Course information

Value Based Selling Training Course Outline

Module 1: Value-Based Selling

  • What is Value-Based Selling?
  • Principles of Value-Based Selling Methodology
  • Value-Based Selling Process and Techniques
  • Differences and Similarities Between Value-Based Selling and Value-Added Selling

Module 2: Value-Added Selling Philosophy

  • Real Meaning of Value
  • Value ADD-ITUDE
  • Customer-Focused Value
  • Seller-Focused Value
  • Value-Added Selling
  • Characteristics of Value-Added Salespeople
  • Price Facts

Module 3: Critical Buying Path, Value-Added Sales Process, and Customer Messaging

  • Paradigms of Buying
  • Critical Buying Path in Value-Added Selling
  • Value-Added Sales Process and its Strategic Overview
  • Customer Messaging
  • Value Added

Module 4: High-Value Target Account Selection and Target Penetration

  • Power of Discernment
  • Strategic Focus: Developing Market Savviness
  • Tactical Focus: Targeting Specific Accounts
  • Awareness of Your Profit Piranhas
  • Account Penetration Rules
  • Level I, II, and III Decision Makers
  • How to Talk Like a Level I, II, or III Decision Maker?

Module 5: Value-Added Selling Strategies

  • Customerising – as a Process
  • Positioning – Seller's Position in Buyers' Mind
  • Differentiating –Definable and Defendable Differences as a Seller
  • Presenting – Personalizing Your Message and Maximize Perceived Value
  • Supporting – Supporting Strategies with Process and People Support
  • Relationship Building – Cornerstone of Value-Added Selling
  • Principles of Relationship Building
  • Tinkering – Responding to Your Customers in their Doubts
  • How is Tinkering Done?
  • Value Reinforcement – Vital Components of Customer-Messaging Campaign
  • Leveraging – Strategy for Maximizing, Optimizing, and Multiplying Efforts

Module 6: Value-Added Selling Tactics

  • Canvassing –Process of Identifying New Sources of Business
  • Getting Appointments – Four-Step Method for Getting Appointments
  • Pre-Call Planning - Planning Your Sales Call
  • Opening Stage – Impact Opening of Sales Call
  • Needs-Analysis Stage – Analyzing Buyer's Needs to Sell Added Value
  • Presentation Stage – Selling Three Dimensions of Value
  • Commitment Stage (Closing) – Closing Sales on Right Time
  • Handling Objections – Elaborated Ways to Respond to Price Objections
  • Post-Call Activities – Conducting Post-Call Review

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Who should attend this Value Based Selling Training Course?

Our Value Based Selling Course in Sacramento is designed to equip delegates with the skills and strategies necessary to excel in the art of selling by focusing on delivering value and addressing the specific needs of customers. This Sales Training is especially beneficial for the following professionals:

  • Sales Professionals
  • Business Development Managers
  • Team Leaders
  • Freelancers and Consultants
  • Entrepreneurs and Business Owners
  • Product Managers
  • Sales Managers

Prerequisites of the Value Based Selling Training Course

There are no formal prerequisites for this Value Based Sales Course. However, a basic understanding of relationship building, sales pitching, and strong communication skills would be beneficial for the delegates.

Value-Based Selling Training Course Overview

Value Based Selling can be described as the method of understanding and strengthening reasons why an offer is valuable to a prospective client or customer in Sacramento. In the Value-Based Selling approach, the clients become the center of focus. It concentrates on the product or service that provides value to the customer.

Value Based Selling is used to satisfy clients or customers and presents a buying situation to them where the clients are more focused on realizing the benefits than the price. The required knowledge and skills of Value Selling strategies, via the Value Based Sales Training in Sacramento, can help individuals to get plenty of opportunities for their career advancement and become successful in their profession with good pay.

In this 1-day Value Based Selling Training Course by The Knowledge Academy in Sacramento, delegates get a comprehensive understanding of Value-based Selling, the real meaning of value, the seller focused value, the Value-Added Selling philosophy, and the characteristics of a value salesperson. In this Value Based Sales Training Course they learn to accumulate the knowledge of the value-added sales process in detail, its strategic overview, the value-added, planning right customer messaging, etc., to capture the right clientele.

Course Objectives:

  • To accumulate the knowledge of value-added selling philosophy
  • To learn the characteristics of a value-added salesperson
  • To understand the process of developing market savviness
  • To learn to present and personalize messages to maximize the perceived value
  • To get familiar with vital components of the customer-messaging campaign

Completing this Sales Training equips delegates in Sacramento with the essential knowledge and skills to prioritize customer satisfaction, close deals more effectively with improved profit margins, and unlock numerous career advancement opportunities in their profession with a higher income potential.

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What’s included in this Value Based Selling Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Value Based Selling Certificate
  • Digital Delegate Pack

Why choose us

Our Sacramento venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Sacramento is situated near central valley at the joining of the Sacramento River and the American River, as well as it being the capital city of California it is also the sixth largest city within California and is home to around 485,199 people within 2014. Sacramento also has a metropolitan population of an estimated 2,414, 783 in 2010 therefore ranking it in third place as the largest metropolitan population within California. Sacramento is also the seat to the government of Sacramento County, and America’s most diverse city as of Harvard University civil rights project in 2002. There are a number of different types of schools, which are public, private or independent, the independent schools within Sacramento include the Waldorf School and the Sacramento Country Day School which was run by the California Association of Independent Schools as opposed to being one of the Roman Catholic Independent schools. The Public schools include Natomas Unified School District, Twin Rivers Unified School District, Sacramento City Unified School District and Elk Grove Unified School District. Some of the Universities within the city include Sacramento State (California State University, Sacramento) and University of California. Sacramento State University plays a big part in the education of students, as of 2004 they enrolled roughly 22,555 undergraduates within the eight colleges it operates. There is also a few universities with campuses in Sacramento which include the McGeroge School of law – University of Pacific, National University, Western Seminary and the University of San Francisco. All of the Universities offer students different types of courses and degrees some of which include graduate, undergraduate, bachelors, masters and doctoral degrees. Subjects can also differ depending on the institution with regards to public health sciences, administration, project management, business, sciences, law, counselling, education, mathematics, engineering, arts, sports and many more. Sacramento also consists of different schools which practise religion, these being an Islamic school the Masjid Annur, Christian schools such as the Sacramento Adventist Academy and the Capital Christian School as well as a Jewish school which is the Shalom School.

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Address

Sacremento, California

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Value-Based Selling Training | Sales Training in Sacramento. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Value-Based Selling Training | Sales Training in Sacramento, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Value-Based Selling Training | Sales Training in Sacramento FAQs

Value selling focuses on understanding and reinforcing the unique value of a product or service to the customer, rather than competing on price alone.
Implementing value-based selling involves identifying customer needs, understanding their value perception, and clearly communicating how your product or service meets those needs uniquely.
This Value Based Selling Course enhances your ability to understand customer needs, communicate product value effectively, and build stronger, trust-based customer relationships.
There are no formal prerequisites to attend this Value Based Selling Training Certification.
Sales professionals, business development executives, and anyone involved in customer engagement and sales would find this Value Based Selling Course beneficial.
The duration of this Value Based Selling Training Certification is 1 day.
Completing this certification opens opportunities in advanced sales roles, account management, and customer relationship management, enhancing career prospects in various industries.
In the Value Based Selling Course, you'll learn effective sales strategies focused on value, techniques for understanding customer needs, and skills for communicating the unique benefits of your offerings.
The Knowledge Academy stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking Value Based Selling Certification Course.
The training fees for Value Based Selling Training certification in Sacramento starts from $1295
The Knowledge Academy is the Leading global training provider for Value Based Selling Training.
Please see our Sales Training courses available in Sacramento
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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