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Google Tag Manager Certification Overview
Google Tag Manager Masterclass Course Outline
Module 1: Fundamentals
- Introduction to Google Tag Manager
- Reasons to Start Using Google Tag Manager
- Product Marketing Tools
Module 2: Set Up
- How Does Google Tag Manager Work?
- Create a Blog
- Create an Account with Google Tag Manager(GTM)
- Google Tag Manager Interface
Module 3: Google Tag Manager
- Introduction to Tag
- Create Tag
- Triggers and Variables
- Preview and Debug Containers
Module 4: Track Tags
- Page View Triggers
- Link Tags
- Event Tracking
Module 5: Organise the Interface
- User Management
- Folders
Module 6: Publish a Tag and the Data Layer
- Creating Environments in Google Tag Manager
- Data Layer
- Variables in the Data Layer
Module 7: Advanced Tracking
- Implementing Custom Events
Who should attend this Google Tag Manager Masterclass?
The Google Tag Manager Masterclass is tailored for individuals who want to enhance their proficiency in using Google Tag Manager effectively. This course can benefit a wide range of professionals, including:
- Digital Marketers
- Web Analysts
- Website Developers
- E-commerce Managers
- Content Managers
- Small Business Owners
- Data-Driven Professionals
Prerequisites of the Google Tag Manager Masterclass
There are no formal prerequisites for this Google Tag Manager Masterclass.
Google Tag Manager Masterclass Course Overview
Google Tag Manager is a tag management system that serves as an interface between a website or a mobile application and third-party monitoring devices. The only thing which you have to do is adding your tracking codes to GTM (Google Tag Manager) and while page loading, clicking and submitting forms, configure the rules and fire them whenever you want.
Google Tag Manager also allows to check the monitoring tags and ensure that they are activated anytime when you load a page or press a button. Another advantage of GTM is that you can change the tags and methods by modifying the source code of the website rather than only altering tags in the GTM user interface and posting improvements by a click of a mouse.
In this 1-day training, delegates will gain knowledge of the basic concepts of Google Tag Manager and its importance. Delegates will understand product marketing tools and how to set up Google Tag Manager. Delegates will attain an understanding of how to create Tag, Triggers and Variables.
This training will cover various concepts, such as:
- Basics to Google Tag Manager
- Product marketing tools
- How does Google Tag Manager work?
- How to create an account with Google Tag Manager (GTM)?
- Google Tag Manager interface
- Introduction to tag and creating the first tag
- How to debug a tag?
- How to track tags
- How to organise the interface?
- How to publish a tag and the data layer?
At the end of this training, delegates will also understand how to do event tracking and form tracking. Delegates will attain the knowledge of creating environments in Google Tag Manager.
What’s included in this Google Tag Manager Masterclass?
- World-Class Training Sessions from Experienced Instructors
- Google Tag Manager Masterclass Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Google Tag Manager Certification. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Google Tag Manager Certification, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
What our customers are saying
Google Tag Manager Certification FAQs
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The training fees for certification in the United States starts from $1295
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Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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