Course information

Adobe Real-Time CDP Training Course Outline

Module 1: Getting Started with Real-Time CDP

  • What is Real-Time CDP?
  • Use Case
  • Steps for Real-Time CDP
  • Real-Time CDP B2B Edition

Module 2: Account Profiles

  • Account Profile Overview
  • Account Profile Viewer
  • Configure Lead to Account Matching
  • Browse Account Profiles
  • View Account Profile Details

Module 3: Administration

  • Administration Overview
  • Access Control
  • Sandboxes

Module 4: Datasets and Destinations

  • Datasets
  • Data Quality on Platform
  • Destinations Overview
  • Destinations in Real-Time CDP B2B Edition

Module 5: Identities and Merge Policies

  • What are Identities?
  • Identity Namespaces
  • Identity Graphs
  • Merge Policies Overview

Module 6: Privacy and Data Governance

  • Privacy in Real-Time Customer Data Platform
  • Honoring Customer Access and Delete Requests
  • Opt-Out Capabilities
  • Apply Usage Labels to Your Data
  • Configure Marketing Actions for Destinations
  • Manage Data Usage Policies
  • Enforce Data Usage Compliance

Module 7: Profiles

  • Introduction to Profiles
  • Profiles in Real-Time Customer Data Platform
  • Profile Enhancements for Real-Time CDP and B2B Edition
  • Identities and Identity Namespaces
  • Merge Policies
  • Profile Viewer
  • Browse Profiles

Module 8: Real-Time CDP B2B Edition AI/ML Services

  • Introduction to Related Accounts
  • Enable the Related Accounts Service
  • How Related Accounts Works?
  • How to View Related Accounts?
  • Lead to Account Matching
  • How Lead to Account Matching Works?
  • How to View Lead to Account Matching Output?
  • Predictive Lead and Account Scoring

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Who should attend this Adobe Real-Time CDP Training?

The Adobe Real-Time CDP Training is designed for a diverse range of professionals interested in utilising Adobe's Real-Time Customer Data Platform (CDP) for effective data-driven marketing and customer experience. The following professionals will benefit from the course:

  • Marketing Professionals
  • CX Professionals
  • Data Professionals
  • E-commerce Managers
  • CRM Specialists
  • Digital Strategists
  • Ad Campaign Managers

Prerequisites of the Adobe Real-Time CDP Training

Delegates taking up the Adobe Real-Time CDP Training should have a foundational understanding of marketing concepts and basic data analytics.

Adobe Real-Time CDP Training Course Overview

Adobe Real-Time Customer Data Platform (CDP) is a platform allowing various organisations to collect, unify, and activate customer data in real-time across different channels and devices. It provides a unified view of the customer by consolidating data from various sources, such as marketing automation, CRM, and online and offline interactions. With Adobe Real-Time CDP, organisations can create personalised and relevant experiences for their customers, improve customer engagement, and increase customer loyalty.

This Adobe Certification Training equips learners with data quality, which is essential for ensuring that data is fit for its intended purpose and used to support informed decision-making. Pursuing this training helps individuals get equipped with the necessary skills and techniques to enhance their career opportunities and increase their earnings.

The Knowledge Academy’s 1-day Adobe Real-Time (CDP) Training Course provides delegates with in-depth knowledge about Real-Time CDP and its use cases. During this training, they will learn about profile enhancements for Real-Time CDP and its B2B edition. They will also learn about how to view related accounts and lead account matching. This course will be led by our highly skilled and knowledgeable trainer, who has years of experience in teaching and will help delegates get a complete understanding of this Adobe Real-Time (CDP) training.

Course Objectives

  • To learn how to identify the steps for Real-Time CDP and B2B editions
  • To attain in-depth knowledge about browsing and viewing account profiles
  • To become familiar with how to ensure data quality on the platform
  • To understand the privacy features of the real-time customer data platform
  • To attain an in-depth understanding of how to identify the opt-out capabilities
  • To gain knowledge of how to enable the related account services

After attending these Adobe Courses, delegates will be able to configure marketing actions for destinations and manage data usage policies. They will also be able to view lead to account matching output and predictive lead-to-account scoring.

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What’s included in this Adobe Real-Time CDP Training?

  • World-Class Training Sessions from Experienced Instructors
  • Adobe Real-Time CDP Training Certificate
  • Digital Delegate Pack

Why choose us

Our Boston venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Boston is the capital city of the state of Massachusetts, USA. It has an estimated population of 655,000 people, making it the 24th largest city in America. Boston is one of the oldest cities in America and was the battle ground for many key events in the American Revolution, such as the Boston Tea Party and the Battle of Bunker Hill.

Education in the USA is provided by both public and private schools, and is mandatory until the age of 16.  Pupils conducting their schooling within the USA start off at preschool, followed by elementary school, then middle school, before finishing at high school.  At age 18, US citizens are able to engage in higher education.  Higher education in the USA normally comes in the form of a college, undergraduate school, or a community college – that latter of which doesn’t normally cost anything to attend.  Candidates participating in a course at a college will gain credits towards a bachelor’s degree, whilst candidates participating a course at a community college will be earning credits in order to achieve an associate’s degree.

Boston was home to Americas first public school, Boston Latin School. Boston also operates the United States' second oldest public high school, and its oldest public elementary school.

Boston is considered to be an international area of higher education and medicine. Some of the most famous universities in America and indeed the world are located in Boston. It is the home of both Harvard and MIT (Massachusetts Institute of Technology). These are the top two universities in the world. Universities, research institutes and hospitals receive more funding in Boston than any other are in America. In 2013 they received around $1.8 billion.

Harvard was established in 1636 and is a private Ivy League research university. It is the United States oldest institute of higher education. Harvard has had eight United States presidents graduate from the university. This includes current U.S president Barack Obama.                                                                                                                             

At The Knowledge Academy we offer over 50,000 classroom based training courses in the United States, including popular locations such as Boston. 

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Address

Prudential Tower

800 Boylston Street

16th Floor

Massachusetts 02199 

Boston, 

United States

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Training | Adobe Real-Time CDP Training in Boston. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Adobe Training | Adobe Real-Time CDP Training in Boston, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Adobe Training | Adobe Real-Time CDP Training in Boston FAQs

Adobe Real-Time (CDP) is a platform that helps to combine known and unknown customer data in real-time for complete and up-to-date profile access to create true personalisation in any channel.
There are no formal prerequisites for attending this Adobe Real-Time (CDP) Training course.
This course is intended for anyone who wants to gain in-depth knowledge about Real-Time CDP. However, it is more beneficial for: • Marketers
Adobe Real-Time (CDP) improves the customer experience, analyses customer insights, makes more efficient marketing campaigns, improves data management, and also enhances security and compliance.
CDP helps in collecting data from online and offline sources with tracking tools and data warehouses, which are managed through the CDP's library.
This course is [ ] day(s)
After attending this training, delegates will be able to configure marketing actions for destinations and manage data usage policies. They will also be able to view lead-to-account matching output and predictive lead-to-account scoring.
In this Adobe Real-Time (CDP) Training course, you will learn about Adobe Real-Time (CDP), how to configure lead-to-account matching, data quality on the platform, how to delete requests, profile enhancements for Real-Time CDP, and other related concepts.
The training fees for Adobe Real-Time CDP Training certification in Boston starts from $1595
The Knowledge Academy is the Leading global training provider for Adobe Real-Time CDP Training.
Please see our Adobe Courses courses available in Boston
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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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