Course information

Integrated Marketing Training Course Outline

Module 1: Fundamentals of Integrated Marketing

  • Introduction to Integrated Marketing
  • Use of Integrated Marketing
  • Why Integrated Marketing is Important?
  • Guidelines to Create an Integrated Marketing Strategy
  • Integrate Marketing Efforts and Realise the Benefits

Module 2: Integrated Marketing Strategy

  • Integrated Marketing Vs Omnichannel Marketing
  • Benefits of Integrated Marketing
  • Implement Integrated Marketing Strategy
  • Components of Integrated Marketing Strategy
  • Skills Needed for Integrated Marketing

Module 3: Integrated Marketing Communication

  • What is IMC?
  • How to Identifying a Target Audience?
  • Purpose of Integrated Marketing Communication
  • Different Approaches

Module 4: Steps, Process, Tools of IMC

  • Integrated Marketing Communication Planning Process
  • Beneficial Integrated Marketing Communication Tools
  • Emerging Tools of IMC
  • What are the Major Steps in IMC Planning Model?

Module 5: Role of Creativity in Integrated Marketing

  • What is Creativity Process?
  • Five-Step Model of Creativity Process
  • Dimensions of Creativity

Module 6:  Content Distribution Strategy

  • What is Content Distribution?
  • Social Media Content Distribution
  • Content Types for Distribution
  • Content Distribution Channels
  • How to Build a Content Distribution Strategy?

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Who should attend this Integrated Marketing Training Course?  

This Integrated Marketing Course is designed for individuals or professionals who are interested in optimising their marketing efforts for maximum impact across various channels. This course can particularly benefit professionals such as: 

  • Content Creators 
  • Digital Marketers 
  • Marketers and Sales Professionals 
  • Business Owners and Entrepreneurs 
  • Communication Professionals 
  • Product Managers 
  • Freelancers 

Prerequisites of the Integrated Marketing Training 

There are no formal prerequisites for this Integrated Marketing Course.

Integrated Marketing Course Overview

Integrated Marketing is a strategic approach that harmoniously combines various promotional channels and communication methods shown in this course to convey a cohesive and unified brand message. By seamlessly integrating traditional advertising, digital marketing, public relations, and other communication channels, businesses create a synergistic and consistent brand image across diverse platforms.

Understanding the intricacies of Integrated Marketing is crucial for professionals aiming to master the art of reaching audiences seamlessly across diverse platforms. From marketing executives to entrepreneurs, anyone involved in shaping brand narratives and strategies can benefit significantly from this course.

In this 1-day training by The Knowledge Academy, delegates will gain practical insights and hands-on experience in crafting and executing integrated marketing plans. This course covers everything from harnessing the power of digital platforms to the psychology behind consumer behaviour, providing delegates with a holistic understanding of the contemporary marketing landscape.

Course Objectives

  • To comprehend the significance of Integrated Marketing in today's business environment
  • To master the art of creating cohesive brand narratives across various marketing channels
  • To understand the role of data analytics in optimising Integrated Marketing strategies
  • To develop skills in crafting compelling messages tailored to different platforms
  • To explore the latest trends and innovations shaping the field of Integrated Marketing
  • To gain hands-on experience in designing and executing an Integrated Marketing plan

Upon completion, delegates will emerge with a well-rounded skill set, ready to navigate the complexities of modern marketing. They will be equipped to create and implement integrated marketing strategies that seamlessly connect with audiences, enhance brand visibility, and drive business success in today's competitive market.

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What’s included in this Integrated Marketing Training Course? 

  • World-Class Training Sessions from Experienced Instructors    
  • Integrated Marketing Certificate 
  • Digital Delegate Pack

Why choose us

Our Montreal venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Montreal is the largest city in the province of Quebec and is the 9th largest city in the whole of the continent of North America. The city is named after the hill in the heart on the city called Mount Royal. It has and estimated population of roughly 1.65 million people. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Parents can choose between sending their children to one of the public schools or they can sent them to a fee paying private school. Those who live in Montreal and find that picking a secondary school is a fraught decision involving school zones and ratings. Royal West Academy is one of the most prestigious schools in Montreal. It is a public Anglophone secondary school that performs excellently academically. Royal West Academy is part of the English Montreal School Board. The schools mission is to provide a structured environment for those who are committed to academic study. They offer top computer training courses and have an appreciation for the arts, social issues and community responsibilities. To enter this school students must pass an entrance exam due to the limit places that are available. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Montreal has the highest concentration of post-secondary students of all major cities in North America. There are 4 universities, seven degree awarding institutions and 12 CEGEPS (publicly funded pre‑university college in the province of Quebec) in a 5 mile radius. The University of Montreal is the second largest research university in the country. It is ranked 115th in the world and is the 5th highest ranked Canadian university in the world rankings. The university is affiliated with two other higher education institutions in the area; the École Polytechnique de Montréal (School of Engineering) and HEC Montréal (School of Business). The school of business is widely regarded as being one of the best business schools in Canada. The University of Montreal is a Francophone institute which means the lessons are taught predominantly in French.

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Address

Regus,
2001 University Street, Suite 1700
Montreal
Quebec
H3A 2A6

T: +1 6474932992

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Integrated Marketing Masterclass | Marketing Training in Montreal. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Integrated Marketing Masterclass | Marketing Training in Montreal, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Integrated Marketing Masterclass | Marketing Training in Montreal FAQs

Please arrive at the venue at 8:45am.
In this Integrated Marketing Masterclass training, there are no formal prerequisites.
The Knowledge Academy's Integrated Marketing Masterclass is designed for those who want to become a responsible manager of the marketing planning process.
We can provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for Integrated Marketing Training certification in Montreal starts from CAD1695
The Knowledge Academy is the Leading global training provider for Integrated Marketing Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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