Marketing Training | Introduction To Marketing Training in Kitchener

Introduction to Marketing Training Course Outline

Module 1: Introduction to Marketing

• Marketing
• Types of Marketing
• Stages of Marketing
• Product Orientation
• Sales Orientation
• Sales Orientation Approach
• Production Orientation

Module 2: Market Orientation

• How Market Orientation Works
• Advantages of Market Orientation
• Real World Examples of Market Orientation

Module 3: Marketing Mix

• What is a Marketing Mix
• Elements of the Marketing Mix
  • Product
  • Price
  • Place
  • Promotion
• Using the Marketing Mix

Module 4: Market Evaluation

• How to Conduct a Market Evaluation
• Steps in Conducting a Market Evaluation

Module 5: Adapting a Plan to Brand and Market Needs

• Brand Identity
• Market Positioning
• Route to Market
• Three-Step Process
  • Identify and Quantify Consumers and Need States Today
  • Identify and Assess the Impact of Future Growth Drivers
  • Align the Product Category to Trends

Module 6: Marketing Audit

• Introduction
• Benefits of Marketing Audit
• Steps for conducting a Marketing Audit
• Internal Environment
• Marketing Plan

Module 7: Tools of Strategic Marketing Planning

• SWOT Analysis
  • Identify Objective
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
• PESTEL Analysis
• Five Forces Analysis

Module 8: Competitive Advantage Analysis

• Model of Competitive Advantage
• Competitive Positioning Map

Module 9: Segmentation, Targeting, and Positioning

• Segmentation
• Effective Targeting
• Positioning

Module 10: Marketing Research

• Need and Importance of Marketing Research
  • Identifying Problem and Opportunities in the Market
  • Formulating Market Strategies
  • Determining Consumer Needs and Wants
  • Effective Communication Mix
  • Improving Selling Activities
  • Sales Forecasting
  • Revitalise Brands
  • Facilitate Smooth Introduction of New Products
  • Determine Export Potentials
  • Managerial Decision-Making

Module 11: Setting Goals and Objectives

• Marketing Funnel
• Key Differences Between B2C and B2B Marketing Funnels

Module 12: Communication Strategy

• Communication Methods
• Integrated Marketing Communications
• Integrated Marketing Communications (IMC)
• Social Media Campaigns
• Reinforcing Brand Messages
• Building Relationships on Social Media
• Email Marketing

Module 13: Measurement and Evaluation

• Methods to Evaluate a Marketing Plan
  • ROI (Return on Investment)
  • Sales Numbers
  • Cost per Lead
  • Customer Response and Feedback
  • Website Traffic to Lead Ratio
  • Customer Lifetime, Retention, and Churn
  • Other Parties

Who Should Attend this Introduction to Marketing Training Course?

The Introduction to Marketing Course is ideal for individuals who are seeking to gain a comprehensive understanding of marketing principles and strategies. This Course can benefit a wide range of professionals, including:

• Digital Marketers
• Business Owners and Entrepreneurs
• Marketing Managers
• Sales Professionals
• Small Business Managers
• Marketing and Advertising Professionals
• Freelancers and Consultants

Prerequisites of the Introduction to Marketing Training Course

There are no formal prerequisites for this Introduction to Marketing Training Course.

Introduction to Marketing Training Overview

Marketing Training introduces delegates to the core strategies and techniques used to promote products, services, and ideas effectively. It explains how modern marketing concepts support audience engagement and competitiveness in dynamic business environments.

This training supports professionals across industries in building marketing capability. It develops the ability to strengthen brand visibility, communicate strategically, and drive business success, particularly within sales, advertising, and entrepreneurial roles.

This 1-Day course offered by The Knowledge Academy enables delegates to apply marketing principles with confidence. Through focused learning, delegates gain practical insight into creating strategies, using digital platforms, and building strong, recognisable brands.

Marketing Course Objectives

To understand the fundamentals of effective communication in marketing

To explore digital marketing strategies and their applications

To learn the art of strategic planning for marketing campaigns

To gain insights into consumer behaviour and market trends

To master techniques for building and managing strong brand identities

To apply learned concepts to real-world scenarios through practical exercises

Upon completion of this course Introduction to Marketing Course, delegates will benefit from a comprehensive skill set that enables them to navigate the dynamic marketing landscape with confidence. They will be equipped to develop impactful marketing strategies, enhance brand visibility, and contribute significantly to the success of their organisations or entrepreneurial ventures.

What’s Included in this Introduction to Marketing Training Course?

• World-Class Training Sessions from Experienced Instructors
• Introduction to Marketing Certificate 
• Digital Delegate Pack