Data Analytics For Marketing Professional | Digital Marketing Course in London City

Who should attend this Data Analytics for Marketing Professional Course?

The Data Analytics for Marketing Professional Course is designed for individuals in the field of marketing who are looking to enhance their analytical skills and leverage data-driven insights to make informed decisions. This course can benefit a wide range of professionals, including: 

• Marketing Analysts 
• Digital Marketers 
• Marketing Managers 
• Brand Managers 
• Advertising Professionals 
• Market Researchers 
• Sales and Business Development Professionals 

Prerequisites of the Data Analytics for Marketing Professional Course

There are no formal prerequisites for this Data Analytics for Marketing Professional Course.

Data Analytics for Marketing Professional Course Overview

Data analysis of marketing is a methodology in which the business can consider all the market knowledge to come up with a marketing strategy. For every business, it is an essential activity. It also explains how effectively one can make use of the latest marketing techniques in the business. It shows previous success and results. One needs to know that when they are an investor or an entrepreneur.

In this 1-day training, delegates will gain knowledge of the basic concepts of data analysis for marketing and its importance. Delegates will understand the principles of consumer behaviour. Delegates will also attain the experience of data mining methods.

This training will cover various concepts, such as:

• What is the significance of data and analytical teams in an organisation?
• Consumer behaviour and marketing strategy
• Methods of data mining
• Evaluating the impact of essential marketing variables
• Various modelling and segmentation methods

At the end of this training, delegates will also understand the difference between descriptive and predictive modelling. In addition, they will also understand how to utilise the predictive models and cluster analysis.