Course information

Google Tag Manager Masterclass Course Outline

Module 1: Fundamentals

  • Introduction to Google Tag Manager
  • Reasons to Start Using Google Tag Manager
  • Product Marketing Tools

Module 2: Set Up

  • How Does Google Tag Manager Work?
  • Create a Blog
  • Create an Account with Google Tag Manager(GTM)
  • Google Tag Manager Interface

Module 3: Google Tag Manager

  • Introduction to Tag
  • Create Tag
  • Triggers and Variables
  • Preview and Debug Containers

Module 4: Track Tags

  • Page View Triggers
  • Link Tags
  • Event Tracking

Module 5: Organise the Interface

  • User Management
  • Folders

Module 6: Publish a Tag and the Data Layer

  • Creating Environments in Google Tag Manager
  • Data Layer
  • Variables in the Data Layer

Module 7: Advanced Tracking

  • Implementing Custom Events 

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Who should attend this Google Tag Manager Masterclass?  

The Google Tag Manager Masterclass is tailored for individuals who want to enhance their proficiency in using Google Tag Manager effectively. This course can benefit a wide range of professionals, including: 

  • Digital Marketers 
  • Web Analysts 
  • Website Developers 
  • E-commerce Managers 
  • Content Managers 
  • Small Business Owners 
  • Data-Driven Professionals 

Prerequisites of the Google Tag Manager Masterclass 

There are no formal prerequisites for this Google Tag Manager Masterclass.

Google Tag Manager Masterclass Course Overview

Google Tag Manager is a tag management system that serves as an interface between a website or a mobile application and third-party monitoring devices. The only thing which you have to do is adding your tracking codes to GTM (Google Tag Manager) and while page loading, clicking and submitting forms, configure the rules and fire them whenever you want.

Google Tag Manager also allows to check the monitoring tags and ensure that they are activated anytime when you load a page or press a button. Another advantage of GTM is that you can change the tags and methods by modifying the source code of the website rather than only altering tags in the GTM user interface and posting improvements by a click of a mouse.

In this 1-day training, delegates will gain knowledge of the basic concepts of Google Tag Manager and its importance. Delegates will understand product marketing tools and how to set up Google Tag Manager. Delegates will attain an understanding of how to create Tag, Triggers and Variables.

This training will cover various concepts, such as:

  • Basics to Google Tag Manager
  • Product marketing tools
  • How does Google Tag Manager work?
  • How to create an account with Google Tag Manager (GTM)?
  • Google Tag Manager interface
  • Introduction to tag and creating the first tag
  • How to debug a tag?
  • How to track tags
  • How to organise the interface?
  • How to publish a tag and the data layer?

At the end of this training, delegates will also understand how to do event tracking and form tracking. Delegates will attain the knowledge of creating environments in Google Tag Manager.

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What’s included in this Google Tag Manager Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • Google Tag Manager Masterclass Certificate 
  • Digital Delegate Pack

Why choose us

Our Anchorage venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Anchorage is a city in Alaska and has around 300,000 people living there which makes it Alaska’s most populated city. Anchorage is home to various education facilities, houses nearly 50,000 students in 98 schools. The University of Alaska Anchorage is a university that is located in Anchorage. The University of Alaska Anchorage has around 20,000 students in attendance studying undergraduate, graduate and professional studies. The university is the largest institution in the state. The universities curriculum is split into six units: The College of Education, Health and Social Welfare, Arts and Science, Business and Public Policy, Community and Technical College and the school of Engineering. The university was established in 1954 and began offering students evening classes, the students in attendance at the time were those of Elmendorf Air Force Base. The university also offers courses in Aviation technology. Another university found in Anchorage is the Alaska Pacific University which is a liberal arts college that focuses primarily on Psychology and Environmental Studies. The university houses around 800 students and was established in 1957. 

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Address

826 K Street
Anchorage, AK 99501, United States

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Google Tag Manager Masterclass | Digital Marketing Course in Anchorage. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Google Tag Manager Masterclass | Digital Marketing Course in Anchorage, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Google Tag Manager Masterclass | Digital Marketing Course in Anchorage FAQs

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The training fees for certification in Anchorage starts from $1295
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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

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