Course information

Adobe Customer Journey Analytics Training Course Outline

Module 1: Introduction

  • Customer Journey Analytics overview
  • Quick Start Guide
  • Landing Page
  • Compare CJA to BI solutions

Module 2: Customer Journey Analytics and Adobe Analytics

  • Evolution from Adobe Analytics
  • User Guide for Adobe Analytics users
  • Comparison with Adobe Analytics

Module 3: Data Ingestion

  • Data Ingestion Overview
  • Adobe Analytics
  • Adobe Experience Platform
  • Batch data
  • Streaming data
  • Source connectors

Module 4: Connections

  • Connections overview
  • Create a connection
  • Manage connections
  • Combined event datasets
  • Standard lookups
  • Cross-Channel Analytics

Module 5: Data Views

  • Data views overview
  • Create or edit a data view
  • Component Settings
  • Standard Component Reference
  • Labels and Policies

Module 6: Workspace Projects

  • Analysis Workspace overview
  • Perform basic and advanced analysis
  • Projects
  • Visualizations
  • Panels
  • Curate, Share and Schedule projects
  • Attribution IQ
  • Virtual Analyst

Module 7: Component

  • Components overview
  • Add component descriptions
  • Annotations
  • Audiences
  • Dimensions
  • Metrics
  • Filters
  • Calculated Metrics
  • Date ranges
  • Data Dictionary

Module 8: Analytics Dashboards

  • Analytics dashboards - Overview
  • Curator tasks
  • Create a mobile scorecard
  • Set up executives to use dashboards
  • Executive user quick start guide

Module 9: Report Builder

  • Report Builder Overview
  • Report Builder Set Up
  • Create a Data Block
  • Report Builder Hub
  • Select a Date Range
  • Work with Filters
  • Filter Dimensions
  • Manage Data Blocks
  • Schedule Workbooks
  • Restricted Labels
  • Report Builder Settings

Module 10: Cross-Channel Analytics

  • Cross-Channel Analytics overview
  • How replays work

Module 11: Adobe integrations

  • Integrate Adobe solutions with CJA overview
  • Integrate Adobe Analytics with Customer Journey Analytics
  • Integrate Journey Optimizer data with CJA
  • Integrate Customer AI data with CJA

Module 12: Data Governance

  • Data Governance
  • Audit Log
  • Customer Managed Keys

Module 13: Use cases

  • Customer Journey Analytics use cases
  • Google Analytics data
  • Data ingestion
  • Data views
  • B2B
  • Cross-channel data
  • Adobe Analytics data
  • Complex data

Module 14: Administration

  • Access Control
  • View and manage usage
  • Deletion implications

Module 15: Labs and Troubleshooting

  • Labs User Guide
  • Comparing Adobe Analytics data to CJA data
  • Counts Real-time CDP and CJA

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Who should attend this Adobe Customer Journey Analytics Training?

The Adobe Customer Journey Analytics Training in Phoenix is beneficial for a variety of professionals and individuals who want to gain expertise in using Adobe's Customer Journey Analytics platform to analyze and improve customer experiences. Here are some of the professionals who should consider attending this training:

  • Digital Marketers
  • Marketing Analysts
  • Data Analysts
  • Customer Experience Professionals
  • E-commerce Managers
  • Web Analysts
  • Product Managers

Prerequisites of the Adobe Customer Journey Analytics Training

There are no formal prerequisites for attending this Adobe Customer Journey Analytics Training course.

Adobe Customer Journey Analytics Training Course Overview

Customer Journey Analytics is the process of analyzing and understanding the various touchpoints and interactions that a customer has with a business. It involves collecting and analyzing data from multiple sources to gain insights into customer behavior and preferences. This training aims to provide individuals with control to connect online and offline data in the analysis workspace on any common customer ID.

Studying this training equips learners in Phoenix with analytics dashboards that provide insights and key performance indicators related to a particular area of a business. Pursuing this training helps individuals get equipped with the necessary skills and techniques to enhance their career opportunities and increase their earnings.

In this 2-day Adobe Customer Journey Analytics Training Course, delegates in Phoenix will gain comprehensive knowledge of Adobe Customer Journey Analytics and how to master it. During this training, they will learn how to use Adobe Analytics data for customer journey analytics. They will also learn how to create a mobile scorecard and set up executives to use dashboards.

Course Objectives

  • To get an understanding of how to create, share, and schedule projects
  • To learn how to select a date range and work with filters and filter dimensions
  • To become familiar with how to add component descriptions and annotations
  • To learn how to integrate journey optimization data with customer journey analytics
  • To attain knowledge of how to work with Adobe Analytics data and complex data
  • To create connections between platform datasets and customer journey analytics

After attending this training, delegates in Phoenix will be able to manage data blocks, schedule workbooks, and use restricted labels. They will also be able to resolve customer problems through real-time reports.

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What's Included in this Adobe Customer Journey Analytics Training?

  • World-Class Training Sessions from Experienced Instructors
  • Adobe Customer Journey Analytics Certificate
  • Digital Delegate Pack

Why choose us

Our Phoenix venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Phoenix has around 1,500,000 inhabitants and is the largest and capital city of Arizona. The city is the most popular state capital in the United States and is the 13th largest popular metro area. In 40 years the population of the metro area has grown around 4% per annum.  Phoenix is part of the valley of the sun area and the Salt River valley. The city has many developed industries including, cattle farming, cotton, and citrus. Phoenix has 15 urban divided villages with separate planning commities, these areas are known as neighbourhoods including Ahwatukee, Foothills, Alhambra, Camelback East, Central City, Deer Valley, Desert View and Encanto.Phoenix is divided into 29 public school districts, within the districts there are 21 elementary school districts, 4 high school districts and 4 unified districts. There are around 27,000 students who attend phoenix high schools in the district making it the biggest schooling district in the country.Glendale Union high school districts has around 9 high school with the second largest district in the phoenix union. Glendale districts includes Apollo, Cortez, Glendale, Greenway and Moon Valley.Tempe Union High School District has around 13,000 students covering six comprehensive schools. High schools in the district include Compadre, Corona del Sol, Desert Vista, Marcos de Niza, McClintock, Mountain Pointe, and Tempe High School.Phoenix’s main higher education institutes Is the Arizona State University with its main campus in Tempe and several campuses in Phoenix. The university has around 72,000 enrolled students being the largest public university in the United States. The university offers courses including accountancy, physical sciences, neuroscience, forensics, graphic design and art history.Arizona’s only medical school is the University Of Arizona College Of Medicine has around 600 students located on two campuses, the Tucson campus and Phoenix campus. The university provides the curriculum for a four year program. The university does not offer international students the chance to study.

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Address

Pheonix

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Training | Adobe Customer Journey Analytics Training in Phoenix. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Adobe Training | Adobe Customer Journey Analytics Training in Phoenix, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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What our customers are saying

Adobe Training | Adobe Customer Journey Analytics Training in Phoenix FAQs

Adobe Customer Journey Analytics is an analytics capability that uses the power of the Analysis Workspace with data from the Adobe Experience Platform. It can be used to break down, filter, query, and visualise data.
There are no formal prerequisites for attending this Adobe Customer Journey Analytics Training course.
This course is intended for anyone who wants to gain in-depth knowledge of Adobe Customer Journey Analytics.
Customer Journey Analytics allows you to bring customer data from any channel, both online and offline, into the Adobe Experience Platform and then analyse that data using the Analysis Workspace.
Adobe Analytics is used to mix, match, and analyse data from any digital point in the customer journey, and it is also used for depth analysis, predictive intelligence, and versatile reporting, which are needed for building better customer experiences.
This course is [ ] day(s)
After attending this training, delegates will be able to manage data blocks, schedule workbooks, and use restricted labels. They will also be able to resolve customer problems through real-time reports.
In this Adobe Customer Journey Analytics Training course, you will learn about how to use Analysis Workspace with data and multi-channel analysis from the experience platform, data and customer behaviours across the customer journey, how dataset schemas are translated into variables, and other related concepts.
The training fees for Adobe Customer Journey Analytics Training certification in Phoenix starts from $2495
The Knowledge Academy is the Leading global training provider for Adobe Customer Journey Analytics Training.
Please see our Adobe Courses courses available in Phoenix
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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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