Course information

Google Tag Manager Masterclass Course Outline

Module 1: Fundamentals

  • Introduction to Google Tag Manager
  • Reasons to Start Using Google Tag Manager
  • Product Marketing Tools

Module 2: Set Up

  • How Does Google Tag Manager Work?
  • Create a Blog
  • Create an Account with Google Tag Manager(GTM)
  • Google Tag Manager Interface

Module 3: Google Tag Manager

  • Introduction to Tag
  • Create Tag
  • Triggers and Variables
  • Preview and Debug Containers

Module 4: Track Tags

  • Page View Triggers
  • Link Tags
  • Event Tracking

Module 5: Organise the Interface

  • User Management
  • Folders

Module 6: Publish a Tag and the Data Layer

  • Creating Environments in Google Tag Manager
  • Data Layer
  • Variables in the Data Layer

Module 7: Advanced Tracking

  • Implementing Custom Events 

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Who should attend this Google Tag Manager Masterclass?  

The Google Tag Manager Masterclass is tailored for individuals who want to enhance their proficiency in using Google Tag Manager effectively. This course can benefit a wide range of professionals, including: 

  • Digital Marketers 
  • Web Analysts 
  • Website Developers 
  • E-commerce Managers 
  • Content Managers 
  • Small Business Owners 
  • Data-Driven Professionals 

Prerequisites of the Google Tag Manager Masterclass 

There are no formal prerequisites for this Google Tag Manager Masterclass.

Google Tag Manager Masterclass Course Overview

Google Tag Manager is a tag management system that serves as an interface between a website or a mobile application and third-party monitoring devices. The only thing which you have to do is adding your tracking codes to GTM (Google Tag Manager) and while page loading, clicking and submitting forms, configure the rules and fire them whenever you want.

Google Tag Manager also allows to check the monitoring tags and ensure that they are activated anytime when you load a page or press a button. Another advantage of GTM is that you can change the tags and methods by modifying the source code of the website rather than only altering tags in the GTM user interface and posting improvements by a click of a mouse.

In this 1-day training, delegates will gain knowledge of the basic concepts of Google Tag Manager and its importance. Delegates will understand product marketing tools and how to set up Google Tag Manager. Delegates will attain an understanding of how to create Tag, Triggers and Variables.

This training will cover various concepts, such as:

  • Basics to Google Tag Manager
  • Product marketing tools
  • How does Google Tag Manager work?
  • How to create an account with Google Tag Manager (GTM)?
  • Google Tag Manager interface
  • Introduction to tag and creating the first tag
  • How to debug a tag?
  • How to track tags
  • How to organise the interface?
  • How to publish a tag and the data layer?

At the end of this training, delegates will also understand how to do event tracking and form tracking. Delegates will attain the knowledge of creating environments in Google Tag Manager.

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What’s included in this Google Tag Manager Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • Google Tag Manager Masterclass Certificate 
  • Digital Delegate Pack

Why choose us

Our Dallas venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Dallas is a large city in the state of Texas, USA. It is most famous for its oil and cotton industries and its busy railroad lines. The city has population of around 1,300,000 people and is home to a large amount of Fortune 500 companies. In Dallas, there are 337 public schools, almost 90 private schools and 38 colleges. Dallas is the centre of education in the southern central United States. The University of Texas Southwestern Medical School is an exclusive medical school admitting only about 200 students per year. Other universities include Texas Women’s University which is a nursing school located in Parkland Memorial Hospital, and Dallas Baptist University which is a private university that offers Biblical and Christian subjects. It enrols around 5,500 people and provides students with graduate, doctoral and undergraduate degrees. Criswell College is a university started by the First Baptist Church of Dallas in the 1970s, also offering Biblical studies and has around 400 students enrolled currently. Dallas Theological Seminary offers students seminaries in the evangelical faith and boasts an alumni of around 12,000 people. There are a number of universities in the close proximity of Dallas including The University of Dallas in Irving and the El Centro College. El Centro College was established in 1966 and has a student population of around 10,000 students and as is one of the only universities in Dallas which offers fashion design and marketing programs as well as food hospitality programs. The main school district of Dallas is the Dallas Independent School District which enrols over 160,000 students.  The School for the Talented and Gifted in Dallas was voted the best school in the United States numerous times and another Dallas school, the Science and Engineering Magnet has been named number two in the very same list on numerous occasions. There are a high number of private schools in Dallas, including The Hockaday School, Burton Adventist Academy, Parish Episcopal School, The Winston School, Yavneh Academy of Dallas and Dallas Lutheran School.

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Address

15455 Dallas Parkway, Suite 600,

Addison, Texas 75001.

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Google Tag Manager Masterclass | Digital Marketing Course in Dallas. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Google Tag Manager Masterclass | Digital Marketing Course in Dallas, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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What our customers are saying

Google Tag Manager Masterclass | Digital Marketing Course in Dallas FAQs

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The training fees for certification in Dallas starts from $1295
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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

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