Course information

B2B Communications Training Course Outline

Module 1: Business-to-Business Marketing Overview

  • Introduction to Business-to-Business Marketing
  • Characteristics of Business Markets
  • Types of Organizational Customers
  • Types of Business Goods and Services
  • Characteristics of B2B Marketing
  • B2B Marketing Management Approaches
  • Understanding Value and Supply Chains
  • Importance of B2B Relationships

Module 2: B2B Marketing Communication Strategy

  • Defining Marketing Communications
  • Role of Marketing Communications
  • Model of B2B Communications
  • Strategy and Planning MCs
  • B2B Branding
  • Planning B2B Marketing Communication Activities
  • Strategic Drift and Balance
  • Interorganizational Communication
  • Channel-Based Marketing Communications
  • Propensity to Share Information
  • Relationship-Based Marketing Communications
  • Agency/Client Relationships

Module 3: Tools of B2B Marketing Communications

  • Advertising and B2B Communications
  • Sales Promotion and B2B Communications
  • Control and the Use of Channel Incentives
  • Public Relations and B2B Communications
  • Direct Marketing and B2B Communications
  • Personal Selling and B2B Communications
  • Business-to-Business Media
  • Internet and B2B Marketing Communications
  • Coordinating Promotional Activities

Module 4: Personal Selling and Key Account Management

  • Role and Tasks of Personal Selling
  • Characteristics of Personal Selling
  • When Personal Selling Should be Major Part of Promotional Mix?
  • Personal Selling and Managing Relationships
  • Multiple Channel Selling
  • Sales Force
  • Management and Organization
  • Ownership, Size, and Shape
  • Structure and Automation
  • Key Account Management

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Who should attend this B2B Communications Training Course?

The B2B Communications Training Course in Virginia Beach is tailored for professionals seeking to excel in the realm of Business-to-Business communications. This training is especially beneficial for individuals who engage in or support B2B interactions across various industries, including:

  • Sales and Business Development Professionals
  • Marketing Managers
  • Corporate Communication Specialists
  • Client Relationship Managers
  • Public Relations (PR) Professionals
  • Account Managers
  • Supply Chain and Procurement Professionals

Prerequisites of the B2B Communications Training Course

There are no formal prerequisites are required for B2B Communications Training Course. However, having a foundational understanding of business principles and communication concepts can enhance the learning experience.

B2B Communications Training Course Overview

B2B Communications Training in Virginia Beach is integral in today’s interconnected business world, focusing on effective communication strategies between businesses. This training encompasses various aspects such as negotiation, networking, and digital communication, ensuring messages are conveyed clearly and efficiently in a professional context.

Professionals in sales, marketing, customer relations, and management in Virginia Beach should master B2B Communications to foster strong inter-company relationships. It’s essential for those aiming to improve client engagement, partnership building, and collaborative project success. Effective B2B communication skills are crucial for navigating the complexities of business interactions and negotiations.

The Knowledge Academy's 1-day B2B Communications Training in Virginia Beach offers a comprehensive overview, equipping delegates with the skills needed for successful business-to-business interactions. This course combines theory with practical exercises, ensuring participants can apply these communication techniques effectively in their professional roles.

Course Objectives

  • To understand the unique dynamics and challenges of B2B communication
  • To develop effective communication strategies tailored to B2B relationships
  • To master negotiation techniques for successful B2B deals
  • To harness digital tools and platforms for efficient B2B communication
  • To create persuasive and impactful B2B presentations and proposals
  • To build and maintain strong, long-lasting B2B relationships
  • To mitigate communication challenges and conflicts in B2B interactions
  • To adapt to evolving trends and technologies shaping B2B communication

At the end of this B2B Communications Training course in Virginia Beach, delegates will be able to effectively plan B2B marketing communication activities. They will also be able to efficiently use and control of channel incentives.

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What’s Included in this AI Tools in B2B Communications Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • B2B Communications Certificate
  • Digital Delegate Pack

Why choose us

Our Virginia Beach venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Virginia Beach has a population of around 450,000 inhabitants. The city is located within the state of Virginia, its boarders the south-eastern side of the Atlantic Ocean. Virginia Beach Is the largest city by size and the most populated in the state. It has been ranked at the 39th most populated city in the United States. The city has around 200,000 employed residents and 9,000 unemployed. 67% of the cities ethnicity is white or Caucasian.The over 25 population of the Virginia Beach has around 90% having high school diploma or equivalent which is higher than the national average. The city is home to one of the state’s largest schooling systems, Virginia Beach City Public Schools. There are around 69,000 students that the public system educates, there are 58 elementary schools, 14 middle schools, 12 high schools.Virginia Beach is home to Landstown High School which has an enrolment of around 2,000 pupils. It is a public school offering engineering technology, information technology and entrepreneurship technology. Princess Anne High School is the oldest high school within the Virginia Beach public school system. The school has an enrolment of around 1,800 students.Regent University is one of the cities university with around 6,000 enrolled students, it is a private Christian research university and offers bachelors, masters and doctoral degrees. 

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Address

Hampton Inn Norfolk
5793 Greenwich Rd.
Virginia Beach
VA
23462

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Communication Skills Training | B2B Communications Training in Virginia Beach. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Communication Skills Training | B2B Communications Training in Virginia Beach, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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What our customers are saying

Communication Skills Training | B2B Communications Training in Virginia Beach FAQs

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The training fees for certification in Virginia Beach starts from $1295
The Knowledge Academy is the Leading global training provider for .
Please see our courses available in Virginia Beach
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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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