • Eliminating objections before they arise
  • Six-step method for handling objections
  • Speaking with the decision-maker
  • Power of a second opinion
  • Five ways to differentiate yourself from the competition

After attending this training course, delegates will be able to take objections positively and take them as opportunities to understand their customers properly. They will also be able to effectively move to the next stage of the sales process after solving the customer's objections and making the sale.

Besides this Handling Sales Objection Training course, the delegates can also opt for our popular courses such as Sales BootcampClosing Sales Technique Masterclass, Corporate Selling Training, Sales Negotiation Training, and many other courses from the Sales Training section to gain valuable career advancement skills.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Soft Skills Training for Sales Professionals Course Outline

Module 1: Introduction to Soft Skills for Sales Professionals

  • Overview
  • Importance of Soft Skills for Sales Professionals

Module 2: Communication Skills for Sales Professionals

  • Understanding Communication Styles and How to Adapt to Different Personalities
  • Listening Actively and Asking Questions to Gain Insight and Build Rapport
  • Communicating Clearly and Concisely to Ensure Understanding
  • Dealing with Difficult Customers and Challenging Situations

Module 3: Negotiation Skills for Sales Professionals

  • Understanding the Negotiation Process and Strategies for Success
  • Preparing for Negotiations, Including Researching the Client and Their Needs
  • Identifying and Addressing Objections
  • Closing the Deal and Following Up

Module 4: Time Management for Sales Professionals

  • Importance of Time Management for Sales Professionals
  • Prioritising Tasks and Managing Competing Demands
  • Managing Email and Other Communications Effectively
  • Tools and Techniques for Effective Time Management

Module 5: Customer Service for Sales Professionals

  • Importance of Excellent Customer Service in Sales
  • Identifying Customer Needs and Expectations
  • Handling Challenging Situations with Professionalism and Empathy
  • Building and Maintaining Positive Relationships with Clients

Module 6: Conflict Resolution for Sales Professionals

  • Understanding Different Conflict Resolution Styles
  • Identifying and Addressing Conflicts in a Professional Manner
  • Dealing with Difficult Clients and Colleagues
  • Finding Win-Win Solutions

Module 7: Emotional Intelligence for Sales Professionals

  • Understanding Emotional Intelligence and Its Importance for Sales Professionals
  • Self-Awareness, Self-Regulation, Motivation, Empathy, and Social Skills
  • Building Emotional Intelligence Through Practice and Reflection

Module 8: Leadership Skills for Sales Professionals

  • Importance of Leadership Skills for Sales Managers and Team Leaders
  • Understanding Different Leadership Styles and When to Use Them
  • Motivating and Inspiring a Team to Achieve Their Goals
  • Coaching and Developing Team Members

Module 9: Presentation Skills for Sales Professionals

  • Importance of Effective Presentations in Sales
  • Creating Engaging and Compelling Presentations
  • Delivering Presentations with Confidence and Impact
  • Handling Questions and Feedback from Clients

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Prerequisites

There are no formal prerequisites for this Soft Skills Training for Sales Professionals course.

Audience

This course is ideal for anyone who wants to improve their soft skills and become more effective in their roles.

Soft Skills Training for Sales Professionals​ Course Overview

Soft skills are characteristics and personality qualities that allow employees to interact with others and succeed at work. This training covers a wide range of themes, such as effective communication, negotiation, time management, customer service, dispute resolution, leadership, and presentation abilities. Studying this training equips learners with emotional intelligence, which will help them develop their self-awareness, self-regulation, motivation, empathy, and social skills. Pursuing this training helps individuals get equipped with the necessary skills and techniques to enhance their career opportunities and increase their earnings.

The Knowledge Academy’s 1-day Soft Skills Training for Sales Professionals provides delegates with in-depth knowledge about the essential soft skills needed to succeed in the sales industry. During this training, they will learn about tools and techniques that are needed for interacting with clients and colleagues effectively. They will also learn about how to develop emotional intelligence, lead and motivate a team, and apply soft skills in real-life sales situations. This course will be led by our highly skilled and knowledgeable trainer, who has years of teaching experience and will assist delegates in gaining a thorough understanding of various soft skills.

Course Objectives

  • To equip sales professionals with the soft skills they need to succeed in their careers
  • To help sales professionals communicate more effectively with clients and colleagues
  • To enable sales professionals to negotiate deals and contracts more effectively
  • To improve sales professionals' time management skills and ability to prioritise tasks
  • To help sales professionals provide excellent customer service and handle difficult customers
  • To teach sales professionals how to resolve conflicts and disputes in a professional manner

At the end of this training, delegates will be able to develop leadership skills for leading and motivating a team. They will also be able to improve presentation skills for delivering engaging and effective presentations.

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  • Delegate pack consisting of course notes and exercises
  • Courseware
  • Experienced Instructor

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Sales Account Management and Development Training Course Outline

Module 1: Introduction to Sales Account 

  • What is Sales Account?
  • Importance of Sales Account
    • Reliability
    • Record Keeping
    • Transparency
    • New Leadership
    • Expansion
  • Advantages of Having a Sales Account 
  • Disadvantages of Sales Account

Module 2: Key Account Management (KAM)

  • What is a Key Account?
  • Benefits of Key Account Management
  • Difference Between Key Account Management and Selling
  • How to Hire Key Account Managers?
  • Key Account Management Plan 

Module 3: Sales Account Management Growth

  • What is the Difference Between Sales and Account Management?
  • Account Management Responsibilities
  • Sales Account Management Approach
  • Audit Sales Account Management Data
  • Steps for Better Sales Account Management

Module 4: Account Manager Skills

  • What are Account Manager Skills?
  • Enhance Your Account Manager Skills
  • Account Manager Skills in the Workplace
  • How to Highlight Your Account Manager Skills?

Module 5: Sales Account Management Best Practices

  • Understand What Qualifies as a Key Account  
  • Choose Your Account Managers Carefully 
  • Facilitate the Handoff from Sales 
  • Build a Detailed Customer Profile 
  • Add Value 
  • Champion Cross-Functional Collaboration 
  • Help Your Customers Succeed

Module 6: Introduction to Strategic Account Management

  • What is Strategic Account Management?
  • Strategic Account Management Process
  • Strategic Account Development Plan
  • Strategic Account Management Planning Tools
  • Strategic Account Management Best Practices

Module 7: Implementing Account Management

  • Essential Elements of a Successful KAM
  • Key Performance Indicators
  • KAM Implementation Milestones
  • KAM Implementation Checklist

Module 8: Account Development Manager

  • What is Account Development?
  • Key Responsibilities of Account Development Manager
  • How to Become an Account Development Manager?

Module 9: Sales and Account Development 

  • Sales and Account Development to Build Profitable Client Relationships
  • Equip Sales Teams for Success
  • Utilise Strategic Sales Actions
  • Deliver on Sales Promises
  • Account Management and Strategy

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Who Should Attend and Prerequisites  

Prerequisites

There are no formal prerequisites to attend this Sales Account Management and Development Training course. 

Audience

This Sales Account Management and Development Training course is ideal for anyone who wants to learn the concepts of sales and its management. However, this course is more suitable for: 

  • Sales Associates
  • Department Heads
  • Sales Account Managers 
  • Hotel Sales Employees
  • Account Manager

Sales Account Management and Development Training Course Overview

A sales account is an individual business, organisation, and company that aims to sell product or service. A sales account manager manages sales operations and forges connections with clients. Account managers in sales are incharge of maintaining accounts, ensuring clients are happy, and creating new sales opportunities. Sales accounts are crucial for an organisation to grow sustainably and over the long term, and they demand a significant investment of time and money. This training will allow learners to develop strong customer relationships, connect with key business executives and stakeholders, and prepare sales reports. Individuals with excellent personal and account management skills will get higher salary packages and expand their professional networks quickly.

In this Sales Account Management and Development Training course, delegates will gain comprehensive knowledge of handling and developing sales accounts. During this training course, they will learn the importance of sales accounts and key account management to build relations and gain trustful value towards existing accounts. Delegates will also get familiar with the strategic account management planning tools and key responsibilities of the account development manager. The Knowledge Academy’s highly professional and expert trainer, who has years of experience teaching technical courses, will conduct this training.

Course Objectives

  • To learn how to deploy key account strategies through strategic account plans
  • To identify the critical components of an essential account information and planning system
  • To get familiar with the tasks and skills of key account management
  • To recognise how relationships with key accounts can be built
  • To resolve issues that arise between customers and internal teams
  • To learn how to develop the skills needed to be a key account manager

At the end of this training course, delegates will be able to apply their skill set toward providing excellent service and experience to their clients. They will also be able to monitor accounts with less effort and greater accuracy.

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  • Delegate pack consisting of course notes and exercises
  • Experienced Instructor

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Building Rapport with Customers Course Outline

Module 1: Introduction to Rapport

  • What is Rapport?
  • Importance of Rapport
  • Benefits of Rapport
  • Types of Building Rapport

Module 2: Build Rapport with Customers

  • How to Build Rapport?
  • Techniques for Building Rapport Over the Phone

Module 3: Rapport Building Questions

  • What are the Questions of Building Rapport with Clients?
  • Questions to Virtually Build Rapport

Module 4: Building Rapport in Specific Situations

  • Call-Closing Statements
  • Create Rapport in a Customer Chat Interaction
  • Build Rapport by Email
  • Rapport Building with Angry Customers
  • Maintain Rapport when Delivering Bad News to Customers

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Prerequisites

There are no formal prerequisites to attend this Building Rapport with the Customers training course.

Audience

This Building Rapport with the Customers training course is ideal for anyone who wants to gain knowledge of rapport. 

Building Rapport with Customers Course Overview

Rapport is a connection or interaction with another person, and it is a state of mutually beneficial understanding with another person or group. The process of making a connection with any individual is known as rapport building. Studying Building Rapport with Customers Training course helps learners to gain skills for maintaining a relationship with clients. It helps organisations to increase their sales, reduce client churn, and lead to priceless client referrals. It assists individuals to empathise with clients by sharing personal experiences, mirroring their feelings back to them, and normalising their problems. Adding building rapport as a skill in your profile will certainly help you to undertake a variety of tremendous job opportunities.

This 1-day Building Rapport with Customers Training course covers all the essential topics by which delegates will become fully familiar with rapport. During this training, they will learn about how to build rapport in specific situations. They will also learn about the benefits of rapport, creating rapport in a customer chat interaction, rapport building with angry customers, the importance of rapport, and many more. Our highly professional trainer with years of experience in teaching such courses will conduct this training course and will help you get a complete understanding of building rapport.

This training will cover various essential topics, such as:

  • Types of rapport
  • Questions to virtually build rapport
  • Call-closing statements
  • Build rapport by email
  • How to build rapport?

After attending this Building Rapport with Customers Training course, delegates will be able to effectively build rapport with customers. They will also be able to maintain rapport when delivering bad news to customers.

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  • Delegate pack consisting of course notes and exercises
  • Experienced Instructor

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Retail Fundamentals Training Course Outline

Module 1: Fundamentals of Retailing

  • Retailing Defined
  • Retailer within the Distribution Channel
  • Vertical Marketing System
  • Consumer-Led Approach to Retailing
  • Retail Industry - Its Contribution to the Economy
  • A Global Viewpoint
  • Employment in the Retail Sector
  • A Retailer's Position in Society

Module 2: Structure of Retail Industry

  • Retail Industry Structure and Trends
  • High Provision and Market Saturation
  • Concentration Aspects of Retailing
  • Diversity of Retailing
  • Adoption of New Technology

Module 3: Retail Organisations and Formats

  • Introduction
  • Retail Ownership
  • Independent Retailer
  • Multiple Retailers
  • Voluntary Retail Group
  • Retail Conglomerate
  • Franchises in Retailing
  • Co-Operative Retailers
  • Retail Formats
  • Non-Store Formats

Module 4: Sales Associate Services to Customers

  • Concept of Customer
  • Difference Between Customer and Consumer
  • Concept of Customer Service
  • 4Ps of Customer Service
  • Customer Service Functions
  • Customer Satisfaction
  • Importance of Customer Satisfaction

Module 5: Skills for Handling Retail Business

  • Introduction to Skill
  • Essentials of Skill Development
  • Skills for Sales Associate: Customer Services

Module 6: Duties and Responsibilities of a Sales Associate

  • Duties of a Sales Associate
  • Responsibilities of Sales Associates
  • Special Activities of Sales Associate
 

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Prerequisites

For attending this Retail Fundamentals training course, there are no formal prerequisites.

Audience

This training course is suitable for anyone who wants to kick start their career in the retail industry. Although, it is much more beneficial for Retail Managers and Sales Consultants.

Retail Fundamentals Training Course Overview

Retailing is the process of buying various products/services in small quantities and selling them to the targeted customers. Retailing greatly impacts the economy as it provides access to a wide variety of products and services to customers. Retailing also helps to create a place, time, and possession of utilities and allows organisations to enhance a product's image. Start learning new career skills with our training courses, which will help you to boost up your confidence level in the marketing field. Our specially tailored training material and the expert trainer will help individuals power up their future in the retailing industry.

In this 1-day Retail Fundamentals Training course, delegates will gain an in-depth understanding of retailing with different distribution channels successfully. This training will provide delegates with a comprehensive knowledge of basic to advanced retailing concepts such as employment in the retail industry, adoption of new technologies, retail ownership, etc. During this training, they will understand the diversity of retailing, vertical marketing systems, customer satisfaction, and many more topics that will help them enhance their retailing skills.

Along the above, delegates will also learn the following concepts:

  • Employment in the retail sector
  • Retail industry structure and trends
  • Franchises in retailing
  • 4Ps of customer service
  • Skills for sales associate: customer services
  • Responsibilities of sales associates

After attending this training, delegates will get fully familiar with the retail industry and its contribution to the economy effectively. They will be able to adopt new technologies in the retail industry structure successfully to get the desired outcomes in their organisations. Delegates will also be able to implement a customer-led approach to retailing for handling retail business efficiently.

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  • Delegate pack consisting of course notes and exercises
  • Experienced Instructor

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Sales Analytics Training Course Outline

Module 1: Introduction to Sale Analytics

  • What is Sale Analytics?
  • Importance of Sales Analysis
  • Challenges of Sales Analytics
  • Benefits of Sale Analytics
  • Sales Analysis Techniques for Businesses

Module 2: Types of Sale Analytics

  • Market Research
  • Prescriptive Analysis
  • Diagnostic Analytics
  • Sales Effectiveness Analytics
  • Product Sales Analytics
  • Sales Pipeline Analytics
  • Predictive Sales Analytics

Module 3: How to Measure Sales Performance?

  • Estimating Efficiency of Sales Productivity
  • Keeping a Record of Lead Response Time
  • Using Opportunity Win Rate Statistics

Module 4: How to Perform Sales Analysis?

  • Select the Data for Analysation
  • Identify Tangible Sales Targets
  • Decide Analysis Frequency
  • Collect Data Manually or Use a Sales Analytics Tool
  • Visualise the Data for Deeper Understanding
  • Analyse the Data and Monitor the Trends
  • Prepare a Future Action Plan

Module 5: Sales Analytics Tools

  • HubSpot Sales Hub
  • Power BI
  • MaxG
  • Zoho Analytics

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Prerequisites

There are no formal prerequisites for attending this Sales Analytics training course.

Audience

This Sales Analytics Training course is ideal for anyone who wants to improve their sales teams' performance in an organisation's performance.

Sales Analytics Training Course Overview

Sales Analytics is the process of identifying, modeling, interpreting, and predicting sales patterns and results for assisting organisations in comprehending sales trends and finding room for performance improvement. It allows organisations to understand their sales team's strengths and weaknesses, increase performance, and make effective decisions about prospects and customers. Sales Analytics' goal is to improve internal processes and forecast future sales and revenue more accurately. Pursuing this training will help learners gain the sales analytics skills that will help them get more advanced career opportunities.

In this 1-day Sales Analytics Training course, delegates will learn how to increase the performance of their sales team in an organisation. During this training, delegates will learn various concepts such as introduction to sales analytics, the importance of sales analysis, challenges of sales analytics, business analysis techniques, identifying tangible sales targets, etc. Our highly skilled and professional trainer will conduct this training and help the delegates to gain the skills required to perform sales analytics.

Delegates will cover various topics such as:

  • Introduction to Sale Analytics
  • Challenges of Sales Analytics
  • Types of Sale Analytics
  • Select the data for analysation
  • Prepare a future action plan

At the end of this training, delegates will be able to make effective decisions about prospects and customers, product lines, market opportunities and improve sales team performance. They will also be able to successfully use various tools and techniques of Sales Analytics within an organisation.

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  • Delegate pack consisting of course notes and exercises
  • Experienced Instructor

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Sales Bootcamp Overview

  • Understanding the role of the salesperson
  • What your buyer buys and their motives
  • Pre-visit preparation
  • Telephone appointments
  • Running successful meetings
  • Using open and closed questions
  • Listening skills and techniques
  • Drawing out dissatisfaction with current situation
  • Anticipating objections, understanding why they occur and working up strong answers
  • Using visual aids and demonstrations
  • Positive closing techniques for success
  • Using interpersonal skills to influence the buyer
  • Negotiation and proposal writing
  • Key account selling
  • Making presentations
  • Customer care as a sales tool

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Prerequisites

There are no pre-requisites required for this course

Who should attend this Sales Training Course?

Aimed at new or inexperienced sales people who wish to become more successful by gaining a structured approach to the sales process, more experienced salespeople also benefit from the disciplined approach encouraged in the course.

Sales Bootcamp Overview

This Sales Bootcamp is designed to bring new salespeople rapidly up to speed and ensure that they begin to contribute to their organisation as quickly as possible in a competitive environment.

It is an intensive course with the most comprehensive content and will concentrate on equipping delegates with proven skills, techniques and confidence that they can immediately use in their own organisation to make profitable sales.

What will you learn?

Once you have completed the sales Bootcamp course you will be able to fully:

  • Understand why people buy
  • Learn to use a structured sales framework
  • Learn to read situations and people when questioning your customers and prospects
  • Gain confidence in your abilities and be motivated to put your learnings into practice
  • Become more proactive
  • Recognise opportunities and be able to close on them
  • Keep sight of the goal of profitable, sustainable business

 

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What's included in this Sales Training Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

How to Develop Your Key Accounts Course Outline

This course will cover the following modules:

  • Module 1: The Critical Decision, What Level of Relationship Do We Want?
  • Module 2: A Model that Objectively Identifies the Key Account and the Most Effective Strategy
  • Module 3: How to Develop Lock-in Strategies
  • Module 4: Issues to Manage within your Organisation
  • Module 5: Developing the Plan to Influence Others Both Inside and Outside the Key Account
  • Module 6: Measuring the Tangible Perceptions of Key Players
  • Module 7: Prioritising Key Accounts
  • Module 8: The Key Account Methodology
  • Module 9: Customer Value and Differentiation
  • Module 10: Traditional Selling vs KAM Development

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Who should attend this Sales Training Course?

This How to Develop Your Key Accounts training course is designed for any individual who is responsible for maximising the business their organisation obtains from major clients. This training would be especially useful for:

  • Account Managers
  • Sales Managers
  • Directors

Prerequisites

There are no prerequisites for enrolling on this training course, therefore anybody can attend.

How to Develop Your Key Accounts Course Overview

This How to Develop Your Key Accounts training consists of a 1 day, a trainer-led course that aims to educate delegates on how to select the correct accounts to invest their resources in, in order to turn around the largest profit for their organisation. This course will focus on developing optimal strategies for obtaining more business from existing clients and developing customer value and differentiation.

This course comes under the topic of Sales Training, which encompasses a number of courses that enables delegates to obtain additional training surrounding the Sales topic. Some other courses the Knowledge Academy offer under Sales Training include: Bid and Tender Management Skills, Meeting Skills, and BCS Specialist Certificate in Business Relationship Management

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What's included in this Sales Training Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Essentials of Innovative Thinking Course Outline

This training course will explore the following subjects:

  • Introduction
  • Product Development
  • Life Cycles
  • Innovation
  • Processes
  • Considerations
  • Obsolescence 

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Who should attend this Innovative Thinking Training?

Essentials of Innovative Thinking is designed for anyone who wants to learn new creative techniques.

Prerequisites

There are no prerequisites for this essential of Innovative Thinking training course, so anyone can attend. 

Essentials of Innovative Thinking Course Overview

This Essentials of Innovative Thinking training course introduces delegates to some new creative thinking methods. Innovative thinking is a vital business skill to possess, hence this training course provides delegates with a variety of thinking devices, which will allow them to adopt a more innovative outlook in the workplace.

Delegates will learn how to view aspects of business with an innovative mindset. Hidden creative strengths will be brought to light, as delegates will use their skills to resolve problems.

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What's included in this Innovative Thinking Training?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Not sure which course to choose?

Speak to a training expert for advice if you are unsure of what course is right for you. Give us a call on +1 7204454674 or Inquire.

Sales Training FAQs

FAQ's

Please arrive at the venue at 8:45am.
Please see our Sales Training courses available in the United States
The Knowledge Academy is the Leading global training provider for Sales Training.
The price for Sales Training certification in the United States starts from $.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

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