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Sales Training

Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Bid and Tender Management Skills Outline

Our Bid and Tender Management Skills training course conveys a range of information to supply delegates with the best training experience:

  • An Introduction to Bids
    • Bid Basics
    • Market Sounding
    • PQQs
    • Tenders
  • Decisions and Moving Forward
    • Decisions of Bid/No Bid
    • Alliances and Partnerships
    • Strategic and Tactical Business Excellence Models (EFQM© and RADAR©)
  • An Effective Bid and Response
    • Managing an Effective Bid
    • The First Meeting
    • The Bid Plan
    • Understanding the Competition
    • The Bid Team
    • Power Team Workshops
    • Writing the Bid
    • Proposal Structure
    • Controlling and Monitoring the Bid Process
    • Production and Submission
  • Post-Submission
    • The Evaluation Process
    • Assessment, Review, and Improvement
    • Clarification Requests and Negotiation
    • Presentations, Interviews, and Site Visits

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Who should attend this Sales Training Course?

This course is recommended to anyone involved in the tender process. Both novice and experienced bid-writers who wish to improve their rate of success may find this course useful.

Prerequisites

There are no prerequisites for this one-day training course. The course is open to both novice and experienced bid-writers, as well as any personnel involved in the tendering process.

Bid and Tender Management Skills Overview

This Bid and Tender Management Skills training course, delivered by expert trainers, supplies delegates with an understanding of the bid and tender process, and how to build a successful bid.

The aim of the course is to give trainees the tools required to increase their rate of success in the bidding process. It impresses upon delegates the benefits of a client-focused approach by educating delegates on what contractors are searching for. As well as giving trainees the basics of the bidding process and the makings of a successful proposal, the course will look at how to manage the process all the way through to post-submission and evaluation.

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What’s included in this Sales Training Course?

  • The Knowledge Academy’s Bid and Tender Management Skills Manual
  • Experienced Bid and Tender Management Skills Instructor
  • Certificate
  • Refreshments​

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Meeting Skills Training Outline

This Meeting Skills training course will explore these topics:

  • Reasons for Meetings
  • Chairing Meetings
  • Defining What Constitutes a Meeting
  • Meeting Planning and Preparation
  • Ensuring Participation and Control
  • Understanding Roles
  • Reviewing and Follow-Up Meetings
  • Personal Action Plan for the Development of Skills

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Who should attend this Meeting Skills Course?

This Meeting Skills training course is designed for those wishing to enhance their skills so that the meetings they attend/conduct are more effective.

Prerequisites

There are no prerequisites for Meeting Skills training, so anyone can attend.

Meeting Skills Training Overview

Meetings are of profound significance in the business world. It has been estimated that British workers will attend over 6200 in their lifetime, hence it is important that meetings are worth their time, which is exactly what this training course aims to ensure. The productivity of such meetings is often questioned, and often, much time is spent during a meeting discussing an unrelated topic. Therefore, this training course intends to make meetings more efficient, so that they are not deemed pointless. It will bring to light meeting areas that need improvement, and will encourage delegates to define meeting objectives, achieve such goals, and measure the effectiveness of meetings they conduct or attend. Follow up meetings will also be addressed, to ensure the meeting content is relevant and necessary. 

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What's included in this Meeting Skills Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Value-Based Selling Training​ Course Outline

Module 1: Value-Based Selling

  • What is Value-Based Selling?
  • Principles of Value-Based Selling Methodology
  • Value-Based Selling Process and Techniques
  • Differences and Similarities Between Value-Based Selling and Value-Added Selling

Module 2: Value-Added Selling Philosophy

  • Real Meaning of Value
  • Value ADD-ITUDE
  • Customer-Focused Value
  • Seller-Focused Value
  • Value-Added Selling
  • Characteristics of Value-Added Salespeople
  • Price Facts

Module 3: Critical Buying Path, Value-Added Sales Process, and Customer Messaging

  • Paradigms of Buying
  • Critical Buying Path in Value-Added Selling
  • Value-Added Sales Process and its Strategic Overview
  • Customer Messaging
  • Value Added

Module 4: High-Value Target Account Selection and Target Penetration

  • Power of Discernment
  • Strategic Focus: Developing Market Savviness
  • Tactical Focus: Targeting Specific Accounts
    • Awareness of Your Profit Piranhas
  • Account Penetration Rules
  • Level I, II, and III Decision Makers
  • How to Talk Like a Level I, II, or III Decision Maker?

Module 5: Value-Added Selling Strategies

  • Customer-ising – As a Process
  • Positioning – Seller's Position in Buyers' Mind
  • Differentiating – Your Definable and Defendable Differences as a Seller
  • Presenting – Personalising Your Message and Maximise Perceived Value
  • Supporting – Supporting Strategies with Process and People Support
  • Relationship Building – Cornerstone of Value-Added Selling
    • Principles of Relationship Building
  • Tinkering – Responding to Your Customers in their Doubts
    • How is Tinkering Done?
  • Value Reinforcement – Vital Components of Customer-Messaging Campaign
  • Leveraging – Strategy for Maximising, Optimising, and Multiplying Efforts

Module 6: Value-Added Selling Tactics

  • Canvassing – The Process of Identifying New Sources of Business
  • Getting Appointments – Four-Step Method for Getting Appointments
  • Pre-Call Planning - Planning Your Sales Call
  • The Opening Stage – Impact Opening of Sales Call
  • The Needs-Analysis Stage – Analysing Buyer's Needs to Sell Added Value
  • The Presentation Stage – Selling Three Dimensions of Value
  • The Commitment Stage (Closing) – Closing Sales on Right Time
  • Handling Objections – Elaborated Ways to Respond to Price Objections
  • Post-Call Activities – Conducting Post-Call Review

Module 7: Value-Added Selling – Special Topics for Tangible Value Added to Sales Efforts

  • High-Level Value-Added Selling
    • High-Level Value-Added Selling
    • Calling on High-Level Decision Makers
  • Selling Value in Tough Times and Tough Markets
    • Reality of Tough Times and Tough Markets
    • Impact of Tough Times and Tough Markets
    • Prevailing in Tough Times and Tough Markets

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Prerequisites

There are no formal requirements for attending this Value-Based Selling Training course.

Audience

This Value-Based Selling Training course can be attended by anyone who wants to master the strategies of selling value to prospective clients and customers and achieve a great deal of career advancement.

Value-Based Selling Training​ Course Overview

Value-Based Selling can be described as the method of understanding and strengthening reasons why an offer is valuable to a prospective client or customer. In the Value-Based Selling approach, the clients become the centre of focus. It concentrates on the product or service that will provide value to the customer. Value-Based Selling is used to satisfy clients or customers and presents a buying situation to them where the clients are more focused on realising the benefits than the price. It enables sellers to close transactions frequently with better profit margins successfully and saves time that can then be dedicated to more customers. The required knowledge and skills of Value Selling strategies can help individuals to get plenty of opportunities for their career advancement and become successful in their profession with good pay.

In this 1-day Value-Based Selling Training course, delegates will get a comprehensive understanding of value-based selling, the real meaning of value, the seller focused value, the Value-Added Selling philosophy, and the characteristics of a value salesperson. They will be able to accumulate the knowledge of the value-added sales process in detail, its strategic overview, the value-added, planning right customer messaging, etc., to capture the right clientele. Delegates will also learn to penetrate high-value customers, developing market savvy, account penetration rules, various levels of decision-makers, several value-added selling strategies and tactics to achieve successful value selling. This course will be conducted by our highly skilled and experienced trainers who will help the delegates to master the value selling strategies and processes.

Course Objectives:

  • To accumulate the knowledge of value-added selling philosophy
  • To learn the characteristics of a value-added salesperson
  • To understand the process of developing market savviness
  • To learn to present and personalising messages to maximise the perceived value
  • To get familiar with vital components of the customer-messaging campaign
  • To learn the analysing buyer's needs to sell added value
  • To handle the selling of value in tough times and markets

After attending this Value-Based Selling Training course, delegates will be able to use the unique value selling strategies and use them to sell the value to prospective clientele. They will be able to sell their value and services in challenging markets and times with relative ease. Delegates will also be able to identify new business sources and analyse buyers who need to sell the value.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Telephone Sales Training​ Course Outline

Introduction to Telephone Sales

  • Glossary of Sales Terminology
  • Knowledge and Attitude
  • Converting Enquiries into Sales

Incoming Calls

Finding the MAN

  • Trying to Sell to?

The Sales Cycle

The AIDA (Attention Interest Desire Action) Sales Structure

Features, Advantages, and Benefits (F.A.B.)

  • Introduction to Feature
  • What are the Products Advantage?
  • Express the Feature
  • Advantage and Deliver the Sales Benefit

Questioning Skills - When and how to use:

  • Hypothetical and Leading
  • Reflective
  • Specific or Probing and Closed or Open

Situation Questions

  • Problem Questions
  • Explicit Needs
  • Implied Needs

Listening Skills – Are You a Good Listener?

  • Closing Techniques Andreasons for Low Feedback
  • The Alternative, Assumptive, Andsummary Close

Objection Handling

  • Listen and Specify
  • Question and Answer
  • Confirm and Close

Four More Techniques for Handling Objections

  • Feel, Felt, and Found
  • Agreement
  • Your right

Hidden Objections

  • Confidence
  • Defensiveness

Managing Sales Time

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Prerequisites

There are no prerequisites for this course.

Audience

This course is ideal for those who are new to telesales and wanted to have formal training.

Telephone Sales Training​ Course Overview

Telephone conversations allow us to connect directly with our customers. It is one of the most cost-efficient strategies to employ as part of a marketing strategy which is used for both inbound and outbound calls, such as outgoing calls made by agents and incoming calls taken by agents for customer support or inquiries.

During this 1-day Telephone Sales training delegates will learn tools and techniques used in telesales to make a positive impression on the customers through the telephone. It looks at these concepts:

  • Principles of selling over the telephone
  • Express the feature, explain the advantage and deliver the sales benefit
  • Situation questions
  • AIDA sales structure
  • Listening skills

Throughout this course, delegates will also understand how to manage incoming calls, voice mail messages, dealing with gatekeepers, pre-call planning, and setting a goal of the conversation.

This training will be delivered by our experienced instructors who will provide in-depth knowledge about techniques for handling objections and how to handle the difficult customers and their queries via telephone.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Course Outline

Module 1: Online Sales Definition

  • How to Start Getting Online Sales from an Ecommerce Store
  • Scaling Your Business
  • What is Online Sales and Marketing?

Module 2: Impact of Online Sales on Consumers and Firms

  • Introduction
  • Data
  • Model
    • Demand
    • Supply
  • Empirical Results
    • Demand and Substitution
    • Impact of the Online Channel

Module 3: Smart Selling on the Phone and Online

  • Selling in Sound Bites
    • Introducing Is Moment of Truth
    • Sales 2.0 Opt-Out Crowd: Selling in a Risk-Averse Marketplace
    • Making a Live Phone Call
    • Multiple-Touch Rule
    • Dynamic Duo: Voice Mail and Email
    • Take Email Control
  • Presenting
    • Taking Presentations Seriously
    • It’s Sales 2.0: All I have Got is Four Minutes
    • Understand the Process
    • Choose the Right Presentation Type
    • Know Who’s Driving
    • Be 100 Percent Present when Presenting
    • Think about Content
    • Presenting Strategies
  • Closing: Complex Road to Gaining Commitment
    • Master the Sales Process
    • Sales 2.0: Complex Close
    • Master Sales Skills
    • Build a Healthy Sales Funnel
    • Understand Customer’s Buying Agenda
    • Work Out Self-Confidence Muscles
    • Closing Strategies

Module 4: E-Commerce: Purchasing and Selling Online

  • What is E-Commerce?
  • Planning for E-Commerce
  • Selling Online Using Your Own Website – Setting Up an Online Store
    • Shopping Cart
    • Secure Server
    • Payment Processing
  • Security and Privacy Issues
  • Options for Selling Products on Your Website
  • Resource List of E-Commerce Products

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Prerequisites

In this Online Sales training course, there are no formal prerequisites.

Audience

The Knowledge Academy’s Online Sales Training course is suitable for anyone who wants to gain in-depth knowledge about how to start Online Sales from Ecommerce Store.

Online Sales Training​ Course Overview

Online Sales is an excellent method to earn money, which helps make money from home comfort while drastically lessening costs. There are various things to sell online, like selling a digital product such as an eBook or sell subsidiary products. But, the well-known business model for several people will be initiating an E-commerce store. Marketers utilise various websites, search engines, email, and social media, to present knowledge to likely customers. Online Sales is acknowledged as an economical form to communicate with customers. A large number of organisations are utilising this method to expand the range of conventional selling programmes. Holding the skills and knowledge of selling products online will help individuals work on highly paid wages in various international organisations.

In this 1-day Online Sales training course, delegates will learn various useful methods to switch from traditional sales programmes to modern online sales. They will attain in-depth knowledge to start getting Online Sales from an E-Commerce store. Further, this course is designed by our sales experts to help delegates make better marketing and placement strategies for Online Sales. The Knowledge Academy's knowledgeable and professional trainer will conduct this training who has years of experience in teaching sales and marketing courses.

 

This Online Sales training course consists of various essential topics, such as:

  • Online Sales definition
  • How to start getting Online Sales from an Ecommerce store
  • Impact of Online Sales on consumers and firms
  • Smart selling on the phone and online
  • Selling in sound bites
  • Presenting
  • E-commerce: purchasing and selling online

After attending this course, delegates will be able to get Online Sales from an E-commerce stores and can scale their business efficiently. They will be able to analyse the impact of Online Sales on organisations and customers. They will also be able to implement a smart selling process on the phone and online in their organisation and increase the sale of products. Like this course, The Knowledge Academy also provides many more Sales Training courses that will help anyone develop essential skills to enhance their career opportunities.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Remote Selling Training Course Outline

Module 1: How to Transition from In-Person to Online Selling

  • What is Remote Selling?
  • Remote Selling Techniques
  • Remote Selling During Pandemic
  • How to Build Trust Selling Remotely?
  • Best Remote Selling Tools
  • Content for Remote Selling
  • Running a Remote Sales Meeting
  • Remote Sales Training
  • Turning Pro in Remote Selling

Module 2: Fast Transition from In-Person to Online Selling

  • What is Fast Transition?
  • Selling Online
  • In-Person Selling
  • Selling Online vs In-Person
  • Making the Fast Transition from In-Person to Online Selling

Module 3: Video Selling and Building Trust Online

  • What is Video Selling?
  • How does video Marketing Work?
  • How do you Build Trust with Customers Online?
  • Techniques to Gain Customer Trust Online
  • How to Sell Through Video and Build Trust Online

Module 4: Sales Process

  • What is Sales Process?
  • What are the Various Steps of the Sales Process?
  • Selling Remotely
  • How to Create Your Own

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Prerequisites

In this Remote Selling training course, there are no formal prerequisites.

Audience

The Knowledge Academy's Remote Selling Training course is suitable for anyone who wants to gain in-depth knowledge about how to sell remotely without physically meeting people.

Remote Selling Training​ Course Overview

Remote Selling, also known as virtual selling, is defined as the process of selling simultaneously from a remote place over the phone or in video meetings. Nowadays, many organisations have rapidly transited to virtual selling, and it is a method which is practised for a long time and has enhanced along with the progress on online meeting gears, like the tech tools. Remote Selling has many benefits for organisations like it provides a business continuity plan, provides access to more stakeholders, and encourages decision-making momentum from customers. Holding the knowledge and skills of Remote Selling will provide delegates with opportunities to work as highly paid sales professionals in various world-renowned organisations.

In this 1-day Remote Selling training course, delegates will learn how to transit sales from in-person to online. They will attain in-depth knowledge about crucial techniques to be IT support for themselves and their meeting attendees. They will also gain an understanding to use multi-media functions such as videos, slides, and screen shares to keep their viewers engaged. Further modules of this training are designed to provide delegates with the knowledge to going from in-person to online selling, with guidance about a particular technology, how to develop trust, and how to administer an efficient online meeting. Our highly skilled and professional trainer will conduct this training who have years of experience in teaching sales courses.

This course consists of various essential concepts such as:

  • Remote Selling techniques
  • Remote Selling during a pandemic
  • How to build trust selling remotely?
  • Turning Pro in Remote Selling
  • Making the fast transition from in-person to online selling
  • Video selling and building trust online
  • Sales process – how to create your own

After attending this course, delegates will be able to make their own sales processes and implement them in their organisations. They will also be able to use various multi-media tools in their daily tasks for effective and meaningful communication with customers.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Closing Sales Technique Masterclass Course Outline

Module 1: Introduction to Sales

  • Successful Sales Habits
  • Ways to Improve Sales Success
  • Applying the 7 Habits to Sales Strategy
  • Successful Speaking equals to (=) Successful Selling

Module 2:  Introduction to Closing Sales

  • What Is Closing Anyway?
  • Adopting the Right Mind-set
  • How to Set Call Objectives?
  • Provide Value on Encounter?
  • Creating a Collaborative Meeting Agenda
  • Perfect Close

Module 3: Effective Closing Techniques

  • Closing on Appointments
  • Approach Close
  • Demonstration Close
  • Hot Button Close
  • Trial Close
  • Power of Suggestion Close
  • Invitational Close
  • Just Suppose Close
  • Sharp Angle Close
  • Instant Reverse Close
  • Change Places Close
  • Secondary Close
  • Take Away Close
  • Summary Close
  • Referral Close

Module 4: Position for Success

  • Attitude Determines Individuals Altitude
  • Substance, Sizzle, and Soul: Three Keys to Sales Success
  • Always Sell What Customer Values
  • Develop a Step-by-Step Incremental Sales Strategy
  • What Individuals can do to Close More Sales?

Module 5: Get Prospect Involved Early in Order to Close the Sale Later

  • Use Opening Opportunity Wisely
  • Handle Premature Invitations to Negotiate on the Spot and Save Sale
  • Always Be Alert for Buying Decisions

Module 6: Sales Process is Discovery

  • Control the Sale by Using the Power of Questions
  • Ask Good Questions, then Shut Up and Listen
  • Be a Problem Solver to Close More Sales

Module 7: Handling Objections Properly

  • Why Buyers Object and What to do about it?
  • Countering Techniques to Reposition the Buyer and the Objection
  • How Many Objections do Individuals Really Have to Deal with?

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Prerequisites 

In this Closing Sales Technique Masterclass, there are no formal prerequisites.

Audience

This Closing Sales Technique Masterclass is designed for any individual who is willing to learn how to improve their sales success and for those who face new challenges in their positions, and wants to learn and update their closing sales techniques.

Closing Sales Technique Masterclass Course Overview

Sales Closing is when a prospect or customer finally makes decision to purchase. Closing a sale happens when the buyer and seller agree to the terms and conditions of the sale, and the buyer executes a firm loyalty to the transaction. It effectively commits to the customer signing on the dotted line of the deal-making the sale. Nowadays, companies demand highly skilled salesman with a great understanding of using various techniques of Closing Sales. Therefore, holding Closing Sales skills will help individuals become professional in Sales and allow them to work in multinational companies.

This 1-day Closing Sales Technique Masterclass Training course aims to provide delegates with an in-depth knowledge of using the closing sales techniques effectively and efficiently. This course will focus on many crucial topics such as improving sales success, adopting the right mindset, effective closing techniques, being a problem solver to close more sales, and many more. Our experienced instructor will conduct this course who has years of experience in providing interactive training courses via real-life examples and group discussions.

This training will also cover following concepts:

  • Handling objections properly
  • Sales process discovery
  • Develop a step-by-step incremental sales strategy
  • Effective closing techniques
  • Creating a collaborative meeting agenda
  • Adopting the right mindset
  • Ways to improve sales success

At the end of this training, delegates will learn how to take proper decisions in any closing sales situation. Delegates will be able to create a collaborative meeting agenda and use various effective techniques for proper closing sales. They will also know how to control the sale by using the power of questions. The Knowledge Academy also provides other popular Sales Training courses that will help you develop essential skills to enhance your career opportunities.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Corporate Selling Training​ Course Outline

Module 1: Corporate Selling Overview

  • What is B2B Sale?
    • Supply Sales
    • Wholesale/Distribution Sales
    • Service/Software Sales
  • Essential B2B Sales Techniques

Module 2: Setting Sales Goals and Targets

  • Big Picture Approach
  • Defining Goals, Challenges, and Investments
  • Effective Approaches to Investing in Sales Process
  • Additional Resources for Setting Sales Goals and Targets

Module 3: Build the Revenue Model

  • A Reliable Sales Pipeline – the foundation for Revenue Planning
  • Creating Revenue Plan
  • Find the Gaps in Pipeline
  • Measuring Pipeline Velocity
  • Additional Resources for Building the Revenue Model

Module 4: Fill the Funnel

  • What is a Perfect Prospect?
  • What is Lead Funnel Requirements?
  • Creating Quality Leads
  • Pipeline Checkup Checklist
  • Additional Resources for Filling the Funnel

Module 5: Creating a Selling Structure

  • Is it Time for a Sale Transition?
  • Sales Territory Planning
  • Improving Sales Process
  • Additional Resources for Creating a Sales Culture

Module 6: Execute and Measure

  • Define Sales Leaders Dashboard
  • Basic Set of Sales Key Performance Indicators
  • Additional Resources for Executing and Measuring

Module 7: How to Overcome Modern Sales Challenges

  • Embrace Sales Enablement to Help Prospects Make Better Buying Decisions
  • Make Salespeople the Spokesmen for Your Brand
  • Align Sales and Marketing Teams to Work Towards the Same Goal

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Prerequisites

In this Corporate Selling Training course, there are no formal prerequisites.

Audience

Anyone who wants to build long-term relations with customers, other businesses or companies via the Corporate Selling process can attend This Corporate Selling Training course.

Corporate Selling Training​ Course Overview

Corporate Selling, also called as business-to-business sales (B2B sales), involves salespersons or companies who sell services and products directly to other businesses. Corporate Sales is the company's combined net sales, which imitated in the company's audited financial statements for the significant period. The outcome of the Corporate Selling approach is better fulfilment and a durable connection between the seller and the buyer. The individuals and corporates, who are adopting the practice of Corporate Selling, are experiencing increased revenue and business growth within their organisations. Skills gained from this Corporate Selling training course will help delegates to achieve higher job posts such as Corporate Sales Managers, Direct Sales Managers, Sales Executives, Business Development Managers, Sales Leaders, and many more.

Our 1-day Corporate Selling Training course aims to provide delegates with a comprehensive knowledge of corporate selling. During this course, delegates will learn about reliable sales pipeline – the foundation for revenue planning, creating revenue plans, finding the pipeline gaps, and measuring pipeline velocity. They will also learn about the sales leader’s dashboard, the basic set of sales key performance indicators, additional resources for executing and measuring, and many more. Our highly professional trainer with years of experience in teaching such courses will conduct this training course and will help you get a complete understanding of this course.

This training will also cover the following concepts:

  • Essential B2B sales techniques
  • Creating revenue plan
  • Pipeline checkup checklist
  • Sales territory planning
  • Improving sales process

At the end of this Corporate Selling Training course, delegates will be able to develop and manage the corporate sales team and deal with clients. They can efficiently attend industry conferences and events to retain a robust network.

The Knowledge Academy also provides more such courses, including Essentials of Innovative Thinking, Sales Bootcamp, Meeting Skills under Sales Training that can definitely help you develop essential skills to enhance your career opportunities in this field.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Relationship Sales Masterclass Course Outline

Module 1: Introduction to Relationship Sales

  • What is Relationship Selling?
  • Understanding Buyer Behaviour
  • How to Recognise Them
  • How to Deal with Behaviour Styles
  • Relationship Selling Process
  • Partnership: An Evolved Form of Relationship Selling
  • Research Methodology
  • Research Findings

Module 2: Relationship Selling: Techniques and Examples

  • Understand Relationship Selling Techniques
  • Find Common Ground
  • Get Better at Listening
  • Add Value
  • Be Honest with Prospects
  • Be Reliable and Real
  • Be Patient
  • Examples

Module 3: Relationship Selling and Customer Loyalty

  • Conceptual Framework
  • Associations Between Salesperson-Specific Relationship Variables
  • Trust in the Firm
  • Firm Service Quality
  • Attitudinal Loyalty
  • Loyalty Behaviours
  • Research Design and Methodology
  • Associations Between Relationship Variables
  • Loyalty
  • Limitations and Future Research

Module 4: Become Better Salesperson through Relationship Selling

  • What is Relationship Selling?
  • How do you Build Relationships with Prospects?
  • How to Find Information to Help Build Meaningful Relationships?
  • What does it take to Build a Meaningful Connection?
  • Types of Sales Relationships
  • How to Improve Your Sales Relationships?

Module 5: Sales Relationship Ladder

  • Spectator
  • Vendor
  • Preferred Provider
  • Business Consultant
  • Partner

Module 6: Relationship Sales Vs Traditional Selling

  • Consulting
  • Consumer Interest
  • Planning

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Prerequisites

In this Relationship Sales Masterclass training course, there are no formal prerequisites.

Audience

This Relationship Sales Masterclass training provided by The Knowledge Academy is suitable for anyone who wants to learn and get in-depth knowledge about sales. However, it is more beneficial for:

  • Sales Managers
  • Channel Sales Professionals
  • Product Sales Professionals

Relationship Sales Masterclass Course Overview

Relationship Sales technique focused on communication among buyers and the salesperson rather than the price or detail of the product. It helps to connect with customers and enhances sales interactions more efficiently. By implementing a Relationship Sales approach within an organisation, individuals can build their relationship with new customers and increase the retention rate of existing customers within their organisation. Today’s increased competition and complexity of the market for delivering more products and services require a need to adopt a relationship strategy that emphasises lifetime customers. Holding this practical knowledge and skills of relationship selling, individuals specialise in applying relationship sales techniques in an organisation and enhance their career advancement.

In this 1-day Relationship Sales Masterclass training course, delegates will learn how to build effective sales relationship with customers. They will learn various concepts about relationship selling such as buyer behaviour, techniques, add value, loyalty behaviours, relationship vs traditional selling, how to improve sales relationship, and many more. This course will be taught by our expert trainers who have years of experience in teaching Sales courses. 

This course will also cover following essential topics:

  • What is Relationship Sales?
  • Relationship selling techniques and examples
  • Relationship vs traditional selling
  • Relationship selling process
  • How to deal with behaviour styles
  • Types of Relationship Sales

At the end of this training, delegates will be able to implement sales techniques in an organisation. They will also be able to build an effective relationship with customers more effectively. By attending this training, delegates will also be able to identify the steps in the relationship-selling process and improve their sales relationship with prospects.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Sales Client Meeting Skills Training​ Course Outline

Module 1: Introduction to Sales Client Meeting

  • What Is a Sales Meeting?
  • How Sales Meetings Work
  • Special Considerations

Module 2: Ways to Prepare for Next Sales Meeting

  • Seven ways to prepare for a sales meeting

Module 3: Five Critical Meeting Skills

  • Buyer/Seller Relationship
  • Sales Meeting Planning
  • Questioning and Listening
  • Presentation Skills
  • Gaining Commitment

Module 4: Sales Meeting Ideas: Topics and Agendas to Motivate your Team

  • Planning and Preparing Effective Sales Meeting Agendas
  • How to Motivate and Energise Team?
  • Generating Strategic Value from Sales Representatives
  • Anatomy of Weekly and Bi-Weekly Meetings
  • Three Sales Meeting Ideas

Module 5: Customer Meeting of the Future

  • Customer Meeting – at the Center of Digital Transformation
  • Customer Behaviour and New Technology are Driving Rapid Change
  • Customer Meeting of the Future is Seamless, Personal and at the Right Time
  • Digital Pioneers are Leading the Transition to the Customer Meeting of the Future
  • Customer as a Guiding Star

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Prerequisites

In this Sales Client Meeting Skills training course, there are no formal prerequisites.

Audience

The Knowledge Academy's Sales Client Meeting Skills training course is suitable for anyone who wants to gain in-depth knowledge to arrange successful meetings with their clients.

Sales Client Meeting Skills Training​ Course Overview

A meeting with clients is of great importance in the sales process. From sales to the customer service department, marketing to CEO, each individual who supports the preparation, engages in or operates tasks rising by client meeting can change and influence clients' choices and confidence level. Client Meetings helps organisations comprehend their clients' requirements and how organisations help or support their clients. Possessing Client Meeting Skills will help individuals perform their daily meetings with clients more successfully and work as highly paid professionals in various multinational organisations.

In this 1-day Sales Client Meeting Skills training course, delegates will learn how to conduct successful client meetings and get more results. They will understand customer behaviour and changes derived rapidly due to the innovation of new technologies. They will also learn about different ways to prepare themselves for the next sales meeting with a client. They will gain in-depth knowledge of various concepts such as future customer meetings, the customer as a guiding star, ways to prepare for the next sales meeting, five critical meeting skills, planning and preparing effective sales meeting agendas, and more. Our highly skilled and expert trainer with years of experience in teaching sales courses will conduct this training.

This Sales Client Meeting Skills training course consists of various essential concepts, such as:

  • Customer meeting of the future is seamless, personal and at the right time
  • Digital pioneers are leading the transition to the customer meeting of the future
  • Customer as a guiding star
  • Ways to prepare for the next sales meeting
  • Five critical meeting skills
  • Planning and preparing effective sales meeting agendas
  • How to motivate and energise the team?
  • Sales meeting ideas

After attending this course, delegates will be able to arrange meeting with clients according to their requirements and use new technologies for obtaining fruitful results. They will be able to increase sales of their organisations by using their skills to firm buyer and seller relationships. They will also be able to implement sales meeting agendas for motivating their teams. After attending this course, delegates can choose from our other popular courses under Sales Training, such as Telephone Sales, Sales Bootcamp, Online Sales, Remote Selling, and more to firmly settle themselves in their careers.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Sales Management Masterclass​ Course Outline

Module 1: Introduction

  • What is Sales Management?
  • Sales Management and Control

Module 2:  Benefits of Selling Activities

  • Benefits to the Society
  • Benefits to Consumers
  • Benefits to Business Firms, Sales-Persons, and Customers

Module 3: Elements of Sales Management

  • Planning
  • Coordination
  • Controlling
  • Motivating

Module 4: Objectives of Sales Management

Module 5: Determining Sales-Related Marketing Policies

  • Product Policies
  • Distribution Policies
  • Pricing Policies

Module 6: SMBO Approach

  • Process of SMBO
  • Importance of SMBO

Module 7: Organisation of Selling Unit

  • Need and Importance
  • Functions of Sale Organisation
  • Structure of Sales Organisation
  • Steps to Establish a Sales Structure

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Prerequisites

There are no formal prerequisites for attending this Sales Management Masterclass training. However, having prior knowledge of selling products will be more beneficial for the delegates.

Audience

The Knowledge Academy's Sales Management Masterclass is suitable for anyone who wants to learn about Sales Management. However, it is much more beneficial for:

  • Sales Managers
  • Sales Leaders

Sales Management Masterclass​ Course Overview

Sales Management can be defined as the process of building sales force by coordinating sales operations, implementing sales techniques, and allowing a business to exceed the sales target consistently. Sales Management enables various activities and functions included in the delivery of goods and services of the organisation. In today's digital era, Sales Management covers all the sectors directly related to an organisation's well-being, starting from customer prospecting, developing ideas, and complaint handling. Acquiring the necessary knowledge and skills of effectively working as a senior salesperson, individuals can get highly paid positions in the multinational companies.

The Knowledge Academy's Sales Management Masterclass is specially tailored to provide delegates with all the knowledge of the basic concepts of Sales Management and go all the way to implement the strategies to get the desired results. In this 1-day training course, delegates will understand the objectives of Sales Management, distribution policies, the importance of SMBO etc. Our highly expert, experienced, and professional trainer will conduct this training and provide individuals with the necessary knowledge of Sales Management.

Apart from this, delegates will also learn the following essential concepts, such as:

  • Sales Management and control
  • Pricing and product policies
  • Process of SMBO
  • Functions and structure of sale organisation
  • Steps to establishing a sales structure

After successfully completing this Sales Management Masterclass, delegates will be able to fully understand what exactly sales management is and how it is done. They will also be able to adapt different approaches and policies to attain the desired goals of an organisation.

If you want to pursue your career as a Salesperson, you can also attend our other popular training courses, such as Sales Bootcamp, Telephone Sales Training, and Meeting Skills.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Outbound Sales Training Course Outline

Module 1: Introduction to Outbound Sales

  • What is Outbound Sales?
  • Advantages of Outbound Sales
  • Overview of Outbound Sales Process

Module 2: Build Efficient Outbound Sales System

  • Build Right Sales Team
  • How to Write Outbound Sales Call Scripts
  • Create Ideal Buyer Personas
  • Nail Down Value Proposition
  • Start Generating Leads
  • Plan Outreach and Start Selling

Module 3: Essential Outbound Sales Tools and Software

  • Outbound Sales CRM
  • Sales Intelligence Tool
  • Contact Information Tool
  • Social Tools

Module 4: Common Outbound Sales Techniques

  • Cold Calling
  • Cold Emailing
  • Email Automation
  • Types of Outbound Strategies

Module 5: Advanced Selling Skills

  • Engaging the Gatekeeper
  • Advanced Objection Handling Skills
  • Cross-Sell and Up-Sell
  • Advanced Questioning Techniques
  • Win-Win Negotiating
  • Why People Don't Return Your Phone Calls

Module 6: Ways To Improve Outbound Sales Performance

  • Find Decision Maker
  • Get Ahead of Curve
  • Leverage Your Relationships
  • Establish Credibility
  • Keep Relationship Going

Module 7: Outbound Sales Call Script

  • Cold Call Appointment Script
  • Voicemail Script
  • Follow-Up Script
  • Gatekeeper Script
  • Referral Script
  • Promotional Sales Script
  • Overcoming Objections Script
  • Hail Mary Voicemail Script

Module 8: Outbound Sales Strategies for More Sales

  • Focus on Being Helpful
  • Take Advantage of Referral Sales
  • Use Omni-Channel and Multi-Touch Strategies
  • Take Advantage of Calling Scripts
  • Automate Outbound Sales

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Prerequisites

There are no formal prerequisites to attend our most popular Outbound Sales Training course.

Audience

This Outbound Sales Training course covers all the topics about Outbound Sales from basic, which means anyone who wants to learn outbound selling skills can attend this course. However, Sales Professionals and Outbound Sales Representatives willing to upgrade their selling skills will get more benefit.

Outbound Sales Training Course Overview

Outbound Sales is a method by which customer engagement begins from the seller's end. It is an essential and regular task performed by the sales department of any organisation to sell their products and services to more prospective customers. The Outbound Sales method allows organisations and sales representatives to use all the necessary strategies to get what is needed from marketing efforts (conversions and more leads) and generate more sales. Many essential skills like dealing with customers, answering their questions, providing pertinent information, handling objections, etc., are highly demanded. Having the necessary skills and knowledge for performing the Outbound Sales process can be quite helpful for individuals to build their career in leading organisations as a sales representative and earn a good pay.

During this 1-day Outbound Sales Training course, delegates will be provided with comprehensive knowledge of dealing with customers over the phone. They will acquire skills to make communication more effective for generating more conversions. During this course, delegates will learn about various sales call scripts to help them navigate their conversation to success. The study of this course is quite helpful for building a reputed career. The delegates will also have the golden opportunity to obtain training from our expert trainers who have years of experience in teaching sales training courses.

Course Objectives

  • To learn about the Outbound Sales tools and software
  • To understand common Outbound Sales techniques
  • To build the right sales team
  • To start generating more leads
  • To automate Outbound Sales
  • To learn about contact information tool

After attending this training course, delegates will become thoroughly familiar with the ins and outs of Outbound Sales. They will be able to build their advanced knowledge on Outbound Sales which will help them to convert more sales and generate more revenue. Holding all these skills will help delegates develop their bright future in this competitive era and secure their future.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Sales Negotiation Training​ Course Outline

Module 1: Introduction to the Sales Negotiation and Sales Process

  • What is Sales Negotiation?
  • Key Sales Negotiation Skills
  • Skills Negotiating with Customers Requires
  • Listening and Communication Skills
  • Problem Solving Skills
  • Interpersonal Skills
  • Persuasion Skills
  • Customer Service Skills
  • Integrity

Module 2: Before Negotiation Begins

  • Introduction
  • Understand the Objectives Raised
  • Identify the Root of the Objection
    • Failure to Create Desire
    • Failure to Be Perceived as an Expert
  • Quantify Value
  • Adopt the Correct Attitude
  • Know Your Ultimate Conditions

Module 3: Guidelines for Successful Negotiation

  • Demonstrate Respect
  • Reaffirm the Value Statement
  • Define the Problem
  • Collaborate

Module 4: Strategies for Overcoming Objections

  • Overcoming Common Objections
  • Price
  • Selection of the Company over the Competition
  • Fear of Change
  • Timing
  • Need for Other Input
  • Personal Politics

Module 5: Sales Negotiation Training and Tips

  • Sales Negotiation Training Techniques for Team
  • Common Sales Negotiation Strategies
  • Tools to be a Great Sales Negotiator
  • Sales Negotiation Tips

Module 6: Strategies for Getting to Agreement

  • Introduction
  • Positional Negotiators
  • Asserting Positions
  • Attacking the Ideas
  • Using Third Party
  • Changing the Paradigm

Module 7: After the Negotiation

  • When Agreement is Reached
  • When No Agreement is Reached
  • Making the Agreement Last

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Prerequisites

In this Sales Negotiation Training course, there are no formal prerequisites.

Audience

This Sales Negotiation Training course is ideal for anyone who wants to gain proper knowledge of negotiating successful sales deals.

Sales Negotiation Training​ Course Overview

Sales Negotiation is a formal discussion or series of discussions between buyers and sellers to make a sales deal. Possessing Sales Negotiation skills enable individuals to know customer needs, resolve clients' doubts, make more sales deals, and enhance profitability. Pursuing this Sales Negotiation Training will enhance delegates can get numerous excellent career advancement opportunities. The knowledge obtained from this training will lead them to acquire various reputed designations such as sales representative, sale virtual webinar, regional sales representative, account executive etc.

The Knowledge Academy 1-day Sales Negotiation Training course is designed by industry experts to provide the delegates with thorough knowledge about Sales Negotiation, Sales Negotiation techniques, and implementing them to close more sales deals. This training course will enhance the delegates’ ability to develop good negotiation skills contributing to their business success and building a better relationship with their clients. Delegates will also learn about tools to be a great sales negotiator, sales negotiation tips, making agreements last, etc. Our highly expert trainer with abundant knowledge will help delegates to gain the required expertise required for implementing sales negotiating strategies, closing more sales deals, and enhancing their productivity.

It also accommodates the delegates with more interesting topics, such as:

  • Identify the root of the objection
  • Reaffirm the value statement
  • Define the problem
  • Know ultimate conditions
  • Failure to create desire

At the end of this training course, delegates will be able to gain comprehensive information about the Sales Negotiation techniques. They will also upgrade their communication and listening skills, interpersonal skills, persuasion skills, and customer skills that will help them to convince hesitant customers to make a purchase.

Besides this Sales Negotiation Training course, the delegates can also opt for our other related courses such as Sales Bootcamp, Bid and Tender Management Skills, and many other training courses that can add a valuable skill to your career profile.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Selling with Stories Training​ Course Outline

Module 1: Introduction to Sales Story?

  • What is Sales Story?
  • Why Tell Sales Story?

Module 2: What Sales Stories You Need and When to Tell Them

  • Introducing Yourself
  • Stories You Tell Yourself
  • Getting Buyers to Tell Their Story
  • Building Rapport
  • Main Sales Pitch
  • Handling Objections
  • Closing the Sale
  • Storytelling After the Sale

Module 3: How to Craft Sales Stories?

  • Elements of a Great Story
  • Choosing the Right Story to Tell
  • Story Structure
  • Challenge, Conflict, and Resolution
  • Lesson and Action
  • Emotion
  • Surprise
  • Dialogue, Details, and Length
  • Telling Stories with Data
  • Stretching the Truth
  • Practising and Saving Stories

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Prerequisites

In this Selling with Stories Training course, there are no formal prerequisites.

Audience

This Selling with Stories Training is designed for anyone who wants to gain in-depth knowledge about how to sell with storytelling effectively.

Selling with Stories Training​ Course Overview

Storytelling is the best communication method used in sales, and it can help the salesperson attain the client's attention and build a mutual relationship. Storytelling in sales can enhance the value of a company's product or highlight its primary purpose by moving it to another context. While selling a product or service, storytelling will help salespeople to create a robust marketing strategy, generate profit, and win the loyalty and affection of the audience, which is also known as storyselling. Pursuing this Selling with Stories Training course will help individuals add storytelling skills to their profile, which will surely help them climb up the ladder of success in terms of value and career opportunities.    

Our 1-day Selling with Stories Training course aims to provide delegates with a comprehensive knowledge of storytelling in sales. During this course, delegates will learn about the sales stories that one needs to tell the customers. They will also learn about various essential topics such as building rapport, main sales pitch, handling objections, elements of a great story, story structure, stretching the truth, and many more. Our highly professional trainer with years of experience in teaching such courses will conduct this training and will help you get a complete understanding of this course.

This training will also cover the following concepts:

  • Closing the sale
  • Storytelling after the sale
  • Dialogue, details, and length
  • Telling stories with data
  • Practising and saving stories

At the end of this Selling with Stories Training course, delegates will be able to craft sales stories effectively and efficiently. They will also be able to communicate with clients effectively and create a good bond with clients.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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accredited by

Our BCS Exam & course is accredited by BCS

Online Instructor-led (3 days)

Classroom (3 days)

Online Self-paced (24 hours)

Official BCS Specialist Certificate in Business Relationship Management Exam

BCS Specialist Certificate in Business Relationship Management Course Outline

This BCS Specialist Certificate in Business Relationship Management training will cover the following modules:

Module 1: Introduction to Business Relationship Management (BRM)

  • History of ITSM
  • General Introduction to ITSM
  • Goal and Objectives of BRM

Module 2: BRM related Processes

  • BRM Concepts and Principles
  • ITIL® and its Application to BRM
  • Generic BRM Processes
  • Requirements of ISO/IEC 20000

Module 3: Tools, Methods, and Techniques

  • Definition of Assessment Criteria for Choosing Appropriate Tools
  • Selection of Appropriate Support Tools and Techniques
  • Justification, Procurement, and Implementation of Tools

Module 4: BRM Roles and Responsibilities

  • Skills Framework for the Information Age (SFIA) and its use with Defining BRM Roles
  • ITIL® and its use in Defining BRM Roles

Module 5: Control, Measurement, and Reporting Activities

  • COBIT® and its Application to BRM
  • Preparation of BRM Reports for Dissemination

Module 6: Analysis of Reports, Statistics, and Trends

  • Analyse Details of Reports
  • Identify Trends
  • Identify Weaknesses

Module 7: Interfaces and Dependencies

  • Identify and Understand Interfaces BRM has with Other Areas, Functions, and Processes
  • Define and Document Dependencies

Module 8: Planning, Improvement, and Implementation

  • Activities Involved in Planning BRM
  • Understand Potential Costs, Benefits, and Problems
  • Objectives and Scope of BRM
  • Review Functionality of BRM
  • Instigate Resolutions and Proactive Improvements 

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Who should attend this BCS Training Course?

This course has been specifically designed for those who would like to gain a working knowledge of BRM best practice. This course would be especially useful for IT professionals who are responsible for improving BRM within their organisation.  

Prerequisites

Delegates must complete the ITIL® Foundation Certificate in Service Management and have at least one year of relevant IT experience to take this course.

BCS Specialist Certificate in Business Relationship Management Course Overview

The BCS Specialist Certificate in Business Relationship Management course lasts for 3 days and teaches delegates how to successfully develop and maintain a relationship between the Service Provider and the Customer.

This BCS Specialist Certificate in Business Relationship Management training course is fully accredited by BCS, The Charted Institute for IT. This course also comes under the topic of Sales Training, which encompasses a number of certifications which include, Bid and Tender Management Skills, Meeting Skills, and Essentials of Innovative Thinking.

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What's included in this BCS Training Course?

  • Delegate pack consisting of course notes and exercises
  • Experienced Instructor
  • Refreshments

 

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BCS Specialist Certificate in Business Relationship Management Examination

Please note the exam for this course will retire on the 23rd of December 2020. In order to take this exam, you must book this course before the 14th of December 2020.

In order to complete this BCS Specialist Certificate in Business Relationship Management delegates will need to pass the associated exam, which will take place at the end of the final day of the course.

Candidates will also be given the opportunity to complete a mock examination prior to taking the real exam. The exam consists of:

  • 25 Questions
  • Multiple Choice
  • 90 Minutes in Duration
  • 16/25 Pass Mark (64%)
  • Closed Book

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Sales Bootcamp Overview

  • Understanding the role of the salesperson
  • What your buyer buys and their motives
  • Pre-visit preparation
  • Telephone appointments
  • Running successful meetings
  • Using open and closed questions
  • Listening skills and techniques
  • Drawing out dissatisfaction with current situation
  • Anticipating objections, understanding why they occur and working up strong answers
  • Using visual aids and demonstrations
  • Positive closing techniques for success
  • Using interpersonal skills to influence the buyer
  • Negotiation and proposal writing
  • Key account selling
  • Making presentations
  • Customer care as a sales tool

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Prerequisites

There are no pre-requisites required for this course

Who should attend this Sales Training Course?

Aimed at new or inexperienced sales people who wish to become more successful by gaining a structured approach to the sales process, more experienced salespeople also benefit from the disciplined approach encouraged in the course.

Sales Bootcamp Overview

This Sales Bootcamp is designed to bring new salespeople rapidly up to speed and ensure that they begin to contribute to their organisation as quickly as possible in a competitive environment.

It is an intensive course with the most comprehensive content and will concentrate on equipping delegates with proven skills, techniques and confidence that they can immediately use in their own organisation to make profitable sales.

What will you learn?

Once you have completed the sales Bootcamp course you will be able to fully:

  • Understand why people buy
  • Learn to use a structured sales framework
  • Learn to read situations and people when questioning your customers and prospects
  • Gain confidence in your abilities and be motivated to put your learnings into practice
  • Become more proactive
  • Recognise opportunities and be able to close on them
  • Keep sight of the goal of profitable, sustainable business

 

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What's included in this Sales Training Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

How to Develop Your Key Accounts Course Outline

This course will cover the following modules:

  • Module 1: The Critical Decision, What Level of Relationship Do We Want?
  • Module 2: A Model that Objectively Identifies the Key Account and the Most Effective Strategy
  • Module 3: How to Develop Lock-in Strategies
  • Module 4: Issues to Manage within your Organisation
  • Module 5: Developing the Plan to Influence Others Both Inside and Outside the Key Account
  • Module 6: Measuring the Tangible Perceptions of Key Players
  • Module 7: Prioritising Key Accounts
  • Module 8: The Key Account Methodology
  • Module 9: Customer Value and Differentiation
  • Module 10: Traditional Selling vs KAM Development

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Who should attend this Sales Training Course?

This How to Develop Your Key Accounts training course is designed for any individual who is responsible for maximising the business their organisation obtains from major clients. This training would be especially useful for:

  • Account Managers
  • Sales Managers
  • Directors

Prerequisites

There are no prerequisites for enrolling on this training course, therefore anybody can attend.

How to Develop Your Key Accounts Course Overview

This How to Develop Your Key Accounts training consists of a 1 day, a trainer-led course that aims to educate delegates on how to select the correct accounts to invest their resources in, in order to turn around the largest profit for their organisation. This course will focus on developing optimal strategies for obtaining more business from existing clients and developing customer value and differentiation.

This course comes under the topic of Sales Training, which encompasses a number of courses that enables delegates to obtain additional training surrounding the Sales topic. Some other courses the Knowledge Academy offer under Sales Training include: Bid and Tender Management Skills, Meeting Skills, and BCS Specialist Certificate in Business Relationship Management

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What's included in this Sales Training Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Essentials of Innovative Thinking Course Outline

This training course will explore the following subjects:

  • Introduction
  • Product Development
  • Life Cycles
  • Innovation
  • Processes
  • Considerations
  • Obsolescence 

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Who should attend this Innovative Thinking Training?

Essentials of Innovative Thinking is designed for anyone who wants to learn new creative techniques.

Prerequisites

There are no prerequisites for this essential of Innovative Thinking training course, so anyone can attend. 

Essentials of Innovative Thinking Course Overview

This Essentials of Innovative Thinking training course introduces delegates to some new creative thinking methods. Innovative thinking is a vital business skill to possess, hence this training course provides delegates with a variety of thinking devices, which will allow them to adopt a more innovative outlook in the workplace.

Delegates will learn how to view aspects of business with an innovative mindset. Hidden creative strengths will be brought to light, as delegates will use their skills to resolve problems.

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What's included in this Innovative Thinking Training?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Not sure which course to choose?

Speak to a training expert for advice if you are unsure of what course is right for you. Give us a call on + 1-613 800 4703 or Inquire.

What our customers are saying

Frequently asked questions

FAQ's

Please arrive at the venue at 8:45am.
Please see our Sales Training courses available in Canada
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The price for Sales Training certification in Canada starts from CAD.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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