Prerequisites
In this Integrated Marketing Masterclass training, there are no formal prerequisites.
Audience
The Knowledge Academy's Integrated Marketing Masterclass is designed for those who want to become a responsible manager of the marketing planning process.
Integrated Marketing Masterclass Course Overview
Integrated Marketing is a method of developing a centralised and streamlined interface for customers to connect with products and companies. This aims to unite together all features of marketing communication, like an advertisement, product promotion, public relations, digital messaging and social networking, by their particular combination of strategies, techniques, platforms, networking and events, so that they operate together as a unified power
In this 1-day training, delegates will gain knowledge of the basic concepts of Integrated Marketing and its importance. Delegates will understand how to identify relevant marketing channels. Delegates will attain an understanding of how to do market research using different strategies.
This training will cover various concepts, such as:
- Introduction to Integrated Marketing
- Significance of IMC (Integrated Marketing Communication)
- How to implement an Integrated Marketing Strategy?
- Developing a communication strategy and tactics
- The role of creativity in Integrated Marketing
- Integrated Marketing in different areas of the business
- Process of IMC
- Media tools
At the end of this training, delegates will also understand which platforms are used for Integrated Marketing. Delegates will attain the knowledge of how to do internal analysis and determine the target audience.