Course information

Adobe Real-Time CDP Training Course Outline

Module 1: Getting Started with Real-Time CDP

  • What is Real-Time CDP?
  • Use Case
  • Steps for Real-Time CDP
  • Real-Time CDP B2B Edition

Module 2: Account Profiles

  • Account Profile Overview
  • Account Profile Viewer
  • Configure Lead to Account Matching
  • Browse Account Profiles
  • View Account Profile Details

Module 3: Administration

  • Administration Overview
  • Access Control
  • Sandboxes

Module 4: Datasets and Destinations

  • Datasets
  • Data Quality on Platform
  • Destinations Overview
  • Destinations in Real-Time CDP B2B Edition

Module 5: Identities and Merge Policies

  • What are Identities?
  • Identity Namespaces
  • Identity Graphs
  • Merge Policies Overview

Module 6: Privacy and Data Governance

  • Privacy in Real-Time Customer Data Platform
  • Honoring Customer Access and Delete Requests
  • Opt-Out Capabilities
  • Apply Usage Labels to Your Data
  • Configure Marketing Actions for Destinations
  • Manage Data Usage Policies
  • Enforce Data Usage Compliance

Module 7: Profiles

  • Introduction to Profiles
  • Profiles in Real-Time Customer Data Platform
  • Profile Enhancements for Real-Time CDP and B2B Edition
  • Identities and Identity Namespaces
  • Merge Policies
  • Profile Viewer
  • Browse Profiles

Module 8: Real-Time CDP B2B Edition AI/ML Services

  • Introduction to Related Accounts
  • Enable the Related Accounts Service
  • How Related Accounts Works?
  • How to View Related Accounts?
  • Lead to Account Matching
  • How Lead to Account Matching Works?
  • How to View Lead to Account Matching Output?
  • Predictive Lead and Account Scoring

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Who should attend this Adobe Real-Time CDP Training?

The Adobe Real-Time CDP Training is designed for a diverse range of professionals interested in utilising Adobe's Real-Time Customer Data Platform (CDP) for effective data-driven marketing and customer experience. The following professionals will benefit from the course:

  • Marketing Professionals
  • CX Professionals
  • Data Professionals
  • E-commerce Managers
  • CRM Specialists
  • Digital Strategists
  • Ad Campaign Managers

Prerequisites of the Adobe Real-Time CDP Training

Delegates taking up the Adobe Real-Time CDP Training should have a foundational understanding of marketing concepts and basic data analytics.

Adobe Real-Time CDP Training Course Overview

Adobe Real-Time Customer Data Platform (CDP) is a platform allowing various organisations to collect, unify, and activate customer data in real-time across different channels and devices. It provides a unified view of the customer by consolidating data from various sources, such as marketing automation, CRM, and online and offline interactions. With Adobe Real-Time CDP, organisations can create personalised and relevant experiences for their customers, improve customer engagement, and increase customer loyalty.

This Adobe Certification Training equips learners with data quality, which is essential for ensuring that data is fit for its intended purpose and used to support informed decision-making. Pursuing this training helps individuals get equipped with the necessary skills and techniques to enhance their career opportunities and increase their earnings.

The Knowledge Academy’s 1-day Adobe Real-Time (CDP) Training Course provides delegates with in-depth knowledge about Real-Time CDP and its use cases. During this training, they will learn about profile enhancements for Real-Time CDP and its B2B edition. They will also learn about how to view related accounts and lead account matching. This course will be led by our highly skilled and knowledgeable trainer, who has years of experience in teaching and will help delegates get a complete understanding of this Adobe Real-Time (CDP) training.

Course Objectives

  • To learn how to identify the steps for Real-Time CDP and B2B editions
  • To attain in-depth knowledge about browsing and viewing account profiles
  • To become familiar with how to ensure data quality on the platform
  • To understand the privacy features of the real-time customer data platform
  • To attain an in-depth understanding of how to identify the opt-out capabilities
  • To gain knowledge of how to enable the related account services

After attending these Adobe Courses, delegates will be able to configure marketing actions for destinations and manage data usage policies. They will also be able to view lead to account matching output and predictive lead-to-account scoring.

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What’s included in this Adobe Real-Time CDP Training?

  • World-Class Training Sessions from Experienced Instructors
  • Adobe Real-Time CDP Training Certificate
  • Digital Delegate Pack

Why choose us

Our Sacramento venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Sacramento is situated near central valley at the joining of the Sacramento River and the American River, as well as it being the capital city of California it is also the sixth largest city within California and is home to around 485,199 people within 2014. Sacramento also has a metropolitan population of an estimated 2,414, 783 in 2010 therefore ranking it in third place as the largest metropolitan population within California. Sacramento is also the seat to the government of Sacramento County, and America’s most diverse city as of Harvard University civil rights project in 2002. There are a number of different types of schools, which are public, private or independent, the independent schools within Sacramento include the Waldorf School and the Sacramento Country Day School which was run by the California Association of Independent Schools as opposed to being one of the Roman Catholic Independent schools. The Public schools include Natomas Unified School District, Twin Rivers Unified School District, Sacramento City Unified School District and Elk Grove Unified School District. Some of the Universities within the city include Sacramento State (California State University, Sacramento) and University of California. Sacramento State University plays a big part in the education of students, as of 2004 they enrolled roughly 22,555 undergraduates within the eight colleges it operates. There is also a few universities with campuses in Sacramento which include the McGeroge School of law – University of Pacific, National University, Western Seminary and the University of San Francisco. All of the Universities offer students different types of courses and degrees some of which include graduate, undergraduate, bachelors, masters and doctoral degrees. Subjects can also differ depending on the institution with regards to public health sciences, administration, project management, business, sciences, law, counselling, education, mathematics, engineering, arts, sports and many more. Sacramento also consists of different schools which practise religion, these being an Islamic school the Masjid Annur, Christian schools such as the Sacramento Adventist Academy and the Capital Christian School as well as a Jewish school which is the Shalom School.

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Address

Sacremento, California

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Training | Adobe Real-Time CDP Training in Sacramento. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Adobe Training | Adobe Real-Time CDP Training in Sacramento, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Adobe Training | Adobe Real-Time CDP Training in Sacramento FAQs

Adobe Real-Time (CDP) is a platform that helps to combine known and unknown customer data in real-time for complete and up-to-date profile access to create true personalisation in any channel.
There are no formal prerequisites for attending this Adobe Real-Time (CDP) Training course.
This course is intended for anyone who wants to gain in-depth knowledge about Real-Time CDP. However, it is more beneficial for: • Marketers
Adobe Real-Time (CDP) improves the customer experience, analyses customer insights, makes more efficient marketing campaigns, improves data management, and also enhances security and compliance.
CDP helps in collecting data from online and offline sources with tracking tools and data warehouses, which are managed through the CDP's library.
This course is [ ] day(s)
After attending this training, delegates will be able to configure marketing actions for destinations and manage data usage policies. They will also be able to view lead-to-account matching output and predictive lead-to-account scoring.
In this Adobe Real-Time (CDP) Training course, you will learn about Adobe Real-Time (CDP), how to configure lead-to-account matching, data quality on the platform, how to delete requests, profile enhancements for Real-Time CDP, and other related concepts.
The training fees for Adobe Real-Time CDP Training certification in Sacramento starts from $1595
The Knowledge Academy is the Leading global training provider for Adobe Real-Time CDP Training.
Please see our Adobe Courses courses available in Sacramento
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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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