Course information

Sales Account Management and Development Training Course Outline

Module 1: Introduction to Sales Account

  • What is Sales Account?
  • Importance of Sales Account
  • Reliability
  • Record Keeping
  • Transparency
  • New Leadership
  • Expansion
  • Advantages of Having a Sales Account
  • Disadvantages of Sales Account

Module 2: Key Account Management (KAM)

  • What is a Key Account?
  • Benefits of Key Account Management
  • Difference Between Key Account Management and Selling
  • How to Hire Key Account Managers?
  • Key Account Management Plan

Module 3: Sales Account Management Growth

  • What is the Difference Between Sales and Account Management?
  • Account Management Responsibilities
  • Sales Account Management Approach
  • Audit Sales Account Management Data
  • Steps for Better Sales Account Management

Module 4: Account Manager Skills

  • What are Account Manager Skills?
  • Enhance Your Account Manager Skills
  • Account Manager Skills in the Workplace
  • How to Highlight Your Account Manager Skills?

Module 5: Sales Account Management Best Practices

  • Understand What Qualifies as a Key Account 
  • Choose Your Account Managers Carefully
  • Facilitate the Handoff from Sales
  • Build a Detailed Customer Profile
  • Add Value
  • Champion Cross-Functional Collaboration
  • Help Your Customers Succeed

Module 6: Introduction to Strategic Account Management

  • What is Strategic Account Management?
  • Strategic Account Management Process
  • Strategic Account Development Plan
  • Strategic Account Management Planning Tools
  • Strategic Account Management Best Practices

Module 7: Implementing Account Management

  • Essential Elements of a Successful KAM
  • Key Performance Indicators
  • KAM Implementation Milestones
  • KAM Implementation Checklist

Module 8: Account Development Manager

  • What is Account Development?
  • Key Responsibilities of Account Development Manager
  • How to Become an Account Development Manager?

Module 9: Sales and Account Development

  • Sales and Account Development to Build Profitable Client Relationships
  • Equip Sales Teams for Success
  • Utilize Strategic Sales Actions
  • Deliver on Sales Promises
  • Account Management and Strategy

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Who should attend this Sales Account Management and Development Training Course?

This Sales Account Management and Development Course in Colorado Springs is a crucial component for individuals and teams engaged in sales activities. This Sales Training Course is especially beneficial for the following professionals:

  • Sales Account Managers
  • Sales Development Representatives
  • Business Development Representatives
  • Sales Managers
  • Customer Relationship Managers (CRM)
  • Product Managers
  • Marketing Professionals

Prerequisites of the Sales Account Management and Development Training Course

There are no formal prerequisites for this Sales Account Management and Development  Course. However, prior experience in sales is recommended.

Sales Account Management and Development Training Course Overview

Sales Account Management and Development is a crucial aspect of any successful business strategy. It involves building and nurturing relationships with existing clients to ensure their ongoing satisfaction and loyalty as shown in this course in Colorado Springs. Additionally, it focuses on identifying opportunities for upselling or cross-selling products and services to maximize revenue from each account while delivering exceptional value.

The Sales Account Management and Development Training Course in Colorado Springs empowers sales professionals with the skills required to manage and grow client relationships effectively. They learn advanced techniques for building and maintaining strong connections with key accounts, enhancing customer loyalty, and maximizing revenue opportunities. This comprehensive Sales Training equips sales teams with the knowledge and tools necessary to excel in competitive markets and achieve long-term success in account management.

In this 1-day Sales Account Management and Development Training Course delivered by The Knowledge Academy in Colorado Springs, delegates gain comprehensive knowledge of handling and developing sales accounts. During this training course, they learn the importance of Sales Accounts and Key Account Management to build relations and gain trustful value towards existing accounts.

Course Objectives:

  • To learn how to deploy key account strategies through strategic account plans
  • To identify the critical components of an essential account information and planning system
  • To get familiar with the tasks and skills of Key Account Management
  • To recognize how relationships with key accounts can be built
  • To resolve issues that arise between customers and internal teams
  • To learn how to develop the skills needed to be a key account manager

At the end of this Sales Training in Colorado Springs, delegates learn to apply their skill set toward providing excellent service and experience to their clients. They also learn to monitor accounts with less effort and greater accuracy.

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What’s included in this Sales Account Management and Development Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Sales Account Management and Development Certificate
  • Digital Delegate Pack

Why choose us

Our Colorado Springs venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Colorado Springs is situated on Fountain Creek with a population of just over 400,000. The city is the largest in Colorado as it covers 194.9 square miles and was ranked 5th by U.S. News & World Report in their list of ‘2016 Best Places to Live in the USA’.

 

As the city is located at the bottom of the Rocky Mountains and Pikes Peak, tourism is one of the largest employers in the city. In addition to the scenic geography there are a number of attractions which tourists frequent such as; Colorado Springs Fine Arts Center, United States Air Force Academy and the Garden of Gods.


Colorado Springs is also known as the ‘Olympic City’ in the USA, with the United States Olympic Training Center and the headquarters of the United States Olympic Committee located here. It is also home to a number of higher education facilities such as; a campus for Colorado Christian University, Colorado Technical University and a campus for the University of Colorado.

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Address

102 S. Tejon Street
Suite 1100
Colorado Springs
Colorado
80903

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Sales Account Management And Development Training | Sales Training in Colorado Springs. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Sales Account Management And Development Training | Sales Training in Colorado Springs, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Sales Account Management And Development Training | Sales Training in Colorado Springs FAQs

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The training fees for certification in Colorado Springs starts from $1295
The Knowledge Academy is the Leading global training provider for .
Please see our courses available in Colorado Springs
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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