Course information

Key Account Management Training Course Outline

Module 1: Level of Relationship

  • Tactical Relationship
  • Cooperative Relationship
  • Interdependent Relationship
  • Strategic Relationship

Module 2: Identify the Key Account and the Most Effective Strategy

  • Identifying Key Accounts
    • Pre-KAM
    • Early KAM
    • Mid-KAM
    • Partnership KAM
    • Synergistic KAM
    • KAM Uncoupling

Module 3: How to Develop Lock-in Strategies?

  • Lock-in Strategies
    • Build “Big Picture” Relationships
    • Offer Insight
    • Predict Needs
    • Communicate Openly
    • Give Complimentary Gifts
    • Be Receptive and Collaborative

Module 4: Issues to Manage Within Organisation

  • Common Problems
    • Inconsistent Processes
    • Lack of Internal Communication
    • No Executive Support
    • Appointing the Wrong Account Managers

Module 5: Influencing Both Inside and Outside the Key Account

  • Active Listening Skills
  • Mediating Conflict
  • Influencing Key Accounts

Module 6: Measuring the Tangible Perceptions of Key Players

  • Introduction

Module 7: Prioritising Key Accounts

  • Pareto Principle on Key Account
  • Steps to Analyse any of these Activities
  • Key Account Matrix

Module 8: Key Account Methodologies

  • Key Account Methodologies
    • SPIN Selling
    • Challenger Sale
    • Value Selling Framework

Module 9: Customer Value and Differentiation

  • Customer Value Proposition (CVP)
  • Operating Models

Module 10: Traditional Selling Vs KAM Development

  • Traditional Selling Vs KAM Development

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Who should attend this Key Account Management Training Course?

This Key Account Management Training Course in Sacramento is designed to equip delegates with the skills and knowledge necessary to effectively manage and nurture key accounts within a business. This Sales Course is especially beneficial for the following professionals:

  • Key Account Managers
  • Business Development Managers
  • Customer Relationship Managers
  • Sales Executives
  • Sales Managers
  • Account Directors
  • Consultants and Advisors

Prerequisites of this Key Account Management Training Course

There are no formal prerequisites for this Key Account Management Course. However, a basic understanding of sales, account management, customer needs, and communication skills would be beneficial for the delegates. 

Key Account Management Training Course Overview

Key Accounts refer to a strategic approach in business where organisations identify and prioritise specific customers or clients who have the potential to contribute significantly to their revenue and long-term growth. Key Accounts enable delegates in Sacramento to drive growth, foster long-lasting customer relationships, and contribute significantly to their organisation's success through effective Key Accounts Management.

This course in Sacramento delves into the nuances of relationship-building and strategic account management, which helps delegates learn to identify, nurture, and grow key client accounts. This course equips delegates with the skills needed to tailor offerings to specific client needs, optimise communication, and foster long-term client satisfaction.

The Knowledge Academy’s 1-day Key Accounts Training Course in Sacramento aims to educate delegates on how to select the correct accounts to invest their resources in, in order to turn around the largest profit for their organisation. This Sales Course focusses on developing optimal strategies for obtaining more business from existing clients and developing customer value and differentiation.

Course Objectives

  • To define what a Key Account is and why they are important
  • To identify your Key Accounts
  • To develop a strategy for developing your Key Accounts
  • To build relationships with Key Account decision-makers
  • To manage Key Account relationships effectively
  • To grow your revenue from Key Accounts

Upon completing this Key Account Management Course, delegates in Sacramento will acquire advanced skills in building and maintaining strategic client relationships. This training not only enhances their ability to identify and capitalise on key business opportunities but also equips them with the tools to effectively manage and grow key accounts, fostering long-term success in their roles.

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What’s included in this Key Accounts Management Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Key Account Management Certificate
  • Digital Delegate Pack

Why choose us

Our Sacramento venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Sacramento is situated near central valley at the joining of the Sacramento River and the American River, as well as it being the capital city of California it is also the sixth largest city within California and is home to around 485,199 people within 2014. Sacramento also has a metropolitan population of an estimated 2,414, 783 in 2010 therefore ranking it in third place as the largest metropolitan population within California. Sacramento is also the seat to the government of Sacramento County, and America’s most diverse city as of Harvard University civil rights project in 2002. There are a number of different types of schools, which are public, private or independent, the independent schools within Sacramento include the Waldorf School and the Sacramento Country Day School which was run by the California Association of Independent Schools as opposed to being one of the Roman Catholic Independent schools. The Public schools include Natomas Unified School District, Twin Rivers Unified School District, Sacramento City Unified School District and Elk Grove Unified School District. Some of the Universities within the city include Sacramento State (California State University, Sacramento) and University of California. Sacramento State University plays a big part in the education of students, as of 2004 they enrolled roughly 22,555 undergraduates within the eight colleges it operates. There is also a few universities with campuses in Sacramento which include the McGeroge School of law – University of Pacific, National University, Western Seminary and the University of San Francisco. All of the Universities offer students different types of courses and degrees some of which include graduate, undergraduate, bachelors, masters and doctoral degrees. Subjects can also differ depending on the institution with regards to public health sciences, administration, project management, business, sciences, law, counselling, education, mathematics, engineering, arts, sports and many more. Sacramento also consists of different schools which practise religion, these being an Islamic school the Masjid Annur, Christian schools such as the Sacramento Adventist Academy and the Capital Christian School as well as a Jewish school which is the Shalom School.

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Address

Sacremento, California

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Key Account Management Training Course in Sacramento. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Key Account Management Training Course in Sacramento, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Key Account Management Training Course in Sacramento FAQs

KEy Account Management involves strategically managing and nurturing relationships with high-value clients to maximize mutual benefits and achieve long-term business success.
Key Account Management is crucial for businesses as it fosters client loyalty, drives revenue growth, and enhances overall customer satisfaction, contributing to sustained success and competitiveness.
Attending the Key Account Management Training Course offers insights into effective client management, enhancing negotiation skills, and improving strategic planning, ultimately boosting business performance and client relationships.
There are no prerequisites for taking this How to Develop Your Key Accounts Course.
The course includes comprehensive modules covering effective client relationship strategies, negotiation tactics, and strategic planning, ensuring a well-rounded understanding of key account management principles.
The duration of this course is 1 day.
Yes, completing the Key Account Management Course grants delegates a Key Account Management Certification, recognizing their proficiency in strategic client management and key account skills.
After completing the Key Account Management Certification Course, delegates can explore diverse career opportunities, including key account manager roles, sales leadership positions, and strategic business development roles in various industries.
The Knowledge Academy is a coveted training provider which offers multiple courses, comprehensive course content, experienced instructors, flexible learning options, and industry recognition, making it a reliable choice for attending a Key Account Management Training Course.
The training fees for Key Account Management Training Course certification in Sacramento starts from $1295
The Knowledge Academy is the Leading global training provider for Key Account Management Training Course.
Please see our Sales Training courses available in Sacramento
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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