Key Account Management Training Course in Portland

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Key Account Management Training Course

Portland

Master skills for personalized client solutions with this Key Account Management Training.
Learn practical strategies for nurturing key client relationships Portland.
Understand client needs and industry dynamics comprehensively.

Dates & Prices Dates & Prices

Course information

Key Account Management Training Course Outline

Module 1: Level of Relationship

Tactical Relationship
Cooperative Relationship
Interdependent Relationship
Strategic Relationship

Module 2: Identify the Key Account and the Most Effective Strategy

Identifying Key Accounts
- Pre-KAM
- Early KAM
- Mid-KAM
- Partnership KAM
- Synergistic KAM
- KAM Uncoupling

Module 3: How to Develop Lock-in Strategies?

Lock-in Strategies
- Build “Big Picture” Relationships
- Offer Insight
- Predict Needs
- Communicate Openly
- Give Complimentary Gifts
- Be Receptive and Collaborative

Module 4: Issues to Manage Within Organisation

Common Problems
- Inconsistent Processes
- Lack of Internal Communication
- No Executive Support
- Appointing the Wrong Account Managers

Module 5: Influencing Both Inside and Outside the Key Account

Active Listening Skills
Mediating Conflict
Influencing Key Accounts

Module 6: Measuring the Tangible Perceptions of Key Players

Introduction

Module 7: Prioritising Key Accounts

Pareto Principle on Key Account
Steps to Analyse any of these Activities
Key Account Matrix

Module 8: Key Account Methodologies

Key Account Methodologies
- SPIN Selling
- Challenger Sale
- Value Selling Framework

Module 9: Customer Value and Differentiation

Customer Value Proposition (CVP)
Operating Models

Module 10: Traditional Selling Vs KAM Development

Traditional Selling Vs KAM Development

Who should attend this Key Account Management Training Course?

This Key Account Management Training Course in Portland is designed to equip delegates with the skills and knowledge necessary to effectively manage and nurture key accounts within a business. This Sales Course is especially beneficial for the following professionals:

Key Account Managers
Business Development Managers
Customer Relationship Managers
Sales Executives
Sales Managers
Account Directors
Consultants and Advisors

Prerequisites of this Key Account Management Training Course

There are no formal prerequisites for this Key Account Management Course. However, a basic understanding of sales, account management, customer needs, and communication skills would be beneficial for the delegates.

Key Account Management Training Course Overview

Key Accounts refer to a strategic approach in business where organisations identify and prioritise specific customers or clients who have the potential to contribute significantly to their revenue and long-term growth. Key Accounts enable delegates in Portland to drive growth, foster long-lasting customer relationships, and contribute significantly to their organisation's success through effective Key Accounts Management.

This course in Portland delves into the nuances of relationship-building and strategic account management, which helps delegates learn to identify, nurture, and grow key client accounts. This course equips delegates with the skills needed to tailor offerings to specific client needs, optimise communication, and foster long-term client satisfaction.

The Knowledge Academy’s 1-day Key Accounts Training Course in Portland aims to educate delegates on how to select the correct accounts to invest their resources in, in order to turn around the largest profit for their organisation. This Sales Course focusses on developing optimal strategies for obtaining more business from existing clients and developing customer value and differentiation.

Course Objectives

To define what a Key Account is and why they are important
To identify your Key Accounts
To develop a strategy for developing your Key Accounts
To build relationships with Key Account decision-makers
To manage Key Account relationships effectively
To grow your revenue from Key Accounts

Upon completing this Key Account Management Course, delegates in Portland will acquire advanced skills in building and maintaining strategic client relationships. This training not only enhances their ability to identify and capitalise on key business opportunities but also equips them with the tools to effectively manage and grow key accounts, fostering long-term success in their roles.

What’s included in this Key Accounts Management Training Course?

World-Class Training Sessions from Experienced Instructors
Key Account Management Certificate
Digital Delegate Pack

Why choose us

Our Portland venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Portland has a population of around 620,000 inhabitants living in the largest city of Oregon. The city is the county seat of Multnomah County. Portland is located on the Pacific Northwest region within the Willamette valley. This city has also been known as the City Of Roses due to high popularity of rose gardens. Cultural differences have been created in Portland neighbourhoods, these are divided into 5 sections, North, Northwest, Northeast, Southwest and Southeast. In Portland over 80% of residents speak English as there first language, 8% speaking Spanish, 2% speaking Vietnamese and 1.5% speaking Russian. Portland has an unemployment rate of 4.4%, but employment rates are increasing with higher paying industries.The city is home to six public school districts and is the largest with around 85 operating public schools. The highest enrolled school is located in Grant park neighbourhood with 1,600 students is Grant High school. The high school offers students with high school diplomas which 92% received in 2008. Benson Polytechnic High School is located in the Eastside of Portland operating as a technical public high school. The school has around 1,200 pupils and covers grade 9-12.Downtown Portland is home to Portland State University, with the largest enrolment within the state of Oregon. The university operates as a four year curriculum offering undergraduate and postgraduate degrees. The university has been ranked within the top 15 undergraduate education within America. Courses can be taken in the following subjects, Economics, Environmental programs, international studies, system engineering, technology management, theatre arts and marketing.Pacific Northwest College of Art in Portland is a private art institute offering bachelor grants, art degrees and graduate degrees. The college has round 500 students enrolled who locally take part in exhibitions, design and lectures. Pacific Northwest College of Art offers animated art, illustration, intermedia and painting programs.

Address

Portland, Oregon

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Key Account Management Training Course in Portland. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Key Account Management Training Course in Portland, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Key Account Management Training Course in Portland FAQs

What is Key Account Management?

KEy Account Management involves strategically managing and nurturing relationships with high-value clients to maximize mutual benefits and achieve long-term business success.

Why is Key Account Management important for businesses?

Key Account Management is crucial for businesses as it fosters client loyalty, drives revenue growth, and enhances overall customer satisfaction, contributing to sustained success and competitiveness.

What are the benefits of attending this Key Account Management Training Course?

Attending the Key Account Management Training Course offers insights into effective client management, enhancing negotiation skills, and improving strategic planning, ultimately boosting business performance and client relationships.

Are there any prerequisites?

There are no prerequisites for taking this How to Develop Your Key Accounts Course.

What is included in this course?

The course includes comprehensive modules covering effective client relationship strategies, negotiation tactics, and strategic planning, ensuring a well-rounded understanding of key account management principles.

What is the duration of this course?

The duration of this course is 1 day.

Will I receive a certification upon completing this Key Account Management Course?

Yes, completing the Key Account Management Course grants delegates a Key Account Management Certification, recognizing their proficiency in strategic client management and key account skills.

What are the career opportunities available after completing this Key Account Management Course?

After completing the Key Account Management Certification Course, delegates can explore diverse career opportunities, including key account manager roles, sales leadership positions, and strategic business development roles in various industries.

Why choose The Knowledge Academy in Portland over others?

The Knowledge Academy is a coveted training provider which offers multiple courses, comprehensive course content, experienced instructors, flexible learning options, and industry recognition, making it a reliable choice for attending a Key Account Management Training Course.

What is the cost/training fees for Key Account Management Training Course certification in Portland?

The training fees for Key Account Management Training Course certification in Portland starts from $1295

Which is the best training institute/provider of Key Account Management Training Course in Portland?

The Knowledge Academy is the Leading global training provider for Key Account Management Training Course.

What are the best Sales Training courses in Portland?

Please see our Sales Training courses available in Portland

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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