Course information

Google Tag Manager Masterclass Course Outline

Module 1: Fundamentals

  • Introduction to Google Tag Manager
  • Reasons to Start Using Google Tag Manager
  • Product Marketing Tools

Module 2: Set Up

  • How Does Google Tag Manager Work?
  • Create a Blog
  • Create an Account with Google Tag Manager(GTM)
  • Google Tag Manager Interface

Module 3: Google Tag Manager

  • Introduction to Tag
  • Create Tag
  • Triggers and Variables
  • Preview and Debug Containers

Module 4: Track Tags

  • Page View Triggers
  • Link Tags
  • Event Tracking

Module 5: Organise the Interface

  • User Management
  • Folders

Module 6: Publish a Tag and the Data Layer

  • Creating Environments in Google Tag Manager
  • Data Layer
  • Variables in the Data Layer

Module 7: Advanced Tracking

  • Implementing Custom Events 

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Who should attend this Google Tag Manager Masterclass?  

The Google Tag Manager Masterclass is tailored for individuals who want to enhance their proficiency in using Google Tag Manager effectively. This course can benefit a wide range of professionals, including: 

  • Digital Marketers 
  • Web Analysts 
  • Website Developers 
  • E-commerce Managers 
  • Content Managers 
  • Small Business Owners 
  • Data-Driven Professionals 

Prerequisites of the Google Tag Manager Masterclass 

There are no formal prerequisites for this Google Tag Manager Masterclass.

Google Tag Manager Masterclass Course Overview

Google Tag Manager is a tag management system that serves as an interface between a website or a mobile application and third-party monitoring devices. The only thing which you have to do is adding your tracking codes to GTM (Google Tag Manager) and while page loading, clicking and submitting forms, configure the rules and fire them whenever you want.

Google Tag Manager also allows to check the monitoring tags and ensure that they are activated anytime when you load a page or press a button. Another advantage of GTM is that you can change the tags and methods by modifying the source code of the website rather than only altering tags in the GTM user interface and posting improvements by a click of a mouse.

In this 1-day training, delegates will gain knowledge of the basic concepts of Google Tag Manager and its importance. Delegates will understand product marketing tools and how to set up Google Tag Manager. Delegates will attain an understanding of how to create Tag, Triggers and Variables.

This training will cover various concepts, such as:

  • Basics to Google Tag Manager
  • Product marketing tools
  • How does Google Tag Manager work?
  • How to create an account with Google Tag Manager (GTM)?
  • Google Tag Manager interface
  • Introduction to tag and creating the first tag
  • How to debug a tag?
  • How to track tags
  • How to organise the interface?
  • How to publish a tag and the data layer?

At the end of this training, delegates will also understand how to do event tracking and form tracking. Delegates will attain the knowledge of creating environments in Google Tag Manager.

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What’s included in this Google Tag Manager Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • Google Tag Manager Masterclass Certificate 
  • Digital Delegate Pack

Why choose us

Our Sacramento venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Sacramento is situated near central valley at the joining of the Sacramento River and the American River, as well as it being the capital city of California it is also the sixth largest city within California and is home to around 485,199 people within 2014. Sacramento also has a metropolitan population of an estimated 2,414, 783 in 2010 therefore ranking it in third place as the largest metropolitan population within California. Sacramento is also the seat to the government of Sacramento County, and America’s most diverse city as of Harvard University civil rights project in 2002. There are a number of different types of schools, which are public, private or independent, the independent schools within Sacramento include the Waldorf School and the Sacramento Country Day School which was run by the California Association of Independent Schools as opposed to being one of the Roman Catholic Independent schools. The Public schools include Natomas Unified School District, Twin Rivers Unified School District, Sacramento City Unified School District and Elk Grove Unified School District. Some of the Universities within the city include Sacramento State (California State University, Sacramento) and University of California. Sacramento State University plays a big part in the education of students, as of 2004 they enrolled roughly 22,555 undergraduates within the eight colleges it operates. There is also a few universities with campuses in Sacramento which include the McGeroge School of law – University of Pacific, National University, Western Seminary and the University of San Francisco. All of the Universities offer students different types of courses and degrees some of which include graduate, undergraduate, bachelors, masters and doctoral degrees. Subjects can also differ depending on the institution with regards to public health sciences, administration, project management, business, sciences, law, counselling, education, mathematics, engineering, arts, sports and many more. Sacramento also consists of different schools which practise religion, these being an Islamic school the Masjid Annur, Christian schools such as the Sacramento Adventist Academy and the Capital Christian School as well as a Jewish school which is the Shalom School.

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Address

Sacremento, California

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Google Tag Manager Masterclass | Digital Marketing Course in Sacramento. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Google Tag Manager Masterclass | Digital Marketing Course in Sacramento, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Google Tag Manager Masterclass | Digital Marketing Course in Sacramento FAQs

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The training fees for certification in Sacramento starts from $1295
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Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

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