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One of our training experts will be in touch shortly to go over your training requirements.

Course information

Integrated Marketing Masterclass Course Outline

Module 1: Fundamentals

  • Introduction to Integrated Marketing
  • Definition of IMC
  • Do Thorough Research
  • Develop A Customer’s Touch-Point Map
  • Have A Solid Strategy in Place
  • Consistent Messaging
  • Identify (Relevant) Marketing Channels
  • Internal Marketing and Branding
  • Measure What Matters

Module 2: Implementing Your Overall Integrated Marketing Strategy

  • What is the Winning Formula?
  • Do Thorough Market Research
  • Determine Your Marketing Mix
  • Developing A Communication Strategy and Tactics

Module 3: The Role of Creativity in Integrated Marketing

  • A Five-Step Model
  • Immersion
  • Digestion
  • Incubation
  • Illumination
  • Reality or Verification

Module 4: Integrated Marketing in Different Areas of the Business

  • Traditional and Digital Media
  • Case Study
  • Platforms Used
  • Campaign Reach and Outcomes

Module 5: Social Media as Part of Your Content Distribution Strategy

Module 6: IMC Process

  • Internal Analysis
  • Determining Target Audience
  • Message Development
  • Matching Communication Instruments and Media Options

Module 7: Media Types

  • Television
  • Magazines
  • Newspapers
  • Radio
  • Outdoor Media
  • Internet

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Prerequisites

In this Integrated Marketing Masterclass training, there are no formal prerequisites.

Audience

The Knowledge Academy's Integrated Marketing Masterclass is designed for those who want to become a responsible manager of the marketing planning process.

Integrated Marketing Masterclass​ Course Overview

Integrated Marketing is a method of developing a centralised and streamlined interface for customers to connect with products and companies. This aims to unite together all features of marketing communication, like an advertisement, product promotion, public relations, digital messaging and social networking, by their particular combination of strategies, techniques, platforms, networking and events, so that they operate together as a unified power

In this 1-day training, delegates will gain knowledge of the basic concepts of Integrated Marketing and its importance. Delegates will understand how to identify relevant marketing channels.  Delegates will attain an understanding of how to do market research using different strategies.

This training will cover various concepts, such as:

  • Introduction to Integrated Marketing
  • Significance of IMC (Integrated Marketing Communication)
  • How to implement an Integrated Marketing Strategy?
  • Developing a communication strategy and tactics
  • The role of creativity in Integrated Marketing
  • Integrated Marketing in different areas of the business
  • Process of IMC
  • Media tools

At the end of this training, delegates will also understand which platforms are used for Integrated Marketing. Delegates will attain the knowledge of how to do internal analysis and determine the target audience.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.

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Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience

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Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.

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Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.

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Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Frequently asked questions

FAQ's

Please arrive at the venue at 8:45am.
In this Integrated Marketing Masterclass training, there are no formal prerequisites.
The Knowledge Academy's Integrated Marketing Masterclass is designed for those who want to become a responsible manager of the marketing planning process.
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The price for Integrated Marketing Masterclass certification in Philippines starts from $895
The Knowledge Academy is the Leading global training provider in the world for Integrated Marketing Masterclass.

Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."

Diane Gray, Shell

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