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One of our training experts will be in touch shortly to go overy your training requirements.

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One of our training experts will be in touch shortly to go over your training requirements.

Course information

Introduction to Marketing Training outline

  • Marketing Orientation
  • Elements of the Marketing Mix
  • Adapting a Plan to Brand/Market Needs
  • Marketing Audit
  • The Tools of Strategic Marketing Planning
  • Segmentation, Targeting, and Positioning
  • Competitive Advantage Analysis
  • Marketing Research
  • Setting Goals and Objectives
  • Marketing and Communication Strategy
  • Measurement and Evaluation

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Who should attend this Marketing Training Course?

This course is designed for any individual who would like to learn the fundamentals of Marketing. This course would be especially useful for individuals who would like to enter into a career in Marketing or those who would like to refresh their skills for their current role.

Prerequisites

There are no prerequisites for enrolling on this Introduction to Marketing Training course, therefore anybody can attend.

Introduction to Marketing Training Overview

This 1 day Introduction to Marketing Training course aims to provide delegates with an overview of the fundamentals behind marketing and help candidates in understanding the benefits of marketing. This course will focus on marketing strategies, understanding the customer and the market, the development of new products, and recognising the organisation’s place in the market.

This Introduction to Marketing Training comes under the topic of Marketing Training, which contains a number of courses that provide delegates with the opportunity to learn new skills and build on existing ones. These include: Email Marketing and Introduction to Public Relations. Therefore, this topic can provide delegates with additional training options, if further training is desired. 

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What's included in this Marketing Training Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.

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Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience

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Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.

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Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.

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Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Frequently asked questions

FAQ's

The Knowledge Academy offer training in a variety of locations across the UK and around the world, making it easy to find a training venue near you.
There are no prerequisites for enrolling on this Introduction to Marketing Training course.
No, delegates do not need to take an examination to pass this Introduction to Marketing Training course.
Please arrive at the venue at 8:45 am.
The price for Introduction to Marketing Training certification in Canada starts from CAD795
The Knowledge Academy is the Leading global training provider in the world for Introduction to Marketing Training.

Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."

Diane Gray, Shell

Looking for more information on Marketing Training?

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Get a custom course package

We may not have any package deals available including this course. If you enquire or give us a call on + 1-613 800 4703 and speak to our training experts, we should be able to help you with your requirements.