Microsoft Dynamics 365 for Marketing (MB220) Course Outline
Part 1: Configure Settings and Core Functionality in Dynamics 365 for Marketing (MB220T01)
Module 1: Marketing Application Configuration
In this module, delegates will learn about advanced settings, marketing content, as well as templates and integrations.
Lessons
- Configure Advanced Settings
- Manage Marketing Content and Templates
- Manage LinkedIn and Power BI Integrations
Module 2: Leads
In this module, delegates will learn how to create, manage and score leads.
Lessons
- Create and Manage Leads
- Assess Sales Readiness
Module 3: Marketing Forms and Pages
In this module, delegates will acquire knowledge of how to create marketing forms and pages.
Lessons
- Create Marketing Forms
- Create Marketing Pages
- Manage Internet Marketing
Module 4: Segments and Lists
This module explains how to manage segments, subscription centres, lists and double opt-in process.
Lessons
- Configure Static and Dynamic Segments
- Create a Subscription List
- Set up a Subscription Centre Page
- Double Opt-In Process
Module 5: Marketing Emails
In this module, delegates will learn how to create e-mail messages in Dynamics 365 for Marketing.
Lessons
Module 6: Customer Journeys
In this module, delegates will learn about customer journey creation process.
Lessons
Module 7: Insights
In this module, delegates will learn how to view, understand and manage customer insights.
Lessons
- Marketing Insights
- Customer Insights
- Marketing Execution Insights
- Lead Management Insights
- Internet Marketing Insights
Part 2: Set up Events and Surveys in Dynamics 365 for Marketing (MB220T02)
Module 1: Events
In this module, delegates will acquire knowledge of how to manage event planning and execution in Dynamics 365 for Marketing.
Lessons
- Manage Event Planning
- Manage Event Execution
Module 2: Voice of the Customer
In this module, delegates will learn how to configure, design and distribute voice of the customer surveys.
Lessons