Adobe Real-Time CDP Training - United States

Who should attend this Adobe Real-Time CDP Training?

The Adobe Real-Time CDP Training is designed for a diverse range of professionals interested in utilising Adobe's Real-Time Customer Data Platform (CDP) for effective data-driven marketing and customer experience. The following professionals will benefit from the course:

• Marketing Professionals
• CX Professionals
• Data Professionals
• E-commerce Managers
• CRM Specialists
• Digital Strategists
• Ad Campaign Managers

Prerequisites of the Adobe Real-Time CDP Training

Delegates taking up the Adobe Real-Time CDP Training should have a foundational understanding of marketing concepts and basic data analytics.

Adobe Real-Time CDP Training Course Overview

Adobe Real-Time Customer Data Platform (CDP) is a platform allowing various organisations to collect, unify, and activate customer data in real-time across different channels and devices. It provides a unified view of the customer by consolidating data from various sources, such as marketing automation, CRM, and online and offline interactions. With Adobe Real-Time CDP, organisations can create personalised and relevant experiences for their customers, improve customer engagement, and increase customer loyalty.

Studying this training equips learners with data quality, which is essential for ensuring that data is fit for its intended purpose and used to support informed decision-making. Pursuing this training helps individuals get equipped with the necessary skills and techniques to enhance their career opportunities and increase their earnings.

The Knowledge Academy’s 1-day Adobe Real-Time (CDP) Training Course provides delegates with in-depth knowledge about Real-Time CDP and its use cases. During this training, they will learn about profile enhancements for Real-Time CDP and its B2B edition. They will also learn about how to view related accounts and lead account matching. This course will be led by our highly skilled and knowledgeable trainer, who has years of experience in teaching and will help delegates get a complete understanding of this Adobe Real-Time (CDP) training.

Course Objectives

• To learn how to identify the steps for Real-Time CDP and B2B editions
• To attain in-depth knowledge about browsing and viewing account profiles
• To become familiar with how to ensure data quality on the platform
• To understand the privacy features of the real-time customer data platform
• To attain an in-depth understanding of how to identify the opt-out capabilities
• To gain knowledge of how to enable the related account services

After attending this training, delegates will be able to configure marketing actions for destinations and manage data usage policies. They will also be able to view lead to account matching output and predictive lead-to-account scoring.

What’s included in this Adobe Real-Time CDP Training?

• World-Class Training Sessions from Experienced Instructors
• Adobe Real-Time CDP Training Certificate
• Digital Delegate Pack