Microsoft Dynamics 365 For Marketing MB220 - Australia

Microsoft Dynamics 365 for Marketing (MB220)​ Course Outline

Part 1: Configure Settings and Core Functionality in Dynamics 365 for Marketing (MB220T01)

Module 1: Marketing Application Configuration

In this module, delegates will learn about advanced settings, marketing content, as well as templates and integrations.

Lessons

• Configure Advanced Settings
• Manage Marketing Content and Templates
• Manage LinkedIn and Power BI Integrations

Module 2: Leads

In this module, delegates will learn how to create, manage and score leads.

Lessons

• Create and Manage Leads
• Assess Sales Readiness

Module 3: Marketing Forms and Pages

In this module, delegates will acquire knowledge of how to create marketing forms and pages.

Lessons

• Create Marketing Forms
• Create Marketing Pages
• Manage Internet Marketing

Module 4: Segments and Lists

This module explains how to manage segments, subscription centres, lists and double opt-in process.

Lessons

• Configure Static and Dynamic Segments
• Create a Subscription List
• Set up a Subscription Centre Page
• Double Opt-In Process

Module 5: Marketing Emails

In this module, delegates will learn how to create e-mail messages in Dynamics 365 for Marketing.

Lessons

• Create Email Message

Module 6: Customer Journeys

In this module, delegates will learn about customer journey creation process.

Lessons

• Create Customer Journeys

Module 7: Insights

In this module, delegates will learn how to view, understand and manage customer insights.

Lessons

• Marketing Insights
• Customer Insights
• Marketing Execution Insights
• Lead Management Insights
• Internet Marketing Insights

Part 2: Set up Events and Surveys in Dynamics 365 for Marketing (MB220T02)

Module 1: Events

In this module, delegates will acquire knowledge of how to manage event planning and execution in Dynamics 365 for Marketing.

Lessons

• Manage Event Planning
• Manage Event Execution

Module 2: Voice of the Customer

In this module, delegates will learn how to configure, design and distribute voice of the customer surveys.

Lessons

• Create Surveys