Value-Based Selling Training Course Outline

Module 1: Value Based Selling

  • What is Value Based Selling?
  • Principles of Value Based Selling Methodology
  • Value Based Selling Process and Techniques
  • Differences and Similarities Between Value Based Selling and Value-Added Selling

Module 2: Value-Added Selling Philosophy

  • Real Meaning of Value
  • Value ADD-ITUDE
  • Customer-Focused Value
  • Seller-Focused Value
  • Value-Added Selling
  • Characteristics of Value-Added Salespeople
  • Price Facts

Module 3: Critical Buying Path, Value-Added Sales Process, and Customer Messaging

  • Paradigms of Buying
  • Critical Buying Path in Value-Added Selling
  • Value-Added Sales Process and its Strategic Overview
  • Customer Messaging
  • Value Added

Module 4: High-Value Target Account Selection and Target Penetration

  • Power of Discernment
  • Strategic Focus: Developing Market Savviness
  • Tactical Focus: Targeting Specific Accounts
  • Awareness of Your Profit Piranhas
  • Account Penetration Rules
  • Level I, II, and III Decision Makers
  • How to Talk Like a Level I, II, or III Decision Maker?

Module 5: Value-Added Selling Strategies

  • Customerising – as a Process
  • Positioning – Seller's Position in Buyers' Mind
  • Differentiating –Definable and Defendable Differences as a Seller
  • Presenting – Personalising Your Message and Maximise Perceived Value
  • Supporting – Supporting Strategies with Process and People Support
  • Relationship Building – Cornerstone of Value-Added Selling
  • Principles of Relationship Building
  • Tinkering – Responding to Your Customers in their Doubts
  • How is Tinkering Done?
  • Value Reinforcement – Vital Components of Customer-Messaging Campaign
  • Leveraging – Strategy for Maximising, Optimising, and Multiplying Efforts

Module 6: Value-Added Selling Tactics

  • Canvassing –Process of Identifying New Sources of Business
  • Getting Appointments – Four-Step Method for Getting Appointments
  • Pre-Call Planning - Planning Your Sales Call
  • Opening Stage – Impact Opening of Sales Call
  • Needs-Analysis Stage – Analysing Buyer's Needs to Sell Added Value
  • Presentation Stage – Selling Three Dimensions of Value
  • Commitment Stage (Closing) – Closing Sales on Right Time
  • Handling Objections – Elaborated Ways to Respond to Price Objections
  • Post-Call Activities – Conducting Post-Call Review
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Who should attend this Value Based Selling Training Course?

Our Value Based Selling Course is designed to equip delegates with the skills and strategies necessary to excel in the art of selling by focusing on delivering value and addressing the specific needs of customers. This Sales Course is especially beneficial for the following professionals:

  • Sales Professionals
  • Business Development Managers
  • Team Leaders
  • Freelancers and Consultants
  • Entrepreneurs and Business Owners
  • Product Managers
  • Sales Managers

Prerequisites of the Value Based Selling Training Course

There are no formal prerequisites for this Value Based Sales Course. However, a basic understanding of relationship building, sales pitching, and strong communication skills would be beneficial for the delegates.

Value-Based Selling Training Overview

Value Based Selling is a customer-centric approach that shifts the conversation from price to impact. This method equips sales professionals to position products and services around measurable outcomes, building stronger trust and long-term value with clients.

This course is ideal for Sales Professionals, Managers, Consultants, and business owners seeking to enhance their ability to sell in competitive or price-sensitive markets. By focusing on customer needs and business results, Value Based sellers close more deals with better margins.

The Knowledge Academy’s 1-Day training delivers proven frameworks, messaging strategies, and objection-handling techniques. Delegates will gain practical tools to differentiate their offer, lead with value, and confidently guide buying decisions that benefit both seller and client.

Course Objectives

  • To accumulate the knowledge of value-added selling philosophy
  • To learn the characteristics of a value-added salesperson
  • To understand the process of developing market savviness
  • To learn to present and personalise messages to maximise the perceived value
  • To get familiar with vital components of the customer-messaging campaign

Completing the Value-Based Selling Training in Milwaukee equips delegates with the essential knowledge and skills to prioritise customer satisfaction, close deals more effectively with improved profit margins, and unlock numerous career advancement opportunities in their profession with a higher income potential.

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What’s included in this Value-Based Selling Training?

  • World-Class Training Sessions from Experienced Instructors
  • Value Based Selling Certificate
  • Digital Delegate Pack
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Our Milwaukee venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Milwaukee is the largest city in Wisconsin. The city is located on the south west shore of Lake Michigan. Milwaukee has an estimated population of around 600,000 people. Education in the USA is provided by both public and private schools, and is mandatory until the age of 16.  Pupils conducting their schooling within the USA start off at preschool, followed by elementary school, then middle school, before finishing at high school.  At age 18, US citizens are able to engage in higher education.  Higher education in the USA normally comes in the form of a college, undergraduate school, or a community college – that latter of which doesn’t normally cost anything to attend.  Candidates participating in a course at a college will gain credits towards a bachelor’s degree, whilst candidates participating a course at a community college will be earning credits in order to achieve an associate’s degree. The public school system in Milwaukee is run by the local school district (MPS). There are 323 schools for 90,000 students. There are specialist magnet schools for those with an interest in academics or the arts. Of persons in Milwaukee aged 25 and above, 84.5% have a high school diploma, and 27% have a bachelor's degree or higher. In 2000, Milwaukee ranked 6th among the 30 largest North American cities in number of college students per capita. Higher education institutes in the Milwaukee area include: Medical College of Wisconsin, Milwaukee Area Technical College, Milwaukee Institute of Art and Design and Milwaukee School of Engineering. At The Knowledge Academy we offer over 50,000 classroom based training courses in the United States, including popular locations such as Milwaukee.

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Ways to take Value Based Selling Training in Milwaukee

Online Instructor-Led Learning

Online Self-Paced Learning

Onsite Learning

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Value Based Selling Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

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Live classes

Join a scheduled class with a live instructor and other delegates.

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Interactive

Engage in activities, and communicate with your trainer and peers.

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Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

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Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

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Scalable Training Delivery

Access Value Based Selling Training in Milwaukee delivered by one of the largest training providers, with scalable instructor-led classes, accessible worldwide.

Master Value Based Selling Training with a flexible yet structured approach that combines live, expert-led sessions and self-paced study. With weekly one-to-one tutor support and consistently high pass rates, you’ll receive tailored guidance and achieve real results.

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Structured Yet Flexible Learning

Take part in scheduled, instructor-led sessions with real-time feedback, while enjoying the freedom to study independently. Interactive resources and progress tracking tools help you stay motivated and on target.

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Engaging & Interactive Training

Join dynamic live sessions featuring discussions, practical activities, and peer collaboration. Learn from Value Based Selling Training industry experts and reinforce your knowledge with self-paced modules—plus, connect with professionals in your field.

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Expert-Led Course

Gain valuable insight from experienced trainers during live sessions, and revisit course materials anytime to deepen your understanding. This method offers the ideal balance between expert guidance and independent learning.

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Global Training Accessibility

Access top-quality training across time zones—anytime, anywhere. Whether at home or on the go, our expert-led sessions and flexible study materials support your goals, and help you on the journey towards the certification.

Learn Value Based Selling Training through The Knowledge Academy’s Online Self-Paced Learning. This flexible and structured format supports your training goals and enables every professional to build skills with confidence.

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Flexible Learning

Access Value Based Selling Training resources 24/7 to maintain steady progress, complete regular assessments or tasks, and upskill effectively alongside work commitments.

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Expert-Developed Content

Our Online Course content is designed by experienced trainers to ensure accuracy, relevance, and practical value.

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Global Training Provider

Access Value Based Selling Training in Milwaukee from a trusted global training provider delivering consistent learning to professionals worldwide.

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Cost-Effective Training

Benefit from the cost-effective Value Based Selling Training that delivers high-quality course content without compromising learning outcomes.

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Interactive LMS

Track performance, download resources, and receive AI-enabled support through The Knowledge Academy’s dedicated Learning Management System.

Package deals for Value Based Selling Training

Our training experts have compiled a range of course packages on a variety of categories in Value Based Selling Training, to boost your career. The packages consist of the best possible qualifications with Value Based Selling Training, and allows you to purchase multiple courses at a discounted rate.

Value-Based Selling Training | Sales Training in Milwaukee FAQs

What is Value Selling?

Value selling focuses on understanding and reinforcing the unique value of a product or service to the customer, rather than competing on price alone.

How do you implement Value Based Selling?

What are the benefits of taking this Value Based Selling Training?

This Value Based Selling Course enhances your ability to understand customer needs, communicate product value effectively, and build stronger, trust-based customer relationships.

Are there any prerequisites before taking this Value Based Selling Course?

There are no formal prerequisites to attend this Value Based Selling Training Certification.

Who should attend this Value Based Selling Training Course?

Sales professionals, business development executives, and anyone involved in customer engagement and sales would find this Value Based Selling Course beneficial.

What is the duration of this Value Based Selling Training Certification?

The duration of this Value Based Selling Training Certification is 1 day.

What are the career opportunities after completing this Value Based Certification?

Completing this certification opens opportunities in advanced sales roles, account management, and customer relationship management, enhancing career prospects in various industries.

What will I learn from this Value Based Selling Course?

In the Value Based Selling Course, you'll learn effective sales strategies focused on value, techniques for understanding customer needs, and skills for communicating the unique benefits of your offerings.

Why choose The Knowledge Academy in Milwaukee over others?

The Knowledge Academy stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking Value Based Selling Certification Course.

What is the cost/training fees for Value Based Selling Training in Milwaukee?

The training fees for Value Based Selling Training in Milwaukee starts from $1295

Which is the best training institute/provider of Value Based Selling Training in Milwaukee?

The Knowledge Academy is one of the Leading global training provider for Value Based Selling Training.

What are the best Sales Training courses in Milwaukee?

Please see our Sales Training courses available in Milwaukee

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Flexible delivery methods are available depending on your learning style.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

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