Course information

B2B Communications Training Course Outline

Module 1: Business-to-Business Marketing Overview

  • Introduction to Business-to-Business Marketing
  • Characteristics of Business Markets
  • Types of Organizational Customers
  • Types of Business Goods and Services
  • Characteristics of B2B Marketing
  • B2B Marketing Management Approaches
  • Understanding Value and Supply Chains
  • Importance of B2B Relationships

Module 2: B2B Marketing Communication Strategy

  • Defining Marketing Communications
  • Role of Marketing Communications
  • Model of B2B Communications
  • Strategy and Planning MCs
  • B2B Branding
  • Planning B2B Marketing Communication Activities
  • Strategic Drift and Balance
  • Interorganizational Communication
  • Channel-Based Marketing Communications
  • Propensity to Share Information
  • Relationship-Based Marketing Communications
  • Agency/Client Relationships

Module 3: Tools of B2B Marketing Communications

  • Advertising and B2B Communications
  • Sales Promotion and B2B Communications
  • Control and the Use of Channel Incentives
  • Public Relations and B2B Communications
  • Direct Marketing and B2B Communications
  • Personal Selling and B2B Communications
  • Business-to-Business Media
  • Internet and B2B Marketing Communications
  • Coordinating Promotional Activities

Module 4: Personal Selling and Key Account Management

  • Role and Tasks of Personal Selling
  • Characteristics of Personal Selling
  • When Personal Selling Should be Major Part of Promotional Mix?
  • Personal Selling and Managing Relationships
  • Multiple Channel Selling
  • Sales Force
  • Management and Organization
  • Ownership, Size, and Shape
  • Structure and Automation
  • Key Account Management

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Who should attend this B2B Communications Training Course?

The B2B Communications Training Course in Washington D.C. is tailored for professionals seeking to excel in the realm of Business-to-Business communications. This training is especially beneficial for individuals who engage in or support B2B interactions across various industries, including:

  • Sales and Business Development Professionals
  • Marketing Managers
  • Corporate Communication Specialists
  • Client Relationship Managers
  • Public Relations (PR) Professionals
  • Account Managers
  • Supply Chain and Procurement Professionals

Prerequisites of the B2B Communications Training Course

There are no formal prerequisites are required for B2B Communications Training Course. However, having a foundational understanding of business principles and communication concepts can enhance the learning experience.

B2B Communications Training Course Overview

B2B Communications Training in Washington D.C. is integral in today’s interconnected business world, focusing on effective communication strategies between businesses. This training encompasses various aspects such as negotiation, networking, and digital communication, ensuring messages are conveyed clearly and efficiently in a professional context.

Professionals in sales, marketing, customer relations, and management in Washington D.C. should master B2B Communications to foster strong inter-company relationships. It’s essential for those aiming to improve client engagement, partnership building, and collaborative project success. Effective B2B communication skills are crucial for navigating the complexities of business interactions and negotiations.

The Knowledge Academy's 1-day B2B Communications Training in Washington D.C. offers a comprehensive overview, equipping delegates with the skills needed for successful business-to-business interactions. This course combines theory with practical exercises, ensuring participants can apply these communication techniques effectively in their professional roles.

Course Objectives

  • To understand the unique dynamics and challenges of B2B communication
  • To develop effective communication strategies tailored to B2B relationships
  • To master negotiation techniques for successful B2B deals
  • To harness digital tools and platforms for efficient B2B communication
  • To create persuasive and impactful B2B presentations and proposals
  • To build and maintain strong, long-lasting B2B relationships
  • To mitigate communication challenges and conflicts in B2B interactions
  • To adapt to evolving trends and technologies shaping B2B communication

At the end of this B2B Communications Training course in Washington D.C., delegates will be able to effectively plan B2B marketing communication activities. They will also be able to efficiently use and control of channel incentives.

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What’s Included in this AI Tools in B2B Communications Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • B2B Communications Certificate
  • Digital Delegate Pack

Why choose us

Our Washington D.C. venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Washington D.C is the capital of the United States and is a federal district. Washington has around 660,000 inhabitants living in the area.

Washington D.C is the home to a variety of universities such as the American University which is a private research university. The university is affiliated with the United Methodist Church. The university was established in 1893 and was approved by former President Benjamin Harrison. The university enrols around 13,000 students a year who are either undergraduate or graduate students. Students at American University have backgrounds of more than 150 nationalities. The American University is also very well known for its study abroad programs in which students can participate in a number of programs around the world.

The George Washington University is another university located in Washington D.C. The university is a private research university and is the largest institution in the District of Columbia. The George Washington University was established in 1821. The university currently has around 25,300 students in attendance with the majority of those studying postgraduate degrees. Some of the courses available at the George Washington University include; Arts, Science, Business, International Affairs, Public Health, Professional Studies, Engineering, Applied Sciences, Nursing and Medicine, Politics and Law.

Another university located in Washington D.C is the Gallaudet University which is a private university for deaf and hard of hearing students. The university has around 2,000 students in attendance. Gallaudet was established in 1864 and was originally a grammar school for deaf and blind children until it became the university. Gallaudet is famous for being the only university that primarily teaches classes specifically accommodated to deaf and hard of hearing students. The university is bilingual using American Sign Language (ASL) and English.

Georgetown University is a private research university in Washington and was established in 1789 making it the oldest catholic and Jesuit institute in the United States. There are around 18,000 students who attend the university each year and study a variety of degrees. Some notable alumni from Georgetown University include eight former heads of state, Bill Clinton, Bradley Cooper and a variety of others. 

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Address

AdvantEdge Business Centres,

5335 Wisconsin Avenue,

Suite 650,

Washington D.C

United States

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Communication Skills Training | B2B Communications Training in Washington D.C.. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Communication Skills Training | B2B Communications Training in Washington D.C., accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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The training fees for certification in Washington D.C. starts from $1295
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Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

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