Course information

Data Analytics for Marketing Professional Course Outline

Module 1: Fundamentals

  • Introduction to Data Analysis
  • Who is Customer?
  • What is the Significance of Data and Analytical Teams in an Organisation?

Module 2: Consumer Behaviour and Marketing Strategy

  • Principles of Consumer Behaviour
  • Introduction to Consumer Behaviour on the Basis for Marketing Strategy
  • Overview of Marketing Strategy

Module 3: Get to Know Data

  • Data Mining Methods
    • Variable Types
    • Frequency Table
    • Descriptive Statistics
  • Steps to Make a Frequency Table
  • Descriptive Statistics
  • Steps to Descriptive Statistics Analysis

Module 4: Modelling Techniques

  • What is Predictive Modelling Using Regression?
  • How to Create Scorecards?
  • Significance of Predictive Modelling in Campaign Performance
  • How to Use Predictive Models?

Module 5: Segmentation Methods and Techniques

  • What are Segments?
  • Description Between Descriptive and Predictive
  • Introduction to Cluster Analysis to Create Segments

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Who should attend this Data Analytics for Marketing Professional Course?

The Data Analytics for Marketing Professional Course is designed for individuals in the field of marketing who are looking to enhance their analytical skills and leverage data-driven insights to make informed decisions. This course can benefit a wide range of professionals, including: 

  • Marketing Analysts 
  • Digital Marketers 
  • Marketing Managers 
  • Brand Managers 
  • Advertising Professionals 
  • Market Researchers 
  • Sales and Business Development Professionals 

Prerequisites of the Data Analytics for Marketing Professional Course

There are no formal prerequisites for this Data Analytics for Marketing Professional Course.

Data Analytics for Marketing Professional Course Overview

Data analysis of marketing is a methodology in which the business can consider all the market knowledge to come up with a marketing strategy. For every business, it is an essential activity. It also explains how effectively one can make use of the latest marketing techniques in the business. It shows previous success and results. One needs to know that when they are an investor or an entrepreneur.

In this 1-day training, delegates will gain knowledge of the basic concepts of data analysis for marketing and its importance. Delegates will understand the principles of consumer behaviour. Delegates will also attain the experience of data mining methods.

This training will cover various concepts, such as:

  • What is the significance of data and analytical teams in an organisation?
  • Consumer behaviour and marketing strategy
  • Methods of data mining
  • Evaluating the impact of essential marketing variables
  • Various modelling and segmentation methods

At the end of this training, delegates will also understand the difference between descriptive and predictive modelling. In addition, they will also understand how to utilise the predictive models and cluster analysis.

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What’s included in this Data Analytics for Marketing Professional Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Data Analytics for Marketing Professional Certificate 
  • Digital Delegate Pack

Why choose us

Our Barrie venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Barrie is a city of around 135,000 located in Ontario, Canada around the shore of Lake Simcoe. It is the 34th largest city in Canada and is highly industrialised and tightly populated. There are two English language school boards operating in Barrie, one for the public education schools and one for the Catholic population. Also in Barrie are two French school boards and several private schools. There are vast numbers of elementary schools and around ten high schools. The main university in Barrie is the Georgian College. It caters to more than 10,000 full time students and 25,000 part time students and offers a large amount of high quality courses and programs to a high level of student and employment satisfaction. The University Partnership Centre (UPC) was founded at Georgian College and offers a wide variety of Bachelor and Master’s degrees from different university and ensures the college can expand to offer different levels of studies. Two facilities have been added to the Georgian College in the past decade, including the ‘Sadlon Centre for Health and Wellness’ and the ‘Centre for Sustainable Technologies’. These facilities provide students with the opportunity to delve into more specialist subjects and acquire special and advanced degrees while using cutting edge laboratories and classrooms. Sadlon Centre for Health and Wellness provides clinics for the public and allows up to 3000 students to learn about healthcare. Centre for Sustainable Technologies leads the way in construction and energy programming and highly influences the technology and future of building and construction industries.

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Address

Liberty North,
100 Caplan Avenue,
Barrie,
ON L4N 9J2
Canada

T: +1 6474932992

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Data Analytics For Marketing Professional | Digital Marketing Course in Barrie. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Data Analytics For Marketing Professional | Digital Marketing Course in Barrie, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Data Analytics For Marketing Professional | Digital Marketing Course in Barrie FAQs

Data analysis of marketing is a methodology in which the business can consider all the market knowledge to come up with a marketing strategy.
In this Data Analytics for Marketing training, there are no formal prerequisites.
This Data Analytics for Marketing training is designed for marketers who want to attain a better knowledge of analytical techniques and wants to work with systematic or data-related activities as part of their role.
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for Data Analytics for Marketing Professional certification in Barrie starts from CAD1695
The Knowledge Academy is the Leading global training provider for Data Analytics for Marketing Professional.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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